The Launch of Orebella by Bella Hadid
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- Опубліковано 30 кві 2024
- Orabella was launched Bella Hadid as her new scent brand and seemingly the anticipation has been quite high. From sources like Teen Vogue, Cosmopolitan and WWD all speculating on exactly what products will be available at launch, it has had such an interesting launch in regards to it's hype-building. I think in the future they may see the ordinary celebrity-line problems such as authenticity and price comparison if/when the hype dies down as well as potentially a backlash from using a similar name to Orebella, a skincare company in The Philippines - though that seems far off for now. In the end, the brand has had a fascinatingly successful launch strategy and I cant wait to see how it is received on launch.
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IP student here (but please get confirmation from a trade mark expert):
While Bella's Orebella and the Filipino brand Orabella are not identical, they are phonetically similar and could potentially lead to confusion among consumers (especially if the brands operate in overlapping markets).
BH's Orebella being stylised with a specific font and design is an important factor as trade marks are generally registered for the words themselves, but also the specific visual representation. As such, it is unlikely to have a conflict for similar trade mark "style".
Now, it is common for companies to alter the brand name in other countries to avoid conflict, but also to comply with cultural or legal considerations. For example: TJ Maxx (US) vs TK Maxx (UK); (I am not 100% but) the skincare brand Clinique had/has a different name in Germany to comply with the local regulations and marketing strategies specific to the German Market.
The alternative would be both brands engaging in negotiations to reach a mutually beneficial agreement to coexist.
Hope this helps :)
Thats a brilliant breakdown thank you so much. To me it was the similarity in phonetics, spelling and even sector that raised eyebrows. But youre right they could just market under a different name in the Philippines if they want, I didnt really think of that
Clinique was named Linique (groundbreaking 😂) in Germany, because the phonetic similar word “Klinik” means hospital or medical centre in German and apparently they didn’t want to prompt the association to medicine or illness with the german customers. I don’t know when they changed it, but today it’s Clinique in Germany, too.
Completely agree especially on the last part. With the global boycotts going on, people feel the need to find brands that not only dissociates with Israel, but also with a founder that is vocal with their support with Palestine. Huda Beauty is one of those brands too. It also helps Bella's launch because the authenticity of her support goes beyond what happened in recent months. Since the rise of her career, she was always in protests and movements while simultaneously working with charity. Intentional or not, it will garner support from the public.
Yes exactly, it's very authentic and that is noted by her audience. If they want to buy brands that align with their own views, thats very important
Also alcohol free thats means obviously muslim friendly.
@@ismaekramMoULiMuslims don’t consume alcohol inside their bodies, it’s completely okay to use products containing alcohol for other purposes
@@marsh3774 and the alcohol that is used externally does not have the same chemical composition as the alcohol that is ingested.
Yet Muslims are anti gay - anti women -keep up the support !
my absolute favourite channel. don’t care for celebrity beauty brands but i do care for your breakdown of them
Im so glad 🥰
Bella Hadid is the it girl of the 2020s, her brand will do fine. I wonder why she is only launching in the US when she has a big audience in Europe and the Middle East (she is half Palestinian and she is very popular in the Arab world)?
Its probably just to better plan for growth. Going too big too fast can really be the kiss of death for a company
I think because it’s is new brand
Because people in Middle East hate her now. Palestinians/ Hamass supporters wanted her to boycott brands like starbucks, which she apparently did for some time before returning to drink her coffee… this caused outrage and now they disown her, kind of like they do with everything else.
@@forreal1276 that was gigi. she was photographed with a starbucks drink
a lot of brands only start launching locally before they go global probbaly to test the waters and see how well the product will do
The font gives glamorous shreck vibes
I never noticed at all until someone else said that in the comments
damn I THOUGHT THE SAME
personally im over every celebrity brand but I do like the concept
Yeah it feels very authentic to herself imo
yeah like atleast she didnt come out with a skincare or makeup line like every other celeb lol
@@-i2641 still don’t need any celebrity brand. PERIOD
I start to get fed up by celebrities launching products. They are taking over every sector. It's exhausting
😢😢😢
Why? Nothing, art will last, neither singing nor acting nor fashion show will last
Next up: Willam De Foe’s door knobs and Rachel Zoe’s taxidermy baby chicks
“I’m sorry, I don’t know how to animate this” is so real 😂
I am so over products in general. Its getting ridiculous! I can't find space in my apartment for more products.
