Can Restoration Hardware Become A Global Luxury Brand?
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- Опубліковано 26 вер 2024
- COVID-19 has dealt a harsh blow to countless retailers, many of which were already struggling. However, RH, formerly Restoration Hardware, is doing rather well. The company’s stock price had cratered in March 2020 and struggled in early April, as forced lockdowns endangered retail. But by December 2020, shares had rebounded and risen more than 110 percent since the beginning of the year. RH is now ambitiously trying to turn it into a global luxury brand providing an array of services.
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Can Restoration Hardware Become A Global Luxury Brand?
If you’ve never heard of RH, you’re not their target demographic.
Facts!
Or you live in Europe, Asia, Africa, South America among other 6,5 billion people, who don’t know it and don’t give it a tos...
True because Europe has better luxury retailers already, this is the first time I've ever heard of RH
@@bluegas well you’re right lol! I live in Europe and Asia like I study in a country and live (holiday) in another one
I think I fall into the demographic - except I’m only 23, though I wasn’t hugely impressed with their Cherry Creek location. It’s a beautifully done, massive shop. There were certainly some nice decor items and I was definitely a fan of some of the furniture. If I were buying completely based on how the store looked, they’d have my business immediately. I simply didn’t think the store was enough to get me to justify $200 per throw pillow which is all I went in for. The Internet is just too easy to find similar quality at 1/5th the price. If I had more money than I knew what to do with, I could see furnishing a house with their membership program - otherwise it’s not for me.
People who shop here weren’t losing their jobs.
That's basically what the Wedbush guy said, in an uncomfortable, awkward manner.
"Great brands don't chase customers, customers chase the brands"
Except you don't actually say that unless you're trying to brand yourself.
@@chrislim7976 d
@@companyinsight d
@@chrislim7976 no absolute truth when you’re trying to break yesterdays ideals of perfection
For people who haven’t start to watch. It is just a long ad, don’t waste your life
Thank you 😭 I was waiting for a comment with a summary lol
sounds like all of youtube....
Cnbc is just to channel to pump the interest of others
one among many on CNBC
thanks
So RH is your wealthy aunt’s version of West Elm? Got it
Since a peasant like me never heard of this brand I can guess it will be a luxury brand soon.
I’m sure you’ve heard of Ferrari, Rolex, and Louis Vuitton. Luxury brands need not be obscure brands.
Last time I was this early, Tesla was below 100bn and Robinhood wasn't robbing the hood
🔥
RH actually stands for REALLY HIGH-PRICED
This was a very informative 13 minute commercial. Wonder how much they paid to be featured.
Whew!! Probably millions but it’s smart because now the masses are going to know who they are because of this video. Don’t be surprised is the stock soars, or if they become the next Hermès and start designing bags and clothes.
What's with this same type of comment on every CNBC video?
I was in love with the since I was 5 years old for the exact feeling of strange nostalgia
😆
Ask them
Who still gets their stuff from Ikea?
Tyler Durden's friend
I love Ikea wdym
lol I’m moving out of my parents house next year and I’ve been looking at ikea for my furniture
@@piedrabuena59 EXACTLY same here
Ikea's expensive
This seems like a really long paid advertisement
Exactly！
You saw them mention Warren Buffett.
He's a well known investment shark.
Never works a day in his life, just moves his money pile around collecting more & more interest
@@noneshere lol, what do you mean ‘never works a day?’ Warren buffet definitely does work, even if it involves overseeing reports of his companies investments, that’s work (mental work). How tf do you even think he was able to build his wealth?
@@noneshere I don't know what "work" you mean? Do you mean farming with a hoe or moving bricks? Most people do meaningless jobs throughout their lives. Their goal is to keep this job until death. This is a force that solidifies the class and stops the progress of technology. There is also a small group of people doing meaningful work. Their goal is to let more people lose their current job, to allow classes to flow, and to liberate humanity. They once let half of the population lose their jobs as "farmers", and now they want to let tens of millions of people lose their jobs as "drivers", and they also want to let tens of millions of workers lose their jobs in digging for oil and repeatedly manufacturing the same thing. Automation and intelligence will continue to make more people lose those meaningless jobs. This small group of people includes scientists, entrepreneurs and capitalists.
