Is DEF JAM Failling NASTY C? - A Look Into NASTY C's Performance Abroad.
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- Опубліковано 4 січ 2024
- Is DEF JAM Failling NASTY C? - A Look Into NASTY C's Performance Abroad.
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The label didn't fail him... The fact is just that the American market isn't for him... Yes he sounds like them, but so does every other upcoming rapper in the USA... Nota said it back in 2020 and no one listened, Nasty C has to add a more South African feel to his music so it resonates... Tyla still has a South African feel coz her accent hasn't changed and her dance routines are resonate with South Africans... Nothing about Nasty says South African so he entered the US scene just like every other rapper from there so he got blown in the wind. .. The American market is tailored by its people for its people and this is just the result of that
Weird accents are only glorified when your a light skinned attractive hun like Tyla, but if your like Nasty C an average dark skinned dude with a weird accent everyone will interpret that as being dumb and uneducated and no one will take you seriously. I mean look at Jacob Zuma for instance he has a weird accent no one takes him seriously even if he is saying something that's smart people will focus more on the accent and making fun of it. Truth be told there is a higher pressure towards a dark skinned person to sound proper hence is why our people are working overtime to polish their accents.
Exactly i remember when Def Jam posted him on their FB page , Americans where like who is this fruit cake . thats when i knew it was never gonna work
Then why they reacting to his music?🤣🤣🤣
@@dinho.ug444 because he's dope, and sounds like them
@@ogchelseafan9355 you sound like an areece fan
I don't wanna Lie I feel like Def jams failed him and Never Invested in our GOAT. Still he's up there . Mzansi HipHop lovers are Nasty C's Marketing team I swear .
Facts bro
The star power isn’t there you can be great but not lot of people gonna feel you, his actually different from Tayla
Dude def jam literally put him on ellen show one of the big shows in America .they made billboards for him .did freestyle podcasts . He just wasnt the marketable artist for Americans
Def Jam didn't fail Nasty C... He's just a failed project in that market, and that's OK... It happens.. The same way Drake isn't as big as BTS in Asia.... It's just that his music doesn't hit the same that side as it does here, it doesn't mean he's wack, he must just go back to the drawing board
GOAT kani yini?😂
Bro still in his twenties and talented as well... relax guys... he will be global soon bro... great things take time
Age has nothing to do. You don't reach the peak twice in the music industry, in case you didn't know. He's not gonna be as big or bigger than he was. Swallow that for a moment. The Def Jam move was a scam.
How old is Tyla?👀
Tyla has done more than Nasty C Internationaly🤣🤷🏾♂️
Ey in hip hop you only make it in your 20's if you don't forget about it
This is hip hop kid@@Kid5
Bro can continue to go wayy too far without DefJam as he always did before
I wish Nasty C could work with producers such as Champuru, MustBeDubz, Herc, Tyler ICU, and Phori. Those dudes have mastered the blend of Hip-Hop and Yanos, so that he doesn't have to feel like he's ditched Hip-Hop, but can also match the frequency of the time so that DJ's can playlist it and the masses can dance to it. Costa Titch, Riky and AKA were showing us the way.
Listen to Nasty C feat Amifaku
@@user-mz7vl3nr8s Thanks there. It's quite a nice track and nice blend of their sounds
What Nasty C did on Lemons is the vibe he should go for. It had a South African feel to it and that’s what the global market wants.
HE said he was inspired by AKA...
People want their music to reach America so bad lol. Africa is not small and we need to connect with our African brothers and sisters to grow. Africa doesn’t need America. Let’s focus on our continent and I guarantee you the African industry will surpass the American industry or be on the same par. FOCUS ON AFRICA. I’m tired of artists begging to work with American artist. They don’t need us and we don’t need them. We need our respect!!!
Def Jam is definitely failing Nasty C, they not doing anything significant to push his career. The way Nasty is pushing his career, you would even think he’s an independent artist😢
In what way is he promoting his music😂😂😂😂😂.
