I Was Converting 3X the Average on My Sales Page. Think I Am Done? Think Again.
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- Опубліковано 30 чер 2024
- The average conversion rate for a sales page is 3-5%...I was converting at 15.6% - I'll give myself a little pat on the back for that one. Even with the conversion rate success I still have a couple sales page tweaks before I go live again. Stay tuned to learn what I am changing and pick up some sales page magic!
CHAPTERS//
0:00 Intro
1:41 The Sales Page
2:20 The HOOK
3:40 Fence Sitters
5:00 Make Back Math
5:45 Social Proof
6:15 Ugly Testimonials??
6:30 Sales Page Movement
7:30 Clean FAQs!
8:11 Visuals
9:30 Why Email?
10:25 PRO TIP
10:55 Gainer Email
11:10 Best for Last
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DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!
Every time I think I've got my services pages ready to go, you drop golden nuggets that I can use to improve them! haha! I love that you're willing to share so much value for FREE, Ashlyn! You are a true gem. [Also, so cool that you shared my comment in this video! fangirling over here!]
To anyone considering investing in an Ashlyn Writes product, just do it, then put in the work to implement everything! Trust me, your business will thank you.
Gosh, Erin, you are the sweetest-your words have been such an encouragement to me today. I am over here learning right alongside you! Keep me posted on how your services page is going, I'm cheering you on! :)
I love this- as I’m adding a smidge of nerdtastic sales page copy for the actual LFSP linked to my Substack subscription… this is GOLD. I am so grateful for you and all you share!
I always love hearing from you Michele! I'm grateful for YOU!
Thanks for sharing this video. I'm completely new on my copywriting journey as I get ready to relaunch my photography business from Atlanta now to London! Here we go....
London!? Ok I am totally jealous! Know that you have someone back in ATL cheering you on, Hannah! :)
Ashlyn, love your videos. Do you edit your own videos?
Thanks so much for your kind words, friend! I have a team who edits my videos-not sure what I'd do without them!
I get the concept of make-back math, but what if you are a service provider and not b2b? Specifically I am a photographer and they won't be getting any benjamins back from their investment at all, just a product that should bring them a lot of enjoyment, at a time they can never get back. Like your friend told you, I am getting a lot of people deferring this purchase because it is "non-essential"
Ok I can totally see what you are saying here! Yes, the people don’t actually need us, per se. So, what does this mean as we work to portray our value? That needs to be considered first as you explain your value, because you’re going to need to come at explaining it from an *emotional* angle. Why you’re the only one that does what you do the way you do it?
What do you recommend for a sales page that converted and brought in multiple 7 figures and then suddenly stopped converting
Julie! There are a lot of variables with this but here's my triage list:
Has traffic dipped or stayed the same (aka did the conversion rate truly dip)?
Did you test it on all browsers recently & eliminate the possibility of tech issues being the culprit?
What's the page load speed-is that the culprit?