In fact, these people who have never "worked" are bringing meaning to this society and the world. A scientist’s discovery is more meaningful than the daydreams of ten million people. The creation of an entrepreneur is more meaningful than ten million numb people, and the liquidity that a capitalist brings to society is more meaningful than ten million consumers who buy MAGA hats.
Musk has never digged for oil, but his contribution to energy and the environment is definitely more than any other digging for oil. Buffett did a lot of work when he was young, selling newspapers. His "work" time must not be as much as you, but the money you donated must not be as much as him.
I like Lone's words very much, the only reason for the gap between rich and poor is thinking. I didn't quite understand this sentence. I was only when those who were afraid of losing their oil job for 40 years scolded Musk, saying that he was consolidating the class and widening the gap between rich and poor, and was unwilling to quit his job to learn new things and join new energy. understood. A group of people who solidify society are scolding innovators and scientific researchers and making them responsible?
This year is a wonderful year. Like many people, I lost my job. Losing that job which creates no meaning. It does not contribute to social development. I will not be praised by posterity. I will be numb after I leave. The most meaningless job that will be a fool replaces next day. Following this is a new round of technological explosions, from online sales, cloud, genes, trams, autonomous driving, AI, 3D printing, and many other technologies that have emerged overnight. These are all related to the "harm" caused by the epidemic. The oil plunge has made the world more electrified, stores closed to make sales networked, people’s distance needs have made the world clouded faster, and viruses have made gene editing more important........
God used the Black Death to end the stupid Dark Middle Ages, and now the new crown virus ended the modern Middle Ages. I am grateful for living in this age...
@@yekeryeker4166 long speech you got there
This is the first time I’ve heard of this brand
Same. I was like "Who?"
well, I'm from South East Asia - never been to America but I'm 100% aware of this brand. They're selling aspiration
Same here. I don't think RH is as popular as many others.
Smart customers don't overpay for such brand's...lol
That damn cloud couch is what’s making RH stock rise lol They should really think about opening up Hotels.
Very Good advertisement video
That’s all that CNBC does. It’s ridiculous to ask why a stock is going up, everyone knows how supply and demand works. The difference between actual products and services however, is that supply and demand on the stock market is based on collective will, brought about by talking heads, insider trading, collusion and marketing B.S. This is why China will overtake America, they provide the world with real productive outputs.
They doing a video on a company. Stop thinking everything is an ad.
Just within the last month, CNBC has done video exposes on Roblox, Caterpillar, and Tesla. Were those also advertisement videos?
@@RandomUser20130101 Not really. Because have heard of those brands (with the expectation maybe being Caterpillar). What he’s saying that if a large channel shows the best parts of a new company during a review, it’s almost like an ad. It gives me exposure to new potentially customers who never heard of it like me.
@@emperorza5777 RH is not a new company. There were founded in 1979.
Lmaoo I saw RH and was like Real Housewives going global??😂😂
I like their furniture... their designs... i used to have a dining table and bed brame... i bought them for 50%off... around $2000 each... very pricey... but they look sooooo elegant... even pottery barn is not as elegant as RH
RH has and always will be a great brand! I remember visiting their stores when I couldn't afford anything in there. I would just go to see their amazing furniture and dream of owning a home! Love this and I can't wait to visit when they open the properties in Aspen!!!
where are you from? i never heard of it and there is actually one in new york city lol
i don't know how you came upon it.....seem like something for rich people lol
It's all made in china. So The best high quality luxury furniture is china made
As someone who bought luxury furniture during COVID, another factor is alternatives to RH, such as importing Italian furniture is very difficult, as there are major shipping and supplier issues. RH primarily sources from China and had an advantage during lockdowns.
