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How I Accidentally Created a $26m Sneaker Brand
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- Опубліковано 18 сер 2024
- Ultimately we have no chance, but what if we do...
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/ callux
/ callux
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notwoways
Website: www.notwoways.com
Instagram: / notwoways
Twitter: / notwoways
AFTER PARTY
Website: www.afterparty....
TWITTER: / afterpartyldn
INSTA: / afterpartystudios
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If you see this comment saying ' be unrealistic '
Business email: business @ callux.co.uk
![АЛАУДИНОВ у Скабеевой: эти их ВСУ нас НЕ ДОГОНЯТ 😁 [Пародия]](http://i.ytimg.com/vi/an0anqU4WGQ/mqdefault.jpg)
Rocky seems like the best partner to work with, both him and cal make an insanely wholesome and entertaining pair
yeah i hope the cut for these shoes is like 80/20 cos rocky is d mastermind behind all these shoes
factos
@@hrrrtbyytim confused. I hope you arent saying callux should only get 20😭... without him there would be no brand
Accidentally is a stretch lad
Lmao 🤣
What do you mean? Dedicating your whole life to something is the definition of an accident. 🤣🤣
Callux inspires me.. My parents said if i get 60K followers They'd buy me a professional camera for recording..begging u guys , literally
Begging...
@@RohanVBBthats not great for a fuy with 4m subs
@@RohanVBBso far it’s a stinker
This BTS is sick - Seeing the process and how well you trust in Rocky's and the team's skills is very inspiring.
Absolutely smashing it with NTW - love my afterdark's.
Haven’t watched a Callux vid in years, insanely happy to see that he’s still dropping videos and making insane projects
It’s alright mate, most people haven’t watched callux in years
Definitely not by accident. You’ve put a lot of work into a successful business and deserve the applause you’re getting. Love this kind of video content.
Please do a rerelease of the original exuberance 🔥
Hardwork and passion are never accidental, Cal you have done an amazing job.
luckiest accident ever 😭
L attempt, lemme help u out@@civilizedlemur9410
shush
😮😅😊😊
How is bro talking 😭
@@civilizedlemur9410 ouch... you didnt even come close
that fact that he's grown a 26 million pound business in 4 years just shows how much of a natural businessman he is.
Natural businessman with a pretty long list of famous contacts and their own pretty significant platform
@@jackgunn8112 ok. go and make a 26 million pound business then. just bc he's got contacts doesn't automatically mean it will be easy. I could be friends with lord sugar, that doesn't mean I will automatically become rich and have a successful business
@@jackgunn8112yeah he already had an audience of millions, plus had the money to start it. Didn’t exactly start small😂He entered into a market charging £100 straight away, most natural businessman don’t have that luxury
@@jcshy smh, you guys clearly aren't very knowledgeable when it comes to businesses. just bc you have lots of contacts and a large audience dosent guarantee that you will be successful. callux still had to work bloody hard to achieve this success so by saying he had it easy is an insult. no one starts a business and has it easy.
Zip it up when you’re done mate
Love the fact that you highlight how talented the people around you are as well. So proud of you Callux, what a journey man.
can't believe it's been years and this is the first time you've showed us some of the process haha
absolutely mental to see how ntw just took off and never looked back. built an amazing team as well, so cool to see
the samples wall had some bangers in it, can't wait for what the future holds for ntw, keep smashing it 🚀
Congrats mate. You've put in some graft to get here and the shoes look class. Proud of ya
it’s so sick to see how far lux has come, I went from watching him an his mates fucking around to now watching a video on his 26 mil dollar shoe brand. good job lux 💕
the fact this man created a brand like notwoways from literally 0 and documented the journey is insane 🤩
I mean it definitely wasn’t from nothing but mad respect to the guy
@@Marques330 true and no-one wears the shoes but fanboys lol
0 is a bit of a stretch he has contacts and friends who literally helped him
@@awesometime5632HOW DO YOU KNOW
Found this proper interesting, its brilliant to see the journey designers go on 🔥
well done callum you've absolutely smashed it and the notwoways brand and whole team are amazing cant wait to see what else you guys come up with
Big up Rocky, bro is too good and seems like someone who is easy to work with!
