BMW and Apple are doing impressive work in their _production_ process, but both companies are some of the most egregious examples of undermining right-to-repair, which helps prevent a product from being scrapped that otherwise had plenty of life left in it. While Apple is pretty good about long-term support and has a recycling program, BMW is particularly bad about planned obsolescence. If BMW builds their vehicles to be easily repaired and long-lasting then I'll give them huge credit. Until then, I just see what they're doing here as a means of reducing cost of operation.
Your comment got me thinking about how things work nowadays in North America. Many things don't get repaired anymore as it is just cheaper or less time involved to buy a new one. Then there's the thing of the " New or the better compact notion " in the consumer world to get people to buy new stuff. Keep that dollar rolling.
Announcing a figure of 200 cubic meters of natural gas saving for a 420 soccer fields size factory simply, that's crossing a line, do he think we are uneducated viewer? So many people unsubscribed after this video and I'm gonna follow the trend. Your brain time is a precious commodity don't waste it. Maybe in the future youtube algo will show me he changed, until then I'm decided, Bye Matt ... if you do unsubscribe leave a little comment, so he understands
Also, Apple is known for destroying products that are still functional. Skipping the "reuse" and "repair" steps shows that Apple is doing this purely for marketing reasons. Also, I'm pretty sure producing packaging made from bamboo waste is incredibly environmentally harmful.
@@salticidae1.618 I think you need to chill out a bit. First of all, the gas isn't used to heat the building, it's for production use. So, comparing the consumption to the size of the building doesn't really make sense. What actually matters is how much gas is normally used. Secondly, the video is about the factory, not what comes after. Just because BMW has shady practices with consumers, doesn't mean it isn't interesting to see how the factory is run.
Its not really cheaper to be sustainable. BMW easily spent more money making that factory as sustainable as they did than they "save." One thing about sustainable design in industry is ALL industries count vendors and even customers carbon emissions as part of their own total. As was pointed out using Maersk as an example. And all these companies are buying solar and wind produced power, paying enough to offset the higher fuel costs of biofuels. My company is doing the same thing - our CUSTOMERS are demanding carbon neutral equipment. Both in our production of the equipment and in their utilization. Heavy mining equipment that used to be diesel powered is now powered by stored or even WIRED connections. We have the same 2030 goal as everyone else and they are definitely spending the money to do it.
All of apple's recycling means jack shit as long as their products are not repairable. Consumers are still gonna need to buy a new product regularly becaues apple's business is built on that.
I was going to comment just this. They make the products in a way that they are impossible to repair, not even replacing parts with original ones because they are serialised. And if you want to repair it through an apple store, they charge you so much, it's better to buy a new one. Very sustainable, of course... As soon as I saw that, I knew the video wasn't well researched
um... wrong.. if their products get to 100% recyclable then repair is not needed. if you want repairable products, apple is just not for your. their model is centralized... you are simply looking for a different product. i agree with you things ought to be repairable. this, is not that fight though.
@TheDanEdwards point 3 is literally irrelevant and everything else is dumb. Like "oH yOu sTilL nEEd tO dEaL wiTh thE pArt" as if remanufacturing and getting rid of the whole thing is better than a single part. 🤡
BMW is saving just 1 house worth usage of natural gas a day. Pretty meaningless when it comes to a factory of that size. A canadian household uses 2,500 square meters a year so if the factory saves 200 per month it is on par of 1 houses usage. Nothing really to get up and jump around about. If there was only 2 houses in the whole world then it would be a big saving. It certainly isn’t going to make a difference….maybe 0.00000000000000000001%
BMW is saving about 200 cubic meters of natural gas per month made me laugh out loud. Are you seriously consider that as a big win? That's like single household monthly consumption.
bmw has put their greenwashing label on themselves like many companies. so they can keep wasting the most energy on the planet and at the same time claim the save the planet.
And even when you take it to Apple and have them do it, there is no guarantee they will send updates to your old phone. I had to get a new phone because my perfectly good iPhone 8 would no longer receive updates.
repairable is not their model though.... apple also " makes is unreasonably difficult to {eat } their devices. So no, they aren’t making a difference {in food sustainability}" your complaint about repairability is correct but your barking up the wrong tree... if you want a product that is repairable, you are not getting it from apple... go to a different company... or ... we have to collectedly get behind Louis Rossmann to 1) get more right-to-repair legislation passed 2) start a company that makes high quality repairable products.
You’re missing the point. Praising Apple for going green, when they have effectively cut out the “Reduce” out of Reduce, Reuse, Recycle. It’s hypocritical to gush about how green they are when they’re just shifting the waste onto the consumer.
@@SytorvianProductions well if you want to get particular...... "Reduce, Reuse, Recycle. " was a slogan pushed on CONSUMERS by the corporations to offload their responsibility.... i did not see this as gushing about apple as a corporation... it was about very specific parts of their production. heat management, energy consumption, automation that allows a production line to produce multiple types of vehicles instead of needed entirely separate lines for different vehicles, the recycling of specific parts. if you think "just shifting the waste onto the consumer." is a NEW thing... you have been asleep at the wheel. - fundamentally waste is on the consumer because we consume product and excrete waste. people do not like that concept so they instead blame corps for other kinds of waste. and yes corps produce a lot of waste.... but for what? profit... profit from who? us. corps absolute hold a lot of responsibility.. .but until individuals acknowledge there part in it and start ......1) consuming less / more ethically 2) get legislation on ALL business 3) hoping corps responsible with lawsuits, boycotts 4) take the wrench to the corps..... nothing is going to change. this video is a reform video not a revolutionary video. of course apple and bmw insisted on a positive spin... they wouldn't let him in if he was there to denounce them.
As a journalist: when a company puts you in the hot seat and treats you real special with lots of access you should be extremely skeptical. Why weren't you?
Not sure why you'd think the stuff about Apple and Maersk would be affected by BMX's sponsorship. I guess it depends on whether you trust the channel, I've watched it for a good few years now and have come to accept most of what is presented as at worst attempting to be honest. The stuff about BMW sounded innovative.
@@jeffy4067 yeah, but why would you pick a sponsor and don't like what they are doing. That's not a conflict of interest. You do the one thing because of the other.
@@ruthramischd That's true, but most of the time sponsor company is not subject to the topic of the video. In this case topic is "Can Industry Really Save the Planet?" Matt picked 3 cases where said industries are good examples. and one them happens to be sponsor. now how do we know BMW was a genuine good example or was it only in the video because BMW paid to be here.
question... do you have those stats available? what is defined as Ewaste ? how much comes from their factories vs the consumer? i agree with Ewaste being bad, but i am looking for specificity as to where it is coming from.
@@Andre-qo5ek ""how much comes from their factories vs the consumer?" The problem here is that apple's business model relies extensively in short life, non repairable products, offsetting the responsibility to the consumer is unreasonable when the entire ecosystem is built around the idea of using for max 2 years and discarding the product.
@@IKetoth the video mentioned how they are working on making their products more recyclable. and their factories are working on recycling resources like water and heat. if you do not want to discard there product after 2 years. ... dont buy the product. the waste is on consumes as long as consumers are buying. if apple keeps making stuff people that are not buying, then the ewaste is on them.
@@Andre-qo5ek "what will happen to this product after my use case" is very low on most people's priorities when it comes to purchasing anything, much less something like a smartphone which has large differences between models. There's a reason regulation exists, you can't trust these companies to not act like that and market forced are simply not enough to steer them away from it, even if in most people's minds the ideal result would be less waste. As for what apple says it's doing, they've been saying that for years and doing the opposite, words are cheap, I'll believe then when I see that happen.
@@IKetoth "" "what will happen to this product after my use case" is very low on most people's priorities when it comes to purchasing anything"" yup... that is a paradigm problem with consumers... you know... the people that buy the products. and i agree with highly regulating ALL business. i am also very much for the right-to-repair. unfortunately, businesses right now only speak in one language, profit. the legal way to stop a company from doing something is making it less profitable. you can not expect a badguy to do the goodguy thing. the best thing to expect is for them to do the profitable thing via market demands. i am all for someone taking the monkey wrench approach. but feel free to provide a thought on how we, the lowley powerless, have power .... because from my book it is 1) legislation( which we do not have much power in) 2) consumption ( we have 99% control of) 3) wrenches ( which is not the socially acceptable way) we the people need to take all the responsibility we can, and demonstrate what we want. those are my suggestions... so what is your alternative?