RH sells HUGE furniture for huge American homes. Most of the rest of the world doesn't live with the massive square footage (or I guess, meterage) required to house RH items. Sure, some oligarchs and the like do, but that won't be enough, unless RH brings in some consultants to miniaturize things.
Unpopular opinion:Get rid of the doubts,invest in bitcoin and secure financial stability.
@Lucia Lorenzo You're absolutely right waiting for the government to provide is a big waste of time 🤲🤝
To be honest, my broker does the job,I just sit back throw the money in and earn at my comfort 💰
Bitcoin is the future 🛰️🚀
@Andrew Phillip Okay, you can go email him at
and tell him i referred you for quick response.
His strategy trades EUR/USD is quite impressive and his currency pairs,ETF'S are 100% beneficial, with his help I made $4,580 on my last trade session.
Never met a better mentor and philanthropist.
I remember when they sold door knobs and cleaning supplies. As a intraday trader, I don't care about the company, I care if the stock is surging that day...
Great report, very detailed!
This voiceover guy is one of the best on UA-cam - love all his car videos, business videos, you name it.
I won’t buy their furniture but I’ll buy a radio or something. Always functional antiques.
Went into RH once. The only thing I was blown away with was the prices... Nothing is hand made.... Its seriously over priced
4K for a rug
This Friedman guy is going to end up with "RH" on towels sold at Target.
Take away their perfectly lit show rooms and you’ll realize your paying $5000 for a $500 couch from China, even their manufacturers can’t believe how much RH resells their products for.
Didn't you listen? "Luxury brand", not "quality brand"
I don’t know who needs to hear this but stop saving all your money, invest some of it if you want financial freedom
Invest in bitcoin, gold, silver, the forex market, buy stock, anything!
@@BenSmith-ys5sq honestly. I tell this to my friends everyday. it's good to save money but you gotta have that investing spirit if you really want financial freedom.
@@BenSmith-ys5sq I totally agree with you
@@BenSmith-ys5sq but what if you dont know how to trade any of these?
I mean, I see your point. Some people have the money and are willing to invest. But the problem is where to
I’ll invest when the Wilshire 5000 to GDP isn’t almost 200%. Stocks and almost everything are overvalued because of 0% interest. I’ll have to start when rates rise.
We have one in Nashville and they have something called the Cloud Couch. Well American Singature Home has the same couch produced in the same factory for a lot less.
If you're reading this you have potential to create great things. Yes. You.
Except the quality of their products is questionable especially at their price premiums.
ppl have been complaining about it for years, and with ppl going smaller with their living spaces (by necessity or choice) there were all sorts of articles also talking about how the scale of the furniture was incompatible with many ppl's lifestyles... surprised they managed to find a persistent niche, though.
Facebook or Craigslist works just as well for me..why buy new..
Uppity overpriced hardware store with nice products you can get elsewhere for much less. No thx.
except its not a hardware store
I thought RH already is known for its quality worldwide for a very long time.
400% unrealized gain. Keep holding!
what did you buy it at!? 😮
I LOVEEEEE RH!!!!! it’s it seriously one of the most beautiful stores ever created 😭😭😭💕💕💕💕💕
Never heard about them, am in VA
RH STANDS FOR REALLY HEAVY. I deliver to costumers home 😂
May be, just may be, uninformed people think RH ticker means Robin Hood and they just buy it 😅🙈
I got their catalog once years ago. It was like 20 pounds.
I used to deliver for this company In Dallas tx it’s boom in Louisiana and Oklahoma too
I bought a dining table, coffee table, entry table and entertainment center for less than $800. ( all matching) brand new from Habitat and they had a tone of them. Probably 10 plus each.
They are nice pieces but when I looked them up on the site I was shocked by the prices.
Their leather sofas all feel like concrete, lol...
Their prices are so high, I honestly thought they were already a luxury brand.
Their price is just, the quality and craftsmanship to attention to detail is very nice. Their furniture pieces can last you decades and passing after generations. Also designing furniture is really hard.
I thought they were too
@@enzoenzo7895 they don't really do their own designs though, or at least they didn't.
