Marketing Plan: How to Get Started

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  • Опубліковано 30 лис 2024

КОМЕНТАРІ • 122

  • @sami_maula
    @sami_maula 4 роки тому

    I am talking to you from Sultanate of Oman, its Feb 2020 and I can say you are one of the best people I have ever enjoyed learned from UA-cam, I like the way you explain things, easy and simple. You have no idea how effective you are. I really hope that you do create new videos for new-age marketing stuff which is out there a lot but nobody can explain things as much as you can. You are just amazing Soma.

  • @MamaJen333
    @MamaJen333 11 років тому +3

    As a student creating my first marketing plan, I thank you whole-heartedly for this series. It really helps me wade through all the information I've been given so I can apply it practically in my work. Thank you.

  • @420smokeyblaze
    @420smokeyblaze 10 років тому +19

    Soma Jurgensen I would like to personally thank you for your time and consideration in making such an effective and detailed learning video like this. However, I hope to see more soon in terms of the " STRUCTURE OF THE MARKETING PLAN". Way to go keep it up ! i can clearly state that I'm learning and making progress atm

    • @SomaxDatta
      @SomaxDatta  10 років тому +4

      smokey blaze This is a great suggestion. I'll see what I can do.
      Soma

  • @yemoti
    @yemoti 11 років тому

    Tell your what! You are very good at what you do and I am going to take time to watch all your lectures, as you load on UA-cam. I see passion in the way to communicate information. I want to say thank you for loading this lesson on UA-cam. You got a student here.

  • @peteraudu4554
    @peteraudu4554 4 роки тому

    I have watched this video more than once. Thank you for making it. It's always valuable for me.

  • @benvalaydon756
    @benvalaydon756 7 років тому

    I never comment on UA-cam. But congratulations your my first. It's refreshing to see a useful video on how to rather than someone on stage selling you a dream for £100. I look forward to seeing more of work soon.

  • @michaelhe8262
    @michaelhe8262 6 років тому

    Great video. I'm opening a new company in a foreign country. All is just started and your video gives me new way of thinking and analysis.

  • @rabbitpie2384
    @rabbitpie2384 8 років тому +5

    Hello Soma,
    Thank you for your video. Following your guidance I now have a draft of a marketing plan for my new product and, blow me down, it reads like a product brief ready for publication. Of course I am going to send it to friends for ritual disembowelling..

    • @SomaxDatta
      @SomaxDatta  8 років тому +1

      +Nigel Moore Yeah, Nigel!

  • @SomaxDatta
    @SomaxDatta  11 років тому +2

    Lekeane, It's exciting to start a new business...and a lot of work. My best advice to you is to make full use of the small business administration government site. You can search it in your browser. There are resources for anyone starting and running a business. I'd look into SCORE as well. They are free mentors for small business owners. Good luck!

  • @odongmartinez1699
    @odongmartinez1699 7 років тому +2

    Jurgensen I would like to thank you for your time and consideration in making such an effective and detailed learning video like. However, I hope to see more soon on structure of the marketing plan for print media

  • @silviamacchiola968
    @silviamacchiola968 10 років тому +1

    Hello, thank you so much for sharing your competences and for showing us how to develop a marketing plan. I will have to submit my marketing plan essay very soon and I hope to I can do it. I will definitely be waiting for your tips about the structure! :)

  • @musical-chick-134
    @musical-chick-134 4 роки тому

    Thank you! About to start a marketing project, and the task seems far less daunting, now.

  • @angshumanchetia6368
    @angshumanchetia6368 7 років тому

    Hi Soma Datta, thank you for the video... Now I have got a bit of confidence for marketing our tea products..... ty again...

  • @najibhasmee8230
    @najibhasmee8230 6 років тому

    I was having a hard time on understanding what i want to write down for my marketing plan. thank you for the detailed information on this subject, it helped me go through my assignment

  • @ReviewswithPD
    @ReviewswithPD 4 роки тому +1

    It's wonderful video learned a lot from this , every one must watch & share with your friends thank you

  • @TelecommunicationsNews
    @TelecommunicationsNews 8 років тому

    Excellent work, well done. The fundamental marketing theories are just as relevent now, as they were in the pre internet marketing age (when I originally did my marketing degree)

  • @ToxLegend
    @ToxLegend 8 років тому +3

    This answered every question I had, it's the first time i've experianced that in one video, thank you and good video.

