So interesting. I think i want to try something like this . Im in South Africa. Hope people takes to it . Hope theses still a market for a subscription boxes
I'm confused on the math. Her subscription is $40/month but her LTV per customer is $2,300. $2,300 LTV divided by $40 is 57 months (which is almost 5 years). But she also says her average customer subscribes for 24 months. Conflicting data
Hmmm I know she does have higher packages than that, so maybe that’s how? I think $40 is her absolute lowest… Aside from that, we were at “SubSummit” in June and what we gathered is that the average LTV of a subscription box is between $800-$1,200. The outliers were higher, but that’s more realistic!
That was her original amount. She now has $49, $64, and $74 (Framed! The Monogram Box). I think the $74 is the most popular, although the numbers still don’t add up with that amount. Maybe she adds the postage that people pay? That would be another $10 per box. She also lets people add on things to their box. She also has another established box and a new one she just launched (not sure what their names are).
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This was a great interview with tons of awesome tips for starting my box business - thank you!
Thanks! Sarah knows her stuff!
So interesting. I think i want to try something like this . Im in South Africa. Hope people takes to it . Hope theses still a market for a subscription boxes
Heck yea! Let us know how it goes. 🔥
Real great interview, I never heard of subscription box business in Hong Kong, not even in China. I believe it's a great opportunity. Many thanks!
Thank you both for an EXCELLENT podcast with actionable and useful insights for any business!
WOW! Sarah is incredible!!
Heck yea! We love her!
I'm confused on the math. Her subscription is $40/month but her LTV per customer is $2,300. $2,300 LTV divided by $40 is 57 months (which is almost 5 years). But she also says her average customer subscribes for 24 months. Conflicting data
Hmmm I know she does have higher packages than that, so maybe that’s how? I think $40 is her absolute lowest…
Aside from that, we were at “SubSummit” in June and what we gathered is that the average LTV of a subscription box is between $800-$1,200. The outliers were higher, but that’s more realistic!
That was her original amount. She now has $49, $64, and $74 (Framed! The Monogram Box). I think the $74 is the most popular, although the numbers still don’t add up with that amount. Maybe she adds the postage that people pay? That would be another $10 per box. She also lets people add on things to their box. She also has another established box and a new one she just launched (not sure what their names are).