The Illusion of Truth

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  • Опубліковано 26 лип 2024
  • If you repeat something enough times, it comes to feel good and true.
    Support Veritasium on Patreon: bit.ly/VePatreon
    Science with Hot Wheels! My vids for kids: bit.ly/VeHotWheels
    More info on cognitive ease: bit.ly/29OMGas
    This episode was inspired by the book Thinking Fast and Slow by Daniel Kahneman.
    This video was edited by Daniel Joseph Files, with music from Kevin MacLeod at incompetech.com "Marty Gots a Plan" "Sing Along With Jim" and "Full On".
    Veritasium is supported on Patreon by:
    Jason Buster, Saeed Alghamdi, Tony Fadell, Donal Botkin, Bryan Baker, & Imthetroublesolver 8)

КОМЕНТАРІ • 10 тис.

  • @asbebers001
    @asbebers001 7 років тому +8062

    Experiments have shown that saying "experiments have shown" creates cognitive ease.

    • @JochCool
      @JochCool 7 років тому +452

      I actually first believed it but then I realized that you might be tricking me and that it actually isn't true but because so many people liked it I do think it might be true.

    • @izgirl22
      @izgirl22 7 років тому +206

      Experiments have shown that this youtube comment is funny and causes cognitive ease and relaxation.👌👌👌👌

    • @bankruptLucifer
      @bankruptLucifer 6 років тому +2

      amazing!

    • @j.alexander7554
      @j.alexander7554 6 років тому +17

      JochCool i think he made a paradox

    • @JaMaMaa1
      @JaMaMaa1 6 років тому +4

      I don't necessarily believe this but you got a good point

  • @Minotaur1975
    @Minotaur1975 8 років тому +5882

    I thought this video was BS, then I watched it a bunch more times and started to believe it

    • @rahuliyer6866
      @rahuliyer6866 8 років тому +20

      Nice!

    • @ShawnJonesHellion
      @ShawnJonesHellion 8 років тому +42

      I watched it once and realized what he was pretty much going into before he finished his sentences. I guess it works faster on me. The static part made me want to turn it off though

    • @zes3813
      @zes3813 8 років тому +2

      wrr

    • @sensualarmpit3512
      @sensualarmpit3512 8 років тому +125

      had to read your comment 31 time. I agree with you!

    • @yeeturmcbeetur8197
      @yeeturmcbeetur8197 8 років тому +8

      Did anyone else think he was about to put an audible plug towards the end? Cause it almost seemed like it to me.

  • @CrushedParagon
    @CrushedParagon 3 роки тому +1132

    "Songs are judged more favorably after you've listened to them a bunch of times"
    My alarm song begs to differ

    • @shawnthompson3059
      @shawnthompson3059 2 роки тому +21

      Until the radio station decision to play the same song a hundred times a day for months on end. The nineties and Heyyyy Macarena!

    • @Steambull1
      @Steambull1 2 роки тому +3

      Yeah... I will probably never listen to James Brown - Get on the Good Foot normally again. And I will also never ruin another song by making it my alarm...

    • @MIN0RITY-REP0RT
      @MIN0RITY-REP0RT 2 роки тому +2

      If that were true, then the Hokey Pokey would be a permanent number one hit...

    • @Kenjuudo
      @Kenjuudo 2 роки тому +4

      BREEP BREEP BREEP BREEP BREEP

    • @vitalijslebedevs1629
      @vitalijslebedevs1629 2 роки тому +1

      If you percieve music as pleasant entertainment, you'll like a song more after hearing it for the 10th time, than after the 1st. Just don't listen to it in a row. All popular things works like that, untill another one takes it's place. Popular are repeated, rather than better.

  • @eklipsegirl
    @eklipsegirl 2 роки тому +69

    This is exactly the reason I like to self-study from textbooks and despise lectures! Textbooks are more straining, but when I read the text over and over until I understand it, I REALLY understand, unlike leaving a lecture hall with a “feeling” of understanding without being able to recall what essentially the lecture was about.

    • @Elektr0hazard
      @Elektr0hazard 2 роки тому +6

      Everyone learns different. I can't just study a textbook because I don't remember anything. Sure I can read it over and over again and memorise it but after the test it's all gone. On the other hand, I still remeber a lot of what old teachers were saying, I even have their voices and faces printed in my mind like a videotape, as clear as fresh water, and it was a bunch of years ago.

    • @carolynzaremba5469
      @carolynzaremba5469 Рік тому

      As we autodidacts have learned.

    • @nitunsarkar9695
      @nitunsarkar9695 5 місяців тому +3

      This is so true. I am a medical student and there are many lectures available all over the internet which many use as their primary source. But soon I realized that wasn’t working and I wasn’t retaining much. Even if I did understood I forgot in a few weeks. I was thinking why this was happening and deduced reading textbooks is what I should be doing. Sure, you need to revise what you read multiple times, but the understanding you get when you read the text due to your brain working harder is much better. I should have thought about that before and took up the habit of reading sooner. Now my current understanding is: Textbooks are the first choice and if the topic is very difficult, supplement it with a lecture.

    • @liam78587
      @liam78587 2 дні тому

      i agree! and i'd like to add that there's no time to pause and ponder during the lecture they're just going over the essentials as fast as possible skipping a lot of necessary stuff as well so reading really helps in my case but it just takes a lot of time which is the only thing i hate about reading

  • @TheHoaxHotel
    @TheHoaxHotel 8 років тому +924

    Anything written in comic sans I immediately take to be true.

    • @Laezar1
      @Laezar1 8 років тому +21

      It's a beautiful day outside.

    • @TheGeefriend
      @TheGeefriend 8 років тому +15

      Birds are singing

    • @Dannnneh
      @Dannnneh 8 років тому +10

      The sky is blue.

    • @Laezar1
      @Laezar1 8 років тому +1

      Wicke Danneh you ruined it T.T

    • @Dannnneh
      @Dannnneh 8 років тому +37

      Fine, the sky is burning and crashing down.

  • @theitaliangoomba5542
    @theitaliangoomba5542 7 років тому +4231

    I am attractive
    I am attractive
    I am attractive
    I am attractive

    • @juanfacundomendozabari8589
      @juanfacundomendozabari8589 7 років тому +297

      You are one good looking goomba....

    • @psyko2666
      @psyko2666 7 років тому +70

      The Italian Goomba Mama Mia!

    • @rhinothegod
      @rhinothegod 7 років тому +119

      This will actually work in your favor if you truly believe that you are attractive.
      This is because the more you repeat it, and the more confident you are about that statement , the more other people will start to believe you. Also because of the fact that attractiveness is subjective -- attractiveness is in the eye of the beholder and thus anyone can be perceived to be attractive.

    • @TheGamingAnole55
      @TheGamingAnole55 7 років тому +4

      holy dang not on chugga eh

    • @drrice1123
      @drrice1123 7 років тому +18

      Why do you keep saying weird lies?

  • @Hanitcal69
    @Hanitcal69 Рік тому +21

    I’ve learned in my adulthood that every single thing that appears ‘good’ has a downside. Cognitive ease vs strain is a great example of that

  • @Mathi80
    @Mathi80 Рік тому +33

    What a gem. Every conscious responsible human on the planet should carefully watch this. Familiarity breeds consent. It is uncomfortable, even strenuous to question the assumptions underlying our day-to-day decisions, but like keeping our bodies fit through exercise, this is essential to honing our discernment, to being sensible.

    • @eft6775
      @eft6775 Рік тому

      WELL SAID! 💯

    • @folafapohunda7375
      @folafapohunda7375 9 місяців тому

      I absolutely love this comment, particularly the second half. It struck a lot of chords, even did a v little piece on it! But yh, a lot of truth there!

