Time Stamps: 00:52 - How the brand started 10:00 - 'Pop up shops' 12:00 - Life style, price point and brand progression 16:50 - Creativity of the brand and product 19:34 Cat walks 23:00 Creating looks that work 24:46 Thought process when creating a product 26:20 Scaling the brand and learning tough situations 28:00 Wholesale 30:00 Dusk boot launch 32:00 Trends and timing 35:21 Trick to entrepreneur 38:30 Plans for represent 2020/21 41:30 Building/Scaling a brand 50:56 Decision making 53:00 George’s Darkest hour 56:44 Guarding against complacency 58:20 The Difference between successful and unsuccessful 1:01:00 Fitness and Mentality 1:04:34 Selling the brand / Investment 1:08:00 Business ego’s and growth 1:11:45 How do you measure the success of represent 1:14:30 How spending more money can make you successful 1:26:05 - Rules of success 1:35:00 How important Mike and the Staff are
Appreciate George touching on the complacency of taking a break, listening to others. Also always felt like taking my foot off the gas and taking a break was never good for me & when I did I slipped out of having the love for it.
Really George, Mike & Reece are mine and my partners biggest inspirations. We learn everyday from Argentina from your path. Hope someday we get to scale our brand enough to have the pleasure to have a conversation with you. Thank you for sharing your knowledge and saying things as they are, and not as people wants to hear. Much love
3 men involved in building some of the UK's biggest companies dropping gems daily whether it be through this podcast, instagram stories or instagram Q+As as opposed to spamming us with youtube ads of your lambs while selling online courses. Big respect to you guys and thank you for this platform.
A fantastic insight into two cutting edge UK Streetwear/fashion brands. I've been fortunate to follow both for a number of years, and spent my money on both brands equally. It's great to see and hear George most importantly discuss and show how he has progressed as a businessman, and as an owner. Again, I've been very fortunate to met him on a number of occasions and help towards the exposure of the brand in the very early years. Respect where respect is due. Exiting times to come.
I’ve said it before and I’ll say it again, this podcast is going right to the top no doubt about it. Thank you for the invaluable knowledge and insight Reece & Lewis
Love the book recommendation Principles by Ray Dalio. Please talk more about your journeys at the very early stages and how you overcame challenges. Also, your thoughts on creating a business plan. Thanks for the great podcasts, no one else in fashion e-commerce I know of is doing one - invaluable 🙏
When Represent started there jeans and they became popular they had 0 customer service and any issues with wrong item or size were nearly impossible to get resolved at the time it was a thing and people really slated them on social media. It put a lot of people off from re ordering just hope they have fixed up now :)
That setup is awful. Hope you improved. For the interviewee, that also happens to sit in the middle, also the focus obviously, this setup is anything but pleasant. Looking left and right. Like a interrogation. Also have drinks ready! And spreading then legs... Put more mind into your podcast and prep. Not really good interviewers.
Time Stamps:
00:52 - How the brand started
10:00 - 'Pop up shops'
12:00 - Life style, price point and brand progression
16:50 - Creativity of the brand and product
19:34 Cat walks
23:00 Creating looks that work
24:46 Thought process when creating a product
26:20 Scaling the brand and learning tough situations
28:00 Wholesale
30:00 Dusk boot launch
32:00 Trends and timing
35:21 Trick to entrepreneur
38:30 Plans for represent 2020/21
41:30 Building/Scaling a brand
50:56 Decision making
53:00 George’s Darkest hour
56:44 Guarding against complacency
58:20 The Difference between successful and unsuccessful
1:01:00 Fitness and Mentality
1:04:34 Selling the brand / Investment
1:08:00 Business ego’s and growth
1:11:45 How do you measure the success of represent
1:14:30 How spending more money can make you successful
1:26:05 - Rules of success
1:35:00 How important Mike and the Staff are
You need to get Cole Buxton and Jonny Wilson on this
Great interview. Lewis's experience from his Gymshark days was obviously shining through making the quality of the questions on another level!
