Value Communication in Pharma: What medical communications professionals need to know

Note this is a video recording of an online meeting conducted using the Zoom.us platform. Inevitably such recordings suffer a little in terms of their production values because of the internet connectivity and quality of webcams. Despite that, they allow us to provide additional valuable insights in to the MedComms business and we can involve a wider range of speakers who can participate from the comfort of their own desks, wherever in the world they are.
Is the industry prepared to address the increasing growth in HEOR, Market Access and Value Communications? What are the job prospects and training needs? And, what should agencies, industry and freelancers do to drive this new industry segment forward? In this webinar we're joined by Patti Peeples, Founder and CEO of HealthEconomics.Com who describes the interim results of the 2nd global Value Communication Survey. The longitudinal benchmarking survey identifies challenges and opportunities for everyone working with HEOR, RWE and Market Access data. Results may be used to address training needs of the community and identify ways to improve the delivery of effective value communication. Patti is joined for the panel discussion by Tom Drake, Director and Founder of Global Outcomes Group and also Robert Matheis, President and Chief Executive Officer, International Society for Medical Publication Professionals (ISMPP). And we answer questions from the audience.
It should be of interest to anyone working in and around MedComms.
Recorded 10 March 2021 as a MedComms Networking webinar. Produced by NetworkPharma.tv
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Patti's LinkedIn page is at / pattipeeples
Visit the web site of HealthEconomics.com at www.healtheconomics.com
Tom's LinkedIn page is at / tom-drake-100b95
Visit the web site of Global Outcomes Group at globaloutcomesgroup.com
Robert's LinkedIn page is at / robert-j-matheis-phd-m...
Visit the web site of International Society for Medical Publication Professionals (ISMPP) at www.ismpp.org
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We are building a library of free webcasts and other video content for the global MedComms Community and others at www.networkpharma.tv and we’d welcome your suggestions for new content.
[For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like. Cheers Peter Llewellyn, Director NetworkPharma Ltd and Founder of the MedComms Networking Community activity at www.medcommsnetworking.com]