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This is 100% planned because you shoot yourself in the foot for the new marketing. It's fake just to drive the price down of their product so they can buy back the ipace at a much cheaper rate. This reminds me of the Phoenix group who bought MG Rover. They looked after the execs and that's what the Jag execs are doing. Looking after themselves and making the company worthless. Jaguar will be gone in 6 months.
I'm worried about that too, but let's look at it this way: the prototype spy shots of the next GT look very promising IMHO. it will need to have the proper Jaguar badge and growler. They have the entire coming year before the car goes for sale. Given the backlash their latest ad has created worldwide, I'm sure they will have to take the reactions into consideration and make the necessary adjustments. I'm still hopeful.
Sad really. I had an XF diesel for about 8 years and loved it. Excellent car that gave me no trouble touring Europe. I then bought a petrol XE R Sport AWD 25t. A superb car that I have now owned for nearly 4 years totally trouble free. Would recommend to anyone wanting a very well finished excellent handling fairly quick 4 door saloon that beats the Audi A4 , the Merc and the BMW 3 series hands down imo. I obviously won't sell it to buy an EV that's for sure!
They’re no good if you want to carry passengers who are bigger than toddlers. My 6ft 3” tall son tried, and failed, to sit in the back seat of one. He doesn’t have that problem in the back of my Skoda Octavia.
How ridiculous. Disney is over priced, so what? So are Jags and Gillette. And Bud Light tastes like piss. Oh, Bud had ONE trans person in adverts? Wow, you're easily triggered.
The whole world laughed. If I am the owner of Jaguar I would immediately fire that CEO and the whole marketing team. If you do not know in the UK so many people have huge problems 50k 60k miles and they need to replace engines, steering racks crack and etc. They will bankrupt the latest 2025
They need to break off from Tata, who done nothing for them since they took it from Ford. Ford also done nowt for them too - they couldn’t shake off the old man’s car image - so given the choice of the XK, buyers looked to Ferrari or Aston.
I bought an XE six years ago, for about £32,000. The second-hand value is about £10,000. It's in perfect condition, drives beautifully, and is jaw-droppingly pretty. If you want a Jaguar, buy one while you still can.
I agree about the ridiculous advert and that Jaguar are finished….but I would defend the iPace. It is much more luxurious and way better to drive than a Tesla (I did a back to back road test). The later ones are less likely to have problems. - I had absolutely zero problems in my 2023 model. Jaguar dealers are very poor so I don’t know how they expect to compete with Bentley and Aston etc.
Jaguar won't be able to compete with Rolls and Bently whatsoever. That is what is so ridiculous about the CEO's new branding and 2026 EV product effort/plan.
Sam. your dad may have loved them however the mechanic failed to tell him you need to carry 10 litres of oil to keep them running they leaked like sieves. I had an E type in my workshop for body repairs for a week and it took another week to get the oil stains off the for once it left.
For a company that's not making any cars for a year I'd say Jaguar will be joining Rover and Saab in ceasing to exist in the not too distant future. They've already alienated their core base of buyers and any future customers with it's weird trans alien Benetton ad
As an owner of an I-Pace I can say it’s an amazing car. LG created the problem supplying bad batteries. My car has had very few issues and is a wonderful car to drive. If they buy mine back I’m going to be disappointed to give it up.
I wondered if it had the LG Chem pouch cells. Maybe Jaguar’s battery management system is also a problem? It’s a shame Jaguar didn’t continue to develop the car (besides fixing the disastrous fires) because otherwise it was a good vehicle, at least in its day.
@@TerryHickey-xt4mfThat's an excellent point, but this problem seemed to have impacted Jaguar more. Perhaps they had a slightly different variation. I've always been an admirer of the van de Plaz. But my guess is Jaguar is done completely in two years at best.
@markjonz Could be the BMS. Could be they tried something different. The industry has standardized on passive cell balancing where two chip sets from AD and TI dominate. So if BMS were the case maybe they tried a different approach. IDK. If I had to guess they were early adopters of the now infamous LG batteries and they got a really bad initial batch. Just a straight up guess. I have no idea why the LG problem went so bad for them.
Just because Fisker (redux) went chapter eleven with their Austrian made EV, it won't mean that Jaguar will also have to go chapter eleven with their Austrian made EV, right?
