Big Game Commercial 2024 | Volkswagen
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- Опубліковано 1 жов 2024
- 75 years ago, we brought the first Volkswagen Beetle to America. But it's the American people who embraced us, generation after generation, that truly made us a part of the culture.
We shape its metal. You shape its soul.
Watch iconic moments featured in this ad and more on Disney+.
Listen to "I Am... I Said" and more Neil Diamond: NeilDiamond.ln...
Visit go.vw.com/Keep... to discover the Volkswagen model lineup.
There were plenty of people in the US in 1949 who would have been familiar with the shape of the Beetle after having seen it first hand while "touring" Europe during the 1940's.
I have to say, when I was watching the super bowl I did "not see" that coming
😆
I love seeing VW replying to comments on this video but very clearly ignoring the top rated comments lmao
@@sumSOTY They might have seen the Kübelwagen but the Beetle was quite rare and escpecially not in the context which is itonized with the comment.
@@mattoglesbykc😭😭😭
1939 - 1945 was pretty interesting for these guys
The Kubelwagen was a legendary one
You're pretty interesting for these guys.
Fair enough. But none of the employees, executives, nor shareholders are probably *alive* now.
1937 actually
37' but yes
Random 24ish year old man in 1949 seeing a Beetle. "Hey, i remember that car. Man, I did Not See that ever making it to the States."
My Austrian painter friend loves this car, I hope he gets accepted to art school... He can be a tad moody sometimes! 😅
LMFAOOO
Nah, he would have been a Ford fan back then.
That's the humidity down Mar a Lago way.
@@banksiasong the comparison isn’t fair. Right wing populists are a dozen, only one ranks as number 4 in body count for the whole human race. That said, Florida is Hell’s Swamp and you should never go there in the summer.
@@danielortman2534beat me to it dammit
I love the idea of a Volkswagen ad saying "look into the past.... but not super far tho..."
"1946? Yea that's when we were born, don't know anything about what happened before that, did I miss something? Oh shoot there is that weird black and red symbol again on our cars, who keeps doing this?"
@@evolicious Why is there a funny old man standing near it in a snazzy uniform and waving his arms in a wacky way? haha so silly
Yoooo vw gonna go a little further with that origin story or nah???
Crazy 😭
I don't think they will lol
Volkswagen, Since 1946
Ha!
Nevermind that 37-46 part
I watched a thing about it, apparently the Reich scammed its citizens promising everyone who bought war bonds would get one
Slow clap.
Volkswagen since 1937.
Founded in germany durring hitlers regime
What were yall doing before 1949???
Huh I wonder what they where doing lmao 😂🤣
urlaub
theyre german.
calm down they were just founded by an innocent failed Austrian painter who had big dreams
Alot...
I can’t believe Herbie made it in this commercial!
......If it had not been for Herbie......
He's the most famous Volkswagen in the world, they'd be dumb not to include him.
How could he not be? He really introduced the Beetle to the US.
Exactly @@randall1959 It would be like discussing the Gettysburg Address and not mentioning President Lincoln. It just isn't done.
And Adolph didn't.
so what were you guys doing between 1937 and 1949? Seems to be an odd gap in your history can you enlighten us all?
Well, from 1945 to 1949 they were being owned by the British Government.
This ad is so touching. I really hope the people who founded VW are having a great time right now.
They sure are in Argentina
I hope the people who founded modern USA are having a great time too. Where are the native americans now?
😄 🤣
@ClownUndHeld they didn't found the United States now did they?
🥱
Volkswagen: Try Not To Think of What We Did Before 1949
Same with US companies with the dark chapters of the history of the USA. Racism, slavery, forced labor… Why do US companies skip this part of the history?
@@-OutOfLove- or their corruption
You left out the part with the dead Jews....
don’t ask what they were doing between 1939-1945
Yes and THEY learned from their history... Apparently we didn't.. (Drumph)
Don't ask what the US did to the native American population.
Don't ask how the Americans made it to the moon...
@@-OutOfLove-Expand into their territory, Use tribes to fight against each other by allying with one, then Betray the allied tribe, forcefully remove Native Americans to reservations with violence (trail of tears), and Massacre other tribes because of paranoia, attempt to destroy Tribal cultures, etc.
Okay, now don't ask what
Britain did to Allan Turing.
What the Ùstase did to Serbs in world war two.
What the Japanese did to Chinese civilians.
What the Chinese government did to the sparrow population.
What the Soviet Union did to Ukrainians in the 1930s.