  • @matthewerspamer6274
    @matthewerspamer6274 3 роки тому +1650

    “It’s easier to fool some one than to convince them that they have been fooled.” -Mark Twain

    • @draugami
      @draugami 3 роки тому +9

      @@derrickmcadoo3804 if you are asleep. (Pravda is a Russian newspaper. Pravda means truth. Every Russian knew the paper was filled witb propaganda.)

    • @kfiatooh666
      @kfiatooh666 3 роки тому +28

      @@draugami Every - literally EVERY newspaper around the world is. Sometimes propaganda is more sophisticated, sometimes less, but it's always there.

    • @MaxLohMusic
      @MaxLohMusic 3 роки тому +28

      ​@@derrickmcadoo3804 You do realize that goes both ways, that "news is fake" becomes truth if you repeat it enough? That is what I've always found most hypocritical/ironic about people who complain about "sheeple". They are just being sheeple in the opposite direction. The best way to cut through all the BS is to just ignore all media (of all kinds), and only look at scientific studies and experiments. It's not infallible but it's much better than what most people do which is trust THEIR media and assume everything against it is fake.

    • @cinegraphics
      @cinegraphics 3 роки тому +11

      Nothing can be more filled with propaganda than CNN.

    • @Superabound2
      @Superabound2 3 роки тому +2

      @@MaxLohMusic yeah but if you know the media is always lying, you can use it to triangulate the Truth by assuming the opposite of whatever they say.

  • @ToniT800
    @ToniT800 8 років тому +829

    Maybe there is no cognitive ease mechanism and Derek just make us believe it really exists by repeating this term over and over...

    • @SleepyRox
      @SleepyRox 8 років тому +89

      #CognitiveEaseCeption

    • @Bibbedibob
      @Bibbedibob 8 років тому +210

      but if that were the case and it works, doesn't that mean cognitive ease exists?

    • @unslept_em
      @unslept_em 8 років тому +3

      here's the deal though, hypothetically if the phenomenon did exist, but it was not called cognitive ease, it would sadly not be true.

    • @Kraj78
      @Kraj78 8 років тому +3

      But that wouldn't work unless it really was true! *headsplode*

    • @bohlin01
      @bohlin01 8 років тому +13

      Dirk from veritabrium*

  • @maazkhan5103
    @maazkhan5103 Рік тому +27

    Now I understand the meaning of
    "Tell a lie so much that it becomes the truth"
    This has been used throughout history without anyone even knowing
    Now I understand how

    • @gdb5448
      @gdb5448 7 місяців тому

      Yep, and the Democrats have used that evil trick very effectively against Trump...just keep repeating "Trump is a racist!" and a lot of people will believe it even though if you ask them to provide something he did or said that could be considered racist they can not think of one single example.

    • @GaslightingIsEvil
      @GaslightingIsEvil 7 місяців тому

      It's ironic because if you speak the truth over and over they say it's a lie and the speaker is being manipulative. It's much harder to get someone to believe the truth than a lie

    • @truthaus6840
      @truthaus6840 Місяць тому

      You will own nothing and be happy, be happy, be happy.

  • @LA-ish
    @LA-ish 3 роки тому +9

    [8:00] "The more something is repeated, the more it starts to feel true." I just about fell for this one.

    • @devika2545
      @devika2545 Рік тому

      But doesn't that mean that it works?

  • @snowflakehub6878
    @snowflakehub6878 6 років тому +860

    "The more something is repeated the more it starts to feel true"
    Notice how he mentioned this several times throughout the video

    • @Guesswhokk
      @Guesswhokk 4 роки тому +17

      Then initiate you own research to prove or disprove it both sides of the argument.
      e.g. History is Written by Victors???

    • @walkingtalkingstephenhawki5171
      @walkingtalkingstephenhawki5171 4 роки тому +10

      Well then, if it actually isn't true then you have nothing to worry about. The group you're desperately trying to tell people you're in by having pepe as your UA-cam picture and have snowflake in your name is proof of the entire concept. Thousands of those people were conned and continue to be conned because of that little bubble they sit in. History will laugh at that group and it will be given as examples to gaslighting and fascism in modern society and governments. Very interesting time to live in. I guess we can thank the spread of information and the internet for just how well this whole fiasco will be remembered.

    • @sparkyy0007
      @sparkyy0007 4 роки тому +19

      @@walkingtalkingstephenhawki5171
      Your vitrolic response to a year old post kinda proves his snowflake point dude...just sayn

    • @notbrad4873
      @notbrad4873 4 роки тому +1

      Don't feel bad, this video didn't tell you the rules as in the original experiment by Kahnman

    • @theseductivepotato7459
      @theseductivepotato7459 4 роки тому +6

      @@walkingtalkingstephenhawki5171 You don't have to get so angry at a simple joke comment

  • @lammatt
    @lammatt 8 років тому +373

    Dirk from veritabrium
    say it a million times
    and now he is Dirk.

    • @Andrew-Slattery
      @Andrew-Slattery 8 років тому +10

      +

    • @grampton
      @grampton 8 років тому +11

      Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk Dirk is the guy from Veritablium.

    • @joppetie
      @joppetie 8 років тому +30

      Veristablium*

    • @jaidenboucher0
      @jaidenboucher0 8 років тому

      +

    • @derbistheeternal2947
      @derbistheeternal2947 8 років тому

      +

  • @AsphyxGr
    @AsphyxGr 2 роки тому +63

    Loved this subject. My BA dissertation was about cognition, more specifically that a computer game with very "strong" cognitive patterns but reduced quality in graphics can be more appealing than a game with great graphics but less recognizable cognitive patterns. In general cognition is a very important but complex concept for human behavior analysis and relevant statistics. Thanks for the great presentation.

    • @Plajerity
      @Plajerity 2 роки тому

      Warcraft 3 Reforged?

    • @mattedward6155
      @mattedward6155 2 роки тому +2

      Thank you for putting into words why I love Team Fortress 2

    • @Scroolewse
      @Scroolewse Рік тому +1

      Can you elaborate on "cognitive patterns" as it relates to gaming? Is that essentially a fancy way of saying "gameplay loop"

    • @AsphyxGr
      @AsphyxGr Рік тому

      @@Scroolewse I will give you an example. There is a theory in cognition: when you provide characters that - don't - have details in some elements of design (eg they don't have facial expressions), it can be easier for various target groups to identify with them as it is easier to put themselves in the characters' position. Also this technique leaves more room to the players imagination and the game does not have the feel of a movie. Those are some of the many aspects of "cognitive patterns", hope this helps.

    • @dbznappa
      @dbznappa Рік тому +1

      @@Scroolewse Another example is the clear distinction between good and evil in story telling.
      The game The Last of Us 2 met massive criticism because it blurred the lines of good and evil. This caused a massive amount of gamers cognitivie distress.
      @Deathrasher, you picked a greeat topic for a dissertation.

  • @plerpplerp5599
    @plerpplerp5599 Рік тому +3

    People aren't interested in the truth. They are only interested in something that they can believe in.

  • @jacksonpercy8044
    @jacksonpercy8044 8 років тому +259

    "If you repeat a lie often enough, people will believe it, and you will even come to believe it yourself."
    - John Cena, 1969

    • @shockwave16081
      @shockwave16081 8 років тому +12

      lol I see what you did there

    • @carlosmartinez3548
      @carlosmartinez3548 8 років тому

      thats the only thing d..trump's mini brain can remenber

    • @crackedemerald4930
      @crackedemerald4930 8 років тому

      who said it? oh yes, it was... JOHN CENA!!!