Watching it exactly because of the intro lol - it´s been on my watchlist. (and btw my government told me officially that it is a myth that EVs catch more fire than ICE - what now?).
Jaguar is moving its manufacturing back to the UK. The Ipace was a very early EV all aluminium same pouch cells as the Chevy Bolt I believe and they had similar issues and all got recalled. Issues with the way the cells were manufactured
Exactly this. There is an issue with the LG batteries from that period. Same story as the 2017 to 2019 Chevy Bolt batteries made to the same / similar design. That issue has been fixed, but that won’t fix the Bolts and I-Paces that already have those batteries.
You may moan about Jaguar, but isn't it the battery supplier's fault? GM had problems with similar batteries and managed to get compensation from LG Chen/Energy. Couldn't Jaguar do the same?
Jaguar has been trading on a myth for many years. Reality is catching up. I don’t think they will be able to compete against Tesla or the Chinese onslaught.
I currently own a second hand XF and it runs quite well. Love its comfort and great handling, not really want to get rid of it. However, I know one day all our roads will end up with more EVs than ICE vehicles. I will definitely won't buy an used I-pace, but may consider to get an battery kit to replace the engine of my car one day, just like some people are converting their cars into EVs. I know it's not popular and very costly now, but I am opened to do so in the future when the price comes down and easier to convert.
I have driven an iPace and ridden in passenger seat and rear seat, I declare that the ride quality is sickeningly bad. I’m talking about the steel sprung version. Vertical displacement is accompanied by lateral lurching on every road undulation.
The crazy thing is that its likely going to be a phenomenal bad ass EV designed by the brightest engineers and talented designers. All they had to do was not screw up the ad campaign. Just show an extreme close up of someone's pupil transform into the eye of a Jaguar while they accelerate away their new EV and then put up text that says - Jaguar, Leaping into the Future
Jaguars have been a basket case foe decades. I used to work for a luxury car dealership in the 80's an 90's. Jaguars were one of the most unreliable cars we stocked, by a long way. I wouldn't buy one unless they're bought by someone like Geely or BYD, who could make a decent vehicle for the brand.
So, what did cause the fire technically, beyond the obvious thermal runaway, what was the fix, and why didn't the fix work and what will Jaguar do differently now with the bought cars?
Elon Musk warned manufacturers against using pouch cells… they expand and contract excessively and the tabs therefore suffer of metal fatigue and therefore hotspots. Pouch cells were only ever any use in m Polaroid cameras.
I feel sorry for the distributing garage companies. They have changed the new cars sales rooms to second-hand Jaguars, now because of the re-branding second-hand car prices will go through the floor. I own 2 jaguars and am very annoyed that I am now losing money when I come to upgrade. Because of this, CEOs re-branding
We're starting to forget it's LG Chem that torpedoed and sank all those legacy automakers who thought LG's batteries will be undoubtedly better than competition only because they come from the Western block allies
I only saw the ad through UA-cam lampoons but my reaction was anger: anger that any company even thought of paying money for it and its promotion on TV. My disgust is for all advertising - a self regarding, parasitic industry that all to often adds costs to products without adding value.
I had a Jag, it was superb, such a shame that it’s not what it was, this after many management mistakes over the years and now the ultimate debacle occurs, again due to poor management.
What a pity. Jaguar has been my favorable car. When I was young I would stare at the wooden panel for hours. I did not afford it. I do not afford it even today.
They are doing the honourable thing buying the cars back rather than just abandoning the poor purchasers with their dud car. I have heard of companies that chose receivership over helping their buyers out …
The only Jaguar I would consider buying, would have ever considered buying, is an XKE. Horrible reliability, but the most beautiful car ever made, at least the most beautiful car reasonably accessible by the common man.
I had a Jaguar XKE convertible and it was the safest car ever because every cop you passed was going to turn around and follow you. Better than hiring private security.
25 хвилин тому
Jaguar can't stop the i-pace from burning but, they insist they'll be 100% electric in the near future. Tata needs to spin off this disaster!