Every company, regardless of its fuel source used, should strive to increase its efficiency. You cannot just say well, we are making only EVs now, so we are done. These small changes in how products are built and delivered have considerable impacts on the environment. If tomorrow, an oil company announced they had built a new way to recycle trash that could solve the world's waste crisis, would you discount them merely because they were an oil company? The older I get, the more I find there are two types of environmentalists. Those who want to solve the world's environmental issues through whatever means it takes to achieve that. And those who want to solve them through actions based on their pure, idealized path to a green future. One is based on reality, and the other is just there to make you feel good.
@@NinetooNine which means that "reality" is a path towards the end of industrial civilization. Since it happens with every civilization so far, not collapsing would be utopian.
@@Skoda130 Every civilization does not collapse. Most merely evolve or change into something else over time. Many times they change into something better then what existed. We have reached a point that, shy of apocalyptic nuclear war, we will most likely not forget the knowledge we have acquired over the centuries. Recorded history has spread to far around the world for that to happen.
@@NinetooNine Slow transitions into something else are the exception rather than the rule, apart from every civilization evolving until it collapses still. And our collective knowledge stays collective because it can travel over the world fast now. If industrial civilizations collapse, a lot of knowledge will not be able to travel, and remain in their respective areas.
Video' like this are a weird money grab or a wild misrepresentation of journalism. Either erodes trust in a channel massively. It's a shame really. Hope this is the last of such video's here.
I really like your videos and commonly it seems you are a good guy giving information about renewable energy and cool stuff that makes our lives better without destroying our planet. But an BMW sponsored video? That promotes Apple as an environment friendly company? This just goes down the way of so many influencers out there. Louis Rossmann has a video about this behaviour. Please stop making such videos.
Brought to you by BMW... Lengthy Apple promo... It doesn't matter how 'responsible' a company is with recycling and recovery of precious metals, etc when the product they sell is damn near waste as you drive away from the store... BMW has some of the shortest warranties I have ever experienced and the 1 (and ONLY) BMW I owned was an unreliable, disposable (though very fun to drive) PIECE OF CRAP!! A short 60000KM warranty and if I hadn't bought the extended warranty I would have been out ~$15k CAD on the repairs required up to 100,000KM. This smacks of GREEN-WASHING. (I do appreciate that you acknowledge the steps they have made are not a 'get out of jail free card...' - this just comes from some of the WORST companies/offenders - genuinely - 1 and 2 on my list!) How about these offenders sell reliable, economically repairable products and tailor their advertising campaigns AWAY from the 'replace your product every generation!' mantra we see now... This video only showed ways they can/do save money for the shareholders/executives while spewing the same crap (chock full of built in obsolescence) out onto the market. I'm saddened by the tone of this video WRT the worst of the bunch.
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I obviously wasn't paying enough attention at around the 0:50 mark where you mentioned the video was brought to us by BMW. I managed to make it to the part where you use the word "sponsored" and it caught my ear properly. I stopped the video after already hearing enough corporate shilling, apple trying to reduce waste? A BMW sponsored video about "saving the planet". Come on Matt, do better. I get that the money was probably quite good, but the excuses from the corporations are laughable. I decided to look at the comments which suggest BMW is saving 200m^3 of natural gas a month which is a complete joke. 200m^3, how much do just their dealerships use a year, or their factories, or production lines, or warehouses, or transportation. It really gives vibes of taking 1 drop out of an already overflowing dam.
REDUCE. Reuse. Recycle. They're in order of importance and priority. And electronics manufacturers are actively sabotaging #1 by blocking right-to-repair and making products nearly impossible to repair, alongside engineered obsolescence. So yeah, these companies have a LONG way to go, when they're still substantially and artificially boosting the production numbers to meet artificially inflated demand.
Mentioning Nestlé is to show that there's money in/behind Maersk's efforts. Not that Nestlé or Amazon or any of the others listed get a free pass because they're invested in zero-carbon transport. And the BMW and Apple stuff is to show there are alternatives to how other companies' manufacturing/recycling processes work. If other companies implement those same (or better) processes in their factories, that would be a good step toward the many goals, no?
You can't praise Apple for recycling without mentioning how hard they make it to repair their products. They go out of the way to make it impossible to repair yourself. It's a shame.
You must never forget that companies like BMW are one major reason why we are in this mess in the first place, especially in the US where they successfully killed public transport in the 1930s. You now helping them greenwashing is... let's say, questionable...
I appreciate your comment but please remember that consumers and costs drive companies decisions. In the past corporate and consumer decisions were not made on environmental issues. Making the changeover to more responsible manufacturing processes is slow. I don’t like the pace of change but processes begun in the 1950s are slow to change.
@@jccapwell demand is created, not given, that's why we have ads and stuff... Besides, as I wrote above, especially the automobile industry had to kill public transport in order to create that distrribution of cars we see today.
I always watch your videos and rarely comment but , this one is making me question just how much research you actually do on subjects like this one ! I've never seen so much negative feedback (as I'm sure you're aware) on any other video like this one is receiving and i hope you take them as constructive criticism to improve and keep the trust of your subscribers !
As of 2025 all electronics in the EU must be easy to repair. Apple has no choice but to follow this law. It is highly likely that this will also lead to easy-to-repair electronics in non EU countries. Since it is not very likely that Apple will produce the same product in a different way for other countries, because that would mean additional cost. This is also called the Brussels-Effect.
A recent example was the new USB-C for the IPhone15. The EU commanded uniform charging plugs for all electronics, so apple had to follow suit. Because of production ease and cost they implemented it all over the world.
"As of 2025 all electronics in the EU must be easy to repair. Apple has no choice but to follow this law" - That all depends on the cost of the eventual fines versus the profit made from violating the law. If it's more profitable to violate the law, then Apple will do so. Even if it's less profitable, I expect they'll do so until they're punished.
Bad sponsor, call the question the integrity of the video. Also miss the main point of making products that are going to last decades and be easily repairable. Reducing manufacturing waste is great, but if your product is still disposable, are you gaining anything?
There's just something wrong with the idea that industry is going to fix the very problems it created. All i see is another set of problems to fix down the road, just as we are doing now.
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i am so confused by this comment. this is a sustainability in tech channel.... of course he will partner with a tech company on their sustainability. no one complains when he interviews a solar cell company, or a battery company, or a materials company.... only when he collaborated with a company that you guys are brand familiar with.
@@Andre-qo5ek because thats wildly different from trying to forgive the actions of some of the worst offenders in destroying our planet, especially considering the fact that they targeted matt to get to us. He should have known better, because clearly some of us dont.
@@HighFlyActionGuy so you think the entire past of a person or entity should speak for their present actions? can you not separate the past from the present? if you care so strongly about apple destroying our planet, and seemingly will not accept any steps to bettering themselves... what are you doing to stop Apple? if you do nothing... by your own logic.... you are complicit. lets play with a few other things from your position... lets play the Reductio ad absurdum game. the premise is that "once a badguy always a badguy" -immediate death sentence for all crime since criminals can not reform - might as well put down kids that fail school since they will jsut be a drain on the planet. - founding fathers had slaves, time to throw away the country - science branched from alchemy... well that makes it all trash
@@HighFlyActionGuy "targeting matt" is fine... marketing is going to market.... you need to change your framing on marketing... if something is marketed we can hole THEM accountable to it. jsut make sure not to fall for the propaganda aspects of it. consumers have given up hope and power to control the corps... THAT paradigm has to change.
Exactly as a socialist im questioning Matt and how much he actually cares if he truely cares what he does than dont take money from corporations who have a shaddy reputation of doing and lying stuff like this
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Best emision is no emision my friend, not's only CO2 emisions, it's all NOX, sulphur and others pollutants, biofuels are a real chimera, I hope for a freighter with sails and electric motors for maneuvers when approaching port. If there are to be emissions, at least they are produced far from land.
Apple? Are you dumb or did they pay you off? Apple is notorious for making people buy new products instead of allowing anybody to repair their old stuff. Louis Rossmann has many videos on how it's basically impossible to get Apple's replacement parts for simple repairs any local repair shop could make. Sure, they are doing stuff for packaging but so what if all their electronics ends up on landfills? Want to upgrade or change your hard drive in an apple product? Even if you buy a new one you either can't replace it because it's soldered to the motherboard on purpose or it won't work anyway since they have software blocks for doing that. Right to Repair was started because of companies like Apple and John Deere.
We have to use less in order to preserve more. To accomplish this we must change the practice of planned obsolescence so that products are built to last and we don’t get caught in a constant upgrade cycle.