    • @cheydinal5401
      @cheydinal5401 8 років тому +9

      I thought that was... *Joseph Goebbels*! :D

    • @milhouse14
      @milhouse14 8 років тому

      Not Goebbels. It's definitely from JOHN CENA 👍

  • @makarandnidhalkar7139
    @makarandnidhalkar7139 3 роки тому +1254

    "The more something is repeated, the more it feels true.."
    Politicians and media have left the chat...

    • @LuigiCotocea
      @LuigiCotocea 3 роки тому +20

      Obama left the chat...

    • @petrkulhavy6246
      @petrkulhavy6246 3 роки тому +15

      Only thing they left are those 1.2k dislikes :D

    • @nicholasvangaasbeek5908
      @nicholasvangaasbeek5908 3 роки тому +54

      Donald Trump is bad.
      Donald Trump does bad things.
      If Donald Trump does it, it’s bad.

    • @mervin1700
      @mervin1700 3 роки тому +13

      ...and religion.

    • @DanielHatchman
      @DanielHatchman 3 роки тому +7

      More like they are spamming the chat.

  • @unnamed9858
    @unnamed9858 2 роки тому +46

    as someone who wants to study efficiently and get good grades at every subject, i feared cognitive ease and tries to strain my mind to analyze the question in front of me until i'm sure it's 100% right, but after the tests and assignments are over, it turns out i have difficulty going to sleep because i keep thinking about common sense and trying to figure out whether they are actually true.

    • @123qwe321ify
      @123qwe321ify Рік тому +7

      Yep, in physics that just leads me to a rabbit hole of "why does this happen" turning into a string of "how it happens" with a floor of because its how the universe is. I guess fundamentally everything will trace back to the question of why are we ? I don't know if we'll ever answer that.

    • @user-cx9nc4pj8w
      @user-cx9nc4pj8w Рік тому +2

      also as a student I think that for most students it's better to try and train your intuition to get the right answer for most questions than to triple check every question, especially with timed exams

    • @alonsoACR
      @alonsoACR Рік тому +3

      @@123qwe321ify
      Agreed. At the bottom of the rabbit hole physics questions start blurring with religious ones. lol.
      Sic mundus creatus est.

    • @devesh09
      @devesh09 Рік тому

      ​​@@123qwe321ifyit's true

  • @tokesalotta1521
    @tokesalotta1521 Рік тому +4

    This is why debates are more about catchphrases than actually detailing all the nuances. More about using emotions than getting into all the facts

  • @alexlandherr
    @alexlandherr 4 роки тому +199

    Now I want my mathematics exam questions to be written in cursive.

    • @TTaM581
      @TTaM581 3 роки тому +13

      It's easy to fix. Rewrite each problem yourself on the answer sheet... in your worst handwriting.

    • @brandonhuber8618
      @brandonhuber8618 3 роки тому +7

      @@TTaM581 good luck being able to read it again

    • @CrazyGaming-ig6qq
      @CrazyGaming-ig6qq 2 роки тому +4

      Thats kinda how I make homework for my kids. I write the subject on multiple notes and make them piece it together and THEN they can solve it. I also give them a carrot to munch on when they have been good students. Or a cup of tea with milk and sweetener (they like that).

    • @hiro_444
      @hiro_444 Рік тому +1

      This made me realise why I used to get good grades in school. My handwriting was so bad that the teachers had to practically squint their eyes to see what I've written, so there was never a cognitive ease to fall into "oh it must be wrong like the other majority of papers"

  • @cmen6895
    @cmen6895 6 років тому +235

    Kids today: “The sun is up.”
    Back in my day: “Sky bulb high”

  • @seansargent3316
    @seansargent3316 2 роки тому +8

    This confirms a lot about what i already know, providing me with cognitive ease and it feels so good 😄 LOVE YOUR CHANNEL DEREK!! 💓

  • @DanielFernandez-jv7jx
    @DanielFernandez-jv7jx Рік тому +4

    I love the way you used the principle you were communicating to communicate the principle, even down to the selection of your shirt!

  • @marcherm
    @marcherm 5 років тому +826

    As Sherlock Holmes said: "There is nothing more deceptive than an obvious fact."

    • @samisalem8313
      @samisalem8313 5 років тому +20

      Sherlock Holmes is fictional, but even that seemed right

    • @OrangeC7
      @OrangeC7 5 років тому +44

      @@samisalem8313 Well, just because he's fictional doesn't mean he didn't say it.
      Wait, it does. Nevermind.

    • @pranavsingla5902
      @pranavsingla5902 4 роки тому +2

      @@samisalem8313 well you cant blame one... sherlock holmes is repeatedly mentioned everywhere...

    • @alexlandherr
      @alexlandherr 4 роки тому

      From which story?

    • @marcherm
      @marcherm 4 роки тому +3

      @@alexlandherr The Boscombe Valley Mystery, and by the way, he said it laughing.

  • @ErichHans
    @ErichHans 5 років тому +1531

    "What connects these three things? Cottage, swiss, cake."
    Me: I don't know, Switzerland?
    "All English speakers know it to be cheese."
    Me: wtf

    • @huracan200173
      @huracan200173 5 років тому +38

      I'm a native spanish speaker and I knew it was cheese hahaha. Got me on the second one though :P

    • @farookajose
      @farookajose 5 років тому +73

      I also thought it was Switzerland.

    • @samisalem8313
      @samisalem8313 5 років тому +13

      I'm not a native speaker and got them both

    • @harrybower4063
      @harrybower4063 5 років тому +11

      I was so sure that it was bakery

    • @onniliski7112
      @onniliski7112 5 років тому +5

      I thought the first one was food or something, but i instantly got the second one?

  • @aWhiskeyTangoFoxtrot
    @aWhiskeyTangoFoxtrot Рік тому +2

    "follow the science"
    "Trust the science"
    "safe and effective"

  • @tavastian3288
    @tavastian3288 2 роки тому +9

    Ive actually used this in my work. When I make temporal instructions to certain tasks that deviate from how the task is normally performed, I noticed that making the font smaller, thus harder to read, reduced the error rate of such tasks. Where as large fonts, which on surface were easier to notice and read, did not reduce the error rate, on the contrary, workers disregarded them the performed the task as they normally would.
    I theories that the smaller font, caused them to focus more on what the instruction actually reads, thus understanding it better, especially when these temporal instructions where often given to tasks done during 14hour nightshifts, thus sleep deprivation etc playing huge part in the ability to focus in beginwith

  • @sw00natra
    @sw00natra 8 років тому +341

    All people are mammals,
    some mammals are whales,
    therefore, some people are whales.
    Sound and valid logic to me, lol.
    (better example than what I had before)

    • @ZztiffanyloveyouzZ
      @ZztiffanyloveyouzZ 8 років тому +26

      Your saying actually makes everything easier to understand for those who dont get it. Should get more likes

    • @crazymarkmc
      @crazymarkmc 8 років тому

      Don't get the wrong point. There are 3 groups Mammal , people (inside mammal) and the four legged group(could be completely or partially inside the mammal group) it also might or might not include a part of the people group in it. The statement is false but could be true if the four legged group included a part of the people group in it

    • @cortster12
      @cortster12 8 років тому +7

      All mammals have four limbs. Arms, wings, flippers, ect, are just modifications of said limbs.

    • @darrenli8850
      @darrenli8850 8 років тому

      +cortster12 what about dolphins

    • @cortster12
      @cortster12 8 років тому +3

      Darren Li
      They have four major limbs modified to suite their niche as well. They also have a tail, but that is just an extension of the spine.

  • @neckyyy
    @neckyyy 8 років тому +692

    After catching 100 zubats, I still don't think they are good...