To say all I-Pace are affected and are lemons is emotive and not objective. The I-Pace is still one of the best appointed EV on the market as far as Luxury and comfort to Drive. Please make you videos factual and Objective and less emotive. Happy to discuss with you the Objective facts and provide references source information ( LG batteries manufactured in 2017 & 2018 ) via phone call or Online call.
what about EU market and models selled over there?? any fire cases in any particular product line year? Im asking cause the I-pace price dropped so much that the model from 2020 with 20k on odometer cost plus minus 35-40k only and im thinking to buy one 😕
*Jaguar and electrics* have not had a good history of getting along. I had a used 80s Jag and got very good at pulling the switches and tightening the connectors so the windows, locks etc would work. So no surprise that their electric car doesn't work. To be fair it was a cheat it is actually a contract car built by someone else, they just did the design.
@@Otokichi786 like my Vauxhall that would suddenly decide I could drive ay 11pm at night and did not need crumby old headlights, never been so terrified in my life.
I still loved the AWD E-type...but even with Ford engines that had good reps, Jag somehow had total unreliability with the same engines. How to drive an icon into the ground.
There is a point to be remembered about EV fires. Although EV fires are less likely to occur then an IC vehicle fire, once an EV fire gets started it is EXTREMELY DIFFICULT to extinguish. Generally the EV is destroyed beyond repair after a fire. Additionally, in many cases other vehicles and structures in the immediate vicinity of the EV fire are also burned especially if the EV is in an enclosed space like a garage, parking garage, or transport ship.
On my MBA course we had lectures from a US marketing man, well respected in his field. He used to say, "I've got a name for early adopters - shnooks". (Meaning easily taken advantage of; a mug).
Well their car won top car price and they probably switched battery suppliers. I don't see anyone else going all electric in 2025 already, so it seems to be a pretty effective ad to generate attention.
The iPace battery is made by LG Chem. The same company that supplied the Chevy Bolt battery. GM threw money at the problem. Jaguar doesn't have the resources to do the same. The iPace is a shame. It's a fabulous car really, the off-road performance is super, for example, apart from that LG Chem battery. Oh, and the software isn't that great either. But it's no worse than VW software. The other thing - when the iPace first came out Jaguar directly compare marketed it against a Tesla Model X of a different spec, and it wasn't a fair comparison. That got the iPace disliked right from the start, and mounting issues hasn't let it recover, even though car reviewers have mainly really liked it over the years.
In Norway the car fires are going down, because it's 26,3% of all cars on the road are EV's. Last year it was 8 EV fires in 9 mounths. So let's say 12 fires a year, with 1/4 of EV's on the road. That's 48 fires.... Compared with the 2200-2600 fires a year, normally. If you include that the EV's are newet, 20 times less fires is probably correct.
It doesnt matter. An insurer looks at the worst implications from the worst event because at some point it will happen, if that event is not insurable then that risk must be removed from the premium calculation. Running into this problem with ev chargers in apartment blocks, the insurer could be liable for the cost of every life in a hotel and also the building structure. The solution is easy - park fire risks outside the building.
You fail to mention that virtually every EV fire results in the total destruction of the vehicle, with no salvagable parts or residual salvage value. ICE vehicles can have the fire extinguished by the local fire departments and usually have some salvage value.
@@mikedx2706most fires in EV's are not battery fires. Most fires in cars are because people don't clean their cars. Mostly trash. So, in 5 of 8 times the battery are fine. Because fossil cars have more problems with fire. There are more fires caused by the engine, electrictrisity, fuel lines, and breaks. They are more damaged after a fire. The 10 causes of car fire are : 1. Fuel leaks. 2. Fault in the electrical system. 3. Leaked liquids on the engine. 4. Overheating. 5. Catalytic converters. 6. Batteries. 7. Arson. 8. Car accidents. 9. Lack of maintenance. 10. Bad design. An EV has less of these. Just 2,4,6,8,10. This is not including the probability of this. Fluid leaks are a major problem regarding fossil cars.
@@MrkBO8 it's a far higher risk of a fossil car fire. And, in a close space the task of putting out the fire are the same. This according to DSB (Department for securing the society, and fires in Norway). But, of course the insurance companies want to screw over their costumers, if they can. Hopfully, you live in a society that has diffrent insurance companies to chose from.... And, it's also nice to live in a society that has consumer right organizations like Norway, and Australia. But, if you live in the USA where they love 50 shades of gray, and gets a good spanking from their government. And even voted for it... then... you got it comming 🙂.