You dont have to buy to be a consumer 🤌
Stop buying 😂
I was waiting for this, like when you did the Khy ep, I love Bella shes my favourite model, but also the thing about this brand is I feel BH applies her practice kindness persona very well in the public eye and attaches it well to the launch of the brand, it's almost like she's so kind and nice that you can't help and support her fragrance line even though it possibly might not end up being a classic or staple in the long run or in one's daily frangrance rotation, but one just feels inclined to take interest and support her esp. because of who she is compared to other celeb cash grab projects
Thats very much a parasocial relationship yeah, we project onto celebrities traits we hope that they have and that helps them sell product. Its really interesting that one side seems so aware that its transactional and the other doesnt
'Orebella probably won't come to my country, but I really like keeping up with international beauty releases so I really enjoyed your video! I like that you brought up the situation with the brand from the Philippines, it was very interesting to learn about their brand Orabella. Thanks for the great video!
I just wish I couldve got through to Jessica Rothstein, I called so many times 😭
Your investigative journalism is next-level 👏👏👏 well done once again
Thank you so much, I found the brand to be really interesting 🥰
We’re done with celeb brands.
“Celebrity” is basically a new name for people who get famous and then expect normal people who couldn’t afford their lifestyle having to pay for their lavish lives
Thats kind of how its been for the last 100 years though, social capital is very valuable and famous people leverage that very well
@@underskinYTyet they cry about capitalism-hypocrites , as is the support for Palestine-since they despise gays and women!
But it's become rampant nowadays@@underskinYT
Your videos are such a delight! 💞 Loved the analysis
Thank you so much 🥰
As always, a complete understanding about the subject. Amazing! I hope one day you can write a course or a book about this analysis. 🙏🏼✨
Im so glad you enjoyed it 🥰 Im still working on my McQueen book (who knew books took so long to write)
@@underskinYT FABULOUSv! Yes, it’s very time consuming, but it will be worth it. Make us know when it’s done. I live in Portugal and I will get my copy, for sure! And stay strong in your work here! It’s truly, very good. 😎♥️
As an MS Marketing student, I love these videos so much ❤
Thank you so much, whats your area of interest?
Cool analysis! Can’t imagine the amount of work & research that goes into these, reminds me of my college projects 🥹👏🏻✨ Would love your take on L'Occitane too!
I approach my videos exactly how I approached my uni papers yeah 😅 I used to love writing the papers so much so its quite nice to get to do it still in adulthood 🥰 I really want to cover L’Occitane, their recent expansion into Asia has been so successful and interesting
Looking forward to it! Your analysis style really stands out & it’s my favourite!! 🥰✨
I love your channel! Thank you
Im so glad 🥰 Thank you
Fantastic as always!
Thanks again!
Excellent video
Thank you 🙌
In relation to the trademark aspect since you focused on it heavily, since Bella trademarked it in the US and it is mainly going to be sold in the US there's no infringement of any kind to a brand that has a similar name. Also, though both brands are in cosmetics, the specific type of cosmetics is also important to note, Bella's is in perfumery (for now) and the other is in skin. Branding and packaging for Bella's mentions Bella's name and even has her signature so it already separates itself and places an association with Bella Hadid whilst other brands can't do that. So at an international level too I doubt brands with the same name can contest but since it is a trademark she would have to register it in every country she plans on selling it in. So with these factors consumers would be able to differentiate the two Orebellas if they were placed side by side in a store which I doubt would happen. This is simply for more insight on the general intellectual property law in terms of trademark infringement.
Great thank you, my concerns were because it was an international trademark and they were both in the same sector, but yeah I dont think many people would be confusing the two brands (as per the venn diagram)
Can you do a BODE understitch video? Very interested in how they have cracked the vintage-bohemian aesthetic
I really really nearly did one last yeah and it got bumped, but I do love Bode
where that trainer sheet come from
Can you do a Guest in Residence understitch, video?
Its on the cards for understitch, for sure
Thoughts on the reception of Cecred? Seems like it may have flopped.
I have a whole video on Cecred 🥰
What a great breakdown❤
Thank you 🙌
I really dislike the gold and 3D logo. It looks like it belongs on a Diseney princess movie poster (especially with that name). The font and styilization are super cool. By making it gold and 3D, it dosen't translate well to other applications and makes it look cumbersome and hard to read.