    • @PeeHooo
      @PeeHooo 8 років тому

      lol

    • @marvinfung2050
      @marvinfung2050 8 років тому +49

      Just need to catch more

    • @bradhammond923
      @bradhammond923 8 років тому +4

      Zubats are great. Save them, use lucky egg, evolve all at once, XP+++++++++

    • @neckyyy
      @neckyyy 8 років тому +2

      Brad Hammond There are better pokemon for this...

    • @cooltv2776
      @cooltv2776 8 років тому +2

      I dont think catching them is the point here
      try using them more, you will eventually start to see what makes them good (you will see it, doesnt mean its there)

  • @barttemolder3405
    @barttemolder3405 3 роки тому +4

    "The more something is repeated, the more it feels true.."
    I must admit I ignored everything that wasn't said at all.

  • @trinitrojack
    @trinitrojack 3 роки тому +36

    I completely agree with your assessment.
    It seems that these days a large portion of society has lost the capacity to think critically.

    • @Gohka
      @Gohka 2 роки тому +5

      TBF this isn't a new phenomenon, why do you think almost all of Europe was happy to live in relative squalor for like 1000 years, nearly never questioning anything that was told to them by their local Kings/ Religious leaders/ etc?
      If anything I'd say societally speaking we're better critical thinkers now than we have ever been. We just need to learn that we shouldn't believe everything we read/hear on the internet, but it's understandable that people can be drawn in to believing things online easily as the internet is still relatively new and we are only just realising in recent years that we should take what we read on it with a pinch of salt.

    • @calebclark9114
      @calebclark9114 Рік тому +2

      Thinking critically isn’t always as good as it may seem since it makes you more indecisive and skeptical which also tends to give critical thinkers trust issues and paranoia leading to loneliness and difficulty to make new friends or “fit in” with society and other people

    • @user-gd2bo9eo7y
      @user-gd2bo9eo7y Рік тому +1

      Your history teachers have utterly failed you.

    • @carolynzaremba5469
      @carolynzaremba5469 Рік тому

      And that is deliberate. Critical thinking is something the ruling class does NOT want the working class to engage in. Therefore, they use every trick in the book to instill cognitive ease in the non-elites to keep them from dissenting from the status quo.

  • @OMGITSFULLOFPONIES
    @OMGITSFULLOFPONIES 3 роки тому +177

    "Repetition legitimizes" -- Adam Neely

    • @stutch4048
      @stutch4048 3 роки тому +11

      i was looking for this comment.
      repetition legitimizes
      repetition legitimizes
      repetition legitimizes

    • @Mirko_Doggen
      @Mirko_Doggen 3 роки тому +8

      repetition legitimizes
      repetition legitimizes
      repetition legitimizes
      repetition legitimizes
      repetition legitimizes

    • @lukedaymusic4585
      @lukedaymusic4585 3 роки тому +3

      Repetition makes me suspicious

    • @LeonidasKaragiannis
      @LeonidasKaragiannis 3 роки тому +6

      Repetition legitimizes

    • @blakehelton3511
      @blakehelton3511 3 роки тому +6

      "Repetition legitimizes" -- Adam Neely

  • @superj1e2z6
    @superj1e2z6 8 років тому +450

    How to make truth:
    1. lie
    2. repeat
    3. ???
    4. profit

    • @viermidebutura
      @viermidebutura 8 років тому

      3 is repeat

    • @warrax62570
      @warrax62570 8 років тому +3

      3. ???
      4. profit

    • @tatianatub
      @tatianatub 8 років тому +26

      compiler error endless loop detected

    • @GionWeak
      @GionWeak 8 років тому +3

      1984

    • @rozio9287
      @rozio9287 8 років тому

      it's a game Easter egg but i don't remember it right?

  • @jack.d7873
    @jack.d7873 8 місяців тому +1

    This is absolutely brilliant Veritasium. Apologies I'm 7 years late.

  • @StatisticaIC
    @StatisticaIC Рік тому +6

    Mass media owners didnt like this video.

  • @Breakfast221
    @Breakfast221 8 років тому +303

    There's something odd about being told about the potential problems caused by cognitive ease through a video designed to produce cognitive ease.

    • @Splox5
      @Splox5 8 років тому +9

      That's why he ended it by talking about how it can be a good thing too.

    • @IceMetalPunk
      @IceMetalPunk 8 років тому +7

      Reminds me a bit of The Stanley Parable.

    • @bidaubadeadieu
      @bidaubadeadieu 8 років тому +32

      Yeah! Like the more times he said "the more something is repeated the truer it sounds" the more odd it felt, like. Surely I'm not the only one getting suspicious.

    • @TC_exe
      @TC_exe 8 років тому +1

      If it works, it works... True within itself.

    • @cameodamaneo
      @cameodamaneo 8 років тому

      Funny how right at the start of the video, I mimicked the sound of the intro with a "whiiiish" sound...

  • @jasondeng7677
    @jasondeng7677 5 років тому +538

    my average body temerature is 41 degrees celsius.
    remember that.

    • @Ph0n3numb3r
      @Ph0n3numb3r 5 років тому +8

      Thank you

    • @bhatkat
      @bhatkat 5 років тому +21

      So... You are a lizard person. At least you are being open about it, tell us more.

    • @jasondeng7677
      @jasondeng7677 5 років тому +27

      @@bhatkat
      look at my name.
      WOOOOSH

    • @bhatkat
      @bhatkat 5 років тому +18

      @@jasondeng7677 yes, knowing as we do that a lot of the dinos had feathers, this only deepens the mystery. Are you affiliated with the deep state then...

    • @jasondeng7677
      @jasondeng7677 5 років тому +23

      ​@@bhatkat
      Sir, we are chickens.

  • @danyelnicholas
    @danyelnicholas 2 роки тому +2

    A particularly to-the-point, simple, sober and thus enlightening episode.

  • @Gusman007
    @Gusman007 2 роки тому +6

    Great video. It misses an important side issue though: People are more likely to suffer from cognitive ease if their life is more stressful. Peoples lives are more stressful because they suffer from decision fatigue. One significant reason people suffer from decision fatigue is a lack of discipline/temperance to form/implement habits/routines/rituals in their lives. Habits/routines/rituals are repetitive tasks that, once they are well learnt, no longer require decision making. The more of one's basic aspects of life (or even more complicated stuff) that are converted habits the more cognitive energy is freed up to enable you to be less stressed and more happily engage the conscious mind on what is in front of you.

  • @CliffRoth
    @CliffRoth 8 років тому +223

    The timing of this video is interesting as I am in the middle of reading Thinking, Fast and Slow by Daniel Kahneman which covers this material.

    • @Flavelius
      @Flavelius 8 років тому +3

      same here..

    • @veritasium
      @veritasium  8 років тому +48

      It's one of my favourite books and the inspiration for this video - it brings together so many diverse human behaviours and explains them with just a few simple principles.

    • @CliffRoth
      @CliffRoth 8 років тому +1

      Have you read Think Like a Freak by the same authors who wrote Freakonomics? Another good read.

    • @ssdd28561
      @ssdd28561 8 років тому

      + Great book.

    • @anasakmal1175
      @anasakmal1175 8 років тому +3

      Hey, i'm currently reading the same book too!

  • @kashinathpratapm
    @kashinathpratapm 3 роки тому +70

    "Colgate; recommend by doctors" is best example of constant advertisement

    • @cinegraphics
      @cinegraphics 3 роки тому +6

      "Vaccination will help us return to old normal" is another example.

    • @ninojanjeremygo463
      @ninojanjeremygo463 3 роки тому +1

      *_The government has join the chat..._*

    • @theraven5850
      @theraven5850 3 роки тому +5

      "The vaccine is tested and safe. Find out more information from this site." Takes you to a propaganda based link with no actual research to prove what they claimed in the commercial.
      Also, for the record I've got the vaccine because I was coerced into it. I'm not criticizing vaccines, but their methods in pushing through a barely tested vaccine while scoffing at anyone who criticized the fact that they had not tested it or provided any actual science to ensure it was safe for the public.
      I think people need to stop being lemmings and relying on the words of shills being paid to hold biased viewpoints.