(sorry for bringing up Native American history and world history over a joke on a VW video, I know it doesn't have anything to do with the topic, but I just needed to tell people world history my bad)
They were fighting against Communism and Global Domination...... Or so they say...
Was it charlie chaplin who was really into these?!
I thought he was into fanta drinks as well
History’s real cute when you cut out the man with the silly mustache.
that silly mustache belongs to Charles Chaplin
Hey let's look at the wiki for a more in depth look at VolksWagen. Oh..so they're founded in 1937. In Germany. Okay, well let's keep reading. Oh no. No. NO. OH NO.
Read the VolksWagen wiki at your own discretion.
Gee, how come the video starts in 1949? What were you guys up to before that?
Uh, it was the first year Volkswagen marketed its vehicles in North America.
That’s the reason behind 1949.
@@roscoecairn7413 it's called a "joke"...
@@Soapeerandomness I assumed you didn't know.
@@roscoecairn7413 Interesting, wonder why they would flee...er...I mean, come over here? lol
@@evolicious Because, like any good car company, they were looking to expand production and sales?
HERBIE!!!!!! YES!!!!!! 🥹
Actually ordered The Love Bug book from the Scholastic Book Club in grade school. Loved Herbie🥰
Why haven't they got abit out the man who started VW?
Porsche?
Giving Volkswagens history, maybe the scene with the Darth Vader helmets was a bit on the nose
This is a brilliant commercial. The dichotomies of America then and now are rolled up into it - speaking to multiple generations at the same time. Neil Diamond's song is a poignant choice. I Am, I Said is a soul-searcher. It's about feeling a gnawing emptiness and isolation, but rising through it by digging deep inside and knowing you are here, and you have things to do in this life. This strikes a chord with where America is spiritually (in a broad sense) in 2024.
❤❤
Yeah. If I was ashamed of half of the stuff I did before '49. I would start off my commercial in the year too.
Yea, but what was goin on in the 30s / 40s? I expected to see a few kubelwagens at least... you guys really dropped the ball.
Neil Diamond. Such a beautiful voice.
Agreed! 👍
Makes it a bit more interesting when you know the history of this company and that Neil diamond has Jewish heritage
@@JaceJavelin Yes,I know. :}
I also know the history of this company and that the Bug shown here was created as a gift for Hitler's 50th Birthday.
@@JaceJavelinWith the Adidas stuff and a certain rapper I have no care for it's also interesting
Hmmm, no mention of the war or the emissions scandal …..
is like Samsung mentioning their health standards in their buildings
@@abrahamlupis9354 AND THE galaxy S7 battery thing.
starts in 1949 hehe
lol
So, ain't Adolf getting any credit... Lol.
What about the 1930's and 1940's, Volkswagen?
WHAT ABOUT THE 1930'S AND 1940'S!??
Like the American Fascist party, they were making mistakes. After 1945, they cleaned up and went straight.
I like the original extended version of this commercial.
is that the one with the car that has the funny looking red and black symbol all over it? lol
27 year old guy in 49 " hay ive seen one of those my budys and I hide behind one from a machine gun "
I started my auto mechanic career as a VW mechanic. My everyday car was a 66 bus , curtains, peace sign emblem , the works . I’ve built trikes , dune buggies, even a parade float with the roof of a big on top of a bus. I had a convertible bug that was beating porches . This brought a tear to my eye.
Tell us more about that parade idea......I put bikes for kids with disabilities in parades....Your ideas sparked!
You take the van and cut out the roof from behind the front seats to about 3 feet from the rear and the sides of the van down below the windows in the same line as the roof cut. Then cot a bug and cut the top off leaving rear window and windshield and a posts . Cut b posts out and set bug top on van . Then weld it all up. And cover all edges. It allows adults to stand up straight . And always add your own little twist to it. Have fun!
Me too bro still a VW mechanic daily now for 50 years
We’re right there with you... 🤧🔧 - MD
@@volkswagen_usa I went to all the VW schools in Lanham my teacher Earl Govan was great, I'm VW certified in engine transmission electrical fuel injection suspension and brakes. I came up in '75 to improve the cold start of AFC cars by adding a 100ohm resistor at the air flow meter it became a VW TSB. I was offered a job at the then new plant in Westmoreland in quality control but didn't want to move or travel there
Y’all really think bringing up your history is the best route?
I remember the Love Bug. I wanted a Volkswagen after I saw the Walt Disney movie.
We definitely need a new Herbie movie. It’s been 19 years since fully loaded. There are college kids that didn’t have one come out in their lifetime!!
Oh god IT WAS 19 YEARS AGO?!?
