What is Communication Strategy?

I speak about the role of what is comms planning. In this video I give three examples from S’well, Nike, and Tylenol to show how comms planning can be implemented on a piece of business.
Comms planning is all about making sure that the media environment helps to communicate the creative idea.
Download the 4 Essential Comms Planning Templates here: strategyfinishingschool.com/4...
If you look after a group of strategists or are in charge of the weekly meeting this will give you some ideas for exercises to do.
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⚡️ CREATIVE BRIEFING MINI COURSE - Learn how to write creative briefs with this mini course. Here - bit.ly/354vLU6
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⚡️STRATEGY MATE - strategyfinishingschool.com/l...
📙100 CREATIVE IDEAS ON TINY BUDGETS - strategyfinishingschool.com/l...
💡10 BEST STRATEGY PAGES - strategyfinishingschool.com/s...
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🔴 WATCH NEXT
➜ How to write a creative brief: Seamless Example bit.ly/3h1JyNe
➜ How to write a strategy plan: Ikea Example : bit.ly/3zRER1j
➜ What is an insight vs observation : bit.ly/3cwW8mI
➜ How to write a creative brief? The Problem Statement bit.ly/3jcHTY6
➜ Creative Strategy In Advertising: HP Example : bit.ly/3db4Dnt
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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.
WEBSITE: strategyfinishingschool.com/

[@sairushemraj1555]

Brilliant- thanks for that! Well explained.

[@JulianCole]

👍👍👍

[@victorgiaccio9056]

Simply amazing. Thanks.

[@JulianCole]

🙌🙌🙌

[@thecasestudychannel6335]

very cool, thanks @Julian

[@JulianCole]

You are so welcome!

[@user-hd6hf2yr7n]

very inspiring, thank you!

[@JulianCole]

No prob! 👍👍

[@farmerj]

​@@JulianCole 😮

[@srobotee]

Super helpful, thanks! But also I HAVE to know, where is your shirt from?

[@TheLoloCynthiaShow]

Genius!!!

[@JulianCole]

Thank you!