    • @cinegraphics
      @cinegraphics 3 роки тому +1

      You've gotta believe the corporations that asked (and received) total immunity from lawsuits or criminal charges, no matter what the vaccine does. I mean, would you give your car to a mechanic who asks you to sign a paper that he will maybe (or maybe not) repair your car, without the obligation to return all the parts, without responsibility if the car is damaged or even stolen, totally immune to any lawsuit? Of course you wouldn't. You'd go around that fraud in a big circle. And yet, they ask us to sign such a paper before injecting crap into our blood. But we wouldn't allow a similar treatment to our car or cellphone. Fun times.

    • @vampiresquid
      @vampiresquid 2 роки тому +1

      @@theraven5850 I'm glad someone saved your from your own stupidity.

  • @TypewriterJustice
    @TypewriterJustice 2 роки тому +61

    the more i watch Derek’s videos, the more i trust him…COGNITIVE EASE IN ACTION!! 🤣

    • @Scroolewse
      @Scroolewse Рік тому +4

      Idk why but something about the way he looks makes me distrustful of him. He gives me clean conman vibes for some reason.

    • @truecatholic8692
      @truecatholic8692 Рік тому +2

      I actually have the opposite response. When goes off into space like in this video it makes me do more research into his claims in his other videos.

  • @yonatandolev4954
    @yonatandolev4954 Рік тому

    Such an important video!
    Edited and presented perfectly. Thank you Derek

  • @komolunanole8697
    @komolunanole8697 8 років тому +111

    When something is repeated over and over agains, it feels more true.
    He repeats this phrase multiple times...

    • @denisburgard8904
      @denisburgard8904 8 років тому +1

      so all what he said isnt true? this guy freaks me out

    • @andrewm9207
      @andrewm9207 8 років тому

      The more something is repeated, the more it feels true.

    • @pdoylemi
      @pdoylemi 8 років тому +6

      Herman Goering figured this out in the 1930s. He said that, "If you repeat a lie often enough, it becomes the truth."
      Herman Goering figured this out in the 1930s. He said that, "If you repeat a lie often enough, it becomes the truth."
      Herman Goering figured this out in the 1930s. He said that, "If you repeat a lie often enough, it becomes the truth."
      Herman Goering figured this out in the 1930s. He said that, "If you repeat a lie often enough, it becomes the truth."
      Herman Goering figured this out in the 1930s. He said that, "If you repeat a lie often enough, it becomes the truth."
      Herman Goering figured this out in the 1930s. He said that, "If you repeat a lie often enough, it becomes the truth."
      Really... this is the truth :-)

    • @Bobbenissimo
      @Bobbenissimo 8 років тому +2

      Hah, good that you noticed as well. I laughed a little when he said the last phrase :P

    • @minemedown
      @minemedown 8 років тому

      Wasen't that Lenin who said that?

  • @unreal-the-ethan
    @unreal-the-ethan 4 роки тому +369

    "sky, bulb, high"
    me: THE SUN!

    • @allegrovivace6806
      @allegrovivace6806 4 роки тому +9

      exactly

    • @alvinaac365
      @alvinaac365 4 роки тому +3

      Dunno why I thought of the sky...since he mentioned 'sky' and 'high'............'bulb'??

    • @BlaZindeezy
      @BlaZindeezy 3 роки тому +10

      as soon as the word "high" popped up, i immediately thought of weed for some reason. Even tho i don't partake anymore.

    • @xWHITExEAGLEx
      @xWHITExEAGLEx 3 роки тому +4

      @@BlaZindeezy I thought of elves as in, High Elves.

    • @info_bot
      @info_bot 3 роки тому +1

      Same!

  • @amanhaman8568
    @amanhaman8568 Рік тому +2

    I love this video. I keep coming back to it. I felt the part where he says it takes him 35 min to pick a toothbrush. Same, Derek, same.

  • @Its__Good
    @Its__Good 3 роки тому +13

    "We need to be more vigilant in deciding what is true or not."
    Oh July 2016. . ..you summer child.

    • @Superabound2
      @Superabound2 3 роки тому +1

      Reminder that Trump was right and Covid came from the Wuhan Bioweapons Lab

    • @Its__Good
      @Its__Good 3 роки тому +2

      @@Superabound2 There's no conclusive evidence yet of where it came from. And Trump just makes claims randomly - even a broken clock is right twice a day.

    • @daleleisenring4275
      @daleleisenring4275 2 роки тому

      @@Superabound2 Youre living proof of how cult programming and indoctrination techniques poison the minds of their followers. Trump Cult Minions and Disciples, such as yourself for example, GET THIS!! -> They actually believe Americas BIGLIEST pathological liar, the traitor Trump, over Dr. Fauci, The WHO, The CDC, etc.

  • @Ozzyisunavailable
    @Ozzyisunavailable 8 років тому +281

    im pretty sure cognitive ease is the whole reason drake makes it on the music charts

    • @RichardEricCollins
      @RichardEricCollins 8 років тому +1

      You win! :D

    • @RobbyBoy167
      @RobbyBoy167 8 років тому +1

      it's also how the hypnotist in the movie Now you see me, manages to persuade the guy in paris and also how will smith won that asian guys money in the movie focus.

    • @baotrannguyen6391
      @baotrannguyen6391 8 років тому

      +

    • @m4heshd
      @m4heshd 8 років тому +1

      you won the internet today sir

    • @DragonAurora
      @DragonAurora 8 років тому

      LOL no kidding...

  • @mongobaracuda
    @mongobaracuda 8 років тому +186

    I don't get why Veritasium videos NEVER show up in my sub box...

    • @Anonymous-jo2no
      @Anonymous-jo2no 8 років тому +8

      Oh, I thought I were the only one...

    • @crazymarkmc
      @crazymarkmc 8 років тому +1

      You either didn't turn on notifications or its youtubes fault. There's a bug that shows videos in only 1/3 of the subscription boxes, not sure if they fixed it.

    • @Baamthe25th
      @Baamthe25th 8 років тому +1

      Click the gear next to the subscriptions box. And select the notifications, it should help.

    • @Adhdallas.
      @Adhdallas. 8 років тому +9

      if you tell yourself they do enough times, they will

    • @VioletTheGeek
      @VioletTheGeek 8 років тому +1

      CrazyMarkSRB, It's not a bug, it's an algorithm based on your engagement (i.e. what you watch and for how long, commenting and liking, etc.).
      It's flawed, for sure, but it's not unintentional.

  • @Himanshupakhale-l5z
    @Himanshupakhale-l5z 3 дні тому

    The more is something repeated, the more it starts to feeling true.

  • @ty_sylicus
    @ty_sylicus 2 роки тому

    I experience this phenomenon with music all the time. As I listen to a new song, if I like it, I tend to enjoy it more as I continue to repeatedly listen to it.

    • @eensio
      @eensio 2 роки тому

      The artists use this method systemathically and this is most obvious in music (minimalism).
      Other fields are hypnotisism, and other religious phenomena.

  • @marcadler5356
    @marcadler5356 3 роки тому +164

    "The more something is repeated, the more it starts to feel true." ...terrifyingly true these days.

    • @cinegraphics
      @cinegraphics 3 роки тому +17

      "Vaccination is safe"
      "Vaccination is safe"
      "Vaccination is safe"
      After you hear it 200 times, you actually start believing it...