Seeing the thumbnail for this video was the first time I've heard of this brand, I didn't see the channel it was from. I immediately thought it was a video mocking Bella using Shrek in some way, because that font equals Shrek in my mind. Maybe for younger generations it won't? But I'm not even 30 yet, surely I would be in Bella's target demographic? Some odd marketing decisions here.
i liked it alot, it felt authentic to Bella tbh
I like it. Nothing else resembles it in the space.
@@kf5338 omg the first I thing too was Shrek hahaha
Oh really? I didnt read that criticism at all, but makes sense it wouldnt be everyones taste (I do like it tho, I think it fits into the middle eastern spicey influence)
Very curious to see how this turns out. I don't follow her on social media so l knew nothing about it. I wish her the best of luck. It is a very competitive market.
What’s interesting is that fragrance especially is competitive with celebrity brands but I feel like this whole brand concept could stand up quite well without the celebrity aspect, I’m really interested to see how it goes.
The logo doesn't seem like it'll translate well.
Yeah I mean the upside down e reads like an a to me. I saw a couple of posts about the launch and was reading it as Orabella until this video.
I was also reading it as Orabella which is what got me thinking about the Filipino brand, but I do like the logo still, I think its quite unique and gives off that middle eastern spicey vibes theyre going for very well
Yesss🔥🔥🔥
🩵🩵🩵
Love Bella and I'm really looking forward to this drop :)
I want to try it so bad! The launch has been so strong
I hope her brand succeeds! I love her! ❤️
I hope so too, it feels very authentic
I’m Filipino but I haven’t been in the Philippines for a while so I haven’t heard about Orabella 😮
Oop
So proud of her ❤
Its really a beautifully done brand, Im quite impressed
she should also launch in south Asia she has a wider fanbase here....
Oh interesting, I didnt know that
I don’t think Charlotte Tilbury dropped Bella over Palestine. Bella started working with Charlotte Tilbury in 2023 but Bella took a break from modeling and was not promoting Charlotte Tilbury so no wonder their relationship ended.
Its not my opinion either, I think the reason they gave was true, but thats not how the narrative went online
I love Bella! I’m so excited
🤌
Can you do Baby Phat by Kimora Lee Simmons
Thatll probably go on my fashion channel 🥰
❤❤🎉🎉 does ut have amber
All I can think of is jujubee when I hear Amberrrrrr
I was not aware that she was starting her own beauty brand. It seems like some of the more recent celebrity beauty brands that have launched are focused on product categories outside of skincare and make up. I’m Not sure if I’ll buy anything from it. It’s too early to tell, but I am interested to see how this company will develop. Love your breakdown of the company. It was very educational and fascinating as usual.
I honstly just think celeb skin is becoming as saturated as celeb make up once was so theyre looking for alternatives. That said youd think perfumes were also saturated but 🤷
the attorney name being Rothstein 😩
You can be pro-Palestine without being antisemitic
The Orabella logo reminds me of Shrek
So many people have said this now 🤣
taurine! don't saddle into the pilgrims
Create underbelly and do a video on Kendal's 818 🙏
HHahahahaha underbelly is so good 🤣
I love Bella hadid❤
🩵
👏🏽👏🏽👏🏽👏🏽
Thank you 🥰
I have BARELY ever bought any celebrity products, consciously. But with her, because of her support of palestine, her outward expression of her beliefs and her humanitarian efforts, i will be buying her products
Im glad you confirmed what I said in the video 😅 its interesting how today political leanings and activism ideals is a driving force of sales
at the same time it's all marketing. Her team knows what those "humanitarian efforts" will translate to, so I would not be tricked into thinking she's different. Where is the proof she helps these people/organizations? outside of tax write offs. She is just abiding by the rules of her team/handlers.
well you won't gallop astray then ; humbled
Great video, as always! ❤ I have no interest in this brand though 😂
As long as you liked the video 🤣
You forgot to mention how many Israel supporters are boycotting her, tbh she is harmed by this more than being supported as a brand, especially if she is thinking to get bigger. Even Dior dropped her and chose an Israeli supermodel instead of her, I never had an interest in any celebrity's brand because they always over charge for useless products that you can find dupes for in the market, they always give money grab feeling, while Bella's brand feels authentic and has same esthetic that she had for years now, also oil based perfume etc are mostly found in Middle Eastern brands like Abd el Samad Alqurashi which are so big there but not known in the west so she has a big market in the west becausee no one can have access to such perfumes that lasts all day long but also are unique and so different from the western perfumes, only who uses them knows how different scents are etc. the visuals, the name and everything she posted in her brands account shows that she is not just an it girl on TikToK but proves by her brand how everything she does is what would accept from a REAL It girl that did not just had her 10 mins of fame and turned out to be something completely different.