"To accomplish this we must change the practice of planned obsolescence so that products are built to last and we don’t get caught in a constant upgrade cycle." - I'm dealing with this right now. I have an iPhone 6s that still works perfectly (other than needing a new battery), but I have to replace it because Apple won't let it use the latest iOS, so important apps (banking apps, etc) no longer work on it.
Dunno much about rest of the stuff apple is doing but the removal of charger from the box and saying its for the environments benifit is total BS, and it has been proven by lots of people
That's just like when Comcast raises all of its prices, cuts some channels, moves other channels to specialty packages, and then tells us it's for our convenience. Also when Comcast stopped sending paper statements and told us it was for our convenience.
If you think capitalism will save us from what capitalism has done to us you are off your rocker. No matter how well-intentioned a startup may be, when it comes down to business the bottom line is ALL that matters. You need to think about this and decide.
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Well, some capitalists have realized that if there's no civilization, there's no businesses, and no capital to play with. Climate change directly threatens these people's ability to make money. Once they realize that, they are going to change faster than any other segment of our society. They just have to make the mental connections and we'll see change like we've never even imagined possible.
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As a socialist who studies workers' rights, politics, and shaddy corporations and more etc etc. This video really makes me question how much you actually truely check and analyze the facts like BMW saying its saving 200 cubic meters of co2 a month and you call that a win if just insane and is a utter fraction of what they make when manufacturing and such, also apple uses unrepairable devices for a main reason mainly for profit they dont want to change that but some nations around the world like the EU are forcing them to do that which will eat away their profits thats why they dont wanna change it because they are a monopoly Dude, like Matt come on you can do better than this. Look at your comments man do you think your audience is happy at what your doing in this vid? Im not and im disappointed in you ive been watching you for years and now this wtf.
I am very disappointed in this sponsored video. A sponsorship from a car company deeply undermines not just the message of this video but your whole channel. Your disclaimers are not nearly good enough, and even without direct editorial control the access they granted you effects the content you cover and thus the message you convey. I still cannot trust this video is not greenwashed.
I don’t understand how giving Matt editorial control and allowing him access to their facilities discredits the message he’s conveying? Would you have rather him have made his opinions based purely on speculation? They allowed him to see how the sausage was being made?? How is seeing the process first hand and allowing it to be recorded seen as not reliable?
BMW does a lot to cheat at their perceived car emissions and produces overall really inefficient petrol cars. Really disappointed by this channel to partner with them, no matter their cool tech and advancements and no matter the disclaimer about not giving any company a free-pass on anything.
It's good to focus on the positive things that are happening; but it's also worth pointing out that some of these things are merely enabling companies to do things the old way where rethinking these things might be a better option for them long term and not actually that optional for companies when considering that they probably have competitors that might do things smarter and cheaper. For example the best shipping is the shipping you don't need. Shipping finished cars half way across the globe is not necessary if you have local factories. If those factories are then also able to use suppliers that produce locally, you eliminate a lot of shipping. Thousands of euros/dollars on the sales price possibly. That's better than just trying to clean up the shipping. Which is also important of course. Getting rid of needless shipping reduces cost. Shipping isn't exactly free. Companies that do this well will enjoy inherently better cost and margins than companies that don't. Being more sustainable than becomes a nice side effect of being less costly and more profitable. In the same way, moving manufacturing and industry closer to where the clean, renewable energy is is going to be disruptive but necessary not just to clean things up but because it's simply cheaper. Germany has car industry because it has steel companies. It has steel companies because it used to have cheap coal. However, those steel companies need to become more sustainable and the coal is no longer sourced locally anyway so it's neither clean nor cheap at this point. One way is to create a lot of very expensive sustainable power where there used to be easy access to coal. Germany is trying this and their industry is dealing with high energy prices. But the smarter way is to just move the steel production to where the cheap, clean energy is. Which is probably nowhere close to where it historically is in Germany. More importantly, steel companies that do that can simply out compete the other ones that don't: cheaper and more sustainable at the same time. Where does that leave steel intensive manufacturing like car companies? Probably not where they are right now. That's bad news for some countries/regions and great news for others. But pretending this won't happen is not going to help countries much either. And to stick with cars, maybe those can actually be less reliant on steel. We now have cars with aluminum castings and lots of fiberglass. Those are lighter, require less energy to move around, and use vastly less parts, which in turn has logistical advantages, which makes the manufacturing cleaner, cheaper, and faster. And re-shoring a lot of manufacturing saves a lot in shipping and could partially offset high energy prices. So, things are not completely hopeless for German car manufacturers.
Looks like someone has become a believer that Apple is the greatest company in the World. If there so Great how come they only have about a 18% market share on their cellphone sales ? Apple's main goal is Profit. The old game of it will be cheaper to buy a new unit that repairing your old unit.
Engine less efficient, more totalled vehicles... Don't get me wrong. Cars could use much less computer control. But let's not remove the safeties and exhaust control systems.
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That is actually not true. While sometimes they are in opposition, where energy use is concerned, recycling, and efficiency, actually reduce costs. Businesses are always looking to reduce costs. This by no means excuses some of their other behaviors, but we have to start somewhere.
Sustainability is not a characteristic of any economic system. Neither PRC or Soviet Russia ran a good track record regarding coal, air\water pollution, animals, or recycling. Sustainability is based on society and statistically- it seems correlated to how developed a country is. If we want to increase sustainability world-wide, we would want all countries to become developed. We should agree to the logic that a third-world communist country isn't going fair better against a first-world capitalist country (and vice-versa).
Capitalism is inherently not sustainable. Infinite growth on a finite resource planet is impossible. Capitalism needs to be reformed so profit will go to people's welfare and environment preservation instead of billionaire's pockets
Bio methanol sounds really cool, until you actually think it through. Fossil fuels are consumed in every step of the product. From fertilizer to harvesting to actually keeping the "fuel" warm enough to grow the yeast producing the alcohol. Hopefully they use the sludge to put back on the land where they grew it (again, using fossil fuels).
guess whats better than buying a "sustainable" car. buying no new car at all. get a used car. Edit: are you kidding me? you're saying BMW could remotely control the car you drive and you're just ok with that? thats incredibly scary and now I would never want to buy a BMW *ever*
Even better than a used car, no car at all. I know not everyone can live without a car. Also really dumb to have remote control of cars, that should never be a thing maybe unless you have control over it
A regular Jeep was hacked by some researchers exploiting a buffer overflow in the infotainment system, then getting full access to the Canbus. They were able to remotely steer, accelerate and brake the vehicle. This happens when parts and software development is outsourced.
a profit driven economy orientates iteself for profit not sustainability. Being green is a added feature but so is being cheaper. As seen with Temu, being cheap is a pretty good selling point.
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Have to agree with other comments this video is a con. Loosing respect here. One more like this and I will unsubscribe. Could not even make it to the end if this one. 😢
if they really cared about the environment they would do more than make the packaging sustainable. they would make the product sustainable too. AND repairable. they could change the world with efficient and clean cars that don't break down as comically often as BMWs do. never buy one, always lease so you can give it back and not be stuck with it lol. they could do so much more, they are literally the ones in charge. they could choose to make better products but instead they increase waste buy having so many repairs and issues... apple's solution to most issues is to have the person buy a new one. get them used to treating it as a throw away product. it's abhorent how badly they misuse their power and influence. they could be leaders and make the efforts, being at the most effective position to do so. they could choose to do the right thing instead of usually having to be forced by law to stop abusing the systems they live in.
Private cars aren't sustainable. Replacing a phone more often than every ten to fifteen years isn't sustainable. The whole business model of BMW or Apple isn't sustainable.
Not a single source cited for the entire BMW segment? Can we at least get an idea how big the 200 m^3 of natural gas saved is compared to what they're using?
Imagine wearing that yoke to train an AI to take your job and being so desperate uou go along with it. Imagine being a UA-camr that decided to be the most obedient corporate propagandist for no reason.
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You cant industrialize yourself out of emissions. Even when you have pollution free technology on day 1. They will keep pollution down as long as everything is running smoothly, but sooner or later there is going to be a deadline they can't meet and they are going to skip some standards to finish in time. Then slowly their pollution controls will lax over time. It happened with recycling, I won't tell you what's happens now, but I think you know what I'm talking about. It isn't a technology problem, it is a quota problem. It is a deadline problem. It is an expediency problem. Pollution will come back, no matter how good your process is on day 1. Also, implementing the technology won't be completely clean. Every new process will need new production to get it going and that production will not be as clean as the technology you are building.