  • @janchmielewski6174
    @janchmielewski6174 7 років тому

    Thank You. This video presents marketing as process, and this is what i've been looking for.

  • @mcobbina21
    @mcobbina21 4 роки тому

    This was a great tutorial. Very clear and concise, also still very relevant in today's style of modern marketing. Thanks a lot for this!

  • @abicajegas911
    @abicajegas911 8 років тому +2

    I have a marketing plan presentation on Thursday,I find it very helpful thanks!

    • @kumarrakesh702
      @kumarrakesh702 7 років тому

      Please send me on rkshkumar702@gmail.com

  • @AnasSaifullah-if2tu
    @AnasSaifullah-if2tu 4 роки тому

    Thank you so much.... this video gonna be help in my project...

  • @alizsramko8811
    @alizsramko8811 7 років тому

    massively helped me with my upcoming uni project, THANK YOU!

  • @splendorousstrokes1210
    @splendorousstrokes1210 7 років тому

    Hello Soma, I loved your presentation!! I am a fashion illustrator and calligraphist. I wondered since art is not a competitive, but just depends on the need the client at the time, what an alternative for a competitive advantage?? To showcase your combination of brand and features etc...thanks Soma!

    • @SomaxDatta
      @SomaxDatta  7 років тому

      Hi, Splendorous. Think about what someone would buy if they did not buy art at all? Posters? Crafts? A new couch? Does that help?

    • @splendorousstrokes1210
      @splendorousstrokes1210 7 років тому

      Hi Soma! Thanks so much for the reply. I wasn't too sure what you meant if they didn't buy art at all, but I think what your saying is that I need to consider what objects people buy that are related to art, but maybe not the art itself....I hope I'm understanding you right?? Thanks Soma

  • @roupeglar3912
    @roupeglar3912 7 років тому

    Thank you very much. Better way to describe what a tutor wants. Perfect, thank you. Now, its time to blow my markers socks off as now i feel more than ready to go ahead with my work. Cheers =)

  • @adrianboysel
    @adrianboysel 5 років тому

    Great video presentation

  • @sadrose5440
    @sadrose5440 3 місяці тому

    Thanks alot for this informative video. Is value proposition the competitive advantage of the product/service?

    • @somadatta3200
      @somadatta3200 3 місяці тому

      Hello! Yes, the value proposition is the external expression of the competitive advantage.

  • @mohammedazmi1810
    @mohammedazmi1810 8 років тому +2

    Hi Soma ,
    Thank you for the video . It's really helpful . It makes me catch some of missing point in my report .
    Thanks again :)

    • @SomaxDatta
      @SomaxDatta  8 років тому

      +Mohammed Azmi It's my pleasure, Mohammed.

  • @idan101diana
    @idan101diana 8 років тому +2

    great video, these are some really great tips. i’ve been using also Capzool to find content for my accounts and schedule them to upload whenever I don't have the time to do it myself.

    • @michaelthompson6660
      @michaelthompson6660 5 років тому

      Fantastic Marketing company. I used AdMasterseo for a large project for both social media and my e-commerce website. I have never been happier with my selection. I will choose them over anyone else 100% of the time. My website has been getting more traffic to website which has improved my sales. I totally recommend their services (Advertmasterseo@yandex com)

  • @nicho4782
    @nicho4782 6 років тому

    Great example and explanation.

  • @DanielMentz_
    @DanielMentz_ 9 років тому

    Dear Soma Thank you for your videos their really inspiring, are you planning to record any new videos soon?

    • @SomaxDatta
      @SomaxDatta  9 років тому +1

      Daniel Mentz Hi, Daniel. I have recorded some new videos but in a few different areas outside of marketing. I have two new videos planned to launch this summer. Stay tuned!

    • @SomaxDatta
      @SomaxDatta  8 років тому +1

      +Daniel Mentz I just posted one of several marketing videos planned for the upcoming weeks/months. Please enjoy!

  • @SomaxDatta
    @SomaxDatta  11 років тому

    Hi, Kim. What an exciting project. My question to you is this, what are the substitutes for your product? In your competitive review and competitive advantage you would determine your position against these substitutes. How loyal are consumers to the substitute, etc. Let me know if you have any questions.

  • @rapbillionaire8143
    @rapbillionaire8143 10 років тому

    Very good info here. very useful

  • @PGohi
    @PGohi 8 років тому

    great detailed presentation! keep it up

  • @lesliedavidson2127
    @lesliedavidson2127 8 років тому

    This was so helpful. Thank you so much.