Restoration Hardware furniture size is too big for most European and Asian apartments and houses.
How much did RH pay for this video?
Two fish are sitting in a bowl, one says to the other 'Hey Man, you know how to drive this thing?'
RH is another version of Pier1 Imports.
I can't recall who said it, but PRICE is what you pay, VALUE is what you get.
Why y'all trashing Ikea in these comments? Lol i love them
Invest in Pure silver and gold 1oz of silver is worth about 1100
Watching this although i don’t live in the US or own my own place
Nop,we have a real high end upholstery shop at Houston TX,
And we have work on some of their furniture products and most of their products are from China and all are bad quality
So for middle class who can afford their super inflated prices yes but not for high end customers.
High end designers never look into HR,who can pay for the good materials as fabrics and real wood and USA custom made labor.
Maybe in Asia but not in Europe. Too bulky and faux grand-require McMansion sized rooms.
They have a store in Las Vegas
But, RH is NOT a global Luxury Brand.....
Short the stock
Idk why I thought this was a restaurant when I drove by it
Influencers love this place!!!
You would think that they only restore old antique hardware, clean it up and resell them.
Restoration should not even be in their name.
having a browse through the website and everything is pretty basic, I dont know what seperates this style from things you can find on wayfair or even H&M home. But hey I guess it is working in the US and we shall see if it is able to sustain this growth!
H&M has no furniture or lights besides few items on few key markets.. they mostly sell decorations and throw pillows
@@leoprg5330 I guess but there’s just so many places selling the same stuff they are. But I guess it’s all in one place which is convenient
IKEA do a better job of making showroom rooms tho
you guys are all fools if you think RH paid for this video. Why would they put out information about scandals and negative customer feedback? Also if you don’t know the brand, you probably live in rural areas or just don’t shop high-end stores. This place makes like $3 billion a year without advertising so don’t act like this place doesn’t exist if you haven’t heard of it
@Noneshere I don't know what "work" you mean? Do you mean farming with a hoe or moving bricks? Most people do meaningless jobs throughout their lives. Their goal is to keep this job until death. This is a force that solidifies the class and stops the progress of technology. There is also a small group of people doing meaningful work. Their goal is to let more people lose their current job, to allow classes to flow, and to liberate humanity. They once let half of the population lose their jobs as "farmers", and now they want to let tens of millions of people lose their jobs as "drivers", and they also want to let tens of millions of workers lose their jobs in digging for oil and repeatedly manufacturing the same thing. Automation and intelligence will continue to make more people lose those meaningless jobs. This small group of people includes scientists, entrepreneurs and capitalists.
In fact, these people who have never "worked" are bringing meaning to this society and the world. A scientist’s discovery is more meaningful than the daydreams of ten million people. The creation of an entrepreneur is more meaningful than ten million numb people, and the liquidity that a capitalist brings to society is more meaningful than ten million consumers who buy MAGA hats.
Musk has never digged for oil, but his contribution to energy and the environment is definitely more than any other digging for oil. Buffett did a lot of work when he was young, selling newspapers. His "work" time must not be as much as you, but the money you donated must not be as much as him.
I like Lone's words very much, the only reason for the gap between rich and poor is thinking. I didn't quite understand this sentence. I was only when those who were afraid of losing their oil job for 40 years scolded Musk, saying that he was consolidating the class and widening the gap between rich and poor, and was unwilling to quit his job to learn new things and join new energy. understood. A group of people who solidify society are scolding innovators and scientific researchers and making them responsible?
This year is a wonderful year. Like many people, I lost my job. Losing that job which creates no meaning. It does not contribute to social development. I will not be praised by posterity. I will be numb after I leave. The most meaningless job that will be a fool replaces next day. Following this is a new round of technological explosions, from online sales, cloud, genes, trams, autonomous driving, AI, 3D printing, and many other technologies that have emerged overnight. These are all related to the "harm" caused by the epidemic. The oil plunge has made the world more electrified, stores closed to make sales networked, people’s distance needs have made the world clouded faster, and viruses have made gene editing more important........
