Sustainability at Unilever - The Value Chain
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- Опубліковано 29 сер 2011
- We all need to grow our businesses but not at the cost of the planet. We're teaming up with suppliers, customers and consumers to see how we can all reduce our impact on the world.
I agree, though Unilever could extent this short movie by showing more detailed measurable / tangible results. That requires that Unilever has to make its value chain transparent. Without hard facts and numbers, this movie has little impact (apart from the fact that it looks good).
FairWater couldn't agree more. This is the best way to grow and to use "Social Marketing" in a profitable business, involving consumers in the environmental impacts of the products that they use. It's a simple concept every parent would agree on; be aware and care of what you do. FairWater uses the same concept for it's "fair" water projects in Africa and yes, it works and creates win + win situations. Let's not forget that the basic element of "doing business" is providing a rewarding service.
This is a great case study that I am going to use in my class to introduce students to the Triple Bottom Line. Thank you
Re-use your teabag 2 or 3 times, then bury them in the garden or just don't drink tea or grow your own.
It's a shame there are so many anti-business liberals out there. Why don't you recycle your computer, give up your Lexus, Gucci shoes and i-Phone and go live in a cave to do the world a favor. This was a refreshing and creative approach to show how business and consumers can work together. Kudos to Unilever!
Hey, there are also pro business liberals. We are the ones going after CSR and sustainability initiatives that improve the bottom line
Dear Friends, I have a question: In the Value Chain Ananlysis, could you talk how the support activities create company margin?. Give me some examples. Thank you.
I like how I cannot find how they’re reducing their environmental impact anywhere. I can only find random percentages on random reports which don’t contain any detail as to what those percentages are measuring exactly.
Hello Hannah, thank you for reaching out to us. In this link, www.unilever.com/planet-and-society/, you can find all the information about the different actions and initiatives that we carry out to reduce the environmental impact. Thank you.
LIPTON TEA I DRNK IT
cup of tea is made up to 80% of water that the customer uses, It might also be served on some tea cup made of paper, or plastic, which once again is choosen by the customer, besides the customer gotta be concious about this facts, we have to start to treat them in a way the earth is not gonna suffer, eg, using tea cups of porcelain or glass, reducing the waste on plastic and paper cups, and use a water reuse system. Nowadays people blame companies forgetting their responsibilities.
More tangible results would have been more appreciated than going on good faith.
How can we/customers make 68% of influence on the environment by drinking a cup of tea? :|
@Unilever: Please clarify it!
cz you have to boil water for a cup of tea
68%, that is a lot. I don’t believe it. And they didn’t even tell us what we could do to reduce the impact on the environment as consumers.
Because millions of people drink their tea everyday - imagine the amount of waste that creates and the energy used every single day. What I'm a bit skeptical about is their manufacturing, which is only at 3%. And their transportation/shipping?
I believe that might be the numbers of the aggregated business. In any case they must be considering something wrong.
Anjay
:v :v smart unilever
My question wasn't answered. How does the consumers helps to reduce the impact? Consumers? Our planet getting tons and tons and tons of waste bcos of us, consumers. How come we consumers aree helping toe reduce the impact of every product we uswdt if we are main source of waste
Sorry, If ever you saw this I wish u get what I'm trying to ask. My English not good
@Fu Ann Bro if you want to save the world then you should apply sustainibility princuple in your life firstly from the home.
it's down to the individual to recycle. Not a day goes by where I see people throwing litter on the floor expecting others to pick up after them. Put it in the bin and these small actions will add up to a big difference as well.
Unilever in Russia... Sustaining a bloody war.
How come
Yeah I know furlough the in laws continue the
Yesterday was for this article was a loner the China company
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