I've met some younger folks who say Fully Loaded was their first Herbie movie, the one Herbie movie that came out during their childhood or when they were really little. That made me feel old. Lol.
Is this the one where we find out Herbie was imported via the Vatican Ratliines and had previously served in the Wehrmacht at Auschwitz?
One of these days I’m going to have a Beetle of my own.
GET ONE
My grandpa had a red one just like this
Never stop dreaming! ❤
I'm 73 years old. My first car was a 1970 Volkswagon superbeetle. I have owned 6 in my life an still have a 2002 Volkswagon superheated. I call her Ruby an they were all stick shift.
1939 models 🔛🔝
Are we supposed to act as if we don't know what they were up to from 1937-1945??
Move on.
@@Theonlyrealonethereis Never 🤣
Ah, what a beautiful history *cough*1940*cough*
“Why is the trunk full of teeth and shoes? Also…bags of hair?”
I love this commercial!!!!!! Neil is the Best!!!!!
We think it’s pretty good, too! 😁 - MD
Still laugh at the jokes Bill Cosby told about Volkswagen Beetles.
I have my late mom’s VW beetle. It was her dream car. I cherish it with my whole heart💙
Hold on to the things you love! 💙 - MD
Had 2 convertible Bugs & 2 Beetles in our family. Love them, miss them.
@@volkswagen_usathis is the most beautiful and nostalgic ad I’ve seen in a long time. Thank you so much for bringing back so many memories of my road trips in my Jetta. Would you mind sharing pics and film of the cars you made from 1936-1944?
I never owned a beetle or a bug yet, but I will always drive a vw
@@volkswagen_usakinderheim 1945 look it up
I love how every comment is just "what happened in between 1939 and 1945, Volkswagen?"
Your missing one other important part
It would have been a good commercial except for the lesbian's getting married 😮
Why?
@atlanticboulevard most people have no problem with homosexuals but they do when these people keep shoving it in their faces it's like there's no more morals in society today and kids are more confused than ever They need to keep this garbage where it belongs in their closet
Coping about something in particular, or just bored lol?
@GwonGyit I bet that part of the commercial made you touch yourself 😆
Who ever made this Commercial needs to be demoted
For the "wedding" scene and neglecting the Austrian corporal with the funny moustache.
Why did you ruin a great commercial with two lesbians smooching, tasteless, oh well, maybe I'm too old fashioned 😢
I gather you wouldn't call it tasteless if it were a straight couple? I get that it's cringe in the context of a major corporation trying to repair their image with little to no effort to do anything about the harm they've caused in the past, but at the same time the fact it elicited that reaction out of you is worrying, especially given the fact it was a fairly normal wedding otherwise. I think old-fashioned is a nice way of saying prejudiced
Yep, you are 😥
Should have shown Ferry Porsche showing the design to AH
This is one of the varied best commercials I've seen in decades! It is genius! It is reminiscent of the old Coke commercial with the song "I'd like to teach the world to sing."
Bravo to the advertising agency that created this ad!
*VERY
dont leave out pourch and 1937-1949
My first car was a 1971 bug. I took my driving test in that car for my first driver licence 48 years ago. Today that bug is parked in front of my house. My son has my dad's 1963 bug. I come from a family of VW lovers. Loved the commercial!
This is truly the people's car!
1937-2024
well, from 1936-1945, it was only for some people............................
I loved the Vader kid throw back to the old Super Bowl commercial.
I love VW but I really dislike how they keep playing off the popularity of the beetle yet don't offer it anymore.
Nothing about pre 1949 huh??
I feel like we're missing some very important key details in the Volkswagen timeline... 🤔
Der people’s car that the people can’t afford anymore.
Or keep it from breaking down.
Did nobody at the marketing department think people were going to notice the obvious?
Love that you hired an Austrian Painter to design your first car
Ferdinand Porsche wasn't a painter.... nor was Hans Ledwinka
Ah yes, The people's automobile.
What was they doing before they came over on that boat tho??? 🤣
A 1966 VW Beetle just sold for $10,000!!!!!!!!!!!!!
Gonna leave out the part of what vw was doing in late 30s and early 40s?
Let's do an origin story. Looks at origin. Ok, let's do one, but skip the first 10 years. 😂
I wasn't aware Volkswagen started in 1949. Could have sworn they were around before that.
The commercial would have been complete minus the two women marrying.
Skipped a few years of the company's history I see. Why not show the real origins of the brand?
Everything was excellent with this add until 0:46
Bug all the way.
Herbie! Memory unlocked
That’s weird, it’s says Volkswagen first opened in 1937 and was closely associated with some Austrian Painter….
