Google Ads For Realtors 2021 [Step-by-Step]

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  • Опубліковано 1 лис 2024

КОМЕНТАРІ • 129

  • @dariofernandez9625
    @dariofernandez9625 Рік тому

    I know nothing about SEO/ AD marketing. New Agent. This was super helpful Thank you Eric!

  • @deemuller528
    @deemuller528 2 роки тому

    I just began my pre-registration course thank you

  • @gideonmicdare
    @gideonmicdare 3 роки тому

    I'm not into real estate but I will surely follow these steps to set up my ad for my business, thank you

  • @IyengarRealty
    @IyengarRealty 2 роки тому

    Hey Eric! This is Anjali from India. I loved your video and I signed up for an Agent Launch intro call, but I got to know that, unfortunately you don't have a system designed for Indian Real Estate.

  • @tylercalkins1873
    @tylercalkins1873 2 роки тому +2

    great content Eric. Coming from a marketing past as well, (in my experience) this stuff can easily seem daunting to those who have just been in real estate/sales, older gens in general if not as internet savvy or higher ups that don't have much time or bandwidth to allocate to learning it. You did an excellent job expounding on the topic simply enough for my "older in tech" principal broker to digest while we watched and that's not the easiest task lol. Easy choice to sub

    • @ericbpreston
      @ericbpreston  2 роки тому

      Thanks Tyler!! Means a lot - work hard on keeping it simple.

  • @coldsoupmarketing
    @coldsoupmarketing Рік тому

    Fantastic walkthrough.

  • @ZachSchultzRealEstate
    @ZachSchultzRealEstate 3 роки тому

    I never leave comments on youtube videos but this video provided so much value I had to. Thank you for creating this, great content.

    • @ericbpreston
      @ericbpreston  3 роки тому

      Heyyy I love comments! Thanks man I'm glad you enjoyed it :)

  • @cloverabramson4987
    @cloverabramson4987 2 роки тому

    I'm just starting to study, please tell me if the site traffic affects the place of my ad?

  • @realestateforatlanta-matth3267
    @realestateforatlanta-matth3267 2 роки тому

    Great video. Thanks. I would be interested in learning more about your Seller Leads system if you have that set up.

  • @suffolkcountyinjurygroup
    @suffolkcountyinjurygroup 2 роки тому

    Eric this is the best I've ever seen someone explain someone setting up a Google Ads campaign to people who have never used the platform before. You are a born teacher my man.
    I used these exact strategies years ago when I worked a marketing agency a few years back with a slight caveat. Like you, we targeted buyers, but instead of gating listings, we had them submit a form in exchange for updates on open houses in the area. Both our methodologies essentially target brokers to sell for other brokers... good stuff.

    • @suffolkcountyinjurygroup
      @suffolkcountyinjurygroup 2 роки тому

      PS this is not my UA-cam account ha... it's one I use for business on occasion. Hence the name "personal injury lawyer."

    • @ericbpreston
      @ericbpreston  2 роки тому

      Thanks man! That’s really nice of you to say :)

  • @mattia7658
    @mattia7658 3 роки тому +2

    Very professional learning, just if you can lower music in background or removed it will be perfect. Thanks ✌️

  • @christopherdias1836
    @christopherdias1836 3 роки тому

    I currently work in digital marketing and web design for a company and I just began my pre-registration course. I'm looking forward to using my marketing skills to have a slight advantage in the leads department, this was a great refresher!

    • @ericbpreston
      @ericbpreston  3 роки тому

      Thanks Chris! Your experience will give you a big leg up in the digital side of real estate. Do you have sales experience?

    • @christopherdias1836
      @christopherdias1836 3 роки тому

      @@ericbpreston I do with retail and for a bit was a Sales Rep for a radio station, also commission based. Past jobs have me believe I could work in RE, but it's new territory for me.

    • @ericbpreston
      @ericbpreston  3 роки тому +1

      @@christopherdias1836 Totally get it - RE is a sales/marketing mixed bag. Marketing will only get you so far - you gotta be a hunter and go get business. I wish you best of luck in your new journey - it's a tough market to start out in real estate so you gotta surround yourself with the right people.

  • @TracyGoodwinRealtor
    @TracyGoodwinRealtor 3 роки тому

    Good stuff - thank you. I am definitely interested in the Seller Lead Campaign training.