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In the spirit of transparency, it's worth noting the extent to which a company's claims of carbon neutrality includes (or does not include) carbon credits and charitable donations.
What kind of security is on the wireless control of the BMW cars? Unless they remove the wifi module at the end of production, it is a weak spot that can AND WILL be hacked.
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It take years to build up a reputation, and a single upload to damage it. Is it beyond repair already ? Repair ? See what I did ? I hope you reputation wasn't an Apple or BMW product, in case it was not obvious enough.
I am not an Apple Fan and I only use an Apple Cell because it is the only one t hat works effectively with my hearing aids. However, my phone has been practically indestructible. I have dropped from fairly high distances many times, accidentally taken it swimming. I ave lost track on how manny yeas I have had it. The durability of product may be or important than recycling. At least five yaers without need to repair, says a lot also.
Honestly the biggest upside out of this video's topic is that sluggish consumer and legislative pressure has reached a point where that pressure is propagating back through end user facing companies (Apple, BMW, etc.) to the underlying networks of companies that provide supporting industrial services (like Maersk) Still a very, very long distance from prioritizing effective ecological preservation and waste reduction over flashy PR moves and the appearance of green improvements, though
I think Maersk Lines should convince you electric propulsion and plaster the massive surface area of those ships with solar panels in addition to using the sails and use the bio internal combination engines to run electric generators. Use all the "green" fuels interchangeablely.
I hope this shift shows that they learned from their emissions scandal from around 2017-2021. You do say this isn't a pass, but I felt it important to directly remind people what their reputation needs cleaning from.
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I appreciate that you weren't giving industry a "free pass", and I think these sustainable adaptations are nice, but I think we also need to acknowledge that they are pretty much a drop in the bucket. 🤷 it seems to me that the best way to make life here on earth sustainable, while also maintaining our technological society, is to reduce the amount of production by making our devices and machines repairable by the user. And that isn't even to mention the production methods used our generally disdainful of basic human decency, or The exploitative resource extraction needed to produce the volume of goods at a "less expensive" price. I don't think the profit motive is ever going to be our friend…
I know some salad plants in the US are using localized waste water treatment from their washdown facilities to return pre-cooled water to their refrigeration systems. Intake water on the refrigeration systems then only need to be cooled down a couple of degrees (F) instead of the usual 30-40 degrees(F). Save a lot of energy.
No lol they can’t. Yo how much did they pay though for the video? Like yo if they pay more another video and maybe give me and the homies a little taste. We might change our tune
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Matt, I was a subscriber because I trusted you to have and convey knowledge and insight about topics that are beyond my scope of understanding. Now that I have seen you speak with painfully profound ignorance on a topic within my score of understanding (Apple's record on environmental issues) that trust has been shattered. Regarding the possibility of some redeeming qualities to your video after after I stopped watching, those would be worthless anyway, because, as you should know, retention decreases as the video progresses, meaning that any caveats you don't want to hide should be toward the beginning. I hope you enjoy the miniscule remaining credibility you have.
Pls do a whole video on the BMW dingle factor, ladar and otech, I'm super curious about how digital models can be used to gather data to make physical space more efficient.
It's disappointing to see Matt take advertising dollars from companies that he reports on. It has diminished his credibility in my opinion. This was the first video I saw where the sponsor wasn't a company that is entirely unrelated to what his channel is about (igoni and mail order food are great). I was hoping he would be like the green brothers but looks like he will be more like Matt Risinger. I'm sure I'll still watch and I'm sure Matt's a good dude. Just honest feedback from a longtime fan of the show.
6:43 Digitally mapping your production line got to be a very facilitative way to improve the versatility of operation and this will translate into a boosted productivity. I'm impressed 👍🏾. 15:59 Harnessing the force of the wind to produce electrical power is innovative for a ship, such design is incredibly needed to decrease the heavy reliance on petroleum oil. 😎💯💪🏾👍🏾
The biggest issue is power generation and transmission. It seems to me there is no way industry can hit the targets without power generation growing faster than is feasible. From some napkin math it looks to me like if a Buc-ee's gas station wanted to maintain the same throughput with EVs they would need to replace their 120 pumps with 2500 charging bays and they would essentially need their own nuclear power station to have enough electricity to charge the cars. The scaling gets insane fairly quickly when you consider the time power generation projects take to come online let alone the deficiencies in the grid.
Still crazy to me that this UA-cam channel that is generally focused on innovation and green tech consistently has the most negative comments I see on UA-cam.
That "wearable" contraption at BMW was hilarious. Tell them to write a phone app instead. Everyone is already carrying around a camera, screen, and wireless computer combo that fits in one hand...
anyone stupid enough to get a car that can be teledriven by default has no right to complain if some Bad Actor hacks their rc car and does so to their detriment, they likely bragged about the drive by wire feature, or some glitch in their os bricks the thing, dont cry this is the trade off
I see some comments against this particular video and its understandable as most people dont keep up with tech. Anyways you are kinda correct that Apple has been doing a lot of recycled and even dabbled into Right To Repair, its no Framework but its a good start. I wanted to know more about the bio reactor of the BMW plant but it wasn't explained a lot. Also isn't heavy shipping already very efficient? Is waste food to bio fuel actually feasible pls a a video related to this.
Seems like the Danish are trying to lead the world to a green place. Maybe a video showing the countries leading the charge to a green planet would be appreciated Maybe a global scoreboard to increase nationalized social pressure to be the leading country Thank you for your video
Maybe I'm wrong but, It seems to me that they don't adrees the origin of the materials they use, like lithium, and how the mines in other countries contaminate MASSIVELY in order to meet the ore demands, and of course, all of that just covers facilities and companies located in first world countries, and a big part of world contamination comes from third world countries, the solutions need to come from both ends to make a change...
Good message, Matt. There is plenty to criticize these companies for. Other commenters are bringing up important points, which we should not forget. But progress is progress. It's nowhere near enough yet, nor fast enough, but there is movement in the right direction. That's something.
![Lp. Сердце Вселенной #60 РОЖДЕНИЕ ЛОЛОЛОШКИ [Финал] • Майнкрафт](http://i.ytimg.com/vi/YoR0pAV9FVQ/mqdefault.jpg)
BMW and Apple are doing impressive work in their _production_ process, but both companies are some of the most egregious examples of undermining right-to-repair, which helps prevent a product from being scrapped that otherwise had plenty of life left in it. While Apple is pretty good about long-term support and has a recycling program, BMW is particularly bad about planned obsolescence.
If BMW builds their vehicles to be easily repaired and long-lasting then I'll give them huge credit. Until then, I just see what they're doing here as a means of reducing cost of operation.
Your comment got me thinking about how things work nowadays in North America. Many things don't get repaired anymore as it is just cheaper or less time involved to buy a new one. Then there's the thing of the " New or the better compact notion " in the consumer world to get people to buy new stuff. Keep that dollar rolling.
Announcing a figure of 200 cubic meters of natural gas saving for a 420 soccer fields size factory simply, that's crossing a line, do he think we are uneducated viewer? So many people unsubscribed after this video and I'm gonna follow the trend. Your brain time is a precious commodity don't waste it. Maybe in the future youtube algo will show me he changed, until then I'm decided, Bye Matt
...
if you do unsubscribe leave a little comment, so he understands
Also, Apple is known for destroying products that are still functional. Skipping the "reuse" and "repair" steps shows that Apple is doing this purely for marketing reasons.
Also, I'm pretty sure producing packaging made from bamboo waste is incredibly environmentally harmful.
@@salticidae1.618 I think you need to chill out a bit.
First of all, the gas isn't used to heat the building, it's for production use. So, comparing the consumption to the size of the building doesn't really make sense. What actually matters is how much gas is normally used.
Secondly, the video is about the factory, not what comes after. Just because BMW has shady practices with consumers, doesn't mean it isn't interesting to see how the factory is run.
Its not really cheaper to be sustainable. BMW easily spent more money making that factory as sustainable as they did than they "save."
One thing about sustainable design in industry is ALL industries count vendors and even customers carbon emissions as part of their own total. As was pointed out using Maersk as an example. And all these companies are buying solar and wind produced power, paying enough to offset the higher fuel costs of biofuels.
My company is doing the same thing - our CUSTOMERS are demanding carbon neutral equipment. Both in our production of the equipment and in their utilization. Heavy mining equipment that used to be diesel powered is now powered by stored or even WIRED connections. We have the same 2030 goal as everyone else and they are definitely spending the money to do it.
All of apple's recycling means jack shit as long as their products are not repairable. Consumers are still gonna need to buy a new product regularly becaues apple's business is built on that.
