Mall Goth Makeover
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- Опубліковано 28 вер 2024
- We're finally back with Episode 2 of Subculture Styles! This time we take a look at the late 90's trend of Mall Goth fashion!
Special thanks to Bright Renka for gifting us the Midnight Masquerade version of their Blade Beauty handbag to help complete Lynns Look. Use our code "Gothic17" to get 10% off yoru first purchase at brightrenka.com/
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Credits for archive Photos & Videos:
Videos
Hot Topic commercial by Spore Media
Mudvayne at CBGB's by Sonic Warfare TV
Coal Chamber Live by SpikardMetal
Fox news report on Emo by StopTheRage
Emo Kids at the Mall by JP Watson
Sick New World Recap by Sick New World
Photos
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If I missed anything please let me know and I'll be sure to update it!
Some music by Karl Casey of White Bat Audio
We went WAYYYY Mall goth.
When I was young in the 90s, our school had Goths & we called ourselves Barbie Goths. Instead of trad goth style, we used Malibu Barbie colors to be counter-counter looks. We used fake tans & blue eyeshadow like Barbie dolls had- but we thought we were cool to do our makeup like the trad Goths styles. I wish I had pics!
We were way into the Cure, NIN, slipknot, etc. We wore the same black pants & goth jewelry just with pops of Barbie doll colors.
It was strange being a goth in the USA in the late 90s.
That's absolutely amazing!!! I'm always trying to figure out how to do more Barbie Goth looks and trying to bring more color into my goth fashion! Would love to see some pictures if you do find any! 💕🦇🖤- Lynn
Yeah Barbie goth was a thing in canada too Canada just does everything weird were like America but we say aboot a lot and say Roooof instead of roof almost like your a dog barking.
oohhh sort of like rokku gyaru??? coolll
I’ve never heard of barbie Goth, that’s honestly super sick and smart.
Wow Conor! You kill'd it with the hair. The look is so accurate 💀🖤
Thanks I hate it! 😅🖤
back when when drowning pool released let the bodies hit the floor the "something's wrong with me" line came off as edgy but now as times passed as my body has changed i honestly sometimes wonder if something is wrong with me medically with the aches and pains.
😂 know the feeling!
It's called aging. 😂
Yeah I am all pitted out after like 2 songs now and I am soar for a week.
Having grown up in this era, you guys smashed it! Manchester was full of mall goths ( spooky kids or moshers as we were called back then) hanging around afflecks and urbis. It began with manson in the late 90s and exploded with the murderdolls in the early 2000s.
Funny you mention that because in Dublin we have tons of young mall goths emerging nowadays despite never having them during the original wave. But when we went to Manchester recently we saw tons of alternative people but not as many mall goths! Maybe because you already had it! Also Afflecks 🖤
Okay, I'm lowkey obsessed with these looks
Thanks! Tbh I'm gonna wear that outfit again but with less edgy hair haha
@@RandomGothCouple Yussss, do it!
I love this! Here in America, the whole Mall Goth thing sort of kicked off with the other Goths wanting to distance themselves from Manson after Columbine (because as someone who was Goth AND a Manson fan in 1999 in school where I was always getting attacked for being a weirdo anyway, shit got real very quickly in terms of how we were treated and I get it....All Goths went through a hard time at school anyway. Adding to it the whole school asking you on a regular basis if you were in the "trench coat mafia" and fully acting afraid if a teacher caught y'all fighting when they started it just so YOU would be the one to blame for it...violent Goths and all🙄....it was just worse after Columbine and they did't want the added hassle). So in that attempt to distance themselves from the Goths people would associate with Manson (Mall Goths, mainly, but pre-Columbine, everyone who was Goth was associated with him simply because he had mainstreamed and even preps knew his look and who he was). The was around the time the rest of the Goths started pretending they did not listen to Manson (while doing it in secretly), again, trying to distance themselves.