My Dad and his friends all loved Jaguar and the powerful engines, but they all gave up on the brand. One of the guys summed up the problem well: the engines were way too powerful for the engineering of the rest of the car, and it just shook itself a part. Sounds like the same king of fundamental engineering flaw. They are giving real jaguars a bad name.
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So are you still supporting EV
The Jag ad dropped the resale price by 75%, so Jaguar has to pay less to buy them back. Brilliant.
This is 100% planned because you shoot yourself in the foot for the new marketing. It's fake just to drive the price down of their product so they can buy back the ipace at a much cheaper rate. This reminds me of the Phoenix group who bought MG Rover. They looked after the execs and that's what the Jag execs are doing. Looking after themselves and making the company worthless. Jaguar will be gone in 6 months.
Never thought of that.. Brits are cunning indeed!
Real 4D chess move
If Jaguar's marketing is "copy nothing", they can at least copy a working car.
Nope! They're sticking to their guns.
The Beneton of car ads. I wonder if Derick Mulvaney of Bud light fame is available for their ads.
I don't believe that Jaguar built any electric cars - they contracted with another company to manufacture them.
Absolutely not. What are you thinking!?
@@charlesg5085 The I-Pace is built by contract manufacturer Magna Steyr in Graz, Austria.
The CEO is driving the company off a cliff, Draguar 😅😅😅
I'm worried about that too, but let's look at it this way: the prototype spy shots of the next GT look very promising IMHO. it will need to have the proper Jaguar badge and growler. They have the entire coming year before the car goes for sale. Given the backlash their latest ad has created worldwide, I'm sure they will have to take the reactions into consideration and make the necessary adjustments. I'm still hopeful.
They deserve to go out of business. The competition never felt anything from them in the first place.
Jaguar is finding new ways of making their cars flaming.
😁
Jaguar's managers are clearly flaming!
There should be no surprise that Jaguar's are burning. Their ad campaign was styled after Paris is Burning.
Lies!!! They copy NOTHING! 😂
Sad really. I had an XF diesel for about 8 years and loved it. Excellent car that gave me no trouble touring Europe. I then bought a petrol XE R Sport AWD 25t. A superb car that I have now owned for nearly 4 years totally trouble free. Would recommend to anyone wanting a very well finished excellent handling fairly quick 4 door saloon that beats the Audi A4 , the Merc and the BMW 3 series hands down imo. I obviously won't sell it to buy an EV that's for sure!
They’re no good if you want to carry passengers who are bigger than toddlers. My 6ft 3” tall son tried, and failed, to sit in the back seat of one. He doesn’t have that problem in the back of my Skoda Octavia.
they're doomed
Good!
They are literally HOT!🔥 Never buying a Jag, Gillette, Disney or Bud.
How ridiculous. Disney is over priced, so what? So are Jags and Gillette. And Bud Light tastes like piss.
Oh, Bud had ONE trans person in adverts? Wow, you're easily triggered.
The whole world laughed. If I am the owner of Jaguar I would immediately fire that CEO and the whole marketing team.
If you do not know in the UK so many people have huge problems 50k 60k miles and they need to replace engines, steering racks crack and etc.
They will bankrupt the latest 2025
They need to break off from Tata, who done nothing for them since they took it from Ford. Ford also done nowt for them too - they couldn’t shake off the old man’s car image - so given the choice of the XK, buyers looked to Ferrari or Aston.
Inspector Morse and his Jaguar looked good. The E-type was phenomenal. That I-pace thing looks awful, oversized rear-ender.
Even the picture of the Jaguar CEO is cringe.
It's better than the urge to projectile vomit when I see Musk.
He is. gay fellow collecting a huge salary for ending the brand.
I bought an XE six years ago, for about £32,000. The second-hand value is about £10,000. It's in perfect condition, drives beautifully, and is jaw-droppingly pretty. If you want a Jaguar, buy one while you still can.
They solved the Lucas prince of darkness problem they used to have. They self light.
Harsh
I agree about the ridiculous advert and that Jaguar are finished….but I would defend the iPace. It is much more luxurious and way better to drive than a Tesla (I did a back to back road test). The later ones are less likely to have problems. - I had absolutely zero problems in my 2023 model. Jaguar dealers are very poor so I don’t know how they expect to compete with Bentley and Aston etc.