South Africans are failing him he's lucky that 60% of his streams comes from outside SA
Nasty C is a superstar, the label is just failing him
He don't wanna sell his soul
The real reason
That's it
Fact
He wanted to be partner, which means he takes care of all production and marketing cost, Def jam only manages and point him to the right direction. Everything is based on his affordability not Defjam`s capability. He could have featured big names but it cost money and he does not want to owe the label, and likes his freedom. Playing games at home.
He has the talent to compete with any rapper in the continent, and the label has dramatically failed him.
Nasty pushed himself and made a name out there more than the label did.
So in short terms, he must just call it quits. I think he can do more wins independently.
For an African Rapper/Artist to be big globally you have to be different NGL our boy is talented for sure but he doesn't offer the global audience authenticity, new sounds or a different accent. He sounds to American and coming from Africa that's not good, also explains why he's the best in Africa...because no one in Africa SOUNDS like him.
Nasty C is exactly where he is supposed to be considering his music. He ain't droppin nothing groundbreaking...can't be as big as cole or or kenny or drake with his music
That's facts bro, he's not DROPPING GROUNDBREAKING HITS!!!!
Jack?
This whole video makes me so sad. Because I also initially thought I just needed time with his latest tape, and I haven't managed to go back to it, but I know the quality was right, it just did not feel like he was talking from personal experiences on there, like it was too edited to connect with a wide audience instead of just message about reality on his pen. But his sound definately feels very inspired, the choices he made with his delivery was brave and well executed - He really pushed himself in that regard.
Where to go from here, I wonder.
Lol you didnt listen to the tape
No, you didn't listen, listen to the album!
You mean songs like
Release me
Know yourself
She's gone and the end
Pops
Dear Oliver
O bari sahn
@@user-mz7vl3nr8s Amma start with these then. Sorry.
@@KFluid117To be honest that wasn't his best work, after listening to the tape I went and I watched the documentary then it all made sense why. I give him credit for having world-class creatives working with him, but as far as the concept of the project they messed it up big time everyone was pulling in their own direction no cohesion. The project feels unoriginal, ZMWSP was mid and I expected alot from him specially when he said he was going to have a kid. I expected hunger in him but all I Heard was complacency and I guess it's like Ransom said, "it's hard for niggas to express the hunger when their stomach is stuffed. No longer looking forward to his projects like I did back in high school
I thought Nasty C would be having songs with Roddy Ricch and Lil baby by now
Let's remember, although these major labels and companies have the machines to make things happen, it is up to the "people" to decide what they want to consume and with that said, we can blame both Nasty C and the label for not coming up with a good strategy on how he would infiltrate the US market. For example, the T.I song, was an offensive move, why?
Nasty C on VLADTV done claimed he never experienced any form of racism/racial profiling/discrimination in South Africa, so it did not make sense why he would go-on to drop that track which was meant to kinda highlight him as an activist of some sort but that wont fool even a 3 year old.
Added to that is the accent that we all are aware of, yes, to us South Africans it's nice, it's inspiring, it's exotic, it's unique and all that.... but to US dudes it is labeled "phony", which together with the fact that he belittled his counterpart in the biggest interview of his career, raises questions in regards to his "realness" which is like a currency to US hip-hop enthusiasts. When that, is in question, then you most likely wont get the full grip.
Nasty C is great but he sounds a American and I don't blame him for it those are the people who inspire him.... But the label executives are looking for something different that's why they made him choose "ZULU Man with some power" and "ZULU" because that's something that would differentiate him and that didn't seem to work well.... Also his biggest song or feature is the one where he did Afro beats and the different flavours blended well into the song. I prefer Nasty as a King with the freedom to do what he wants with his own fan base than to change himself to for fit the Billboard charts
He will blow up organically in his own timing.
It didn't fail him or made him something. It's just did NOTHING. He is pushing himself and they're just milking the little he makes by himself.
He should cut ties with them...
It's painful BRO.
That's what happens when you try to be semi independent. Nasty is a partner to Def Jam.
Truly speaking if you can check the def jam all signee currently there’s no big rapper who’s relevant .
I believe he should have signed under an American rapper’s label so he can get American features easily ..