I personally did not like the style but I could never find Goth clothes to fit me except JNCO's (which I did love then and I still love now and I will get a new pair of at some point) and rock tee shirts (or black tanktops in the summer) so those were the clothes I wore unless I found a cool black dress at the thrift store or something. I did have the skinny eyebrows (my sister, who is 27 to my 36, is STILL trying to get me to give up my skinny brows and I am trying...but it's hard...lmao). But the music I like was always traditional Goth and I still feel that I am a traditional Goth who was just mistaken for a Mall Goth back in the day. I was poor so I couldn't afford makeup from places like Hot Topic. As a result, desperate times called for desperate measures. lmao I would buy as much black lipstick and those Halloween makeup pallets from WalMart at Halloween time and that is what I used. We could not really get black lipstick in a regular store and I don't remember any standard Maybelline type eyeshadow pallets having black in them back then. So I would often wear the darkest brown I could get with the white clown makeup from the Halloween pallet as a foundation...it looked about as well as you could imagine. 😂😂😂 I wore a literal black dog collar with spikes (which my then five year old sister swiped one day and put on at school prompting a stern call from the school secretary to come and get it immediate...lmao) and I wore spiked bracelets and band necklaces and hoop earrings. And I STILL wear black boots (although my bones are no longer young so the heel is substantially smaller) and I always had long dark brown (and when I was 15 it became blue black...the color I still use to cover all of my white hair...lol) hair that I just wore down my back. I am no hair stylist. lol Like I said, to me, I was traditional goth in every way EXCEPT my clothes (and being a Manson fan of course...lmao) which got me lumped in with Mall Goths always. lmao
I love these trips down memory land and I think you both did great with the looks. I think your Trad Goth video was great too. This is probably one of my favorite Goth channels, honestly, because you two have a great vibe. 😊
Amazing insights into the time period thank you! We definitely felt the struggle even in the 2000s (Ireland is generally 10-20 years behind the rest of the world but we're getting better lately) and had to raid the halloween section for year round makeup and accessories!
Glad you liked the video, thank you 🦇🖤
@@RandomGothCouple Could you imagine trying to explain to the baby bats nowadays, the process of spending a month buying up Halloween makeup and nail polish to be Goth all year long? They not only only have access to all of the clothing and makeup they could want but also videos that teach them how to apply the makeup. We were a damn mess. 😂 But it was fun, though, the experimentation of it all. In that way I feel we were very lucky.
I love mall goths they are so unique and that is what I like about them because for me they’re not quite fully Goth but also they are Goth they got a mixture of every alternative culture out there and I love that respect to mall goths
I actually agree with you here, Mall Goth was like a melting pot of so many different styles its like the culmination of years of counter culture in one!
@@RandomGothCouple I absolutely love the way mall goth looks it is amazing
I love mall goth too and am so happy to finally know what type of goth style i was looking for
@@Zeagods-CyberShadow that’s Great 😃
COAL CHAMBER! I just saw them in concert the other night. They sounded just like they did back in the day.
Wow, you both nailed this look! Conor's hair is perfect & Lynn looks stunning as always.
Such an iconic look on you both.
Thanks so much 🖤🦇
You nailed the mall goth look. Love the makeup and hair on you both. Nice razor blade bag too. (Jan Griffiths).
I felt so called out when you talked about doing a Queen of the Damned marathon !
LIsten we are ALWAYS down for a Queen of the Damned marathon 🧛🏻♂️🧛🏻♀️
Conor's comment at 18:12 👏🤣Nailed the looks, guys! 👏🖤🦇
Thanks Johnny! Catch me opening for the the band opening for coal chamber at a show near you soon 🤣
You both did an amazing job at the Mall Goth and I agree with Conor, his original hair would look so much better 🖤🦇
Thanks Paul! Wish I'd taken ONE picture before I did the nu metal hair haha
Former 90s teen here! I loved this! You both did a great job! :)
A few FAQ (from what I can remember):
- Mallgoth wasn't an actual subculture back then. It was this amorphic cultural phenomenon among the spooky teens of the era (circa 1994 - 2004).
- No one used the term back then (that came later when the movement started to die off and emo took over for the next generation).
- This was the 'labels are for soup cans' era. People would get SUPER angry if you tried to label them anything other than an 'individual'.
- I'd say that 'mallgoth' started around 1994 when "Portrait of an American Family' came out. MM's influence was HUGE.
- In America, "Mallgoths" were just the baby bats of the 90s. Age and access was the only difference between "mallgoths" and the Goths hanging out in Goth Clubs.