I was going to comment just this. They make the products in a way that they are impossible to repair, not even replacing parts with original ones because they are serialised. And if you want to repair it through an apple store, they charge you so much, it's better to buy a new one. Very sustainable, of course... As soon as I saw that, I knew the video wasn't well researched
and stopping software support for perfectly usable phones.
No reparability, no upgradability, no software indipendence, the solution it's not only build better but build less.
Before recycling goes reduce and reuse. But they are not profitable.
um... wrong.. if their products get to 100% recyclable then repair is not needed.
if you want repairable products, apple is just not for your.
their model is centralized... you are simply looking for a different product.
i agree with you things ought to be repairable. this, is not that fight though.
Right to Repair
this video is not about that....
"Right to Repair"
@@TheDanEdwards so you think replacing the whole product creates less emissions than replacing a single part? good joke
@TheDanEdwards point 3 is literally irrelevant and everything else is dumb. Like "oH yOu sTilL nEEd tO dEaL wiTh thE pArt" as if remanufacturing and getting rid of the whole thing is better than a single part. 🤡
BMW is saving just 1 house worth usage of natural gas a day. Pretty meaningless when it comes to a factory of that size. A canadian household uses 2,500 square meters a year so if the factory saves 200 per month it is on par of 1 houses usage. Nothing really to get up and jump around about. If there was only 2 houses in the whole world then it would be a big saving. It certainly isn’t going to make a difference….maybe 0.00000000000000000001%
BMW is saving about 200 cubic meters of natural gas per month made me laugh out loud. Are you seriously consider that as a big win? That's like single household monthly consumption.
Or like a single car with moderate usage consumes fuel in a month. I bet, most of the workers come to the factory by car :)
bmw has put their greenwashing label on themselves like many companies. so they can keep wasting the most energy on the planet and at the same time claim the save the planet.
Yeah when I heard that 200 number, I thought "that has to be an error". Retired HVAC guy here.
So many tech bros have to justify their existence because we have an oversupply of graduates and this is what you end up with
The fact we can’t change a cell phone battery is ridiculous. That alone is super wasteful and nasty.
And even when you take it to Apple and have them do it, there is no guarantee they will send updates to your old phone. I had to get a new phone because my perfectly good iPhone 8 would no longer receive updates.
People will do anything for a commercial edge, including sponsoring sustainability videos.
It's disheartening for sure
Apple still makes it unreasonably difficult to repair their devices. So no, they aren’t making a difference
And every automaker for that matter
repairable is not their model though....
apple also " makes is unreasonably difficult to {eat } their devices. So no, they aren’t making a difference {in food sustainability}"
your complaint about repairability is correct but your barking up the wrong tree... if you want a product that is repairable, you are not getting it from apple... go to a different company... or ... we have to collectedly get behind Louis Rossmann to 1) get more right-to-repair legislation passed 2) start a company that makes high quality repairable products.
You’re missing the point. Praising Apple for going green, when they have effectively cut out the “Reduce” out of Reduce, Reuse, Recycle.
It’s hypocritical to gush about how green they are when they’re just shifting the waste onto the consumer.
Not to mention their product release cycle that probably contributes massively to that 62 million tons of waste.
@@SytorvianProductions
well if you want to get particular......
"Reduce, Reuse, Recycle. " was a slogan pushed on CONSUMERS by the corporations to offload their responsibility....
i did not see this as gushing about apple as a corporation... it was about very specific parts of their production. heat management, energy consumption, automation that allows a production line to produce multiple types of vehicles instead of needed entirely separate lines for different vehicles, the recycling of specific parts.
if you think "just shifting the waste onto the consumer." is a NEW thing... you have been asleep at the wheel.
-
fundamentally waste is on the consumer because we consume product and excrete waste. people do not like that concept so they instead blame corps for other kinds of waste. and yes corps produce a lot of waste.... but for what? profit... profit from who? us.
corps absolute hold a lot of responsibility.. .but until individuals acknowledge there part in it and start ......1) consuming less / more ethically 2) get legislation on ALL business 3) hoping corps responsible with lawsuits, boycotts 4) take the wrench to the corps..... nothing is going to change.
this video is a reform video not a revolutionary video.
of course apple and bmw insisted on a positive spin... they wouldn't let him in if he was there to denounce them.
As a journalist: when a company puts you in the hot seat and treats you real special with lots of access you should be extremely skeptical. Why weren't you?
Surely a video talking about sustainability sponsored by BMW won't be biased
Not sure why you'd think the stuff about Apple and Maersk would be affected by BMX's sponsorship. I guess it depends on whether you trust the channel, I've watched it for a good few years now and have come to accept most of what is presented as at worst attempting to be honest. The stuff about BMW sounded innovative.
@@johnthursfield3056 Its not that I don't trust Matt, being sponsored by and praising the BMW group sounds like conflict of interest.
@@jeffy4067 yeah, but why would you pick a sponsor and don't like what they are doing. That's not a conflict of interest. You do the one thing because of the other.
@@ruthramischd That's true, but most of the time sponsor company is not subject to the topic of the video. In this case topic is "Can Industry Really Save the Planet?" Matt picked 3 cases where said industries are good examples. and one them happens to be sponsor. now how do we know BMW was a genuine good example or was it only in the video because BMW paid to be here.
@@jeffy4067 agreed. Very disappointing to see him go that route.
its funny you mention apple with them being the largest producer of Ewaste in the world...
question... do you have those stats available?
what is defined as Ewaste ? how much comes from their factories vs the consumer?
i agree with Ewaste being bad, but i am looking for specificity as to where it is coming from.
@@Andre-qo5ek ""how much comes from their factories vs the consumer?"
The problem here is that apple's business model relies extensively in short life, non repairable products, offsetting the responsibility to the consumer is unreasonable when the entire ecosystem is built around the idea of using for max 2 years and discarding the product.
@@IKetoth the video mentioned how they are working on making their products more recyclable. and their factories are working on recycling resources like water and heat.
if you do not want to discard there product after 2 years. ... dont buy the product. the waste is on consumes as long as consumers are buying.
if apple keeps making stuff people that are not buying, then the ewaste is on them.
@@Andre-qo5ek "what will happen to this product after my use case" is very low on most people's priorities when it comes to purchasing anything, much less something like a smartphone which has large differences between models.
There's a reason regulation exists, you can't trust these companies to not act like that and market forced are simply not enough to steer them away from it, even if in most people's minds the ideal result would be less waste.
As for what apple says it's doing, they've been saying that for years and doing the opposite, words are cheap, I'll believe then when I see that happen.
@@IKetoth
"" "what will happen to this product after my use case" is very low on most people's priorities when it comes to purchasing anything"" yup... that is a paradigm problem with consumers... you know... the people that buy the products.
and i agree with highly regulating ALL business. i am also very much for the right-to-repair. unfortunately, businesses right now only speak in one language, profit. the legal way to stop a company from doing something is making it less profitable.
you can not expect a badguy to do the goodguy thing. the best thing to expect is for them to do the profitable thing via market demands.
i am all for someone taking the monkey wrench approach. but feel free to provide a thought on how we, the lowley powerless, have power .... because from my book it is 1) legislation( which we do not have much power in) 2) consumption ( we have 99% control of) 3) wrenches ( which is not the socially acceptable way)
we the people need to take all the responsibility we can, and demonstrate what we want.
those are my suggestions... so what is your alternative?
Even if you say at the beginning of a video, "this isn't giving them a pass.* Greenwashing is still greenwashing
Every company, regardless of its fuel source used, should strive to increase its efficiency. You cannot just say well, we are making only EVs now, so we are done. These small changes in how products are built and delivered have considerable impacts on the environment. If tomorrow, an oil company announced they had built a new way to recycle trash that could solve the world's waste crisis, would you discount them merely because they were an oil company?
The older I get, the more I find there are two types of environmentalists. Those who want to solve the world's environmental issues through whatever means it takes to achieve that. And those who want to solve them through actions based on their pure, idealized path to a green future. One is based on reality, and the other is just there to make you feel good.
@@NinetooNine which means that "reality" is a path towards the end of industrial civilization.
Since it happens with every civilization so far, not collapsing would be utopian.
@@Skoda130 Every civilization does not collapse. Most merely evolve or change into something else over time. Many times they change into something better then what existed. We have reached a point that, shy of apocalyptic nuclear war, we will most likely not forget the knowledge we have acquired over the centuries. Recorded history has spread to far around the world for that to happen.