Def jam is outdated in terms of rap . Only Atlantic records , interscope and republic are pushing rappers
That's exactly my thought
The label could probably do more to promote the kid but I think the biggest problem is the way he sounds, when people hear african rapper, especially Americans, they expect to hear something different, they expect to hear an accent, they also expect to hear a different sound but when they actually hear him, he sounds exactly just like them, or even better than some of them, which then breeds jealousy and disapointment because he brings the same sound to an already saturated market. If he capitalized on his africaness, he was gonna stand out and he would definitely blow up.
Ambitious Entertainment
Jelousy is kind of a stretch though but i agree with everything else you said
Exactly!!! You hit the nail on the head with this 💯
I find this argument funny because Odumodoblvck is the most "African sounding" rapper you can find out there, who is also signed to def jam btw and he's not exactly tearing it up in the US is he?
@@elvisamponsah8005 Hiphop itself is falling in USA just search on YT "Why hiphop is Falling " then you will see its nolonger the most listened genre , Country music Afrobeats Latin music are dominating usa right now
Nigerians listen to Nasty a lot. Im a huge fan of him i hope everything works out for him 🙏
Yes that is true, Nasty C has almost 200k monthly listeners in Nigeria. S/O🔥
Ive been saying this 😢Nasty c should have been doing what Tyla is doing
He has no star quality. They have 1000 Nasty C’s in the states.
What is she doing?
Tyla is just trending in the US. Which is something Nasty should have but couldn't unfortunately.
Nasty c dont have Nyash😂
What Tyla's team is doing.
dont judge, yall dont even know the type of deal he signed with them, who said its a 360? or anything else? what if its just for image rights & brand promotions? you cant expect someone to be doing the same numbers he did with universal, entering the us rap culture is like a career start all over again for him, great things take time, the kid is only 26, alot can happen in the next decade.
That’s what I think too
For those who don't know Def jam as a label is rebuilding so most artists on the roaster need to understand that in order to align their brands with the labels future endeavors
labels fuck over people,it depends on his contract details(that's if he didn't sign away his creative control and masters)but his best bet is for him to reach out to artists personally or grind like he's upcoming to that global market or maybe he should do something outside his comfort zone artistically that's gonna force them to stare and he should network wisely,maybe by DM'ing artists...maybe a hit single..but whatever it is he better make it count coz his time is running up.
I agree with the 2021 spike in listeners of his music. His music in 2021-2022 had a massive streams, e.g Jack, Stalling, Can’t imagine etc had millions of streams within a few weeks. That was the perfect time to release his albums.
Now I don’t think he can traction like that, but I’m not hating. He’s my no1 hip hop artist in Africa.
His lack of releasing music was just dissatisfying.
Lets be honest...chances are small he will get that big outside SA because he sounds American...just like with Amapiano...its going to be hard to push DJ from outside SA with the same sound...no matter how gud...unless it becomes different
They failed him for sure. All they have to do is get him a feature with one relevant artist and most relevant artists are signed by them... He should be performing at places like Coachella by now but no, he's hosting free shows in the states... They did the boy dirty... Everything he's achieving is by himself...
As for his latest album, I fucks with it... It's a musical masterpiece but I'd understand why a hardcore rap fan would hate it... It's different, it's not a typical rappity rap album....
He's going at it the wrong way. They all are. What makes you known in any place you go to? Word of mouth. It's how blxckie was able to blow up at the rate he did. If you're an artist that wants to blow up you need things,1. know and master the craft with your own style. Thereby you won't need to be overthinking when you're doing the second step. 2. Collaborate with artists. Don't be putting it out there that you are reaching out to people. Put in the work. Try to associate with artists that side. I believe Shane Eagle fumbled the ball by not trying into being in the revenge of the dreamers album. Bro, everyone was there. BUDDY, BAS, JID, SABA, EARTHGANG, ARI and a lot others. If he really wants it he should be out at these particular camps. Dreamville, Pivot Gang, Cordea's High Level, KOTA The Friend, Alex Isley, Jack Dine, Masego, Naji, Anderson Paak and all the likes. He can even try being around people close to Mike Dean. That'll give him a solid foundation. Collaborate with good musicians as well as people with motion.
Talent alone won't make him reach there...he gotta take the oath that's if he hasn't he gotta be active more within the society and eventually he'll go up the rank.
