I Love Lucy Lilt commercial

In the Opening and Closing for "I Love Lucy" Desi and Lucy talk about the then new Lilt Home Permanent which sponsored the show.

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And in a year's time, Squeeze Comb Lilt was replaced by Speed-Bath Lilt (not only was there no more "dip, dab," but the unused waving lotion was recycled back into another bottle to be reused)..and then along came Push-Button Lilt a couple of years after that