- Truth is, all spooky weird teens circa the 90s and early 2000s were "Mallgoths". We all listened to stuff like KMFDM or Slipknot because that's what MTV and the local alternative radio stations played.
- Hot Topic was great because it was accessible. HT sold the same clothing brands advertised in Goth magazines like Carpe Noctem and Gothic Beauty.
- Most "mallgoths" in America weren't that elaborate. Most of us were heavily restricted in how we could dress and made due with what he had. The photos Gen Z post on their "Mallgoth Tumblr Blogs" only show the over the top examples. But they were rare.
You both look great! But Connor you NAILED it! 😂❤
Aside from the white foundation, perfect mallgoths!
Source: Former mallgoth
I’m dying to know what these 2 do professionally. They have to pay for this stuff some how. Love em!!
Sounds like Mall goth made it way more accessible for kids to get into the style that they had probably only seen in music videos or magazines. Seems crazy to me that there were people who saw that & thought 'poser' rather than 'now I can look the way I want to look'. I definitely would have been one of those kids, if my parents actually let me, back then lol
Definitely, it was accessible and affordable for them to finally dress in a way they wanted. I think the scene did them a bit of injustice by mocking them instead of embracing and nurturing their interest in it. But elitists gonna elite!
@@RandomGothCouple True that!
Oh watching you do your water lines is sending me back in time.
Dope 👌🏿🧛🏿♂️.
Thank youuu 🖤🦇
Wow. That is the best transformation I’ve ever seen. 🖤🤘🏻💀
From a girl who was walking around Denver malls in 99, this took me back! So funny this all popped up again. Good job.
Oh, my god, that hair! The jokes from this are so good.
I really need to know where Lynn’s T-shirt from the beginning is from. It’s so cool! Also you guys did really well. I never grew up with mall goth style either or even much of a young alt kid scene but it looks pretty legit. I do like some of the mall goth style (It inspires me sometimes along with imagining goth bratz dolls) very well done. Can’t wait to see what style you both pull off next
The black sabbath tshirt? It's pretty old i'm not 100% sure where she got it sorry! And thank you! 🖤 We got a whole list of styles to get through in this series so there will be more!
Lynn here! I got it from Primark/ Penny's years ago
I think you guys did a great job pulling the look off. I was around for all that. I got into goth when I was 15 back in 98/99' . Definitely fun times for sure! I'd love to see a cybergoth look from you. Goggles, cyberlocks, fluffies and all. You just need Combichrist or God Module playing in the background. Stay spooky!🕸️🦇💀
We definitely need to do a cybergoth episode in this series! Just need to source some outrageous pants! We already have the goggles! haha
More of these please! Thought you did a great job.
Hoping to get at least 2 more episodes if not 3 in this series done this year! We're juggling a lot of different series right now! Glad you enjoyed it!
Love the content- this is what I want to see more of on UA-cam!! Great job 👏 yal
I wish I had red eyeshadow in the 90s/early 00s. We couldn't get it where I was at because the substance they used to create the red color was banned as toxic for eye cosmetics. Safe on lips, though. So, mall goths around my parts typically wore just black, but if they did color combos it was usually black/purple or black/reddish-brown.
Definitely saw a lot of black and purple looks myself! Interesting about the red eyeshadow though. I've found a lot of red is actually "pressed pigments" recently, as they don't recommend it for eyes due to staining! So apparently thats still a thing.
You both crushed this challenge! Love seeing you both have fun with this and Connor you should be proud of this, and like Lynn I think your hair is rad in this one 🤙🏻
Awh thank you! It was really fun! But i'll gladly never wear that hair style again 🤣
I worked at a goth boutique in Chicago no longer in business called Medusa’s Circle for a few years before Hot Topic opened. Hot topics was hiring goth designers I knew and taking off the artists designer label to sew Hot Topic label over it! I miss SHOES for sale in store because during the mall Goth stage of Hot topic, they actually sold reasonable cool shoes you could try on! My friends and I during that period just went Siousxie crazed with our make up. We had a lot of fake hair we stuck in or got synthetic lavender extensions in our black dreadlock extension hair. GOOD Times!🧛♀️
Chicago used to sell amazing underground gothic clothing and platform shoes. Those were great times indeed.
