Data to Dollars: Marketing as the Knowledge Broker | Tom Ferry Show

Everyone wants to work with the knowledge broker in their area. Being funny and charming and successful and offering nice perks are all great, but they will never beat knowing your stuff.
At the end of the day, working with an agent is about the bottom dollar and making smart, calculated financial decisions. That’s what a knowledge broker helps you do. Unfortunately, great salespeople are not always so great at math. But don’t fear…
That’s where people like Jeremy Davis of PalmAgent come in. PalmAgent helps real estate agents find the numbers that matter and use them to become the knowledge broker in their markets.
In this episode of This Week in Marketing, Jason Pantana talks with Jeremy about the numbers that buyers and sellers care about and how to use them in your marketing for maximum effect.
Watch or listen now!
In this episode, they discuss…
0:00 - Being the knowledge broker matters
2:40 - What PalmAgent does
7:00 - The important calculators
13:00 - Smart social media
17:30 - Rapid-fire marketing ideas
19:38 - Specificity makes the difference
Blog post:tinyurl.com/29etet72
Enroll in the AI Marketing Academy: tinyurl.com/2anwdljq
Freebie Tools & Resources for Real Estate Agents: tinyurl.com/2c8mobel
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[@mannya_realtor]

I have Palm Agent and it’s very helpful! I have it in my plan to play with the app everyday so that I can use it more in more in conversation

[@milehightitleguy]

Great info here! Love Chicago Agent app

[@PhoebeReyesRealtor]

Thank you for this video... all your videos actually ❤