  • @daphne3762
    @daphne3762 2 роки тому

    I am interested in the Beta testers for your Sellers program ..if you are still looking! Thanks

  • @annasogliuzzo
    @annasogliuzzo 2 роки тому

    Great video thank you! Interested in seller lead ads

    • @ericbpreston
      @ericbpreston  2 роки тому

      Hey Anna! Thank you. You can apply to work with us here: agentlaunch.com/apply

  • @marya.perezmorales-realest5935
    @marya.perezmorales-realest5935 2 роки тому +1

    How to set the duration/days of the ad?

  • @Marco-os4db
    @Marco-os4db 2 роки тому

    Love this video. The only thing I’m confused on is how to add extensions at the add level, and not the campaign level.

    • @AaronYoungGoogleAds
      @AaronYoungGoogleAds 2 роки тому

      Hey Marco, to add or assign extensions at the ad group level:
      > go to Ad groups
      > then ads & extensions
      > select extensions
      From there you will then see if the extensions are added at an account, campaign or ad group level.
      If you have current extensions that you only want at a ad group level you can select them and then choose ‘edit’
      Or if you want to create new extensions, just click on add extensions (or blue ‘+’) from here you just need to make sure that you have selected to assign them at the ad group level.
      Hope that helps 👍🏻

  • @robertlind7517
    @robertlind7517 3 роки тому

    Glad you mentioned the need for conversion processes to make any lead program work. However the background music is very distracting and unnecessary.

    • @evanhvance
      @evanhvance 2 роки тому

      Totally agree with your point about the conversion process Robert. Leads are only one part of the equation.

  • @sellersavings
    @sellersavings 2 роки тому

    Excellent Video!

  • @thewaitesrealestate5460
    @thewaitesrealestate5460 2 роки тому

    Thank you, Eric!

  • @tommyherrera6456
    @tommyherrera6456 2 роки тому

    What about ad extensions what wold you do in that area?

  • @mitchdiscovereastbay
    @mitchdiscovereastbay 3 роки тому

    Eric, thanks for this great video. I am also interested in learning more about your seller lead campaign.

    • @ericbpreston
      @ericbpreston  3 роки тому

      Hey Mitch, join my FB group and we will be in touch ericb.io/fb

  • @movingtorhodeisland154
    @movingtorhodeisland154 2 роки тому

    Hi Eric, I live in Rhode Island and since are so tiny we don't have necessarily have big enough neighborhoods to niche down. I usually do my ads were town/city. Any other suggestions?

  • @fernandojuarez9897
    @fernandojuarez9897 2 роки тому

    I am interested in the extension seller beta project

  • @judyballard-luxurycondos2032
    @judyballard-luxurycondos2032 2 роки тому

    Eric can you email information as to your rate charged to manage a google ad campagne. Thank you.

  • @joeybanger
    @joeybanger 3 роки тому

    Great Content Eric. Also, I'm definitely interested in the Seller Extraction Beta Project.

    • @ericbpreston
      @ericbpreston  3 роки тому

      Hey Joey, you can book a call with us here: booking.ericbpreston.com/sales

    • @ericbpreston
      @ericbpreston  3 роки тому

      We're just about ready now.

  • @smfoodsindia
    @smfoodsindia 3 роки тому

    you have a powerful voice

  • @emdieselify
    @emdieselify 2 роки тому

    is this for buyer leads?

  • @bestcalgaryrealtor
    @bestcalgaryrealtor Рік тому

    What about using Display Ads for driving traffic to a listing page?

    • @ericbpreston
      @ericbpreston  Рік тому

      Jason, come join us tomorrow...
      We have a Google Ads Q&A tomorrow (Wednesday June 21) at 10am PST / 1pm EST.
      To join:
      Join our FB group -> facebook.com/groups/2437073699753689
      Look for the post about the Q&A
      Comment "Google Ads"
      An invite will then be sent to you shortly"

  • @StevenEdwardDetroit
    @StevenEdwardDetroit 3 роки тому

    Eric, great video and content. I am very familiar with Adwords and am interested in hearing more on your new seller product.

    • @ericbpreston
      @ericbpreston  3 роки тому +1

      Coming soon! For all the latest updates on product release, email ej@ericbpreston.com and we'll put you on the list.

  • @judyballard-luxurycondos2032
    @judyballard-luxurycondos2032 3 роки тому

    enjoyed the video. where do I find the form that leads fill out?

