8 Steps To Branding Your Handmade Business
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- Опубліковано 9 лип 2024
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If you skip a branding step - or do the steps out of order - your brand won’t reflect the customer you want to attract- and that is really quite crucial if you want your handmade business to succeed!
So in today’s video we’re going to talk about each step. PLUS, I’ll be showing you some really professional branding examples that our Tizzit HQ members - members who had no branding experience! - have designed completely on their own by following this simple process!
1:25 - Ideal customer
2:32 - Brand clarity
3:30 - Name
4:30 - Mood board
6:19 - Color palette
7:40 - Logo
8:45 - Fonts and typography
9:45 - Brand style guide
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👉 HOW TO DEFINE YOUR IDEAL CUSTOMER:
www.tizzit.co/define-your-ide...
👉 WHAT MAKES A GOOD BRAND:
www.tizzit.co/what-makes-a-go...
👉 WHAT BRANDING CAN DO FOR YOUR BUSINESS:
www.tizzit.co/6-fabulous-thin...
👉 HOW TO NAME YOUR CRAFT BUSINESS:
• Naming your handmade b...
👉 3 LOGO TIPS TO MAKE YOUR SHOP LOOK MORE PROFESSIONAL:
• Tizzit.TV LIVE Show - ... - Розваги
Hope you enjoyed the video! What's your favourite branding element? Tell us in the comments below 👇
I love the moodboard idea! I am going to challenge my friends and fellow etsians to do it with me! :)
Im so sorry my clumbsy finger hit the thumbs down when trying to click thr thumbs up. I corrected it but wanted to tell you I really appreciate your content in case that incorrect Feedback came through. Thanks for all you share!
Oh, no! That's alright. Thanks so much for the kind words! - L
I have loved your video the mood board and purchasing the fonts stood out to me the most so much so that I stopped the video and quickly redesigned my pricelist document for my upcoming launch. much more cleaner, and better visual result. Thank you very much!
Happy to hear this was helpful, Agota! - L
Thank you!
Should i print the business address too on the lebel
6 months into opening my handmade business and I've made 6 sales only. I'm realizing that the main problem comes from my marketing - and specifically that my ideal customer isn't very well defined, so I've tried to do a little bit of everything that I'm good at in an attempt to reach someone. So far I've been marketing loosely to two different demographics - one being the outdoor nature and wildlife enthusiast (most likely either a botanist or ecologist by trade or interest) who lives a very sustainable eco-friendly lifestyle, and the other who is an avid reader of the fantasy and sci-fi genre. I wanted to start a handmade business that encouraged the love of reading, an appreciation for nature's creatures and an environmentally friendly and sustainable lifestyle. Is this way too specific a niche for an ideal customer, or should I pick one of these things? Or should I step back and reframe my ideal customer by looking at what is the overall message I want to communicate with my products? I'm so stuck and honestly just want to give up.
If you could suggest some marketing strategy tips that would help me target my customers better Deb, I would be eternally grateful!
Thanks for the comment! We actually have both a course + (free) blog post on how to identify your Ideal Customer, and why it's important. You can find the blog post here 👉 tizzit.co/define-your-ideal-customer-profile/ ❤️ hope this helps! - Lindsey @ Team Tizzit
@@Tizzitco It helps a ton, thanks so much!
Can you talk about rebranding especially renaming a business? When is it necessary?
If you have an existing, established shop, there aren't very many instances when this should be necessary. It's a lot of work to rebrand a business successfully (i.e. without losing traffic, etc.) ❣️ - L
I think I have to wildly disagree with the statement that the logos at 9:35 are unique. You could mistake this for the same brand if glancing at it. All three of these use a cursive logo with a sans serif accompaniment.
*•.¸♡ ᐯᗴᖇƳ ᕼᗴᒪᑭᖴᑌᒪ. 丅ᕼᗩᑎᛕ Ƴᗝᑌ. ♡¸.•*
Glad this was helpful ☺️ - L