    • @williamdoyle2063
      @williamdoyle2063 2 роки тому +1

      @@cinegraphics No, there are still loads of idiots that don't believe it

    • @Johny40Se7en
      @Johny40Se7en Рік тому +7

      I heard that one too, but slightly different... "When a lie is told so much and for so long, it can become truth" 😎😳🧐😜

    • @RandomRothbardian
      @RandomRothbardian Рік тому

      “There are more than two genders”
      “There are more than two genders”
      “There are more than two genders”
      Wrong there are only two genders

    • @Humulator
      @Humulator Рік тому +2

      @@cinegraphics I am aware this comment was made one year ago, but it is safe. Its one of the few times corporations and the people agree on something.
      All the higher power want are people who work, and will milk anything out of them. Dead/Injured workers do not count as good workers.

  • @vishwaskulkarni9211
    @vishwaskulkarni9211 3 роки тому +635

    That explains why I like an anime intro after like 4-5 episodes

    • @olvnat5130
      @olvnat5130 3 роки тому +23

      LOL so true, so true, so true

    • @aftermath7
      @aftermath7 3 роки тому +4

      OMG that's true
      Me too me toooo...

    • @lastyhopper2792
      @lastyhopper2792 3 роки тому +45

      not only that, but the song's also associated with an entertaining experience that your brain got to enjoy, in this case, the anime itself.

    • @danielbrawner3677
      @danielbrawner3677 3 роки тому +1

      Cant like something you never watch. *insert smart think guy meme here*

    • @harshbarj
      @harshbarj 3 роки тому +2

      Yep. Fully explains the Beastars intro. At fist I was like meh. Then by the end of season one I actually liked it.

  • @sam2938
    @sam2938 27 днів тому

    "The more times something is repeated, the more it starts to feel true." --> Very true! I've heard that so many times! LoL

  • @sploofmcsterra4786
    @sploofmcsterra4786 Рік тому +1

    Veritasium: literal earrape
    "So I bet you didn't like that low quality"

  • @tubehound69
    @tubehound69 3 роки тому +431

    Politics has this figured out. That's the purpose of "talking points." Also, the word "debunked" has been repeated so much that simply saying that something has been debunked is enough to convince people that something is not true. Hearsay from anonymous "experts" creates cognitive ease as well. Politics is flooded with examples of cognitive ease.

    • @rubyhunternc
      @rubyhunternc 2 роки тому +7

      Trump is one example.

    • @stanh24
      @stanh24 2 роки тому +23

      Sometimes the debunking is later debunked, leading to another round of debunking.

    • @snehalycce
      @snehalycce 2 роки тому +1

      Well said!

    • @petitio_principii
      @petitio_principii 2 роки тому +26

      The whole "public debate" on politics is largely two groups of people who have been indoctrinated with different, somewhat conflicting sets of ideas/slogans, that give them cognitive ease. "Whatever the Good Side is saying is true and good, whatever the Bad Side is saying is bad and/or false," is an heuristic that spares people from the cognitive strain of analyzing more carefully and independently each issue.

    • @davemason7640
      @davemason7640 2 роки тому +2

      @@rubyhunternc Obama is another

  • @yomammasofat1000
    @yomammasofat1000 3 роки тому +473

    “Earth revolves around the sun”
    Flat earther’s brains: *intense cognitive functioning*

    • @okb6436
      @okb6436 3 роки тому +9

      Underated comment

    • @RichardWilkin
      @RichardWilkin 3 роки тому +17

      Actually, the sphericity of the Earth is not the same concept as heliocentrism.

    • @SteenG3yL
      @SteenG3yL 3 роки тому +20

      > a flat earther
      > intense cognitive functioning
      pick one

    • @monnoo8221
      @monnoo8221 3 роки тому +8

      flat earther hearing : "earth revolves" immediately shuts down all cognitive channels.

    • @cinegraphics
      @cinegraphics 3 роки тому +6

      Flatearthers comprise only 1% of 1% of 1% of total world population. So, they are totally irrelevant.
      About 30% of the world population don't believe that humans walked on the Moon. A huge number of people.
      So, why is the world media focused on Flatearthers (which comprise 8000 believers) rather than 2.5 billion of people who don't believe that astronauts landed on the Moon?
      Because Flatearthers are easy to disprove, and not very numerous. So, weak. On the other hand, Moon landings are hard to prove, and you don't wanna mess with 2.5 billion of people, who may actually be right.

  • @avnishsaravanan7052
    @avnishsaravanan7052 2 роки тому

    the last sentence in the video creates cognitive ease making it stay with us for longer

  • @onlythetruthwillsetyoufree8872

    In these times thinking is a rebellious act. So you are being rebellious pointing out the trap of familiarity.

  • @epichappyhappy2506
    @epichappyhappy2506 3 роки тому +129

    When I got slightly ear rapped by the bad contrast video I immediately started smiling and I felt joy, thank you hundreds of meme compilations.

  • @cristian-bull
    @cristian-bull 4 роки тому +325

    Veritasium: "what connects these three things?"
    Non Native Speaker: "Wait... what??"

    • @KeegansLife
      @KeegansLife 3 роки тому +28

      they all start with 'th'

    • @jjkthebest
      @jjkthebest 3 роки тому +5

      I think I've heard cottage cheese like once before.

    • @Thornskade
      @Thornskade 3 роки тому +7

      I never heard of cottage cheese so that makes it even harder.

    • @lastyhopper2792
      @lastyhopper2792 3 роки тому

      the cheese one, I do not know. I mean, what's a "cottage" to begin with... wasn't it some kind of a place where you can live in,
      the light tho, it immediately comes to me mind.

    • @lastyhopper2792
      @lastyhopper2792 3 роки тому

      @@reitersul586 hmm, maybe because either you're still young, or you were too sleepy at the time you watched it.

  • @tgeliot
    @tgeliot 2 роки тому

    I have imperfect hearing, and imperfect ability to parse sound into words. This video helps explain why I feel so stressed and grumpy when listening to people who mumble, or to anyone in a noisy environment.

  • @olivertangr
    @olivertangr 2 роки тому +7

    Whilst learning something, i try to think pretty hard, but when there's a test, i mostly think for a maximum of 3 minutes and then go with my gut. This significantly improved some of my grades before i even saw this video.

  • @blaze556922
    @blaze556922 4 роки тому +501

    Everything I know about the Kardashians I learned against my will lol

    • @remiheneault8208
      @remiheneault8208 3 роки тому +15

      Yes but that makes sense, doesn't it? Same goes for me, I hate these "celebrities", I hate reality shows etc. but I believe that's also because I don't often use social medias or watch TV. Whereas some of my friends tell me they are super known and love to watch these kinds of things,. Maybe because somehow, the more you watch/scroll it, the more it becomes familiar and therefore, the more you like them.

    • @richardvickers8117
      @richardvickers8117 3 роки тому

      Perfect

    • @sourabhchoudhary1264
      @sourabhchoudhary1264 3 роки тому

      Kardashian start with k not with C wtf

  • @bythegraceofadoni
    @bythegraceofadoni 8 років тому +94

    That fact cognitive is spelt wrong 6:18 is causing me cognitive strain.

    • @Thadius856
      @Thadius856 8 років тому +10

      Your misspelling of "spelled" is causing me cognitive strain.

    • @Thadius856
      @Thadius856 8 років тому +2

      deus ex whoosh

    • @ManRudBih
      @ManRudBih 8 років тому +2

      These are old forms of irregular verbs that are more or less vanishing from the written language now. This is happening in at least two languages I can read and talk more or less fluently, German and English. The same is true for conditional and reflexive usage. The german language was full irregular verbs which are now pressed into a regular pattern. Simplifying a language always robs you of the expressiveness of the unadulterated version. µ 2¢

    • @YostPeter
      @YostPeter 8 років тому

      Thadius Miller
      xkcd reference?

