Case | PENNY | The Wish

‘What do you really want for Christmas?’ is the question asked in PENNY’s festive spot conceived and realised by Serviceplan Campaign. The ad has struck a chord with the German population and internationally with more than 17 million views on UA-cam since launching on 11th November.
“The Wish” went viral within 24 hours and people all over the country were talking about it. It was used as teaching material in schools and at church services. The film reached 2/3 of the German population and was featured in leading German newspapers and major German TV stations, while doubling its media value. 
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