O2 launches ‘Wear La Rose’ campaign to celebrate England Rugby fans

O2 has today launched its fan-focused England Rugby campaign, ‘Wear la Rose’, which celebrates England fans and their support of the squad as they compete against the world’s best teams.
The campaign centres around a unique piece of art commissioned to immortalise the role that fans play in rugby, which was unveiled at the iconic Louvre Museum in the centre of Paris.
The artwork, which features real England fans and O2 customers, was created by award-winning Canadian artist, Vincent McIndoe, and is inspired by the host nation through the ‘French Romanticism’ style which captures the emotion and drama fans go through while supporting their team.
Hartley was seen formally unveiling the painting at the Louvre Museum ahead of it travelling to other Paris landmarks and locations such as the Arc de Triomphe and along The Seine.
‘Wear la Rose’ is an iteration of O2’s established ‘Wear the Rose’ campaign and continues the mobile operator’s association with England Rugby, which is in its 28th year and is one of the longest running sports shirt sponsorships in the world.
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