  • @1710sw
    @1710sw 8 років тому

    Great video very informative. gave me some ideas

  • @brandoncarter360
    @brandoncarter360 4 роки тому

    This is amazing!!

  • @riyusyugaming1533
    @riyusyugaming1533 2 роки тому

    Start with an introduction
    Focus each paragraph on one idea at a time
    Transition between paragraphs
    End with a conclusion

  • @monychannel3539
    @monychannel3539 8 років тому

    thank you so much for presentation you explain clearly

  • @MarkAlex
    @MarkAlex 8 років тому +7

    Great presentation Soma, can I apply this for consulting business?

    • @SomaxDatta
      @SomaxDatta  8 років тому +2

      Absolutely, Mark. The process is the same.

  • @Arafiey
    @Arafiey 9 років тому

    Just a question, all I conclude from this video is that we should shape the market needs around our products and/or services. What if we are introducing a new service idea that already has primary data gathered, at the same time, we want to introduce this new thing into the market, .. well, here's the question, how do you make those customers take something they have never ever experienced?

    • @SomaxDatta
      @SomaxDatta  9 років тому +1

      Ahmed Rafiey Great question. My first answer is that you don't "make" them do anything. If you know the market, and the need, SHOW them how your new product or service meets their needs. The primary research you've done shows they need your new offering, yes?

    • @Arafiey
      @Arafiey 9 років тому

      clear.. no, crystal. Thanks =)

  • @fabsisters1
    @fabsisters1 7 років тому

    Love the every moment of it

  • @mohanpathmaperuma772
    @mohanpathmaperuma772 11 років тому

    your presentation skill excellent madam go head

  • @phines3766
    @phines3766 8 років тому

    Thank you Soma for this very informative video :) Take care!

  • @essamsaker4226
    @essamsaker4226 9 років тому +5

    Lecture simple and Excellent

  • @etornamatupra9348
    @etornamatupra9348 5 років тому

    STILL USEFUL TO ME TILL THIS DAY

  • @foreverlivingbusinessowner1637
    @foreverlivingbusinessowner1637 9 років тому

    VERI NICE, WILL HELP US AND OUR DISTRIBUTER TO UNDERSTAND BETTER./

  • @charlesodongo7608
    @charlesodongo7608 8 років тому

    Hi,David brownlee its been a good business info-kudos

    • @SomaxDatta
      @SomaxDatta  8 років тому

      +Charles Odongo I'm glad you found it informative.

  • @tyreddjefferson7425
    @tyreddjefferson7425 7 років тому

    2:57 , what specifically does "for whom" mean? Is this in reference to the customer or who the service/product is meant to support?

  • @ranjanpinwattage7935
    @ranjanpinwattage7935 7 років тому

    great presentation

  • @mierbaybay2166
    @mierbaybay2166 6 років тому

    Hi there, I just really love how you explained everything in here. Would there be a chance that I can get a copy of your lectures sent to my mail? Thank you.

  • @bextiyarmirze1414
    @bextiyarmirze1414 7 років тому

    great! can i use it for fahshion business?thnx

  • @3089280288
    @3089280288 11 років тому

    what if you decide on direct marketing?

  • @andersdakin1610
    @andersdakin1610 8 років тому

    Great video thanks for creating it :)

  • @massimosalerno3075
    @massimosalerno3075 8 років тому +1

    Hi I'm so sosrry if I'm going to correct you. is it busiest right instead busyest??

    • @SomaxDatta
      @SomaxDatta  8 років тому

      +Massimo Salerno Yes, good catch. It's a typo.

    • @massimosalerno3075
      @massimosalerno3075 8 років тому +1

      +Soma Jurgensen it"s a pleassure...your video is very helpful

  • @diellza5552
    @diellza5552 8 років тому

    I want to study Marketing next year but Im not really sure

  • @joanfelix-auguste6248
    @joanfelix-auguste6248 10 років тому

    Great information thank

  • @sanaullahkhan2753
    @sanaullahkhan2753 8 років тому

    helo plz someone tell me about project how i make and on which product in marketing.

  • @SharonBhara
    @SharonBhara 10 років тому

    Thankyou very muchm this has happened me a great deal. Xx

  • @codymelcher5134
    @codymelcher5134 8 років тому

    How long will it take to learn?