They want him to take the oath and boy won't do it
I empathize with the guy😢. He'll make in the US one day
all i can say is that labels don't actually help an artist in building their career because i was expecting nasty c to be working with the likes of Chris brown and them, the way Davido is doing currently but who is trying to make that happen? only Nasty c but that's supposed to be the labels job at the same time the label is supposed to help nasty c by making him collaborate with other established or known artists in the label. you never because remember nasty c signed with def jam as the distribution of his music but still owns himself maybe that's why he is nit popping in the states yet.
The label isn't failing him... Nasty is a pop artist out there... Hiphop is street out in the US and the harsh fact is that Nasty C is super soft and there's nothing they can relate to even though he sounds like them
True the only way for an artist like Nasty is just buy awards & radio play coz nothing about his music resonate with rap fans, if Nasty was fortunate to get around circles like TWC then he would sell but now he's just surrounded by pop guys & label employees so his music stand no chance in the streets especially in the long run. He can't authentically rap about grinding to a milli coz all he did was sign one label contract after another, so he clearly lacks that racks to riches story, he can only lie about it in the raps. His only hope is to go fully commercial like AKA but that would take lots of money, connections & creative ideas like fill up.
Already waiting
Now its hard to get in by just being a rapper , i think he has a chance but the chance its not likely.
He needs to come home , focus on being bigger here thats probably the way for him to enter the market if his sound is as from home as possible.
Mzansi A-listers is our Blackspeakz❤
People shouldn't compare his situation to Tyla. Its 2 completely different genres, Hip Hop being way more competitive that side.
Exactly, its easier to blow up with Amapiano and Afrobeats as its a new sound that people are intrigued by.
& tyla is an industry plant
He just needs a WATER, labels can’t really do much without Hits
This is a well researched video
Also feel like Nasty C doesn't have anything unique from Africa to offer the US market as he sounds exactly or even better than them...they already have up and coming US artists in the US its a saturated market, so unless Nasty C capatalizes on his Africaness and offers something unique like a blend of HipHop and Amapiano sound(That's where Phori could come in handy) I dont see Americans getting interested/intrigued by him the only thing he has to offer is a market for American Rappers in Africa but has nothing to offer the global audience as his sound is familiar and his accent.
" dropping much as i do got your agreement in breach" 🤣🤣🤣🤣
5 years from now this wont matter because nasty c understands that consistency is the key ....you come with a classic they come years later to say it's a sleeper...the album was actually really engineered in a great way
He is only about to hit his prime, Nasty C will hit the pinnacles we want for him.
The label did not fail him i have said This before imagine a Nigerian coming to south Africa and starts Making Amapiano songs , He wouldnt be received well Just like nasty c he sounds Just like manay American Rappers his not unique to them but unique to us ,
I like your show brah,u all about fact.i hope nasty c can see this and find help❤
Nasty is gonna be the biggest artist to come out of Africa with Def Jam being a key player on that happening. There are strategies.. global hip hop is weird. If you put in the work and look the other way here and there, you’re definitely gonn be huge
Nasty ain’t making music for numbers or being number one he’s doing it for the love of it hence he wants to work and collaborate with musicians who best fit the song…not because you are popping at the moment or you are a big name in the industry.
as an ivyson WE NEED CZZLE TO GET OUT OF THIS DEF JAM THING & FOCUS ON HIM SELF
Def jam is an American label no?
lmao Def Jam is a USA Big Label with artists like Kanye , Jayz etc
So where Def Jam from?
The boy got talent of the level of Kanye, drake, Jay z if truth be spoken. Unfortunately forces beyond his paycheck are in control, not forgetting his own choice of explicit cursing words contribute to less numbers. Check history and you will find out that curse words other than the n word don't help.
He's been shelved. I don't know how long his contract is but I hope it's coming to an end soon.
Its not easier to sell a product that is already there. America have millions of nasty cs.
Nasty C don’t look for features just do what you do and feature people you like and you want.