    • @bythegraceofadoni
      @bythegraceofadoni 8 років тому

      Thadius Miller lol .. its funny how you tried to be cheeky and completely embarrassed yourself.
      deus ex I am from New Zealand/Australia :)

  • @SMeur49
    @SMeur49 Рік тому

    Man, this episode is gold.

  • @dylanvanleuven1370
    @dylanvanleuven1370 2 роки тому

    5:04 that was trippy. I was just listing to this as background noise while gettin food and thought of both of those words 💀

  • @Heligoland360
    @Heligoland360 7 років тому +257

    6:18 He misspelld cognitive, but you didn't notice because it was easy to read.

    • @ItsKhur
      @ItsKhur 6 років тому +81

      Adam Collins you misspelled ‘misspelld’

    • @vibodhj349
      @vibodhj349 5 років тому +15

      Good observation, even I missed it.

    • @BeaStpartan
      @BeaStpartan 5 років тому +40

      you must be one of those "grumpy and suspicious scientists"

    • @fuzzypenguino
      @fuzzypenguino 5 років тому +1

      Sans Serif is not easy to read

    • @orlandomoreno6168
      @orlandomoreno6168 5 років тому +1

      @@fuzzypenguino It is

  • @Mr-dq6gc
    @Mr-dq6gc 5 років тому +666

    The whole video I was trying to multiply 14*37 in my head

    • @vaibhavmistari8539
      @vaibhavmistari8539 5 років тому +81

      518

    • @JohnnyD8656
      @JohnnyD8656 5 років тому +8

      techbot .. lmao- same here😂
      Haha.. Nice to know there’s still some like-minded folks out there in this awesome world of ours

    • @bw1247
      @bw1247 5 років тому +12

      Its actually impossible...
      Its actually impossible...
      Its actually impossible...

    • @bonob0123
      @bonob0123 5 років тому +17

      I only know 14*2 and 14*5 so...
      14*37= (14*3)10 + 14*7
      14*2+14=14*3. 14*2+14*5=14*7
      28+14=42. 28+70=98
      420+98=498+20=518

    • @MrCarlSellars
      @MrCarlSellars 5 років тому +10

      14 * 37 = 7 * 74 = 490 + 28 = 518

  • @CharlesHenderson1
    @CharlesHenderson1 3 роки тому

    This is very similar to systems 1 and systems 2 thinking, a model created by professor Keith Stanovich which I read in his book "What Intelligence Tests Miss; the Psychology of Rational Thought. The model was popularized in Daniel Kahneman's book; "Thinking, Fast and Slow.

  • @jean-sylvainouellet6040
    @jean-sylvainouellet6040 Рік тому +1

    Oh god I have to say it, the missing "I" in cognitive strain made me feel one.

  • @peNdantry
    @peNdantry 3 роки тому +134

    ... and this is why I detest advertising, and try my hardest to avoid it or be extremely sceptical of the messages they try to push.

    • @Fckoffmagpie
      @Fckoffmagpie 3 роки тому +3

      Colin Reynolds wish more people were like this

    • @filipcza
      @filipcza 3 роки тому +9

      I hate the fact that they try to manipulate me into bying something just because it feels familiar.. so I make an effort to choose something which I don't remember been advertised. In any case my behaviour is affected and it bugs me..

    • @blaniac6591
      @blaniac6591 3 роки тому +1

      You’re never gonna make every single person happy, there’s no point in trying to please everyone.

    • @jdt8983
      @jdt8983 2 роки тому +1

      Your photo looks like its from the 70s and I like that era so it gave me cognitive ease

  • @aswinpaul321
    @aswinpaul321 3 роки тому +22

    Reason why good handwriting fetches you more marks in exams

    • @shiggigigi
      @shiggigigi 3 роки тому +1

      It doesn't. Another misconception. Fkin Apsara ads

  • @bluebukkitdev8069
    @bluebukkitdev8069 2 роки тому

    This is not what I thought the video was going to be about. I enjoyed this. Thank you.

  • @tomasgianni3830
    @tomasgianni3830 Рік тому +1

    Wow, can't believe I found this video just now. Terrific.

  • @michaelfarrell4824
    @michaelfarrell4824 8 років тому +168

    Now re-watch this video and apply the logic it inspires to modern politics

    • @aymslifts3926
      @aymslifts3926 8 років тому +49

      yep, quite amazing. I was watching the American Republican National Convention three days in a row and their unfactual, false claims and borderline patriotism propaganda started sounding a little bit more believable after the Third day. that's scary.

    • @ambismagee3207
      @ambismagee3207 8 років тому +8

      Lol, liberal ideas could never follow that same trend huh?

    • @chestersnapdragonmcphistic579
      @chestersnapdragonmcphistic579 8 років тому +14

      Nobody said that. The DNC hasn't happened yet. He didn't mention liberal B.S. because he hasn't seen liberal B.S. just yet. Stop setting up straw men.

    • @EnragedSephiroth
      @EnragedSephiroth 8 років тому +10

      +Ambis Magee It applies to everything...to everyone.

    • @SuperSMT
      @SuperSMT 8 років тому

      +Chester Snapdragon McPhisticuff - Of course he's seen liberal B.S, it's unavoidable: CNN, MSNBC, etc, etc...

  • @JavierOcampo
    @JavierOcampo 8 років тому +181

    you guys, I'm going to make America great again :)

  • @steven9red
    @steven9red 2 роки тому +1

    I absolutely love the song in the background that repeats constantly, same 4 notes. Over and over, and over again. It's sorta like cognitive ease, but my enjoyment of the song is pure objective... you see I know it's objective because everyone likes it! So it must be objectively good! Right?! RIGHT?! TELL ME THE SONG IS GOOD!

  • @newton-342
    @newton-342 4 місяці тому

    6:08 As a teacher, I see this as an absolute win.
    Finally I can justify the bad print quality of the images anf graphs in my exams 😂

  • @FilmmakerIQ
    @FilmmakerIQ 8 років тому +59

    Always a good idea to revisit what we think is true and why we think that. Phenomenal video!

    • @veritasium
      @veritasium  8 років тому +11

      +Filmmaker IQ thank you!

    • @hafidzrazman5365
      @hafidzrazman5365 8 років тому +3

      your channel are slowing becoming like Vsauce.. i love it

    • @locutusdborg126
      @locutusdborg126 8 років тому

      Good comment.

    • @bjaaro4380
      @bjaaro4380 3 роки тому

      @@veritasium yes, all we "know" is what we interpret from discovery, but truth comes from God who created all that we have discovered. We will never fully know the truth until we fully know God.

    • @adamondrejcak4088
      @adamondrejcak4088 2 роки тому

      @@bjaaro4380 reading this comment made my cognitive functions stagger

  • @peterbrownwastaken
    @peterbrownwastaken 8 років тому +274

    So wait, Harry Potter is fiction?!

    • @truchold9508
      @truchold9508 8 років тому +12

      Whaaaat ?

    • @iota-09
      @iota-09 8 років тому +16

      no dude, everyon eknow byology is.

    • @omegahaxors3306
      @omegahaxors3306 8 років тому +15

      No. Platform 9&3/4 actually exists.
      Nobody has found a way into it, though. Many have failed trying.

    • @MrHonwe
      @MrHonwe 8 років тому +26

      If you read it repeatedly it becomes real.

    • @plokijum
      @plokijum 8 років тому

      What!?

  • @pierrekilgoretrout3143
    @pierrekilgoretrout3143 Рік тому

    2:45 when repeated enough, even "brown carbonated sugar water" seems really appealing 🙃

  • @davidfauber8238
    @davidfauber8238 8 місяців тому

    Came for the chicken, stayed for the cognitive ease

  • @BrianPvanOers
    @BrianPvanOers 8 років тому +192

    And this is how religion works

    • @ddzado
      @ddzado 8 років тому +5

      Says the person that can't spell pretty.

