10 Streaming TV Trends You Need to Know in 2024

In a rapidly changing digital landscape, staying ahead of streaming TV trends is crucial for B2C marketers. Understanding these trends helps you make informed decisions, optimize your ad spend, and effectively reach your target audience. Join Isabel Greenfield, Content Marketing Manager from MNTN and Patrick Reed, Customer Success Manager at Rockerbox for an insightful webinar!
Webinar Highlights:
📺 Current Streaming Landscape: Understanding the impact of CTV’s growing popularity, with 50% of all TV viewership now on connected TV.
📈 Growing Streaming Video on Demand: The continued rise of streaming video on demand subscribers, doubling since 2020.
🎬 Impact of Hollywood Strikes: How the strikes are influencing rerun content and ad spend.
📡 FAST Networks Growth: The increasing importance of free ad-supported streaming television (FAST).
🎯 Audience-First Strategies: Mitigating CTV fragmentation with audience-focused approaches.
🤖 AI in Advertising: Integrating AI technology into advertising workflows.
📺 Ad-Supported Tiers: The emergence of ad-supported tiers on major streaming platforms.
🛒 Shoppable CTV Ads: Enhancing viewer engagement and driving purchases directly from CTV devices.
📊 Incrementality Reporting: Understanding the true lift of CTV efforts with accurate attribution models.
How MNTN Helps: MNTN provides powerful tools for advertisers to navigate the complexities of CTV advertising. With solutions like incrementality reporting and verified visits, MNTN ensures accurate measurement and attribution, allowing you to understand the true impact of your CTV campaigns.
How Rockerbox Helps: Rockerbox simplifies attribution by offering a comprehensive view of all your marketing activities across multiple channels. By consolidating data from various platforms, Rockerbox provides clear and actionable insights into your marketing performance. This holistic approach to attribution helps you understand which channels and strategies are driving conversions, enabling you to allocate your budget more effectively and improve your overall marketing efficiency.
Thank you for tuning into our post-Thanksgiving Streaming TV Webinar! We hope you’re as excited about the future of streaming TV as we are. Remember, staying ahead of the trends is key to mastering the B2C marketing game.
Ready to elevate your streaming TV advertising game? 🌟 👉 Contact Rockerbox: Simplify your attribution and gain a holistic view of your marketing performance. Head over to rockerbox.com/demo and discover how Rockerbox can streamline your marketing strategies!
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