Introducing INFINITI’s Evolved Visual Identity

Since the launch of our very first car, the Q45, in 1989 our logo has visualized an open, infinite road stretching out towards the horizon.
Now, we’re evolving our logo, brand colors and our overall visual identity to reflect our long-held belief that personal and rewarding experiences are more important than the car alone.
Discover a new chapter at INFINITI.
Learn more. global.infinitinews.com/en/in...
Discover INFINITI’s evolved logo. • Discover INFINITI’s Ev...
Discover INFINITI’s new signature sound. • INFINITI’s Striking Ye...
Discover INFINITI’s new signature scent. • INFINITI’s Invigoratin...
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[@danielshahbaz]

Seriously. This is cute, but where are the all-new production vehicles?! You have a lot of work to do, Infiniti.

[@calsonic1]

Not sure who the audience for this video is and why it appeared in my feed. Infiniti, if you are really serious about gaining market share with your SUVs (because you already killed the coupe), videos about branding are subtracting from that goal - no one cares. Every video you put out needs to focus on your cars, period. There is a reason why Genesis is killing all luxury asian marque market shares, the same way Acura was killing competitors in the early 90s. The GV70 is the spiritual successor to the FX35/50. Not the QX55. The G35 was exciting and was the first car to ever beat the 3 series in Car & Driver, selling above list price at launch, but it's been downhill since then. I say this as the owner of 2 infinitis.

[@ilandreev]

Yes, I got the same feeling - current Genesis models look as good as Infinitis from 2000s

[@asiffarooqui6789]

To be fair they killed the coupe as coupes are not selling across the industry

[@brycevq9287]

Very well said.

[@Dayashii]

Can you guys just make a new coupe based on the RZ34 platform thanks

[@asiffarooqui6789]

Just give us a brand new line up of cars with the old naming system for God's sake.
I beg you 😔
You have the best concept cars in the industry but the most mediocre lineup in the industry
The problem with Infiniti is that you just don't listen

[@bigtunaV]

First!

[@anthonywiktor8689]

Was this made by AI? Geez, what a sad fall from grace.

[@NyRenalMD]

Its sad. They made a feel good add. They got nothing. I dont consider Infinit luxury any longer. Its something else. A expensive Nissan. Things like ancient instrument cluster. Old infotainment and horrible transmissions contribute to its loss of stature.
I did lease a infinit g35. Before that i had 2 maximas. The naturally aspirated g35 was fun and powerful. They totally could have perfected that car. What Infinit did was just slightly change and rebadge. No effort whats so ever. In fact if it even had kept up and used its nissan parts for the instrument and infotaintment it would have been halfway decent. Get your money back for this add campaign or retract it. Its reminding people that infiniti is dead.

[@jeffs6090]

Nobody cares about sounds, smells, and logos Infiniti! We want actual good product with better powertrains, transmissions, and technology than basic Nissans.