The Business of Fashion: Expertise from local luxury brand, MaXhosa

The Business of Fashion: Expertise from local luxury brand, MaXhosa
With the African fashion industry estimated to be worth $31bn, and the global fashion industry estimated to be worth $2.5 trillion, KAYABiz host Gugulethu Mfuphi chats to the founder of local luxury fashion brand, Laduma Ngxokolo to discuss the untapped potential that fashion and the creative industries at large can represent for Africa.
About Maxhosa Africa:
MAXHOSA AFRICA is a South African knitwear brand founded in 2012 by Laduma Ngxokolo. This was with desire to explore knitwear design solutions that would be suitable for amakrwala (Xhosa initiates). His initial vision was to create a modern Xhosa-inspired knitwear collection that would be suitable for this market. As a person who has undergone the process, Laduma felt that he had to develop premium knitwear that celebrates traditional Xhosa aesthetics.

[@pleaseleave2live]

DJ SBU WITH MOFAYA, THEO BALOYI WITH BATHU, AND LADUMA WITH AMAXHOSA HAVE MADE ME TO REALIZE THAT I MUST BE NEXT AS WE ARE TIRED OF KNOWN AS CONSUMERS, NOW IT IS TIME FOR US TO BE KNOWN AS PRODUCERS BIGUP GUYS NIYIHLAHLILE INDLELA NOW KUMELE SIZEKE EMZEKWENI

[@mosarason]

MaXhosa is such a special brand driven by a visionary. Well done Laduma,we inspired 🙏🏽

[@KiTumetsi]

I set foot in a MaXhosa Store for the first time in November 2023 at OR Tambo Airport. What an experience! So enamoured was I by my purchases, I actually forgot my hand luggage in the store. Your phenomenal member of staff @stylish_cambino ran around looking for me. When he found me, about 30 minutes later, I hadn’t even realised that I had forgotten my hand luggage. 🙈
You’ve been warned, MaXhosa will have you leaving your past behind 😂🤞🏾

[@user-wf1bf3kg8v]

Im from gqeberha i meet maxhosa yhoo the guy is humble down to earth i hope the so called celebreties can learn from him

[@user-ls1vd4oj2m]

When o saw him at CTICC 2010 weaving I said he should be in Vogue.. now 2024 again at CTICC yoh! My whole house would only have Maxhosa I'm so proud to see a brother come so far and still be humble❤❤ respect ! 🙏🏽

[@uncle_inspiration.2525]

I will not be surprised the day Maxhosa collaborates with Louis Vuitton really.

[@ThabangTM]

Pure luxury, pure class, authentic 💯

[@ThabangTM]

Pure luxury, pure class and authentic 💯

[@legolegodile9420]

It's coming 🙌🏾

[@MKL_D]

I think he is past that, he can head LV.

[@ValithubaOliphant-qy6ty]

It's long overdue by the way

[@LukeRev480]

Oohh ndiyamthanda kodwa uLaduma. What a hard working young fellow! Ooh yhini siyazingca ngawe. You have remained grounded & humble through it all. Enkosi maarn Faku Ubulele nakubantakwenu ngentsebenziswano!!❤❤

[@makamposephohle5413]

I love this conversation as an upcoming fashion designer ,I have learned so much from Laduma Ngxokolo ❤️🙏🏼🙏🏿

[@nosipholwanga7810]

THE BEST IS YOUR PORTION BHUTI,GOD CREATED GOD BLESSED US WITH HIS LIKENESS.THANK YOU FOR LIVING THAT PART OF DIVINE BLESSING🎉HAMBA NGALOMANDLA UNAWO🎉

[@A.O.D2074]

I like what you did at black coffee's apartment ❤❤❤🎉🎉🎉

[@sikhumbuzobulose6748]

So inspired as he is so well spoken of his beliefs and the futuristic vision of his business!

[@nontsikelelokafundo5081]

Thank you for this brand,it's an exciting and beautiful I would love to add so much opinions. Thank you.

[@phumeza343]

Great job, Laduma❤

[@mabongikhoza]

Absolutely beautiful conversation SisGugulethu! Thank you Laduma for sharing such great insights from your business and brand; you make us so proud👏🏾👏🏾👏🏾… great lessons on building a legacy

[@leratomonatisa8015]

oh, man! I love this guy hle, his humbleness, and focus are unmatched. keep rising young man.

[@akhonabaartman]

This interview is informative🙏🏿

[@precioustungata4760]

Down to earth brother, mkhaya shine❤

[@lucricia_mokgolo]

Big ups!🙌🙌🙌

[@dywili]

thank you, I've learned something

[@AvMkorwana]

Ngxasho Mxhosa

[@flagdeep6782]

Tshotsho Mxhosa

[@mnqobingcobo3200]

This young man is incredibly well spoken. I am truly inspired my brother.

[@sibongisenisakhele3114]

Thoroughly enjoyed this rich conversation! Akwande

[@mandlamngadi6692]

So so inspiring. Truly anything is possible

[@thobelaxobongo4081]

How I wish to have one piece of Maxhosa wear. Loooooove this brand yho🤞💙💙💙

[@jaydenmalatji]

My brother and I are aspiring Fashion creatives we love and admire your brand .

[@sibz1101]

Thank you for this interview🙏🏽😇

[@Daddydonzw]

One of Africa's greatest minds.

[@SONO4B11T]

Beautiful interview!

[@manny8042]

First time seeing Gugu's face. Muhle maan yoh...That voice matches the face😍

[@melusimnisi]

Proud of Maxosa. Soon I'll buy

[@YOLISABOLANI-xm7vx]

❤❤❤❤❤

[@thembisilepraise]

🤝

[@S.P.H.E]

Sbonge 🙌🏾

[@mrd9666]

well done brother

[@MrUtnab]

❤❤❤❤

[@MKL_D]

29:24 what about BRICS?😬

[@thulanimandisi9367]

it look similar to the Egyptian clothing

[@esilevinichronicles4269]

The designs were influenced by Xhosa beadwork mainly not Egyptian. However, there could be similarities, considering that it's an African brand

[@phumeza343]

Great job, Laduma❤