Jaguar won't be able to compete with Rolls and Bently whatsoever. That is what is so ridiculous about the CEO's new branding and 2026 EV product effort/plan.
Sam. your dad may have loved them however the mechanic failed to tell him you need to carry 10 litres of oil to keep them running they leaked like sieves. I had an E type in my workshop for body repairs for a week and it took another week to get the oil stains off the for once it left.
I've had an XF for 8 years and now an XE for 4 years and not a drop of oil has been shed from either!
For a company that's not making any cars for a year I'd say Jaguar will be joining Rover and Saab in ceasing to exist in the not too distant future. They've already alienated their core base of buyers and any future customers with it's weird trans alien Benetton ad
Ads are more important than engineering. But who buys a Jag these days?
Gay martians apparently
wrr
Old men, before that ad
The I-Pace vehicles that are included in the buyback campaign are 2019 model year vehicles produced between January 5, 2018 - March 14, 2019.
Correct LG Chem batteries manufacture 2017-2018 and installed in VIN numbers in above date range . Keep it to the Facts Please electric Viking.
As an owner of an I-Pace I can say it’s an amazing car. LG created the problem supplying bad batteries. My car has had very few issues and is a wonderful car to drive. If they buy mine back I’m going to be disappointed to give it up.
I wondered if it had the LG Chem pouch cells. Maybe Jaguar’s battery management system is also a problem? It’s a shame Jaguar didn’t continue to develop the car (besides fixing the disastrous fires) because otherwise it was a good vehicle, at least in its day.
@@markjonz other car companies had similar problems with the same LG batteries I believe.
@@TerryHickey-xt4mfThat's an excellent point, but this problem seemed to have impacted Jaguar more. Perhaps they had a slightly different variation. I've always been an admirer of the van de Plaz. But my guess is Jaguar is done completely in two years at best.
@markjonz Could be the BMS. Could be they tried something different. The industry has standardized on passive cell balancing where two chip sets from AD and TI dominate. So if BMS were the case maybe they tried a different approach. IDK. If I had to guess they were early adopters of the now infamous LG batteries and they got a really bad initial batch. Just a straight up guess. I have no idea why the LG problem went so bad for them.
Love my I pace
Jaguar cars are deleting themeselves as fast as the company is self imploding.
The Jaguars are committing ritual suicide in embarrassment after the latest Jaguar branding video.
Sad to say the company has stopped employing engineers for years. Not really surprised.They are not an English brand and built in Austria
Just because Fisker (redux) went chapter eleven with their Austrian made EV, it won't mean that Jaguar will also have to go chapter eleven with their Austrian made EV, right?
Thanks Sam
Watching it exactly because of the intro lol - it´s been on my watchlist. (and btw my government told me officially that it is a myth that EVs catch more fire than ICE - what now?).
Jaguar is moving its manufacturing back to the UK. The Ipace was a very early EV all aluminium same pouch cells as the Chevy Bolt I believe and they had similar issues and all got recalled. Issues with the way the cells were manufactured
It was the Korean design. The xf was the last cool Jaguar. Perhaps F-Type too.
Exactly this. There is an issue with the LG batteries from that period. Same story as the 2017 to 2019 Chevy Bolt batteries made to the same / similar design.
That issue has been fixed, but that won’t fix the Bolts and I-Paces that already have those batteries.
@@AugustKling the I pace was designed by Ian Callum, could not get any more English than him.
I'm a Brit and this is a sad state of affairs. Jaguar have made so many great if not always reliable cars , I worry for the brand.
Trust me, I am not going to buy a Jaguar.
Nor is anybody else!
You may moan about Jaguar, but isn't it the battery supplier's fault? GM had problems with similar batteries and managed to get compensation from LG Chen/Energy. Couldn't Jaguar do the same?
a very sad story, luckily battery Tec has rocketed ahead in the last few years and LFP batteries are the new go-to, for a while at least.
Going the same way as BUDWEISER
I had an ipace loverly car never had a problem went back at the end of the lease
Sam is a China lover.
should have bought it at lease end
Your one didn’t uses made in India components
They are pretty common her in Norway - and still sells new for 65.000USD. Used goes for 20.000.- 2018 models. Never heard about this problem...