    • @ericbpreston
      @ericbpreston  3 роки тому

      Download link in the video description!

  • @simasaboury5241
    @simasaboury5241 3 роки тому

    great presentation

  • @hannodiederichsen4845
    @hannodiederichsen4845 3 роки тому

    Hey Eric, great video! How much do you charge your Agency clients for your services? Thanks

    • @ericbpreston
      @ericbpreston  3 роки тому

      Depends on what you're looking for! Feel free to book a sales call to chat pricing and details: booking.ericbpreston.com/sales

  • @bikietube
    @bikietube 3 роки тому

    I would love to try out the seller campaign

    • @ericbpreston
      @ericbpreston  3 роки тому

      Sign up so we can send you updates as we have them! sellerleads.io/

  • @malonium
    @malonium 2 роки тому

    I left Realgeeks for KVcore...which is better?

    • @ericbpreston
      @ericbpreston  2 роки тому

      Real geeks by far when it comes to lead gen.

  • @cassie1261
    @cassie1261 3 роки тому

    What are your thoughts on using KV Core for redirecting to a search landing page from the ad and nurture those Google ad leads ? Real Geeks all the way or can it be done too with KV Core?

    • @ericbpreston
      @ericbpreston  3 роки тому +1

      Yea you can do the same thing with kvcore or mostly any platform with an IDX for that matter :) In kvcore you just set up a squeeze page and send traffic there - it's quite easy!

  • @moadghazi
    @moadghazi 3 роки тому

    Thanks for the video I have a question how to find home owners who whant to rent or sell his home by Google ads is ther some ideas

    • @ericbpreston
      @ericbpreston  3 роки тому +1

      Download my PPC cheatsheet for inspiration! Link in description

    • @moadghazi
      @moadghazi 3 роки тому

      @@ericbpreston thanks mr Eric

  • @champagneparisirealestate-9692
    @champagneparisirealestate-9692 3 роки тому

    Hi there Eric, so it is ok, to do a google my business account even if your Broker already has one?

    • @ericbpreston
      @ericbpreston  3 роки тому +1

      Absolutely! In my experience, most Realtors have their own :)

  • @kadeem070
    @kadeem070 3 роки тому

    Do you recommend getting all 6 google ad certifications or are there only a few of them that are useful?

  • @vaughns3043
    @vaughns3043 3 роки тому

    Tremendous video! Cant wait to see how this works

    • @ericbpreston
      @ericbpreston  3 роки тому

      Hope you like it!

    • @vaughns3043
      @vaughns3043 3 роки тому

      @@ericbpreston I set up a consultation but no one called me back, Id like to have you help me set up a sellers campaign

    • @ericbpreston
      @ericbpreston  3 роки тому

      @@vaughns3043 Hey Vaughn, I don't see your appointment - did you book something here: booking.ericbpreston.com/sales

  • @razarashid4307
    @razarashid4307 3 роки тому

    Great Video Eric

  • @thehubergroup4264
    @thehubergroup4264 3 роки тому

    How many ad groups do you recommend creating? How many ads per ad group? I have 3 ad groups and 3 ads for each (one is a responsive).

  • @sootedninjas
    @sootedninjas 3 роки тому

    How do you feel about skags? Applicable to Real Estate Home Buyers or Sellers PPC?

    • @ericbpreston
      @ericbpreston  3 роки тому

      Realtors don't spend enough for SKAGS to make sense.

    • @sootedninjas
      @sootedninjas 3 роки тому

      @@ericbpreston Let's say their is enough budget to spend which would be a better strategy? SKAGS or NO SKAGS

    • @sootedninjas
      @sootedninjas 3 роки тому

      @@ericbpreston and how much more needs to be budgeted to SKAGS relative to NON-SKAG? 25%+, 50%+, 100%+

  • @navbhangalremax6536
    @navbhangalremax6536 3 роки тому

    Awesome video!!

  • @livingingreenvillenc6904
    @livingingreenvillenc6904 2 роки тому

    what are your thoughs on YLopo?

    • @ericbpreston
      @ericbpreston  2 роки тому +1

      Haven’t tested it enough to be honest 🤷‍♂️

  • @manimahitt
    @manimahitt 3 роки тому

    What is average impressions before you start seeing the results i.e Leads. I am at $10 CPC ..with kvcore-squeeze pages

    • @ericbpreston
      @ericbpreston  3 роки тому

      $10/click with Kvcore is much higher than I'd expect! Have you tried using my free PPC cheatsheet to set up your campaign? Link in video description to download! Usually kvcore clicks for my campaigns are under $1/click.