❤🔥
Nasty C's numbers are decreasing for the simple fact that he just doesn't understand that he can't copy & perfect An "American style & sound" better than the Americans themselves. He just needs to go back to the "Nasty C" that DEF Jam fell in love with in the 1st place
All l know nasty c is smart enough to make a deal that suitable for him and he doesn't want to be exploited by the label only to find out he can't get out because of the rules if daf jam is not doing him good he will take off the boy is going far anyone thinking otherwise get some glasses and see his future the boy knew he was going to be famous before fame and he never fails def jam is helping him well there to network and he knows you don't chase success or you will trip and fall let the boy pave his way soon he will get that Grammy
Now do Sho Madjozi and Elaine.
Cause they also signed to international labels. Yet no one is putting a magnifying glass on them. Lol
But Def Jam definitely is failing. I think it might be dude to him not signing a 360. Cause with a 360 we see the impact instantly.
Yeah, i agree Def jam is falling him but i believe nasty isn't dumb his very smart that's why his still the best out here. Don't be shocked if nasty leave Def jam anytime coz his pushing by himself in the US, and guyz you like it or not NASTY C WILL BE ONE OF THE BIGGEST ARTIST'S GLOBALLY NOT JUST THE US!!!!!!.😐
👏💯
I think Def Jam is the wrong label for Nasty, as much as he was inspired by the US, that's how Nasty raps and we love him for it, Imagine Nasty with a Drake feature or a Kendrick tour, he would be exposed to his market within the US, I'm not saying he would take off cause the US music industry is like popcorn cause our attention spans are fvxked, buuut Nasty is a lot like Drake, he can make a catchy song, he just prides himself on lyricism, he just needs 1 US hit but they want SexxyRedd now... maybe it is political, to keep black women disrespected.
I feel like nasty c is a threat to American hiphop so theyll find ways to black ball him but in due time bro will get his big break globally..i still believe with his talent ..he can do it ..
Nasty doesn’t wanna drop hard shiit anymore…
I made this video is a year ago, I like it for real. ❤️
Whats Pound 5 ?
Lol isn't this the same Nasty with million subs on yt, with hundred million streams on Spotify, and bunch of monthly listeners.
Nobody knows what was the agreement he signed cause to me Nasty has definitely grown and still is
brooooooo, same nasty with over a million subs, million monthly listeners, and stuff, he's already big in my opinion
you know there is more than a billion people in Afica right ? and 300 mill in USA Thats like 0.000001% of subs meaning his not even on the map in usa google where his biggest fanbase is
They trying to blackball him because they don’t want SA to beat them in their own “genre”
That's a lie 😂...Rap is not even doing that well in the Stated
Facts
He isn't even on the level of the worst rappers there
States bruh😂😂😂@@lwazisomtsewu356
This is possible the dumbest comment on here😂😂
I'm good with THE BABY BOY ❤
Even worse... We're still waiting for him to do Sway In The Morning. PROPERLY!!!
He's going to have to move to America just like Tyla if he wants to make it there
HE DIDNT SIGN A SLAVE DEAL
HE IS FREE TO DO WHATEVER SO THEY DONT DO MUCH
He won't sell his soul
They still haven’t even worked on his visa to allow him to sell his brand in the states and it’s heading for the 3rd year
it is always the labels!
All South African Hip hop artists should humble themselves and ask Ambitious Entertainment for the formular.
Lol. Don't be shallow minded. Nasty c has always been destined for international market, and you're telling us about Ambitious? All their artist charted local charts and nobody there ever made it to the outside SA market.
@@mvalson7663 The reason Nasty C stood out locally was coz he sounded international but now he can’t penetrate the US market because they all sound the same I mention Ambitious because their artists made music that had African feel to it.
@@NEViGiVEN Absolutely. Ambitious has been exceptional, locally. But none of their artists made it outside SA market.
Yall need to call a spade a spade. Def Jam doesn't give him support,, all they do is get him in rooms to take pics with big celebrities and that's that. They don't fund his albums to get good features. All his international features were pap. Only one that make sense since been ASAP Ferg and French Montana... The Recent albums since Def Jam are mid and chart for 1 day. Last good album was Strings and Blings. His fans need to admit the change in sound was a bad idea. Last good song was Eazy.
I think maybe because nasty c didn't wanna be mixed with the freaky shid that's going on in the music industry in the states.