Is what “copy nothing means” like coping battery cooling systems that don’t overheat and burst into flames?
Not sure how you define three whole fires as catching fire all over the place.
Self-immolation by battery fire is uncontrollable in the I-Pace.
It's a beautiful car. I just wish it was anywhere near as good a car as it looks.
I almost bought one back in 2016 or so. It drove so nice. It was so smooth. It was beautiful thank God I couldn’t afford it at the time.
It is ;) .
Th infinite limitation to making evs is NOT styling
If they had only put an engine in it...
I really think you need to redefine your idea of "beautiful"😅
Jaguar has been trading on a myth for many years. Reality is catching up. I don’t think they will be able to compete against Tesla or the Chinese onslaught.
I currently own a second hand XF and it runs quite well. Love its comfort and great handling, not really want to get rid of it. However, I know one day all our roads will end up with more EVs than ICE vehicles. I will definitely won't buy an used I-pace, but may consider to get an battery kit to replace the engine of my car one day, just like some people are converting their cars into EVs. I know it's not popular and very costly now, but I am opened to do so in the future when the price comes down and easier to convert.
I have driven an iPace and ridden in passenger seat and rear seat, I declare that the ride quality is sickeningly bad. I’m talking about the steel sprung version.
Vertical displacement is accompanied by lateral lurching on every road undulation.
Yes jaguar was once great car to own ,now would not touch one fire hazard .
The crazy thing is that its likely going to be a phenomenal bad ass EV designed by the brightest engineers and talented designers. All they had to do was not screw up the ad campaign. Just show an extreme close up of someone's pupil transform into the eye of a Jaguar while they accelerate away their new EV and then put up text that says
- Jaguar, Leaping into the Future
Jaguars have been a basket case foe decades.
I used to work for a luxury car dealership in the 80's an 90's. Jaguars were one of the most unreliable cars we stocked, by a long way. I wouldn't buy one unless they're bought by someone like Geely or BYD, who could make a decent vehicle for the brand.
So, what did cause the fire technically, beyond the obvious thermal runaway, what was the fix, and why didn't the fix work and what will Jaguar do differently now with the bought cars?
Elon Musk warned manufacturers against using pouch cells… they expand and contract excessively and the tabs therefore suffer of metal fatigue and therefore hotspots. Pouch cells were only ever any use in m Polaroid cameras.
Jaguar are buying back their cars because they want to celebrate New Years eve in style
They should be offering a exchange upgrade at favourable rate.
Fortunately jaguar has “over 15 diversity, equity and inclusion departments” lol
I feel sorry for the distributing garage companies. They have changed the new cars sales rooms to second-hand Jaguars, now because of the re-branding second-hand car prices will go through the floor. I own 2 jaguars and am very annoyed that I am now losing money when I come to upgrade. Because of this, CEOs re-branding
We're starting to forget it's LG Chem that torpedoed and sank all those legacy automakers who thought LG's batteries will be undoubtedly better than competition only because they come from the Western block allies
I only saw the ad through UA-cam lampoons but my reaction was anger: anger that any company even thought of paying money for it and its promotion on TV.
My disgust is for all advertising - a self regarding, parasitic industry that all to often adds costs to products without adding value.
I had a Jag, it was superb, such a shame that it’s not what it was, this after many management mistakes over the years and now the ultimate debacle occurs, again due to poor management.
I would be too embarrassed to drive a Jaguar now lol
After the recent rebranding, it's not a stretch to think the engineering department of Jaguar might all be DEI hires.
Or Tellytubbies.
Owned by Indian corp. assembled in Austria - Jag not been a UK brand for a long time.
What a pity. Jaguar has been my favorable car. When I was young I would stare at the wooden panel for hours. I did not afford it. I do not afford it even today.
They are doing the honourable thing buying the cars back rather than just abandoning the poor purchasers with their dud car. I have heard of companies that chose receivership over helping their buyers out …
Ta-ta, TATA, did that make sense.
The only Jaguar I would consider buying, would have ever considered buying, is an XKE. Horrible reliability, but the most beautiful car ever made, at least the most beautiful car reasonably accessible by the common man.