  • @G22DDDimi
    @G22DDDimi 8 років тому

    thank you very much for the great video your post

  • @norzalininini298
    @norzalininini298 8 років тому +1

    hi, i like this video.
    thank you for sharing :)

  • @cansah77
    @cansah77 8 років тому +2

    Very helpful

  • @riadhbenomran1737
    @riadhbenomran1737 9 років тому

    amazing marketing

    • @michaelthompson6660
      @michaelthompson6660 5 років тому

      Fantastic Marketing company. I used AdMasterseo for a large project for both social media and my e-commerce website. I have never been happier with my selection. I will choose them over anyone else 100% of the time. My website has been getting more traffic to website which has improved my sales. I totally recommend their services (Advertmasterseo@yandex com)

  • @haxuanshah2613
    @haxuanshah2613 6 років тому +1

    this is very unique

  • @105creative5
    @105creative5 10 років тому

    cheers great videos

  • @robjohnsonspage512
    @robjohnsonspage512 8 років тому +2

    #Mezba Moon +Nigel Moore Yeah, Nigel! @Mark Alex

  • @arielbauer1876
    @arielbauer1876 6 років тому

    Nice!

  • @abdallahshawat3423
    @abdallahshawat3423 4 роки тому

    so much thanks

  • @mumamun8336
    @mumamun8336 8 років тому

    hi, how can I say's to u thank you but just thank you

  • @BluelusterR
    @BluelusterR 10 років тому

    hmm hi it's a really nice video , i would like to ask you about something how to make a really good project about robots :) i did understand a lot of things in that video but i still didn't get what i really need to do to talk about robots :( like how i do start my presentation about robots ,it will be really nice from you if u help me for more details in inbox or anything that we can talk on it ,have a nice day :)

  • @prakashjoshi8761
    @prakashjoshi8761 8 років тому

    Great Presentation. Thank u #soma

  • @thethird1967
    @thethird1967 7 років тому

    Thank you!

  • @marilynvaka5755
    @marilynvaka5755 5 років тому

    Thanx u

  • @manueljavier1988
    @manueljavier1988 9 років тому

    very inspring

  • @virgo_vijayvijay3055
    @virgo_vijayvijay3055 4 роки тому

    NICE

  • @DigitalProReview
    @DigitalProReview 7 років тому +1

    busiest....not busyest

  • @robjohnsonspage512
    @robjohnsonspage512 8 років тому

    #Soma Jurgensen Thank you Soma for this very informative video :) Take care! @Nigel Moore

  • @ashikmkaleekal
    @ashikmkaleekal 9 років тому

    am I the only one who tried to scroll down the page to go to the next slide??

  • @themaskman7127
    @themaskman7127 8 років тому

    what is mening of ibrd

    • @SomaxDatta
      @SomaxDatta  8 років тому

      +Milind Zanjurne Would you identify the slide you're asking about?

  • @mohammedbinkamal9314
    @mohammedbinkamal9314 11 років тому

    excellect

  • @carmencitafetalino6318
    @carmencitafetalino6318 Рік тому

    Great m

  • @irwinwilson
    @irwinwilson 8 років тому

    good

  • @kylebailey4574
    @kylebailey4574 4 роки тому

    2020 marketing plan: have you thought about the questions you should be asking to build your market plan for 2020? I wrote a piece on it: frontburnermarketing.net/21-questions-plan-marketing-year/. I'd love to know your thoughts!

  • @hamzatahir4004
    @hamzatahir4004 8 років тому

    spelling of busyest is wrong the correct spelling is busiest check the powerpoint of the tutor.

    • @SomaxDatta
      @SomaxDatta  8 років тому

      +HAMZA TAHIR You are right, it's a typo. Thanks for the catch.

  • @vutheaven6077
    @vutheaven6077 9 років тому

    hi

  • @notinuseanymorelol731
    @notinuseanymorelol731 9 років тому

    Busiest

  • @moondust5967
    @moondust5967 4 роки тому

    I am just falling in love with you

  • @adrianxxxx36
    @adrianxxxx36 7 років тому

    This days we are talking far too much about marketing. Finally it is not so important as almost all think. Marketing helps hide incompetency and drain budget of company. Be careful when you apply in your bussiness because you can be known as the worst company with the worst produkt on the market. Good produkt doesnt need a lot marketing maybe a lot advertisement but this is another lesson to learn, bad produkt with good marketing lead you to disaster. I love watch this marketing bull...... unfortunately real business doesent work like they think.

  • @TheWorld4all
    @TheWorld4all 6 років тому

    Don't even know how to spell "busiest"..... hahahaha