What cars did you make during 1939-1945?
37'
I miss the Beetle man. That car just has its own charm to it
Same here…
Nothing could ever replace that lil’ “love bug”.
@austinnighteyes1900 Yea but it's difficult well for where I am at least
@austinnighteyes1900 We also have horrible winter days here so majority of the cars here are either all wheel drive or SUV they are some cool cars here sometimes thou like I saw a Lambo before and a lot of JDM cars
yall not gonna go over a time period spanning from 1937-1945?
The beetle came 1949 to the US.
Where’s the clip of the Austrian painter?
nice - and what about - IDK - 1935 till 1945? :-D
Never ask a man his salary, a woman her age, and what Volkswagen did in the years 1939-1945!
They supported the war effort, as did Mercedes Benz, Toyota, Nissan Mitsubishi, Honda, Fiat, Alfa Romeo, Ferrari, General Motors, Ford, Chrysler, American Motors, Studebaker, Packard, Kaiser, Frazier, Rolls Royce, Leyland Motors, Jaguar, et al., just to name a few.
1939-1945
The VW beetle came 1949 to the US.
Congrats to Volkswagen for 75 years of Operation Paperclip!
RIP Beetle, you will be remembered.😔
Thrilled that you chose our site to film the opening port scene!
VW was founded in 1937, not sure why they've missed off the first 12 years of their history... 🤔
Volkswagen & Neil Diamond. Two iconic imports that became American Classics. 🥰
Neil Diamond was born in New York, how could he be an import? MORON
Neil was born here.
I worked on this commercial:-)
Why’d you guys decide to start it in the middle of the company’s history?
@@wiDOmAker041949 is when they came to america
Chattanooga represents!
I thought our local Volkswagen just went all out honestly then realized it was a national ad
Commercial starts off in 1949 but they were founded in 1937….wonder what happened in the years prior to 1949 🤔
Where are the native americans today?
🥱
Curious how they won't mention it's found Year and country who you are me socks
Amazing car. I assume we have to praise that guy who's idea was creating such car.
some Austrian painter, didn't become anyone important..........
Interesting that this add doesn't start in 1937
Chattanooga Tennessee 🎉I love my city ! Usher come back home
It's 1978, my dad bought me a VW Beetle in Las Vegas (a 1968), he was working up there. He sent me home in the Beetle with $5.00 and a quart of oil. Made it to San Bernardino without a hitch. This commercial brought tears to my eyes. I'm hoping to be on the list to buy the 2024 van. Thank you dad and Volkswagen for the memories.
You had a great DAD. Bless you both.
there is a dutch commercial about a father and son driving their beetle... if you watch it prepare to cry....
My dad gave me a blue 1967 beetle and my parents had a VW bus for my first 11 years and several more VWs in our family. I love this ad.
No, VW memories are from someone's Jewish grandparents who were forced laborers in the Wolfsburg factory after the H man laid the corner stone to the place. Das Auto
What were y'all doing in 1943?
Hope they would bring back a bug beetle with gas engine something like the original one
Please
well would be kinda embarrassing if they tried to make another diesel engine, lol.
FYI, VW pledged to drop ICE and only make EVs by 2050.
@evolicious hope they make it again ice before its all electric
love the vw beetle one of my favorites thanks for putting in herbie in the ad love those movies one of my favorites seen it many times i'll have to see the movies on disney plus since i have it loved the super bowl ad
WOKEswagen 😁
?
Easily my favorite ad from the Super Bowl for the inclusion of Herbie, using a badass clip of him popping a wheelie from Herbie Goes to Monte Carlo, none of the less.
And flying across the San Francisco sky from Herbie Rides Again!
My first car I was 15 a 1973 WV love it and miss today❤😊
My first car was a '56 VW when I turned 15 in 1959. Took my driver's test in the VW. Passed by ONE point. Totally failed the "parallel parking", too far from the "curb" lost 12 points for the gaffe. LOL
There’s always time to open a new VW chapter… 👀 - MD
@@volkswagen_usa Is that what you guys said in 1946? LOL
Remind us all about the German Labor Front. Im not sure this commercial is the historical flex you think it is.
So good to see Herbie finally getting some love again.
Wonder why steve urkle's beetle
Wasn't on here?
@@nehemiahpouncey3607 I only ever saw him with an Isetta which is a BMW
'Been driving a VW everyday since 1972 - thank you Adolph and Ferdinand
I've had two when I was younger, a baby blue one and then a few years later a light yellow one. Loved them both.