I hear Chicago had a really decent alt scene back in the day. The alley is still going to this day right? Sounds like it was amazing back in its prime! And yes I saw from their archived website they had a lot of really great shoes for reasonable prices! Always interested to hear what/who inspired peoples make up looks back then too! Thank you!
@@RandomGothCouple it's possible with our cemetery walks and dark music we listen to, it's spirit and the darkness of the night that envelops us as we bathe in moonlight that inspires the make up and clothes we wear. This "dark" life also creates comfort and happiness with in a goth's life as we sit in the veil between worlds to observe.
I was 13 in 2007. We had a strong scene happening at my local mall, it had a grassy area outside. It was actually so good though - skaters, a few punks, nu metal kids, goths, lots of emos and spooky kids just hanging out talking about music, school, life stuff. It was also a good meeting point before we went elsewhere too. Lasted for about 3 year's before it was shut down because too many people in the community complained it was dangerous. It really wasn't. I think they just didn't like the alt people loitering there.
You two look great! I like this more than the trad goth. Can't wait for the next series installment. ❤🖤
Omg YES I love the Super intense lipstick time! Omg I died laughing!
The only time either of us ever shut up 😂
I'm from America and was in Germany for two months in 2003. I was so surprised that all the teenagers I saw were dressed as mall goths! I commented to someone with me that everyone looks like they shop at Hot Topic. I did get to go to an awesome real goth shop in Nurnberg, loved everything there, but they were like full length gowns for over 400 euros each, so couldn't afford to get anything.
😂😂 I love the looks!!! You guys made me feel 14 years old again 😆 #Nostalgia throwback for sure!! ❤🖤❤🖤
For a minute it felt like the early 2000s again for us too haha thank you, so glad you liked it 🦇
You guys replicated the looks very well 🖤🦇
Thank you 🖤🦇
I'm not goth but I appreciate this well done. Would be cool to see you both thrift for a look
Coming very soon! We have been working on one for awhile now!
You did great!!!!
Love you guys ❤❤❤❤
Thank you so much 🖤🖤🖤🖤
This is so nostalgic! I was a little too young to participate in this one but I was definitely an alt kid in 2004. Anyway, these are the kids I saw at my local small town mall. They always seemed sooo cool! I loved this video!
This looks great I wanna try it I love the hair too !!
Thank you! A surprising amount of people on board with the hair... wish i could agree 🤣
16:58 Badass editing, and i think you two look amazing.
Thank youuu 🖤🦇
Love you guys!❤
🖤🖤🖤🖤
You both suit the look but Lynn in particular looks really pretty.
I just found you guys and I love you! Like seriously.. I’m not straight goth like I used to be i interchange styles cause it’s my form of self expression!
I would love to see you guys in hi-art goth or early 20th century goth. Alexander McQueen was a genius at these type of styles. Your interpretation would be interesting 🤔
I'll add it to the list for future videos! Although the budget on that one might be a little high! haha
@@RandomGothCouplelol or perhaps Edwardian instead if thats more achievable 🤔
This was so much fun!
Loving the hair ❤
Agree to disagree but thank you 😅
You guys look great!
new subscriber 🖤🤘🏻
Lynn you are wonderful and your makeup is extraordinary. you already inspired me
LOVED THIS ❤
🖤
Honestly, you guys look fucking fantastic, it's such a drastic look. Gotta say, the piercings really suit u guys
Lynn, it doesn’t matter what you do. You are still beautiful! I actually like the thin brows on you! 🦇
Awww thank you!!🖤 I do like the thin brows! I will definitely try it out again
slayed I think
💅 thank youu
Eee I love the makeover videos. :'3 🖤
I remember wen the first video came out!!
Its been 84 years....
@@RandomGothCouple HAHAHAH LMAOO 😭😭
You guys look dope! It's better than the trad goth one haha love this!
🖤MALL-verlous looks 🖤 also would love to see ya try your hand at Visual Kei style fashion 🎹🎸🎵
👏🏻👏🏻👏🏻 That genuinely made me laugh! Also thats a great idea!
