Basic Retail Selling Skills (RadioShack Instructional Video)
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- Опубліковано 22 сер 2024
- This is an informational RadioShack video for store managers and salesman to sharpen their "Basic Retail Selling Skills"
This video was originally recorded on VHS tape.
To see more videos, TV commercials, and an archive of vintage Radio Shack Catalogs visit www.RadioShackC....
There you can view the complete RADIO SHACK CATALOG ARCHIVE, and see...
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■ 1970-2011 RadioShack TV commercials (videos)
■ 1925-2006 RadioShack Electronic Parts & Accessories Advertisements
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Radio Shack has been in business since 1921 (over 90 years) as a leading national retailer of innovative technology products and services, including personal, mobile, home technology, and power supply products.
For 65 of those years, they have produced outstanding electronics and technology catalogs with a wide range of products and services from leading national brands to exclusive private brands.
These catalogs contained a mix of hi-fidelity stereos, amplifiers, radios, phonographs, speakers, TVs, CBs, communication equipment, desktop & laptop computers, electronic components, antennas, electronic test equipment, educational kits, electronic toys, gadgets, hand tools, batteries, and much more.
Products from the RadioShack catalog were purchased by professionals, hobbyists, and everyday consumers.
I worked for Radio Shack for 6 years in San Francisco in the early '80s and I never saw these training videos. All I used was common sense and my customers always walked away happy and kept coming back to do business with me.
Old but not outdated. Thanks for the helpful selling tips!
These were the tapes in use when I began as a full timer in the 90's. Very effective training, and at the time RadioShack was not only a Fortune 500 company, but in the top Fortune 50. Their training programs were considered excellent. You can practically taste the effort going into it.
Ah yes, my days working for the SHACK in the 1980's... Watching these Training Videos on Saturday Mornings.... Damn that was a long time ago, L-O-L !
KuyaBill Romjue That’s if you actually showed up at those Saturday meetings. I passed. The job was useless anyway. I wish I knew where the district manager ended up because I’d like to buy him. Then throw bologna at him while he dances in front of other ex-employees
I remember actually seeing this when it was presented. The "Feel Felt Found" was one of the best things I've ever learned. I remember teaching my salesmen (I was a manager when I left) about the "Nod". Always ask questions, based on the customer's responses to the initial closing questions, with questions that the customer has to answer with a "Yes", nodding yes to the customer. Once the customer starts to nod "Yes", nod them all the way to the counter. It's very difficult for a person to say "No" when nodding "Yes". "So, blue is the color 'blah blah' you like? And the 'blah blah' feature fills the need you mentioned, right? And at only 'blah blah' dollars, it's a great investment! Let me get the batteries for you." Worked every time!
This lady’s voice is so well articulated that it seems almost AI generated…do you agree? I bet she’s done numerous training videos and call center recorded voice lines by this point. I’m actually very impressed with her performance, even if she is reading from cue cards.
I worked for Radio Shack for 10 years a long long time ago. Some of the managers became millionaires do to stock splits and profit sharing...….
My cousin is doing 25 years for a deadly greeting.
She is the same voice on the Kamrt sales tapes played in the store. I worked a Kmart and Radio Shack. Really miss the shack.
Still relevant to this day
Radio Shack had training on everything for the employees.
I love radio shack! sad its going out.
I love the Radio Shack of the 70's and 80's.........they had real phones, home stereo, speakers, boomboxes, video cameras, CRT TV, tape recorders , shortwave radio, CB, and scanners.
Here in early 2021. What year was this instructional video from? I wonder what she looks like now. I was a big fan of Radio Shack back in the day (1980's thru about 2010). Then they finally liquidated many stores nationwide including my local one, in spring 2017. It was a shock because I had not been to the store in years as I bought my stuff at the local Frys Electronics& also on the Internet. I bought as much as I could for 40-90% off. End of an era. They rested on their laurels, plus all those other business problems. Same thing happened to another favorite store of mine, Blockbuster, they didn't see Netflix, Redbox & Internet streaming coming, until it was too late. Now Frys seems to also be having some issues & the pandemic is partly to blame. And yeah, I have visited your catalog website before.
