Enter The HuMachine // Case Study

Enter The HuMachine // Case Study
Kaspersky Lab has created a new approach to data protection. It is based on a symbiosis of human intellect and machine capabilities. HuMachine takes cyber security to a completely new level not only for ordinary users but also for corporate clients.
RESULT
120 publications in international media
Comprehension level +53%
More than 353 sales in B2B market
possiblegroup.ru/en/works/enter-the-humachine-en
Agency: Hungry Boys
Client: Kaspersky Lab
PROJECT TEAM
POSSIBLE GROUP
CCO: Vlad Sitnikov
Creative Director: Artem Filimonov
Creative: Marat Arutyunov
Producer: Ekaterina Alekseeva
Art Director: Alexey Komarov
Design & Animation: Andrey Krasavin, Alexandr Semenov
Website Art Director: Alexey Fetisov
Print Art Director: Roman Antonov
Video Producer: Sergey Anokhin
Director of Photography: Alexandr Butov
Account Director: Agunda Baeva
RADUGA DESIGN
Tech Pipeline Director: Kirill Klochkov
Tech Producer: Nikita Mosin
Developer: Pavel Arapov
SOUNDS LIKE A PLAN
Composer: Phil Alexandrov
Mixing: Veniamin Raev
CASE STUDY
Script: Artem Filimonov, Marat Arutyunov
Art Director, Sound Designer, Video Editor: Sergey Yumakov
Motion Designers: Sergey Yumakov, Andrey Geraskin
The objective of the case was to show a VR project without wearing the VR glasses, showing the viewers how it would feel like wearing them.
To achieve this effect, I've added three-dimensional head, illustrating the movement of the viewer in the helmet.
This head was synchronized with a 360-degree view 3D camera. To show the project development process, the case includes recordings of 3d scenes in 3dmax and transitions from the 3D editor directly to the finished video result.
To emphasize the atmosphere and problems of the future, I've used dramatic orchestral music and sound effect tracks from the project.