The rationale behind Sentry's low-cost pricing strategy

You might be surprised to hear that Sentry intentionally keeps its prices low, even in a market where customers are willing to pay top dollar for its application monitoring tool.
But there is a method to this unconventional move, as CEO Milin Desai explains on the In Depth podcast. It all comes down to stepping into the shoes of their target customer: an individual developer inside a software company.