Pakistan's Brand Image: More Than a Marketing Challenge

"If you're making a claim about your product that doesn't live up to it, that's misleading, untruthful - that's lying.
You can do campaigns for the brand Pakistan, but what about the product Pakistan? The brand is only as good as what the product is."
Atiya Zaidi, CEO & Creative Director of BBDO Pakistan, shares her thoughts on Pakistan's brand image.

[@dr.wahajahmed]

well said, we need more people like you!

[@seensheen7765]

Agreed 👍

[@superpowerboyable]

Good

[@iqrasultan4727]

Great perspective, but I believe more than enhancing and focusing on the nationalistic identity - the focus of the product and its image should be reoriented towards innovation and creation.
Unfortunately Pakistan as a nation is failing in terms of technological production, putting us at a massive disadvantage on an international level thus causing a “brain drain.”
Essentially, a blooming nation with meritocracy and opportunity will never fail to create an image of growth and prosperity.
Therefore it’s time Pakistan focuses on creating an identity beyond nationalism!

[@iqrasultan4727]

Additionally, the construct of nationalism was created by the west in the early 19th century to recruit people from the east for a “greater purpose to serve the land.”
Nationalism is so focused on warfare that it hinders the growth of a nation.
A genuine sense of identity rooted in the “creative genius” is crucial

[@seensheen7765]

✅💯

[@bartlemy]

The rulers need to be removed