@@NinetooNine Slow transitions into something else are the exception rather than the rule, apart from every civilization evolving until it collapses still.
And our collective knowledge stays collective because it can travel over the world fast now. If industrial civilizations collapse, a lot of knowledge will not be able to travel, and remain in their respective areas.
Video' like this are a weird money grab or a wild misrepresentation of journalism. Either erodes trust in a channel massively. It's a shame really. Hope this is the last of such video's here.
I really like your videos and commonly it seems you are a good guy giving information about renewable energy and cool stuff that makes our lives better without destroying our planet. But an BMW sponsored video? That promotes Apple as an environment friendly company? This just goes down the way of so many influencers out there. Louis Rossmann has a video about this behaviour. Please stop making such videos.
Brought to you by BMW... Lengthy Apple promo...
It doesn't matter how 'responsible' a company is with recycling and recovery of precious metals, etc when the product they sell is damn near waste as you drive away from the store...
BMW has some of the shortest warranties I have ever experienced and the 1 (and ONLY) BMW I owned was an unreliable, disposable (though very fun to drive) PIECE OF CRAP!! A short 60000KM warranty and if I hadn't bought the extended warranty I would have been out ~$15k CAD on the repairs required up to 100,000KM.
This smacks of GREEN-WASHING.
(I do appreciate that you acknowledge the steps they have made are not a 'get out of jail free card...' - this just comes from some of the WORST companies/offenders - genuinely - 1 and 2 on my list!)
How about these offenders sell reliable, economically repairable products and tailor their advertising campaigns AWAY from the 'replace your product every generation!' mantra we see now...
This video only showed ways they can/do save money for the shareholders/executives while spewing the same crap (chock full of built in obsolescence) out onto the market.
I'm saddened by the tone of this video WRT the worst of the bunch.
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I obviously wasn't paying enough attention at around the 0:50 mark where you mentioned the video was brought to us by BMW. I managed to make it to the part where you use the word "sponsored" and it caught my ear properly. I stopped the video after already hearing enough corporate shilling, apple trying to reduce waste? A BMW sponsored video about "saving the planet". Come on Matt, do better. I get that the money was probably quite good, but the excuses from the corporations are laughable. I decided to look at the comments which suggest BMW is saving 200m^3 of natural gas a month which is a complete joke. 200m^3, how much do just their dealerships use a year, or their factories, or production lines, or warehouses, or transportation. It really gives vibes of taking 1 drop out of an already overflowing dam.
REDUCE. Reuse. Recycle. They're in order of importance and priority. And electronics manufacturers are actively sabotaging #1 by blocking right-to-repair and making products nearly impossible to repair, alongside engineered obsolescence. So yeah, these companies have a LONG way to go, when they're still substantially and artificially boosting the production numbers to meet artificially inflated demand.
If it can, we wont find out from a BMW sponsored video.
(and mentioning Nestle in a video about industry saving the planet is deranged.)
I wondered on that too ?
Mentioning Nestlé is to show that there's money in/behind Maersk's efforts. Not that Nestlé or Amazon or any of the others listed get a free pass because they're invested in zero-carbon transport.
And the BMW and Apple stuff is to show there are alternatives to how other companies' manufacturing/recycling processes work. If other companies implement those same (or better) processes in their factories, that would be a good step toward the many goals, no?
You can't praise Apple for recycling without mentioning how hard they make it to repair their products. They go out of the way to make it impossible to repair yourself. It's a shame.
You must never forget that companies like BMW are one major reason why we are in this mess in the first place, especially in the US where they successfully killed public transport in the 1930s. You now helping them greenwashing is... let's say, questionable...
I appreciate your comment but please remember that consumers and costs drive companies decisions. In the past corporate and consumer decisions were not made on environmental issues. Making the changeover to more responsible manufacturing processes is slow. I don’t like the pace of change but processes begun in the 1950s are slow to change.
@@jccapwell demand is created, not given, that's why we have ads and stuff... Besides, as I wrote above, especially the automobile industry had to kill public transport in order to create that distrribution of cars we see today.
I always watch your videos and rarely comment but , this one is making me question just how much research you actually do on subjects like this one ! I've never seen so much negative feedback (as I'm sure you're aware) on any other video like this one is receiving and i hope you take them as constructive criticism to improve and keep the trust of your subscribers !
As of 2025 all electronics in the EU must be easy to repair. Apple has no choice but to follow this law. It is highly likely that this will also lead to easy-to-repair electronics in non EU countries. Since it is not very likely that Apple will produce the same product in a different way for other countries, because that would mean additional cost. This is also called the Brussels-Effect.
A recent example was the new USB-C for the IPhone15. The EU commanded uniform charging plugs for all electronics, so apple had to follow suit. Because of production ease and cost they implemented it all over the world.
"As of 2025 all electronics in the EU must be easy to repair. Apple has no choice but to follow this law" - That all depends on the cost of the eventual fines versus the profit made from violating the law. If it's more profitable to violate the law, then Apple will do so. Even if it's less profitable, I expect they'll do so until they're punished.
Bad sponsor, call the question the integrity of the video. Also miss the main point of making products that are going to last decades and be easily repairable. Reducing manufacturing waste is great, but if your product is still disposable, are you gaining anything?
Companies also need to manufacture products that last longer. In the late 80's Bosch made diswashers that last 20 to 30 years. Today, not so much.
There's just something wrong with the idea that industry is going to fix the very problems it created. All i see is another set of problems to fix down the road, just as we are doing now.
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Is this an Apple add?
Apple+BMW=?
i am so confused by this comment.
this is a sustainability in tech channel.... of course he will partner with a tech company on their sustainability.
no one complains when he interviews a solar cell company, or a battery company, or a materials company.... only when he collaborated with a company that you guys are brand familiar with.
@@Andre-qo5ek because thats wildly different from trying to forgive the actions of some of the worst offenders in destroying our planet, especially considering the fact that they targeted matt to get to us. He should have known better, because clearly some of us dont.
@@HighFlyActionGuy
so you think the entire past of a person or entity should speak for their present actions?
can you not separate the past from the present?
if you care so strongly about apple destroying our planet, and seemingly will not accept any steps to bettering themselves... what are you doing to stop Apple?
if you do nothing... by your own logic.... you are complicit.
lets play with a few other things from your position... lets play the Reductio ad absurdum game. the premise is that "once a badguy always a badguy"
-immediate death sentence for all crime since criminals can not reform
- might as well put down kids that fail school since they will jsut be a drain on the planet.
- founding fathers had slaves, time to throw away the country
- science branched from alchemy... well that makes it all trash
@@HighFlyActionGuy "targeting matt" is fine... marketing is going to market....
you need to change your framing on marketing... if something is marketed we can hole THEM accountable to it.
jsut make sure not to fall for the propaganda aspects of it.
consumers have given up hope and power to control the corps... THAT paradigm has to change.
Come on Matt, you’ve got 1.5 million subscribers, do you really need the money from BMW?
Exactly as a socialist im questioning Matt and how much he actually cares if he truely cares what he does than dont take money from corporations who have a shaddy reputation of doing and lying stuff like this
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I bet he would be much happier to pay for his videos through patreon than sponsors.
@dammuozz exactly this is gross your more bias of what the sponsor wants u to do is just insane
Best emision is no emision my friend, not's only CO2 emisions, it's all NOX, sulphur and others pollutants, biofuels are a real chimera, I hope for a freighter with sails and electric motors for maneuvers when approaching port. If there are to be emissions, at least they are produced far from land.
APPLE 😂😂😂
They deliberately make their stuff hard to repair thus more likely to become E waste 😂
Apple? Are you dumb or did they pay you off?
Apple is notorious for making people buy new products instead of allowing anybody to repair their old stuff. Louis Rossmann has many videos on how it's basically impossible to get Apple's replacement parts for simple repairs any local repair shop could make. Sure, they are doing stuff for packaging but so what if all their electronics ends up on landfills?
Want to upgrade or change your hard drive in an apple product? Even if you buy a new one you either can't replace it because it's soldered to the motherboard on purpose or it won't work anyway since they have software blocks for doing that.
Right to Repair was started because of companies like Apple and John Deere.
We have to use less in order to preserve more. To accomplish this we must change the practice of planned obsolescence so that products are built to last and we don’t get caught in a constant upgrade cycle.
"To accomplish this we must change the practice of planned obsolescence so that products are built to last and we don’t get caught in a constant upgrade cycle." - I'm dealing with this right now. I have an iPhone 6s that still works perfectly (other than needing a new battery), but I have to replace it because Apple won't let it use the latest iOS, so important apps (banking apps, etc) no longer work on it.