The spike danger is why our venues here won't let us wear them into concerts and festivals. And that bag is amazing.
I wondered if that was still happening.
1:02 I have that Spiderman shirt. I found it and another one at Goodwill a couple years ago.
Not gonna lie it goes pretty damn hard!!! haha
I tried to be something like a mall goth as a teen, but was so afraid of looking different, because my family was so judgemental about looks, they even made fun of me for wearing a light pink cardigan. Because it's so girly and I was not the "pretty" type of girl according to them. So I tried to be as invisible as possible + adding black and some "dark" accessoires to my invisibility. It looked so shitty xD
My favorite channel
Aww thank you 🖤🖤
I’m new to y’all’s channel. From Texas 🤠 where y’all from? I know it sounds weird, but I love different accents/languages. I just find it fascinating…Love your video btw. I absolutely can’t wait to binge watch every video❤
Not gonna lie, I feel a little attacked here 😂
Mall Goth 4 lyfe 🤘🧿🔮🔮😊😊
Omg where did you get that spider hair pin? 💜
Where’d you get the razor blade purse :o
It's from Bright Renka! Link in the description and a code for 10% off 🦇
@@RandomGothCouple omg thank you!!!
And I’m A Goth Too
The weres type of mall goths I saw as an amrican was wicca in the early 200s
Weregoths in 200 AD. But also witches.
What do you call those hair things? Dreads?
Lynn, you also look like Kaya
When he "I was in the trenches!" My brain just saw a scene from "Fern Gulley" the bit with Robin Williams at Batty impersonating a war general with a little soldiers helmet on, but his instead and carrying her like in that clip lol.
Wyttt miller
Any late 90's/ early 00's Edinburgh MallGoth/ Moshers in the comments?
Anyone remember Cockburn st & The Mish circa 2000? 🤔
i'm 55 and my personal take on this scenario is first of all how the hell did anybody know what "mall goths" listened to? how did the gatekeepers even know that they were only into the fashion and not the music? did you go around and take some kind of poll? sounds like an elitist assumption to me. i'd bet the vast majority did like darkly themed music of some sort. and so what if it was KORN and EVENESCENCE rather than BAUHAUS or JOY DIVISION. i also love THE BEATLES and am radio hits of the 70's does that make me "mall goth"?
also, because the united states has such a ridiculous drinking age goth clubs were almost without exception off limits to anyone under 21 and so bearing that in mind where else did anybody expect "baby bats" (i hate that term but i'll use it here) to spend their free time? church? and, anyway the whole "mall goth" concept is nothing so much as god old fashioned human snobbery and elitism (the spoiled brat offspring of tribalism) reering their ugly heads one more time. we've all done it none of us are perfect but in general people who act that way are the absolute least worthy of anybody respecting their opinions.
btw, you 2 micks look awesome. you did a great job on this here look.
So edgy…thanks for this!
When were rave fat pants apart of gothic fashion?!
I feel like they are more of a Nu Metal style to be honest. I just didn't have the exact pants I wanted 😂
@@RandomGothCouple That's crazy! I was a teen in the 90's but I never heard of Nu Metal or it's fashion til now. It's probably because I never listened to that kind of music. All the goths I knew wore tight "vampiric" clothing designed for night outings. We mostly listened to music from Cleopatra Records.
Nu Metal and Goth overlapped in the 90s. But the elder goths hated it. Ah, Cleopatra Records.
You are the younger generation to me.
Lol 😂
They had skaters in amrica but they mearged unto emo in 200s when the skate parks started to be destroyed by politicians in amrica most of the skaters became emo in 2007 the year after my car casement
In mall goth is always going to be controversial
Definitely not blending in the 90's. That didn't come to be really till late 2010's.
Uh try punk I guess?
Vampier freaks is still around they send me there political views every few months mostly about the meargeing of wicca &pagensem goth combos & elitists
Hotopic and vampirefreaks web who remember thosse good times😁🤙🏼
Yes!!!
Yep!!!
Back in the day Hot Topic and Vampirefreaks were the PEAK of the alternative internet!
@@RandomGothCouple indeed!
I’m a older millennial who grew up in a highly religious family so I made do with black shirts and messy black shadow (until they got taken away) now I’m reclaiming my own identity and style again and it is so freeing and honestly I love all the new little baby bats showing up! Life is too short not to try things out at least once or discover who you are!