    • @ddzado
      @ddzado 8 років тому +21

      I assure you that real religion presents difficult cognitive ease. You are compelled to find your own flaws and make yourself a better person, not easy.
      A lot of people applying religion to themselves do so falsely and oppressively. This is not its intent.

    • @rrugh5
      @rrugh5 8 років тому

      mind blown

    • @Circleofcocytus
      @Circleofcocytus 8 років тому +5

      +David Dzado you better watch out defending any degree of faith on this channel.

    • @youteubakount4449
      @youteubakount4449 8 років тому +13

      and this is how bashing all religions at once works.
      But hey, whatever eases your cognition mate.

  • @MrMakae90
    @MrMakae90 8 років тому +151

    Apply this concept to Trump's speech style, and you will understand how carefully it is designed to cause the desired effect.

    • @BDBK666
      @BDBK666 8 років тому +19

      Apply this concept to Hillary's speech style, and you will understand how carefully it is designed to cause the desired effect.
      Fixed it for you, you had a slight typo there.

    • @MrMakae90
      @MrMakae90 8 років тому +28

      Kevo F can you focus on one topic at the time, or are you so polarized that you cannot read the name "Trump" without attacking the other candidate, which was not supported by comment in any sense? As much as I severely dislike Hillary for many reasons, her speech style does not follow the patterns of simplicity and repetition aiming to create cognitive ease as much as Trump's style does. Pick any Trump interview, debate or speech and look at the size, complexity, variety and repetition of words. Hillary lies in a completely different manner - notice, I'm not judging one to be better than other, this is not a comparison of value, simply the description of a phenomenon.

    • @fumeshroomz
      @fumeshroomz 8 років тому +6

      +Lucas Balaminut I don't think it's that it's designed... it's just that trump isn't the smartest man and he has to keep repeating himself because he can't think of anything else :p
      But really I agree, he's an awful person yet he has so many followers shows something about how good he is at giving speaches, also how whoever wrote them must be a pretty smart guy (and how odd that people buy all his crap)

    • @MrMakae90
      @MrMakae90 8 років тому +14

      No Skill Just Luck I disagree that he is not smart. I think he is pretty smart, not an intellectual, but smart enough to realize how to best communicate with a large and broad spectrum of people. His message can be understood by anyone, even a 10 year old can understand him, it is simple, direct, and satisfies their supporters need for inverse-rationalization. Repetition is a very known salesman tactic. I see Trump as a salesman of a scam product, like a pyramid scheme or miracle pills, except that his presidential candidate persona is the product he is selling and the entire US is the scam target.

    • @SpykerSpeed
      @SpykerSpeed 8 років тому +1

      Apply it to the memes propagated by the Left: "Diversity is our strength" is actually bunk. Studies have proved that diversity harms societies.

  • @GregJoiner
    @GregJoiner 2 роки тому +1

    Awesome stuff, this explains so much of the repeated lies that people seem to believe....

    • @eensio
      @eensio 2 роки тому +1

      For example religion…

  • @stephenfletcher5391
    @stephenfletcher5391 3 роки тому

    Brilliant video. Love this!

  • @besmart
    @besmart 8 років тому +489

    I guess this explains why Vine is popular.

    • @veritasium
      @veritasium  8 років тому +88

      +It's Okay To Be Smart yup! And gifs

    • @mohcreeper
      @mohcreeper 8 років тому +6

      OMG IM UR BIGGEST FAN

    • @creatogen
      @creatogen 8 років тому

      and coubs

    • @legobrickology9167
      @legobrickology9167 8 років тому +5

      And idiots.

    • @Fuar11
      @Fuar11 8 років тому +4

      +Veritasium This is why I think the world should have a massive emp. Technology and the internet and media would be destroyed and people would be more free.

  • @corentinoger
    @corentinoger 3 роки тому +9

    I've seen the Veritasium logo so many times that now I think it's a real element from the periodic table.

  • @pcumamahesh
    @pcumamahesh 2 роки тому

    2:05 this statement. This statement is exactly the one I was waiting for someone to agree upon

  • @SteenG3yL
    @SteenG3yL 3 роки тому +1

    Seeing Derek's face after clicking on a Veritasium video gives me cognitive ease. He could tell me grass is blue and I'd probably believe it...
    Damn you, brain!

  • @gage_bc
    @gage_bc 8 років тому +71

    I just love it when Dirk from Veristablium puts out a new video.

    • @ethanfraser6132
      @ethanfraser6132 8 років тому +5

      Am I missing something?

    • @lammatt
      @lammatt 8 років тому +8

      veritablium
      no S
      (sometimes he is dirt from veritabrisium tho')

    • @DatFluffyBoy
      @DatFluffyBoy 8 років тому +1

      I liked Stan better. It's just not the same with this new guy

    • @Imi4000
      @Imi4000 8 років тому

      An interesting videó from Veritisblium, I agree.

    • @grampton
      @grampton 8 років тому

      Dirk is the guy from Veritasblium.

  • @fredericksetjadiningrat9517
    @fredericksetjadiningrat9517 8 років тому +53

    Dear people, many of Veritasium's videos are inspired by 1 thing, a book called Thinking Fast and Slow by Nobel winner Daniel Kahneman. System 1 and System 2 classification helps to explain many behaviour of human. Seriously, a must read and re-read for a lifetime.

    • @GreenMan352
      @GreenMan352 7 років тому +1

      Frederick Setjadiningrat totally agree.... should have given him a reference really

    • @selbstwaerts
      @selbstwaerts 7 років тому +4

      Actually I have witnessed some more references on Kahneman from Derek. Honor is given... :)

  • @ApfelJohannisbeere
    @ApfelJohannisbeere 2 роки тому

    Thank you for sharing this!

  • @Aashishkebab
    @Aashishkebab 2 роки тому

    Actually your distorted audio made me crack up and laugh really hard.

  • @AnkitKumar-gn1ou
    @AnkitKumar-gn1ou 3 роки тому +14

    5:56
    Finally, I found why it is easier to remember from handwritten notes than the same thing written in a book.
    Thank you.

    • @paavobergmann4920
      @paavobergmann4920 3 роки тому +4

      If it is Your own handwritten notes, yes, sure, because you used multiple sensory channels to both write it down and read it again. Muscles, eyes, touch, etc. That is why drawing a sketch during a preparation exercise has you learn and remember a lot more than looking at images in an online course, even though they contain the same information.

  • @zulthyr1852
    @zulthyr1852 6 років тому +695

    "Make the lie big, make it simple, keep saying it, and eventually they will believe it."
    - Adolf Hitler

    • @migkillerphantom
      @migkillerphantom 6 років тому +101

      Zulthyr the best part? He was describing how his political opponents operate.
      The same opponents that would have you believe he said it about himself.

    • @someonesilence3731
      @someonesilence3731 6 років тому +17

      Maybe he secretly meant both.

    • @EternalSilverDragon
      @EternalSilverDragon 6 років тому +39

      I thought this was describing Trump at first.

    • @101m4n
      @101m4n 5 років тому +46

      I thought this was a

    • @Aseutester
      @Aseutester 5 років тому +8

      "Vaccines are safe and effective"!

  • @SpectrumDT
    @SpectrumDT 2 роки тому

    This video reinforces my conviction that because I hate other people, it suggests I'm smarter than them. Good video. Take my upvote.

  • @ThePianoPutterer
    @ThePianoPutterer 11 місяців тому

    Nice. Would love to see a video demonstrating the egg floating in salt water experiment!