What are the Major Challenges Facing the Accounting Profession?

What are the Major Challenges Facing the Accounting Profession?
CEO Jennifer Cryder recognizes the challenges facing the accounting profession - talent acquisition, education, firm acquisition, and more - but acknowledges with each there are opportunities for state associations such as the Pennsylvania Institute of CPAs to support their members. Cryder also emphasizes the need for CPAs to lean into their advisory roles to help clients. She speaks to Gene Marks on Paychex THRIVE, a Business Podcast, about where she sees the future of the accounting profession going and how her organization plans to help firms and CPAs in the process.
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Topics Include:
00:00:00: Episode Preview
00:00:54: Introduction of Jennifer Cryder
00:02:12: Challenges facing CPA profession
00:03:24: Examples of challenges, including talent acquisition
00:04:43: Future of CPA firms and the advisory role
00:10:11: What’s happened to the small, local firms?
00:13:26: The value a CPA can offer
00:16:35: Recruiting challenges in the CPA profession
00:19:18: Initiatives For Retaining Good Talent
00:23:09: Metrics and job evaluation
00:27:18: Advice on collaboration with CPAs
00:30:57: Wrap-up and thank you
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