Hell yeah ❤❤❤
The hair on Connor is so MallGoth! Lynn you are always beautiful.
Thank you! I knew the sacrifice i had to make to look more authentic but I will NEVER wear that hair again 🤣
Yeah she is hoging all the good looks from the rest of us share damn it lmfao so funny
You both have executed the look brilliantly and your humour is legendary 🥀🖤
Thank you so much 🦇
Early 00s Irish Mall goth here...we wore the coal chamber tshirts, the fishnets, the eyeliner, the multicoloured hair and spikes in all of our piercings. And in the back arse of Laois 😅 I'd give anything for my 22" wide leg criminal damage jeans back, with the discman in the leg pocket 😂 this was a great trip down memory lane....cheers! 🤘
The counting with Let the bodies hit the floor had me smiling big time! Great job you two!
Thank you! I was pretty proud of that joke not gonna lie haha
These looks are great! Love the spikes on the nose and under the lip, you both killed it! Also the editing is 10/10
Thank you! Might have to start adding the spikes more often, really liked the nose one! Also glad you liked it, hit a good rhythm editing lately and I feel like its improved!
Honestly I just appreciate how open you guys are to different Goth and Alternative sub-cultures. Growing up in the 80s and 90s I was always on the fringe between Punk and Goth but had very little access to the clothing. I had a generally looked more punk because that was an easier aesthetic to do with the resources I had but I listed to both Goth and Punk music and definitely preferred the Goth aesthetic, including the Mall Goths and Spooky Kids.
Good times. It's like looking at a portal from the past. Thank you guys.
Glad to hear that! Thanks for watching and commenting 🖤🦇
This is like a hybrid between that Corey Taylor mask and korn, I had no idea this style was mall goth, I thought Connor’s usual look was mall goth, great video!
If we're being 100% honest most of my daily looks are pretty mall goth haha thank you! 👻
I think you pulled it off beautifully Conor, also, next time I think it would be cute to see you guys try on like a cybergoth look maybe
Definitely want to do Cyber Goth in this series! We already have the goggles! Just need the pants and the dreads! Thank you! 🦇
I am 43 now and I would have been considered a mall goth as an Australian around 97-2000 (eventually exploring punk and eventually just casual goth ever since). I remember as a teen, we didn’t (couldn’t afford) brushes, so I used to use cheap black eye shadow as a base for eyes, then apply a thick layer of black eye pencil and smudge it. There was little blending, but messy, which I loved. Then I would use dark red lipstick and like it with black eye liner, and smudge that a little in the lip line. I did have kind of thinner eye brows but mine were just in its natural shape.
I was a baby bat in the early 2000. I use to have a pair of Tripp Pants and a pair of Jnco Jeans. Great video guys.
What I would give for a 50inch pair of Jnco Jeans right now honestly, might have to do a video on them!
From a former mall goth- your makeup was way too good. Both of you lol. Gotta kind of make it suck. I’m kidding, but really your makeup was way too good for what we did. Our makeup in the 90s was awful, but we were working with nothing. Brands had nothing, it was so hard just to find a truly black eyeliner. We used to light it on fire just to get it to melt and become a truer black. Le sigh. Times was hard man. Times was hard. The outfits though.. killed it 😂 NAILED IT.
Awh thank you so much! Omg I remember melting eyeliner back in the day actually! So awful! We're very luck nowadays to have the options makeup wise. But with how little there was back then people still did an amazing job!
I wrote a similar thing.
Conor and Lynn dolls coming soon to a toy store near you… 😂 had to love them though. Does feel like there was quite a cross over between mall goth and maybe a toned down cyber goth? Just need to add the dreads and you are half way there
Absolutely terrifying! 😂 Would love to own some one day though! Yeah similar shapes for sure! We have a lot of preparing to do for the Cyber Goth look 💀
I love this series so much please make more of these! I think if you’d do a cybergoth video, you both could help baby bats find the subgenre. Also very excited for deathrock please!
Holy hell she looks like one of my exes from that era down to a T. Well that was some interesting flash backs for sure now hahaha.