I had a Jaguar XKE convertible and it was the safest car ever because every cop you passed was going to turn around and follow you. Better than hiring private security.
Jaguar can't stop the i-pace from burning but, they insist they'll be 100% electric in the near future. Tata needs to spin off this disaster!
To say all I-Pace are affected and are lemons is emotive and not objective. The I-Pace is still one of the best appointed EV on the market as far as Luxury and comfort to Drive.
Please make you videos factual and Objective and less emotive.
Happy to discuss with you the Objective facts and provide references source information ( LG batteries manufactured in 2017 & 2018 ) via phone call or Online call.
you are wasting your time, he is not interested in facts.
what about EU market and models selled over there?? any fire cases in any particular product line year? Im asking cause the I-pace price dropped so much that the model from 2020 with 20k on odometer cost plus minus 35-40k only and im thinking to buy one 😕
If the new electric Jag doesn’t have a growler or a leaper I’m out.
It has a cac in a cage on its door handles. They had to put the cat in the cage because it kept running away from the new EV Jaguar in embarrassment.
This is a Steyr vehicle built in Austria branded as Jaguar. The faults lie in Austria? Similar to Polestar cars built by Geely in China.
Jaguar don't even make these things! its a contractor in Austria churns them out, badly by the sounds of it !
This is like Korea. Not only the design.
These Jaguar I-Pace's were built by Steyr Magna in Austria.
Batteries made in Poland.
@@PaulA-bh5jj That explains the fires. :)
Magna are losing a few contracts lately.
How would you not know? It's been on the Jag website for a month
*Jaguar and electrics* have not had a good history of getting along. I had a used 80s Jag and got very good at pulling the switches and tightening the connectors so the windows, locks etc would work. So no surprise that their electric car doesn't work. To be fair it was a cheat it is actually a contract car built by someone else, they just did the design.
DEi in the……hot seat. DEI is…..on fire! DEI is…..going down in flames!
Jaguars catching fire is a feature, not a bug, since at least 1983
That one catching fire at 2:18 was arson, but it probably would have spontaneously sparked up anyway.
Flaming adds Flaming Product cant wait till its all ashes 🤣🤣🤣
The battery was probably built by Lucas 😂
Do you remember this? "Lucas Electrics: The Prince of Darkness"
@@Otokichi786 like my Vauxhall that would suddenly decide I could drive ay 11pm at night and did not need crumby old headlights, never been so terrified in my life.
How was Jaguar every mighty? They had the worst reliability for a while, at least with the J type.
I still loved the AWD E-type...but even with Ford engines that had good reps, Jag somehow had total unreliability with the same engines.
How to drive an icon into the ground.
There is a point to be remembered about EV fires. Although EV fires are less likely to occur then an IC vehicle fire, once an EV fire gets started it is EXTREMELY DIFFICULT to extinguish. Generally the EV is destroyed beyond repair after a fire. Additionally, in many cases other vehicles and structures in the immediate vicinity of the EV fire are also burned especially if the EV is in an enclosed space like a garage, parking garage, or transport ship.
Not true, the fire department just have to use a different technique.
Yo bro, Maybe jaguar should change their name to FLAMEUAR.....😂😂😂😂😂😂
On my MBA course we had lectures from a US marketing man, well respected in his field. He used to say, "I've got a name for early adopters - shnooks". (Meaning easily taken advantage of; a mug).
Well their car won top car price and they probably switched battery suppliers. I don't see anyone else going all electric in 2025 already, so it seems to be a pretty effective ad to generate attention.
Thinking that with trumpf's tariffs, won't all imports get priced like Porche and, Bentley!
😂 … Collective West Car of the Year self inflame .. just like the whole damn Collective West … hilarious …!
Had three of them. Huge mechanical issues. Never again!
Fool me once, fool me twice, fool me thrice. You'd have thought you'd have learned.
3X....bruh
@@norwegianzoundIt’s different when the seller is an Indian, they can talk to you in anything.
an I pace?
I was told by a guy on the internet that ev fires are rare.
You night be right about Jaguar but your delivery sounded more like a hit piece than journalism
That problem is just in US or not?
I noticed that, but a lack of detail makes more headlines.