  • @yogeshselwad
    @yogeshselwad 3 роки тому

    Hello does that leads you generated what is % of conv in actual sale? how many of them buy

    • @ericbpreston
      @ericbpreston  3 роки тому

      Varies based on the conversion process in place. But we've got some pretty great examples here: ericbpreston.com/testimonials

  • @jimmymunoz3349
    @jimmymunoz3349 3 роки тому

    Great video!

  • @mexabilly1
    @mexabilly1 3 роки тому

    Eric, I'd love the test the seller campaign.

    • @ericbpreston
      @ericbpreston  3 роки тому

      Can you send us an email sales@ericbpreston.com and we can make note of the request :)

  • @soldbytish
    @soldbytish 3 роки тому

    Great video 🔥🔥🔥

  • @theokoutros1790
    @theokoutros1790 3 роки тому

    love to know more about your seller product

    • @ericbpreston
      @ericbpreston  3 роки тому

      Awesome! Please email ej@ericbpreston.com so you can be sent all our updates on release

    • @theokoutros1790
      @theokoutros1790 3 роки тому

      @@ericbpreston Hey Eric used your video and spreadsheet to re-do my google ad campaigns and they are working much better, I was having issues with them for a bit, so I want to say thank you !!!!!

  • @con_rad_it_is
    @con_rad_it_is 3 роки тому

    What if my CPC/automated bid for that keyword is $10 and i set a daily budget of $10.. does that mean after 1 click the ad will not be visible during that day anymore?

    • @ericbpreston
      @ericbpreston  3 роки тому

      Depends on the click cost, what's your bidding strategy?

    • @con_rad_it_is
      @con_rad_it_is 3 роки тому

      @@ericbpreston I'm not running a campaign currently.. Hence no strategy.. Just trying to understand is it worth spending if I have a 10dollar cpc.. My ad won't even show up after one click.. I don't see wat returns I wud get.. Guess Google ads is really expensive

    • @ericbpreston
      @ericbpreston  3 роки тому

      @@con_rad_it_is In real estate your CPC will not be $10, but more like $.50 to $1,00 depending on what keywords you target.

  • @colinchandter385
    @colinchandter385 3 роки тому

    how to attract potential customers to the site?

    • @ericbpreston
      @ericbpreston  3 роки тому

      Google ads will help you do just that!

  • @adriansparling1486
    @adriansparling1486 3 роки тому

    I clicked the link and got the email for the guide but it was a broken link... Any solutions?

  • @simasaboury5241
    @simasaboury5241 3 роки тому

    I am definitely interested in the Seller Lead Campaign training if someone can call me that would be the best

    • @ericbpreston
      @ericbpreston  3 роки тому

      Hey Sima! Join my FB group and we will get in touch ericb.io/fb

  • @LaurenNouguier
    @LaurenNouguier 3 роки тому

    Are you still looking for beta testers for your Seller project?

  • @marcuszuzow3522
    @marcuszuzow3522 3 роки тому

    Is that cheatsheet still available? I get a 404 error

  • @jimobrien1154
    @jimobrien1154 3 роки тому

    Please let me know if you want a beta customer for a seller lead stategy.

    • @ericbpreston
      @ericbpreston  3 роки тому

      Awesome. Please email ej@ericbpreston.com to get on our list for updates on beta, and complete launch!

  • @nicholasshewfelt1145
    @nicholasshewfelt1145 2 роки тому

    100th comment!!!!

  • @lateonbrakes
    @lateonbrakes 3 роки тому

    LOL @ the poor soul who gave this a thumbs down. Actually - let's hope they're in a better place now.

  • @MaxRuso
    @MaxRuso 2 роки тому

    Have you ever run real estate Google ads?

    • @ericbpreston
      @ericbpreston  2 роки тому

      Of course!
      I suggest applying to work with us to learn more
      agentlaunch.com/apply

  • @KarenBobo
    @KarenBobo Рік тому

    Google literally rejected every one in keywaord

  • @deniss.3661
    @deniss.3661 3 роки тому

    Hello! Check the email (and spam) with a letter of cooperation (ConveyThis)