Mastering Business Storytelling: An Interview with Matthew Dicks, Author of 'Stories Sell

www.alainguillot.com/matt-dicks/
In a world where businesses are constantly competing for attention, ‪@matthewjohndicks‬ Matt Dicks’ “Stories Sell” is a guide for anyone who wants to get ahead. As a storyteller myself, I felt connected with Matt’s approach to the art of storytelling in the business context.
From the very first chapter, Matt shares his personal story. He starts telling us how he became a wedding DJ.
In chapter 6 he talks about “Homework for Life” a daily exercise collecting everyday experiences to remember your life and to have and to use as a depository of daily stories.
The book is divided into four parts, each describing the mechanics of storytelling. Matt shows you how to craft a story, starting with the basics and moving into advanced techniques.
In the chapters on marketing and sales Matt give us actionable advice on how to incorporate storytelling into crucial aspects of business.
What I like about the book is that Matt makes complex concepts accessible and enjoyable. He writes with humor, and shares many personal anecdotes that make the lessons memorable.

[@AlainGuillot]

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