@@TerryHickey-xt4mf I see several elétric Jaguar in my country, and none has burned, that i know
The iPace battery is made by LG Chem. The same company that supplied the Chevy Bolt battery. GM threw money at the problem. Jaguar doesn't have the resources to do the same. The iPace is a shame. It's a fabulous car really, the off-road performance is super, for example, apart from that LG Chem battery. Oh, and the software isn't that great either. But it's no worse than VW software. The other thing - when the iPace first came out Jaguar directly compare marketed it against a Tesla Model X of a different spec, and it wasn't a fair comparison. That got the iPace disliked right from the start, and mounting issues hasn't let it recover, even though car reviewers have mainly really liked it over the years.
Was it really a Jaguar though. I know that Jaguar styled it, but Magna built it, and I suspect also engineered it.
In Norway the car fires are going down, because it's 26,3% of all cars on the road are EV's. Last year it was 8 EV fires in 9 mounths. So let's say 12 fires a year, with 1/4 of EV's on the road.
That's 48 fires....
Compared with the 2200-2600 fires a year, normally.
If you include that the EV's are newet, 20 times less fires is probably correct.
It doesnt matter. An insurer looks at the worst implications from the worst event because at some point it will happen, if that event is not insurable then that risk must be removed from the premium calculation. Running into this problem with ev chargers in apartment blocks, the insurer could be liable for the cost of every life in a hotel and also the building structure. The solution is easy - park fire risks outside the building.
You fail to mention that virtually every EV fire results in the total destruction of the vehicle, with no salvagable parts or residual salvage value. ICE vehicles can have the fire extinguished by the local fire departments and usually have some salvage value.
@@mikedx2706most fires in EV's are not battery fires.
Most fires in cars are because people don't clean their cars. Mostly trash.
So, in 5 of 8 times the battery are fine.
Because fossil cars have more problems with fire. There are more fires caused by the engine, electrictrisity, fuel lines, and breaks. They are more damaged after a fire.
The 10 causes of car fire are :
1. Fuel leaks.
2. Fault in the electrical system.
3. Leaked liquids on the engine.
4. Overheating.
5. Catalytic converters.
6. Batteries.
7. Arson.
8. Car accidents.
9. Lack of maintenance.
10. Bad design.
An EV has less of these.
Just 2,4,6,8,10.
This is not including the probability of this.
Fluid leaks are a major problem regarding fossil cars.
@@MrkBO8 it's a far higher risk of a fossil car fire. And, in a close space the task of putting out the fire are the same. This according to DSB (Department for securing the society, and fires in Norway).
But, of course the insurance companies want to screw over their costumers, if they can.
Hopfully, you live in a society that has diffrent insurance companies to chose from....
And, it's also nice to live in a society that has consumer right organizations like Norway, and Australia.
But, if you live in the USA where they love 50 shades of gray, and gets a good spanking from their government.
And even voted for it... then... you got it comming 🙂.
Maybe a good advert campaign will save Gaguare
Jaguar make brilliant engines that last forever, that guy was definitely smoking something.
This hasn't an engine in it😅
@@gian_8381He was referring to the era when they did.
No surprise... "A Flamer".... LOL
Aww, you didn't write "Jaguar; Something that really does 'Halt and Catch Fire.";)
Sadly JLR seems to have lost its way with engineering.
That's why petrol and diesel engine cars will always lead the market. Electric cars are a huge fire risk. (Except for Teslas)
rubbish, just check out the actual facts per 1000 fires.
Per car the risk is:
EVs: 0.0012%
ICE: 0.1%
So an ICE car is 83x more likely to catch fire.
If they only used LFP.... I wonder what the reboot will be? JV with a Chinese?
Do you think the Miami show cars were air freighted to the U.S.?
So the farcical rebrand advert has successfully worked for them as a cover up! Makes sense now.
they announced an all ev future while every other company has back paddled on that promise, yep, they're done .
oh so their motto is not 'set the world alight '!?
Jaguars catching fire all over? That would explain the flaming adverts they got now.
My Dad and his friends all loved Jaguar and the powerful engines, but they all gave up on the brand. One of the guys summed up the problem well: the engines were way too powerful for the engineering of the rest of the car, and it just shook itself a part. Sounds like the same king of fundamental engineering flaw. They are giving real jaguars a bad name.
Jaguar is the next MG.