Love the honesty, he fell out of love with what he was doing - truth - then getting back up and finding himself again
I bought a pair of represent distressed denim when I was in Uni 4 years ago, they still look brand new to this day! Insane quality!
Appreciate George touching on the complacency of taking a break, listening to others. Also always felt like taking my foot off the gas and taking a break was never good for me & when I did I slipped out of having the love for it.
Really George, Mike & Reece are mine and my partners biggest inspirations. We learn everyday from Argentina from your path. Hope someday we get to scale our brand enough to have the pleasure to have a conversation with you.
Thank you for sharing your knowledge and saying things as they are, and not as people wants to hear. Much love
give this dudes something to drink mate, they give straight 1h 43 min full of knowledge
these brains needs energy
3 men involved in building some of the UK's biggest companies dropping gems daily whether it be through this podcast, instagram stories or instagram Q+As as opposed to spamming us with youtube ads of your lambs while selling online courses. Big respect to you guys and thank you for this platform.
Thank you
Here 3 years later and understanding the power of a beard
Such valuable knowledge for free, can't thank you guys enough.
Thank you!
FINALLY! haven't watched it yet but know its gonna be a banger!! 🚀
Cheers Jack, Enjoy.
A fantastic insight into two cutting edge UK Streetwear/fashion brands.
I've been fortunate to follow both for a number of years, and spent my money on both brands equally. It's great to see and hear George most importantly discuss and show how he has progressed as a businessman, and as an owner. Again, I've been very fortunate to met him on a number of occasions and help towards the exposure of the brand in the very early years. Respect where respect is due. Exiting times to come.
I’ve said it before and I’ll say it again, this podcast is going right to the top no doubt about it. Thank you for the invaluable knowledge and insight Reece & Lewis
mods, casuals, teddy boys, punk...... now snide streetwear.
Mate I’m hooked!! Binge watching these
Looking forward to this one boys 🙌🏼
🙌🏼
Love the book recommendation Principles by Ray Dalio. Please talk more about your journeys at the very early stages and how you overcame challenges. Also, your thoughts on creating a business plan. Thanks for the great podcasts, no one else in fashion e-commerce I know of is doing one - invaluable 🙏
Outrageous amount of value taken here, great insight into a lot of things! Have to get Reece back on the pods also Lewis, great work as always!
Love this. Like getting a girlfriend “Sod that!” Lol. Would love episode on what happened with Gymshark? Are you and CO founder still mates ect
Heaton is a G
The twos hosts look like the two people off the ibiza weekender haha
Good conversation, Great Minds.
Thanks Victor.
great video
Quality podcast!keep it up
Thanks Callum
When Represent started there jeans and they became popular they had 0 customer service and any issues with wrong item or size were nearly impossible to get resolved at the time it was a thing and people really slated them on social media. It put a lot of people off from re ordering just hope they have fixed up now :)
ordered from they 3 months ago. got a really good service with regard to exchanging items
Lars Hü ah that’s good to hear sounds like they’ve sorted issues out then :)
Great Poddy!
Great podcast (goes without saying) but the audio is quite poor boys.
Lewis and george interaction is kinda awkward compared to the Reece's
Priceless information
Another great episode guys. Thanks so much
Thanks Zane, Glad you enjoyed
Good Content and information
Man what a amazing interview, this is full of gems! thank you guys all so much.
an*
GREAT episode! This podcast got me hooked!!!
7 minutes in and this is very insightful!
🙌🏼
high energy right there
very good content
Doesn't admit that Always Fresh Apparel made represent
What do you mean?
1:29:14
🔥🔥🔥🔥
🙏
Great stuff, audio needs improvement though
Agree, We had some issues here!
That setup is awful. Hope you improved. For the interviewee, that also happens to sit in the middle, also the focus obviously, this setup is anything but pleasant. Looking left and right. Like a interrogation. Also have drinks ready! And spreading then legs... Put more mind into your podcast and prep. Not really good interviewers.