Dunno much about rest of the stuff apple is doing but the removal of charger from the box and saying its for the environments benifit is total BS, and it has been proven by lots of people
That's just like when Comcast raises all of its prices, cuts some channels, moves other channels to specialty packages, and then tells us it's for our convenience. Also when Comcast stopped sending paper statements and told us it was for our convenience.
If you think capitalism will save us from what capitalism has done to us you are off your rocker. No matter how well-intentioned a startup may be, when it comes down to business the bottom line is ALL that matters. You need to think about this and decide.
Customers are thinking about their "bottom line" as much as companies are, hence, the race to the bottom in cost and quality.
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Well, some capitalists have realized that if there's no civilization, there's no businesses, and no capital to play with.
Climate change directly threatens these people's ability to make money.
Once they realize that, they are going to change faster than any other segment of our society.
They just have to make the mental connections and we'll see change like we've never even imagined possible.
Wow, I hope you at least got paid well for completely selling out. Gotta pay for that house somehow!
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But making it impossible to repair IPhones 😂
As a socialist who studies workers' rights, politics, and shaddy corporations and more etc etc.
This video really makes me question how much you actually truely check and analyze the facts like BMW saying its saving 200 cubic meters of co2 a month and you call that a win if just insane and is a utter fraction of what they make when manufacturing and such, also apple uses unrepairable devices for a main reason mainly for profit they dont want to change that but some nations around the world like the EU are forcing them to do that which will eat away their profits thats why they dont wanna change it because they are a monopoly Dude, like Matt come on you can do better than this. Look at your comments man do you think your audience is happy at what your doing in this vid?
Im not and im disappointed in you ive been watching you for years and now this wtf.
I am very disappointed in this sponsored video. A sponsorship from a car company deeply undermines not just the message of this video but your whole channel. Your disclaimers are not nearly good enough, and even without direct editorial control the access they granted you effects the content you cover and thus the message you convey. I still cannot trust this video is not greenwashed.
I don’t understand how giving Matt editorial control and allowing him access to their facilities discredits the message he’s conveying? Would you have rather him have made his opinions based purely on speculation? They allowed him to see how the sausage was being made?? How is seeing the process first hand and allowing it to be recorded seen as not reliable?
BMW does a lot to cheat at their perceived car emissions and produces overall really inefficient petrol cars. Really disappointed by this channel to partner with them, no matter their cool tech and advancements and no matter the disclaimer about not giving any company a free-pass on anything.
I tend to agree with the cynical comments. BMW, Apple, Nestle,... really!?
It's good to focus on the positive things that are happening; but it's also worth pointing out that some of these things are merely enabling companies to do things the old way where rethinking these things might be a better option for them long term and not actually that optional for companies when considering that they probably have competitors that might do things smarter and cheaper.
For example the best shipping is the shipping you don't need. Shipping finished cars half way across the globe is not necessary if you have local factories. If those factories are then also able to use suppliers that produce locally, you eliminate a lot of shipping. Thousands of euros/dollars on the sales price possibly. That's better than just trying to clean up the shipping. Which is also important of course. Getting rid of needless shipping reduces cost. Shipping isn't exactly free. Companies that do this well will enjoy inherently better cost and margins than companies that don't. Being more sustainable than becomes a nice side effect of being less costly and more profitable.
In the same way, moving manufacturing and industry closer to where the clean, renewable energy is is going to be disruptive but necessary not just to clean things up but because it's simply cheaper. Germany has car industry because it has steel companies. It has steel companies because it used to have cheap coal. However, those steel companies need to become more sustainable and the coal is no longer sourced locally anyway so it's neither clean nor cheap at this point. One way is to create a lot of very expensive sustainable power where there used to be easy access to coal. Germany is trying this and their industry is dealing with high energy prices.
But the smarter way is to just move the steel production to where the cheap, clean energy is. Which is probably nowhere close to where it historically is in Germany. More importantly, steel companies that do that can simply out compete the other ones that don't: cheaper and more sustainable at the same time. Where does that leave steel intensive manufacturing like car companies? Probably not where they are right now. That's bad news for some countries/regions and great news for others. But pretending this won't happen is not going to help countries much either. And to stick with cars, maybe those can actually be less reliant on steel. We now have cars with aluminum castings and lots of fiberglass. Those are lighter, require less energy to move around, and use vastly less parts, which in turn has logistical advantages, which makes the manufacturing cleaner, cheaper, and faster. And re-shoring a lot of manufacturing saves a lot in shipping and could partially offset high energy prices. So, things are not completely hopeless for German car manufacturers.
Looks like someone has become a believer that Apple is the greatest company in the World.
If there so Great how come they only have about a 18% market share on their cellphone sales ?
Apple's main goal is Profit. The old game of it will be cheaper to buy a new unit that repairing your old unit.
Maybe car companies could take out all the tech. Saves weight, fewer things to go wrong, uses less materials.
Engine less efficient, more totalled vehicles...
Don't get me wrong. Cars could use much less computer control. But let's not remove the safeties and exhaust control systems.
Sustainability and profitability are in stark opposition. This is the core dysfunction of capitalism
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That is actually not true.
While sometimes they are in opposition, where energy use is concerned, recycling, and efficiency, actually reduce costs.
Businesses are always looking to reduce costs.
This by no means excuses some of their other behaviors, but we have to start somewhere.
Sustainability is not a characteristic of any economic system. Neither PRC or Soviet Russia ran a good track record regarding coal, air\water pollution, animals, or recycling.
Sustainability is based on society and statistically- it seems correlated to how developed a country is. If we want to increase sustainability world-wide, we would want all countries to become developed. We should agree to the logic that a third-world communist country isn't going fair better against a first-world capitalist country (and vice-versa).
Capitalism is inherently not sustainable.
Infinite growth on a finite resource planet is impossible.
Capitalism needs to be reformed so profit will go to people's welfare and environment preservation instead of billionaire's pockets
Bio methanol sounds really cool, until you actually think it through. Fossil fuels are consumed in every step of the product. From fertilizer to harvesting to actually keeping the "fuel" warm enough to grow the yeast producing the alcohol. Hopefully they use the sludge to put back on the land where they grew it (again, using fossil fuels).
guess whats better than buying a "sustainable" car. buying no new car at all. get a used car.
Edit: are you kidding me? you're saying BMW could remotely control the car you drive and you're just ok with that? thats incredibly scary and now I would never want to buy a BMW *ever*
If it can be remotely controlled, it can be hacked and controlled by a bad actor.
Scary shit.
Even better than a used car, no car at all. I know not everyone can live without a car. Also really dumb to have remote control of cars, that should never be a thing maybe unless you have control over it
A regular Jeep was hacked by some researchers exploiting a buffer overflow in the infotainment system, then getting full access to the Canbus. They were able to remotely steer, accelerate and brake the vehicle.
This happens when parts and software development is outsourced.
When did you start doing commercials ? None of this was seemed very cutting edge.
a profit driven economy orientates iteself for profit not sustainability. Being green is a added feature but so is being cheaper. As seen with Temu, being cheap is a pretty good selling point.
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Have to agree with other comments this video is a con. Loosing respect here. One more like this and I will unsubscribe. Could not even make it to the end if this one. 😢
if they really cared about the environment they would do more than make the packaging sustainable. they would make the product sustainable too. AND repairable. they could change the world with efficient and clean cars that don't break down as comically often as BMWs do. never buy one, always lease so you can give it back and not be stuck with it lol.
they could do so much more, they are literally the ones in charge. they could choose to make better products but instead they increase waste buy having so many repairs and issues... apple's solution to most issues is to have the person buy a new one. get them used to treating it as a throw away product. it's abhorent how badly they misuse their power and influence. they could be leaders and make the efforts, being at the most effective position to do so. they could choose to do the right thing instead of usually having to be forced by law to stop abusing the systems they live in.
Private cars aren't sustainable. Replacing a phone more often than every ten to fifteen years isn't sustainable. The whole business model of BMW or Apple isn't sustainable.
Hackers are going to crack that wireless remote access to drive the vehicle!
Not a single source cited for the entire BMW segment? Can we at least get an idea how big the 200 m^3 of natural gas saved is compared to what they're using?
Imagine wearing that yoke to train an AI to take your job and being so desperate uou go along with it. Imagine being a UA-camr that decided to be the most obedient corporate propagandist for no reason.
I can't trust this channel after this video...
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considering Nestle said "water isn't a human right" at some point. I'm skeptical of them
You cant industrialize yourself out of emissions.