I don't comment often but these are my favourite type of videos and side of you to see Callux, thank you so much for letting us behind the scenes! It's super inspiring and really fascinating
You make it look so easy to make a successful shoe company
you have a phenomenal talented team right there, i hope you're paying them well
Some of the best projects start on a piece of paper ✌
I love that this video shines a light on some of the people we dont get to see. I cant lie. Rocky might be the G.O.A.T of Design. 🔥 What a team u have. Keep it up!
Rocky is so cool to be partnered with. He is so open-minded and well nurtured in creativity.
I love a Callux upload, they’re always so interesting to watch.
My favourite shoe brand of all time. Literally hiked up mountains in them, flown in the sky in them and worn in every enviroment possible. I use them on film sets when I'm on my feet for 18+ hours and they keep me pain free. Cannot reccomend enough, big up NTW
Callux really has a genuine business mindset and he really grinds his way to the top to make it a reality.
Give Rocky a raise. Whatever he’s earning isn’t enough. As someone in business. He is going to be VERY important to you.
Wish I could of got a pair... the amount of time most of these sneakers to sell out is crazyyy !
Very very happy I got the 2 exclusives, Formula + Roxo (Your team helped me get the Roxo, that I thought you didn't actually have any left, but they came in clutch + managed to send me an invoice with the sneaker ready for me to buy.. I almost cried when I opened the box hehe)
But my babies are kept in their box, have the paper to keep them straight..
Very very proud of you Luxyboo ! I've been here from the first babies getting released + you guys launched with the trailer etc, the new ones upcoming look stunning btw (Java colourway look stunning)
So happy I met Rocky, he's goated !
Seeing clips of the old vids and street interviews takes me back. Callux is such an OG in this yt game, always jokes
Bro the white and green ones look so good
Ntw is my favourite shoe brand. I love the fact that it’s a small CLEAN company. Decent prices with fantastic quality.
Watching people being passionate about their work is so good.
Well done lad
I remember MrsBlackOps days from back in 2011 lol. When you used to stream Chatroulette and Cod zombies in your old Uni dorm. Happy for you mate.
The dark green ones behind your shoulder at 6:49 are 😍
So happy to see you shining and hearing an influencer speak so passionately about their brand
you need to keep this type of content coming this is so good and new to watch its amazing
Rocky is a GENIUS.
Damn, I’m in the mood for some notwoways!
I love these types if videos where we get to see how shoes are made and the brand expands❤
some of those samples defo need to be released. Personally, i'm a big fan of the formula shoes the quality is mad for the price, Ive vouched that ill buy all the colourways you release in them. I already need another pair of the whites so keeping my fingers crossed for another restock
A majority of those samples looked like the cheap knockoffs you see in places like Primark or on Wish, can’t imagine he’d be able to release them based on likeness
@@jcshy theyre samples mate they're arent finished products, however a lot of them look like solid starting points. Im sure if you saw the samples of the models he's released you think the same about those
Them green and black ones go hard 😮💨🔥
be unrealistic. such an inspiring video!! we needed this! beyond proud of you!!
NTW golf shoes would be sick. Just imagine a more formal shoe on the golf course, but still something unique design wise. Waterproof and durable for the course. I would buy those
That’s such a fire design bro love the fact you considered options for the sock but I personally love the sock look
As an aspiring sneaker designer this was a really cool and inspiring video! Love what yous are doing keep smashing it
Not making btec merch is the way. Just a proper, good product. Unreal effort, man
Honestly blown away by how good NtW is. Class product in a very tough market. Congrats pal
Congratulations!!!! You and your team deserve the recognition!!!
I wanna see some hightops. The blue ones on the sample wall next to the sample Cal picked looked great.
love calluxs monthly uploads!! 🥰
Loved watching this BTS video. Its so interesting to see the process involved from the initial idea to designing and producing a new product to sell. Mega congrats on the success of your business. Shows the power of youtube and your fans
omfggg elite, been watching you for years man and this is by far the best video you have ever put out. We need more content like this and I most definitely am copin this revolutionary sneakerrrr 🔥 respect bro
More behind the scenes of NTW is needed, video was beyond sick
Good job Cal, hope some day I'll buy myself a pair of NTW. Keep going you are doing great!