God used the Black Death to end the stupid Dark Middle Ages, and now the new crown virus ended the modern Middle Ages. I am grateful for living in this age...
I’m always baked watching these but something about the background music always makes me think my car alarm is going off
The share price in percentage very annoying
Recursos humanos
Is this from a David Dobrik joke?
Who the heck is Queen Anne Victoria? No wonder he couldn’t find anything.
10:22 - Re: Sales boost due to Pandemic: “We’re seeing the higher end individuals NOT impacted nearly as much as the lower end individuals.”
So it´s IKEA for rich folks?
I think Friedman is the CEO for RH. Steve Jobs of RH maybe lol
All made in china. So you can say the best high end luxury furniture is made in china.
Did I hear it wrong? Did he just say Her-may?
That furniture costs entirely too much. Can get similar quality for less.
Quality is a Luxury. Therefore RH is not luxury.
Never heard of them until
Covid
Ok
it is again selling same old things with a different name
Why did I think this was for ROBINHOOD
$GME is will reclaim its throne as a luxury stock.
What's the price point of RH vs Pottery Barn?
RH is leagues above Pottery Barn. RH is the place to go if you want to drop $10K, $15K on one couch or 1000+ on dining sets. They have lower prices items too, but nothing is cheap.
Most of my furniture comes from craigslist cheaper and better than RH.
Nah ikea is the best furniture company in the world 👍😄
I am designer, RH is nice but not super.
I don't know if it is a luxury brand that impresses me or something, but when I go in there everything is grossly over priced. I feel like you need to be a millionaire to shop there.
I work for RH as of date and yes I will say…. Despite what the media is putting out people are definitely spending money here but I will say the prices most definitely is for a certain tax bracket of consumers… I push out 1.5m plus in revenue each month… Very great experience working for the company because of who we mainly cater to.. you meet so many people and can capitalize off that but yea you gotta have money to spend here but I will say the quality and customer service is kinda unmatched..
Red Horse? Tagay na prii
who is the brand , almost give money to "CnBc"""!!@😬
So, basically Pier One Imports?....
RH won't work in EU
Yes.. was thinking the same. It is pointless here in EU. I mean.. we have the best design brands, this looks like a joke.
Thompson Anthony Johnson Sarah Lee Jennifer
To LRH!
I didn’t even know they existed until now, But I think they’re selling overpriced furnitures.
guess what, time to short it back to 25
Restoration Hardware sounds like a home improvement store like Home Depot. When the name leads you think of that, it's hardly a luxury store.
Plus, when people start defaulting on their mortgages, who will even think of buying luxury furniture? The middle class is shrinking. I don't think the 1% can sustain a furniture store with really high prices.
The majority of people who buy this furniture can’t even afford it, they get payment plans for there furniture
@@abhim9221 How do you know that? Do you have some stats? Or just saying it without any basis?
@@mack0ka Everybody knows most Americans live above their means and have no finically literacy, it was just an assumption
The middle class may be shrinking but this doesn’t seem to target the middle class. For brands it’s now all about upper class or working class. High end & luxury brands don’t really depend on volume like the mass market, but can just hike prices. Along the same lines as the CEO’s quote
@@Maverickgouda I disagree. Tiffany, a luxury brand, is struggling because the middle class is shrinking, regardless of who the brand is targeting. Same for Saks Fifth Avenue, Neiman Marcus, Bloomingdale's, Ralph Lauren. They have flagship stores that have closed down because they just couldn't afford to pay the bills on just the business of the rich. In the end, no luxury business is immune.
Hi
Retal 'stonks'
Johnson Barbara Taylor Kevin Wilson Kevin
Whoooo???
"air-mae"
Consistent with french prononciation given that it's a french company. Last consonant is almost always silent and words that start with h also silence the h pronunciation (e.g. Hiver, haricot, heure).
Never heard of RH so no, it will not.
Because you're the one and only source of all that is luxury?