Tyla got a Travis Scott feature before Nasty C 💔💔💔💔💔💔
After seeing this video its seems like Def jam is slowing down Nasty C deliberately, there is no sign that he was signed by a Global record label up until this Video. I also think it has nothing to do with American style or blending with RSA style the guy is dope and the fans like what he is doing. Some of us here in the comment section like to pull our brothers down when they are trying to make money, Hip hop is Global no one is owning a Style, Nas Stole from Biggy and Rakwon and people loved him so stop your trash talk about that man. Nasty do your thing leave your haters talking because that's their job. Disclaimer: im not Nasty C fan i would choose Mtee over Nasty C but now we must support him because he is representing us South Africans.
He could do it if he puts his mind to it
When you a threat to the states market they gonna come and get you.
They signed the kid just to silence him🤞
Yes Def Jam really is failing our goat if anything I hope he don't get shelved
They give him B class Artist to ft with hence he is still not seen fully in the USA
Hip hop is not doing good everywhere guys , afro beats is taking over in America as , example Chris browns 11:11 only had afro beats as hits in comparison with RnB songs , so labels are about their bag the go for artists who has potential to be cash cows
It's so unfair Nasty c has worked hard for this the boi is good Nasty c produces his own beats, he can also shoot his own music videos. The boi is not just your regular trapper he put time on this thing and its sad to see him not reaching the heights he should be reaching but ke he is still young and has achieved massive success already lets hope more amizing things are yet to come but if i can add my two sense i would say SAns been having this curse, way back it was radio stations not playing our local artists music you would find out our music is big in other African countries but here our Radio stations were playing American music 24/7 so many of our artists had to adapt and our history with colonialism and staying with white people has made us to form a culture that's similar with black Americans
But since we're in Africa and not having world class platforms to share our stories with the world like the US is doing, so we have to work ten times as hard to be heard or noticed
He’s always playing call of duty there online
When Eazy dropped and they didn't EVEN TRY, I was very disappointed.
It hurts, but yea, they signed him to eat off him in AFRICA, not the other way.
I don't know how people think nasty c can be allowed to grow in the usa, just think about it, you can allow an America to move to sa and try to be big in ama piano?IN SA?🤣let's be serious . The signed him to kill his career, this guy is going nowhere as long as he stays signed to an American label.
Universal music was better they gave us strings and bling
I want Nasty C ft Drake Lil Wayne Rihanna that's what I want😢
Nasty C is now a solo Artist he left Def Jam long time now ,day boy moving Dolly now please report on relevant news📰
Nasty c is talented enough. The label is playing dirty on him🤞🏿💔
He can't go to America and give them what they already have at a super talented way. He was to stay the way he came up, but he changed that, and that's not what they signed him for... THEY TOOK HIM AS AN AFRICAN TALENTED RAPPER NOT AFRICAN AMERICAN MUSICIAN... THEY ALREADY HAVE THAT....
Lil Durk has been trying to leave Def Jam. He just became big after leaving the label & he's on SA radio daily. Nasti C should've went to USA independently and start from scratch like Trevor and Black Coffee did.
First You Need To understand what Type of contract did Nasty sign With def Jam... Secondly Tyla was hooked with the Travis feature by Africa Creative Agency which is also Nasty C Management 😩 You Need To Do Better Research...Hip Hop In the States Itself Ain't selling...it ain't Popping 🤦🏽♂️ Rappers Like Ice Prince Failed To Do what You Want Nasty To Do...Only Afro Beats Artists are Popping In The State 🤷🏼♂️ Nasty Didn't Fail in The States Broe and Def Jam didn't fail him their contract is what put us here 🤷🏼♂️ Go Do research and come back
He's international... What more do you want??..😂 .. only sad part is he doesn't reflect where he comes from so naturally he wont look genuine to crowd that side...😢
I am not gona say Def Jam this or Nasty C that.,just come back home where you are appreciated and where international artist can properly recognize you
It's true Hiphop is declining on a global scale, we have big rap superstars doing shane eagle numbers "no shade to eagle"
The only rapper better than Nasty is Drake. The label is failing him!
epic records please save HIM.
Onestly I think nasty c is at drake level now, ND the fear getting him out there is embarrassing we'll known hip hop artists already popin by outshining them.