Accidentally is a reach. Watching this is truly an inspiration to my own brand, love it!
The blue white and black hi tops next to callux fav is the ones I want most
Congrats Callux absolute legend of the game keep proving people wrong!
Just from watching how much you put into this, it should be worth more than 26m imo.
Congrats from the US!
Hair dryer trick phenomenal
All the prototype designs in the background look so sick 🔥🔥🔥
'be unrealistic'
Wow, I'm incredibly proud of you, Callux. What a journey.
I need that purple and black coloourway, that's wickeddd
this is such an amazing experience seeing the journey of how this is all done and been worked. also, that full yellow colourway on the wall is a need, i need them to drop that
Damn I still remember Rocky when he was in my high school back in the Netherlands. Always on top of the fashion game. So glad seeing how successful he is now! :D
👏 👏 👏 👏 👏 Good job Lux.. Being unrealistic is paying off.
THAT SMILE IN THE THUMBNAIL IS KILLING ME 🤣🤣🤣
I love seeing the behind the scenes of making the shoes. You should definitely release more of these.
I dont know why, but I was waiting for this video, Big up Cal, many more decades to go with n2ws
Your work ethic is incredible Lux
Insane accomplishment. Well done !!!!!
I speak for everyone when I say the long time fans want to see more of this!
Seeing the high tops NTW are 😮💨😮💨 they need to be released!!!
The orange & black ones I'll be looking out for, big up your team here honestly 👊🏽
Amazing video about the process! Excited for what is coming next!
I love these types of videos showing behind the scenes of businesses
i love this video callux. soooo proud of you man. go higher and higher
Stars aligned having rocky at your side 👏🏻
it's not just because of callux's fame, the shoe itself is an artwork with functional usage. Havent had a chance to buy it *broke* but big up NTW
I hope to make it soon with a clothing/shoe brand the title alone motivated the heck out of me
Give up
You’ve smashed it! They’re sick man!
Those Kakis, hands down the best shoes i've ever had. Survived and still wearing them after a long walking trip around japan.
Congrats on all the hard work.
Interested to know how the 26m valuation has been calculated, the company reported a retained profit increase of just over £200k in 2023, and held total assets of about £3.6m. No denying it’s been a success but to say it’s worth £26m seems quite an overstatement, maybe a bit “unrealistic” if you will 😉
Google isn't always right mate
@@BEASTXGAMING19 companies house is though lmao
I love seeing UA-camrs create a brand that goes massive 👌
This guy deserves what he achieved he been through the wars with illness and been through some very low times callux you deserve this and the fact your showing people they can achieve there dreams with hard work fair play to you lad
Hello from the US! I bought a pair of notwoways a few months ago and absolutely love them :) My friends always ask where I got them from because they love the look as well. Keep doing your thing bro!
The fact went out the way to do something different to other youtubers and have built a fully fledged company is unreal. Would love to see more videos lile this the prototypes look mad and still love fact innovating in a very hard industrie. The foams are great and would love to see more. Shame I'm the only person in the world with two left insoles 😂
crazy to see this from skill school to where he is now. Congrats cal mate keep smashing it.
Absolutely love watching NTW development!!
The blue colour ways was 🔥🔥🔥
Damn Callux rich as hell
Rocky the brains, shopify the platform, Callux the money. Recipe for success…
The slides looked so dope
proud owner of every GR from notwoways
Proud of you, man. You've come a long way. Cheers.
lol how am I the first and third pic at 1:22 haha love you callux keep growing!
Insanity. So blessed to be a part of the journey.
Callux is the type of guy to accidentaly start a 24M$ shoe brand
That process was incredible to see. Well done Lux for achieving it
When are the foams back in stock they are fire fr you could also release some diff colour foams
Love the look of the mint green ones. 😊
loved seeing this. Id look at getting someone to edit the content you already have and make your own show on youtube. This video was put together so well and professionally id like to see more.
The reverse syzygy would be fire
Pls release those