That is not true. These are blatant lies. Bella ended her relationship with Dior in 2022 long before the current conflict that’s happening right now. Her comments about the conflict were neutral. They were a call to end the suffering in Gaza and to protect its citizens.
Also, there are a lot of countries outside of Israel and she has plenty of support internationally. She will be fine.
Dior did not drop her and replaced her with an Israeli model. She left Dior in 2021. Also she did an LV sunglasses ad in 2022 and 2023 so if LVHM dropped her over Palestine I don't think she would have worked with them again.
@@khair101 if am not mistaken it was the year 2021 when shiek aljarrah thingy happened and right after this happened they stopped working together, I also saw the video in an Israeli shop there where they removed her poster over this, although she always supported her home country Palestine and was always vocal about it they di dnot have this reaction over it until it got big media coverage, Palestine only started getting big in social media year 2021 first time because of Shiekh Aljarrah, that is why it happend right after it, not a coincidence, wether it be that she left or was forced to leave or that they even dropped her, it is all the same becasue we never know what happens behind close doors as she can have an NDA signed up or agreements in their contracts not allowing public to know such details when their contracts are done.
I need 818 by Kendall Jenner
If only I had a food and drinks channel Ill definitely do it
@@underskinYT I'm sorry I always have your channels on my home, It didn't occur to me they were only about fashion/ beauty brands, I thought you analysed brands in general😭i'm slow cause I watched so many
Not the surprise pepe silvia!
Surprise surprise, surprise surpriiiise
thought that was Gisele for a second...
Theres similarities for sure
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I was SO DEEPLY dissapointed in how she handled CyBella that I literally unfollowed everything she does. I was in that discord, and she had a literal groundbreaking, industry disrupting, GORGEOUS sci-fi idea that would've revolutionized all of fashion... and just gave up on it like immediately, because it was too much work and required wayyy too much tech knowledge that she wasn't willing to learn... So disheartening!! There is still real life artwork just sitting in ownership somewhere in a deadfile because of her. I so hope she doesn't approach this the same way.
Didn’t it shut down because the two founders of the startup which did her NFTs were suing each other ? Also the project was not very well received by her fans which might be a reason why they didn’t go forward with it.
@@Dorothy202 It was a whole lot of factors, including the one's you mentioned, yes.. but at the heart of it, had she truly cared for and played a direct part in the development and handling of the project itself and not brushed it off on some dudes for some unfathomable reason, it would have actually done amazingly I think. She had a lot of what I would call, silent or situational fans, that were really excited for the project, who had come to her for CyBella specifically. I could write out a whole entire paper on it, tbh. 😅
From a customer perspective, I think it really hurt that they were vague about the product pre-launch. Like, with Orebella it makes sense, we all known how cosmetics work, but with things like NFTs or Meta-stuff, its confusing because it's new. Had they been very clear about its aim and use I think it would have gone down smoother from critics (this is of course, if the founders didn't start suing each other)
Bro can u stop talking ab the other orabella in the whole video ffs
Orebella Orabella Orebella Orabella Orebella Orabella Orebella Orabella Orebella Orabella Orebella Orabella Orebella Orabella Orebella Orabella Orebella Orabella Orebella Orabella Orebella Orabella Orebella Orabella Orebella Orabella Orebella Orabella Orebella Orabella Orebella Orabella Orebella Orabella Orebella Orabella Orebella Orabella Orebella Orabella
why do people eat up multi-millionaires' desperate attempts to extract more money from the general public.....
You can say this about non-celeb brands too. In fashion esp its a total false choice
i watched the interview on vogue. it feels so weird… like bella’s heart isnt there. i understand it being like a fragrance brand thats like “nature” smelling.something off was the colloidal silver spray, why include the homeopathy audience, if they only have sympathy from ur lyme disease????
Unoriginal, stolen & boring product funded by daddy's million$
She definitely has enough money to bankroll the project herself
I’m not buying orabella. I don’t support people that support hammas
Ok, you can support Israel, good choice
Thats the risk of aligning a celebrity brand with a celebrity. You get some people who agree with what they stand for and some who dont. Its why its risky
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