New Facebook Ad Targeting Update For Clothing Brands
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- Опубліковано 31 тра 2024
- 🚀 Elevate your Facebook ad strategies with Advantage Plus! This video breaks down how Advantage Plus can revolutionize ad targeting for your clothing brand, moving beyond traditional methods like interest and lookalike targeting. Learn how to set up campaigns, leverage creative marketing, and utilize broad targeting effectively.
👕 Discover why Advantage Plus shows quick results initially and how to maintain performance over time. Perfect for both new and experienced advertisers aiming to maximize their ad impact.
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00:00 Introduction
0:46 Evolution and Setup of Ad Targeting
1:42 Broad Targeting and Advantage Plus Strategy
3:09 Maximizing Ad Performance with Creative
5:47 Key Strategies for Effective Campaigns
9:15 Insight into Advantage Plus Setup and Testing
15:15 Conclusion and Next Steps
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![Instagram Ads for Clothing Brands 2024 [Proven Strategy]](http://i.ytimg.com/vi/7jPPLA9x_yI/mqdefault.jpg)
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Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!
Glad it was helpful, thank you for watching. I appreciate you. - Aaron
So what would you suggest for a new tshirt shop, and the first ever ad? Just a broad audience without any interest chosen? Example for forth of July shirts? Wouldn't I want to choose people who are into patriotic stuff ect?
So it is recommended to place all winning creatives in one single Advantage+ campaign and not divide them in more campaigns by ad type such as catalog, image, reels, etc?
Correct. Simplifying your account makes the platform smarter. Every time I try to outsmart the machine, it proves to me that the machine knows best. We still need to feed it great creative and content, but consolidating gives you the best chance of success. You’re putting your best content against your best content to beat out competitors. I hope that makes sense. - Aaron
love it - great content!
Glad you enjoyed it. Thank you for watching. - Aaron
What ads are set up and for what audience in the middle and bottom the of funnel? Thanks
The targeting would stay broad. Your content creation and copy for the ads would focus on someone who already engaged with the brand. We have examples of content at each stage of awareness, if you want that file. - Aaron
@@Bitbranding I want! 😅
@@Bitbranding thank you! How can I get the file?
@@BitbrandingCan I get the file? Preciate it so much🙏🏻
Interesting video... How would you go about testing Broad against Advantage+ audiences to decide which one works better?
It isn't about which one works better, they should work together. But if you do not have the data, then it doesn't make as much sense to get into Ad+ yet. Broad is about letting Meta find your audience with great content. But they should work together. - Aaron
Sounds confusing 😅 I may need to re-watch the video multiple times to really understand :D
I just started a campaign and adset with Advantage+ (it seems to be pre-selected by default). As I don't have so much data yet, i should see a difference when going broad instead? 🤔
Thanks for clarifying 😎👍
Aaron how are you still pulling winning post ID's? This hasn't worked for me in a while
In DCT, hit the image preview, then Share>fb posts w/ comments>click the date>copy the id from the url. Grab the URL and drop it in the "use existing post" option inside of the new ad. - Aaron
This doesn't work no more, but I have found a solution, what I have to do is find the winning ad combination of image/text/headline within the metrics and then locate that specific ad in page posts, this could help people who can no longer use the method you mentioned.@@Bitbranding
FOREPLAY
Appreciate you watching. -app.foreplay.co/share/boards/ArnTCpqyLxEhJJMGus1W?user=BitBranding%20%20Company - Aaron
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Here you go. -app.foreplay.co/share/boards/ArnTCpqyLxEhJJMGus1W?user=BitBranding%20%20Company - Aaron
love it - great content!
Glad you enjoy it, I appreciate you. - Aaron
FOREPLAY
Appreciate you watching. -app.foreplay.co/share/boards/ArnTCpqyLxEhJJMGus1W?user=BitBranding%20%20Company - Aaron
Foreplay
Appreciate you watching. -app.foreplay.co/share/boards/ArnTCpqyLxEhJJMGus1W?user=BitBranding%20%20Company - Aaron
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Hope this helps! -app.foreplay.co/share/boards/ArnTCpqyLxEhJJMGus1W?user=BitBranding%20%20Company - Aaron
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Definitely, here you go. -app.foreplay.co/share/boards/ArnTCpqyLxEhJJMGus1W?user=BitBranding%20%20Company - Aaron
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FOREPLAY
Appreciate you watching. -app.foreplay.co/share/boards/ArnTCpqyLxEhJJMGus1W?user=BitBranding%20%20Company - Aaron
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You got it, thanks for being a sub. app.foreplay.co/share/boards/ArnTCpqyLxEhJJMGus1W?user=BitBranding%20%20Company - Aaron
FOREPLAY
Appreciate you watching. -app.foreplay.co/share/boards/ArnTCpqyLxEhJJMGus1W?user=BitBranding%20%20Company - Aaron
Foreplay
Appreciate you watching. -app.foreplay.co/share/boards/ArnTCpqyLxEhJJMGus1W?user=BitBranding%20%20Company - Aaron
Foreplay
You got it! -app.foreplay.co/share/boards/ArnTCpqyLxEhJJMGus1W?user=BitBranding%20%20Company - Aaron