LOL it was a shock, but you hadn't been in that store in 7 years! LMAO don't feel bad, I worked at Radioshack from 2001-2002, and I stopped going in 2010 myself. Even then ONLY went because I wanted to buy a phone and knew that was the ONE thing RS employees were still knowledgeable and about to give A-1 service for
Side note comment: Not using these techniques and moving towards the "Clerk" format of employees (not mentioning losing the Realistic and Tandy lines) is what killed Radio Shack. It was once a great store. They completely lost the Bread and Butter customers (a true Radio Shack employee knows what they are) and trying to go "main stream" clerk, and "let's sell anything" format, killed Radio Shack. I wish they understood that. If they went back to the old methods, the Realistic brand, and brought back Tandy, they could still compete.
I was a senior store manager many years ago. What you said is absolutely true. Also their lack of embracing online ordering. Failure to support "instant gratification" of sales in thr store to overcome the higher price over Chinese knockoffs did kill them. I still have many Realistic, Optimus and other Radio shack products. They outlived all the Wal-Mart brands
I set the bar for Selling. Lol! Sucks to be you butt-hurt time card punchers. I made bad ass commission. Baa Haa!
Unfortunately they phased out the Realistic brand during the 1990’s and went with Optimus (which only lasted 10 years as opposed to Realistic’s 40 or so) and Radio Shack brand. I felt the change was not necessary. I also didn’t like that they took Realistic products and re-branded them as Radio Shack.
As a store manager back in the 90's these videos were essential. Cheese but helped train new employees. This is how we qualified how a product would work best for a customer and sell the accessories they need to make it work thr best. Wal-Mart and Best buy cant do that. Too bad it failed in the end.
@Cliff Yablonski if any part of that story was true I am sure you were in the modern cellular sales radio shack. Our parts section back in the 90's was beyond any in the market. It is impossible to compare stores from then to now or even store to store. Since store managers were responsible for stocking the 271- top 271- series parts a qualified store manager would have know exactly what you want. Or used the Radio Shack in store catalog parts system to match and order any of a million plus parts. Even specific parts for brands Radio shack did not sell. Again, until the mid 2000 Radio Shack still had answers and all the cool parts. Then they changed due to a lack of market understanding, high employee turnover, poor training, and mostly multiple scandals involving their senior management, CEO and presidents. NO ONE PULLED DOWN THEIR PANTS. Troll.........
I'm sure that all of these old Radio Shack Sales/Instructional videos still have merit today. A lot can be learned from them.
Suggest to your customer to make a short call and offer your phone to make it, so they are able to ask their husband or wife for their opinion. If they are still undecided let the customer leave. Next day make a call and ask if they would like to come by with their husband or wife to have them both there. Once both are there work on the one whose most reluctant to buy for whatever reason. Most likely you are able to convince them to buy in the end, if not the high priced product, there is always something else they can agree with. A sale is made and all parties should be happy.
Very interesting sales tactics by Radio Shack :) Thanks for your comment.
Found a bunch of these on YT. All this training didn't seem to work for RS.
I used to work for Radio shack training there was hard core.
Fort Worth Texas must be so proud of “the Shack”” Bahahahaha!
Worked for Radio Shack in the 80s for 6 years and I never had any of these training videos (and to be honest, did not need them, use COMMON SENSE people!).
Who is the actress in the video?
Those social distance-preferring customers were on to something....and I'm on to the fact that that lady presenter looks an awful lot like Belle Claire.
Ridiculous over price is why they went down.
Where is the woman narrator now?
This video makes them seem like a cult
Theses scenarios aren't realistic
Most would ask these crazy tech questions!!! I know I worked there it sucked.
who is here because is alive?...
This chick would be on OnlyFans right now cashing in.
I hate the sales industry and thank god I was able to make it through PA school or I would have ended up selling shit at Radio Shack
Retail is a cutthroat business, I worked Retail for 16 years . I can tell you some stories about Ritz Camera.
+Mark Plott "Ritz Camera"
Bruh...
Geez man, no wonder Radio Shack failed with sales techniques like that. I'm just glad I never had to endure the overacting in person: I would have burst out laughing.
The 14 tips of selling sucked!!!Never used the once to long a list!!!
Blah, Blah, Blah ..
Worked so well they went out of business