The Rise & Fall of Smile Direct Club

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  • Опубліковано 21 тра 2024
  • The Rise & Fall of Smile Direct Club. What happened to Smile Direct Club? Why did Smile Direct Club Shut down? Why did Smile Direct Club go bankrupt? What happens with my smile direct club order? Why did Smile Direct club stop customers from leaving negative reviews? Why did dentists fight back against teeth alignment companies? Today we explore the rise and fall of smile direct club, a telehealth teeth alignment business that was once valued at $9 Billion and has now gone bust. Smile Direct Club went public in 2019 but has failed to make a profit since smile direct club was founded in 2014. Smile direct club faced lawsuits, investigations and patent fights with competitors and regulatory bodies which tarnished their reputation. But how did Smile Direct club go bust and why did Smile Direct Club never make a profit.
    Here's How It Happened.
    0:00 Smile Direct Club Shutdown
    0:35 The Rise of Smile Direct Club
    1:20 What caused the decline
    2:11 Impact of the pandemic
    2:22 Crazy levels of debt
    3:10 Media Scrutiny
    3:53 What next for SDC customers
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    #smiledirectclub
    #businessfailure
    #howithappened
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КОМЕНТАРІ • 33

  • @HowItHappened
    @HowItHappened  5 місяців тому +1

    What do you think of SDC's demise?

  • @emmathecabbage
    @emmathecabbage 4 місяці тому +5

    We were somehow able to get a refund a day before they filed for bankruptcy because after the alligners arived, they were excruciatingly painful

  • @La-bish
    @La-bish 5 місяців тому +3

    They left 500 employees in Costa Rica without their payment , they just disconnected the system without saying a Word and they just sent an email saying : “ you are fired and you will not receive any payment”

  • @swaggery
    @swaggery 5 місяців тому +11

    Glad they're gone. Should always be doing something like this under the supervision of a dentist, this is dangerous. Even for the price, the price of this vs dental office Invisalign, you are only paying a couple thousand more. It hardly seems worth the destruction of your teeth for about $2k.

    • @HowItHappened
      @HowItHappened  5 місяців тому

      They tried a new idea but clearly it didn't work out

    • @Blissful678
      @Blissful678 4 місяці тому

      Since it didn’t affect you, of course, you are glad they are gone. It affected me and I am very much upset that they are gone.

  • @wilfredpeake9987
    @wilfredpeake9987 5 місяців тому +11

    When i first heard about them was like cool they are helping people oth their teeth and saving them money thats a decent business. Then i saw their financials and i was like what are they thinking

  • @tej7267
    @tej7267 18 днів тому

    I had very good results with sdc me and my daughter. But I also didn’t neglect my dental treatment. I still saw my regular dentist in person, and I also saw an local orthodontist just to make sure my teeth were perfectly fine.

  • @MrTibTib1991
    @MrTibTib1991 5 місяців тому

    I was hoping to receive my touch up aligners, but won’t. But I completed the main program.

  • @cookie_cat831
    @cookie_cat831 4 місяці тому +1

    It wasn't suited for everyones teeth situation but they still took people on!

  • @MacB369
    @MacB369 5 місяців тому +2

    I’m on my last aligner now but it clearly isn’t even close to fixing my crooked/overlapped front tooth. I paid off my loan in full already too! Paid in full for something that hasn’t even fixed the issue I came in for! Plus I ended paying $800 in interest because I was told as long as I make the minimum payments for the 24 months zero interest promo that I wouldn’t need to worry ! Well stupid me shouldn’t have listening to the lady at the office cause paying the minimum for 24 months doesn’t pay off the amount owed..so I thought I was done paying after 24 months but nope…since the Lon passed 24 months all that deferred interest was then added…so my 24 month zero interest loan turned into 27% interest for all those months!!!

    • @ionasmith1998
      @ionasmith1998 5 місяців тому +1

      same! I have paid £1730 oin total and I was waiting on my touch up aligner. Now I have no idea what to do.

  • @lamri2470
    @lamri2470 4 місяці тому

    I have the retainer cleaner and each one I got keeps breaking. The UV light would stop and it would sometimes not vibrate. I regret getting them!

  • @user-ze5lj2qo8w
    @user-ze5lj2qo8w 5 місяців тому +2

    Hi! Someone knows what happened if I don’t pay my monthly payment for my smile direct? that going to affect my credit?

    • @HowItHappened
      @HowItHappened  5 місяців тому

      Your loan probably was sold to a credit company so I would guess it will impact your credit score if you don't pay

    • @DefendYourGains
      @DefendYourGains 4 місяці тому +2

      I would ask on Reddit legal or debt advice subreddits for help, someone will know the answer to this.

  • @sdb-sj5qd
    @sdb-sj5qd 4 місяці тому

    Small hat tribe with another banger

  • @6ft3soldier
    @6ft3soldier 5 місяців тому

    Wow i just finished my last set we live in a lawless place that they can do stuff like this to ppl .

  • @BlackAtheism
    @BlackAtheism 3 місяці тому +1

    I enjoyed them

  • @United_Wings
    @United_Wings 5 місяців тому +2

    I wanted to buy them but i didn't

    • @HowItHappened
      @HowItHappened  5 місяців тому +1

      You're lucky you didn't place a last minute order...you would have lost $2000!

  • @Blissful678
    @Blissful678 4 місяці тому

    Sad. I really liked them. Of course, dentists were going to complain and competition were going to criticize them. They were amazing. Dentists pushing their brand for 2K more… makes sense they should have charged more. Unfortunately, it happens in the business world. It’s a dog eat dog world. 😠

  • @nerdkink
    @nerdkink 5 місяців тому +21

    Its sad cause they actually work. I used them.

    • @Mkal1013
      @Mkal1013 4 місяці тому +1

      Same. I'm just worried about reordering my next retainer. I wanna keep my teeth in place

    • @louisafung5854
      @louisafung5854 4 місяці тому +2

      @@Mkal1013maybe could get a retainer from the dental clinic