#FASHIONTECH

Joe Nickolls (EA Maxis), Andrea Hopelain (Electronic Arts) and Gabriele Maggio (Moschino) in a panel about E-Sports & Gaming in Fashion during #FASHIONTECH BERLIN, July 2019 at Festsaal Kreuzberg.
FASHION GAME CHANGERS - USING GAMES AS A MEDIUM TO DRIVE ENGAGEMENT AND SELF-EXPRESSION
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[@ChefJunnz]

Great collaboration, authenticity, brand, algorithm, creative, iconic, demographic approach to the market.