Even when you have pollution free technology on day 1. They will keep pollution down as long as everything is running smoothly, but sooner or later there is going to be a deadline they can't meet and they are going to skip some standards to finish in time. Then slowly their pollution controls will lax over time. It happened with recycling, I won't tell you what's happens now, but I think you know what I'm talking about.
It isn't a technology problem, it is a quota problem. It is a deadline problem. It is an expediency problem. Pollution will come back, no matter how good your process is on day 1.
Also, implementing the technology won't be completely clean. Every new process will need new production to get it going and that production will not be as clean as the technology you are building.
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In the spirit of transparency, it's worth noting the extent to which a company's claims of carbon neutrality includes (or does not include) carbon credits and charitable donations.
If a robot can put a phone together, surely it can also take one apart.
What kind of security is on the wireless control of the BMW cars? Unless they remove the wifi module at the end of production, it is a weak spot that can AND WILL be hacked.
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It take years to build up a reputation, and a single upload to damage it. Is it beyond repair already ?
Repair ? See what I did ? I hope you reputation wasn't an Apple or BMW product, in case it was not obvious enough.
I am not an Apple Fan and I only use an Apple Cell because it is the only one t hat works effectively with my hearing aids. However, my phone has been practically indestructible. I have dropped from fairly high distances many times, accidentally taken it swimming. I ave lost track on how manny yeas I have had it. The durability of product may be or important than recycling. At least five yaers without need to repair, says a lot also.
...and now the guy whose job it was to drive the BMW from one area to another is out of a job.
Ah Matt.. that was a bad one... 2 of the most anti-consumer companies around nowadays...
Honestly the biggest upside out of this video's topic is that sluggish consumer and legislative pressure has reached a point where that pressure is propagating back through end user facing companies (Apple, BMW, etc.) to the underlying networks of companies that provide supporting industrial services (like Maersk)
Still a very, very long distance from prioritizing effective ecological preservation and waste reduction over flashy PR moves and the appearance of green improvements, though
Has made me lose trust in this channel
recyclable =/= "good for the planet". it's reduce, reuse, recycle, *in that order*
So scary that external forces can make a “secure” connection to your car and drive it around. No way that can be exploited.
I think Maersk Lines should convince you electric propulsion and plaster the massive surface area of those ships with solar panels in addition to using the sails and use the bio internal combination engines to run electric generators. Use all the "green" fuels interchangeablely.
I hope this shift shows that they learned from their emissions scandal from around 2017-2021. You do say this isn't a pass, but I felt it important to directly remind people what their reputation needs cleaning from.
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I would be interested in hearing more about the factory controlling the driving and testing of the cars it makes, sounds cool
When it becomes profitable to protect the environment...then yes! The planet itself does not need saving anyway, but we as people might in the future.
I appreciate that you weren't giving industry a "free pass", and I think these sustainable adaptations are nice, but I think we also need to acknowledge that they are pretty much a drop in the bucket. 🤷 it seems to me that the best way to make life here on earth sustainable, while also maintaining our technological society, is to reduce the amount of production by making our devices and machines repairable by the user. And that isn't even to mention the production methods used our generally disdainful of basic human decency, or The exploitative resource extraction needed to produce the volume of goods at a "less expensive" price. I don't think the profit motive is ever going to be our friend…
I know some salad plants in the US are using localized waste water treatment from their washdown facilities to return pre-cooled water to their refrigeration systems. Intake water on the refrigeration systems then only need to be cooled down a couple of degrees (F) instead of the usual 30-40 degrees(F). Save a lot of energy.
Wow. What I'd like to know is, who comes up with all these machines and vents and piping and gadgets? Are these Engineers that do this? Very good!
7:38 While this is cool as heck, I think it shows a clear backdoor that the company implemented to drive your car which can be missued by bad actors
No lol they can’t.
Yo how much did they pay though for the video? Like yo if they pay more another video and maybe give me and the homies a little taste. We might change our tune
Matt Ferrell a bought and paid for shill for Apple products, kinda Like I Justine, just not as pretty !
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What? I thought batteries cannot be repaired ❤
At least that's what they said...😂
Doctor: I'm sorry, you have terminal cancer.
Patient: So, I still have a chance at beating this?
The benefit is eliminating human jobs! & promoting Apple, probably the world's largest TAX DODGER...Wow, this guy has really lost the plot.
Starbucks CEO watching this like 👀🫣
Matt, I was a subscriber because I trusted you to have and convey knowledge and insight about topics that are beyond my scope of understanding. Now that I have seen you speak with painfully profound ignorance on a topic within my score of understanding (Apple's record on environmental issues) that trust has been shattered.
Regarding the possibility of some redeeming qualities to your video after after I stopped watching, those would be worthless anyway, because, as you should know, retention decreases as the video progresses, meaning that any caveats you don't want to hide should be toward the beginning.
I hope you enjoy the miniscule remaining credibility you have.
Pls do a whole video on the BMW dingle factor, ladar and otech, I'm super curious about how digital models can be used to gather data to make physical space more efficient.
It's disappointing to see Matt take advertising dollars from companies that he reports on. It has diminished his credibility in my opinion. This was the first video I saw where the sponsor wasn't a company that is entirely unrelated to what his channel is about (igoni and mail order food are great). I was hoping he would be like the green brothers but looks like he will be more like Matt Risinger. I'm sure I'll still watch and I'm sure Matt's a good dude. Just honest feedback from a longtime fan of the show.
6:43 Digitally mapping your production line got to be a very facilitative way to improve the versatility of operation and this will translate into a boosted productivity. I'm impressed 👍🏾. 15:59 Harnessing the force of the wind to produce electrical power is innovative for a ship, such design is incredibly needed to decrease the heavy reliance on petroleum oil. 😎💯💪🏾👍🏾
The biggest issue is power generation and transmission. It seems to me there is no way industry can hit the targets without power generation growing faster than is feasible.
From some napkin math it looks to me like if a Buc-ee's gas station wanted to maintain the same throughput with EVs they would need to replace their 120 pumps with 2500 charging bays and they would essentially need their own nuclear power station to have enough electricity to charge the cars.
The scaling gets insane fairly quickly when you consider the time power generation projects take to come online let alone the deficiencies in the grid.
Still crazy to me that this UA-cam channel that is generally focused on innovation and green tech consistently has the most negative comments I see on UA-cam.
I'd say that they are setting the stage for others to follow these new ideas for a greener industry.
bruh
All I can say to this industry greenwashing is: "Wanna buy a bridge?"
If you can get the word Apple in your title or thumbnail you'll get a lot more clicks. It's a good video! People should see it.
That "wearable" contraption at BMW was hilarious. Tell them to write a phone app instead. Everyone is already carrying around a camera, screen, and wireless computer combo that fits in one hand...
anyone stupid enough to get a car that can be teledriven by default has no right to complain if some Bad Actor hacks their rc car and does so to their detriment, they likely bragged about the drive by wire feature, or some glitch in their os bricks the thing, dont cry this is the trade off
@@UndecidedMF28 meh save the god delusion for someone gullible enough to believe in he fantasy of religion.
I see some comments against this particular video and its understandable as most people dont keep up with tech.
Anyways you are kinda correct that Apple has been doing a lot of recycled and even dabbled into Right To Repair, its no Framework but its a good start.
I wanted to know more about the bio reactor of the BMW plant but it wasn't explained a lot.
Also isn't heavy shipping already very efficient? Is waste food to bio fuel actually feasible pls a a video related to this.
@UndecidedMF28 does the 28 suggest it's ur 28th attempt at creating a fake Matt Ferrell account?
If you were so desperate for money, you should have just asked your viewers directly.
Seems like the Danish are trying to lead the world to a green place. Maybe a video showing the countries leading the charge to a green planet would be appreciated
Maybe a global scoreboard to increase nationalized social pressure to be the leading country
Thank you for your video
Maybe I'm wrong but, It seems to me that they don't adrees the origin of the materials they use, like lithium, and how the mines in other countries contaminate MASSIVELY in order to meet the ore demands, and of course, all of that just covers facilities and companies located in first world countries, and a big part of world contamination comes from third world countries, the solutions need to come from both ends to make a change...
Good message, Matt. There is plenty to criticize these companies for. Other commenters are bringing up important points, which we should not forget. But progress is progress. It's nowhere near enough yet, nor fast enough, but there is movement in the right direction. That's something.
the short answer is: yes, they could save the planet, if only they really wanted to
#right2repair
nice to see the work on it. see you next time