How Jacquemus Became One Of Fashion's Most Loved Labels | i-D
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- Опубліковано 26 вер 2024
- The South of #France has always served as inspiration for Simon Porte #Jacquemus. Simon and i-D travelled together to Brame-Jean, the little town he grew up, in to learn about Simon’s upbringing, how he dealt with the loss of his mother, and being a designer in Paris.
Director Tess Lochanski
DOP Victor Seguin
Editor Gopal Puntos (short version)
Edouard Mailaender (long version)
Music Gener8on
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he seems like he has so pure and genuine intentions, a really sweet and nice guy who even though experienced success, still stay humble
All of this insight from a 5 minute video? profound
Instablaster...
People might knock his success, but I think he's carved a unique place in fashion due to his humble beginnings and the way his past shapes the stories in his clothing. His designs are wearable and for REAL people and that's why he's getting the traction he deserves. ALSO he's fucking gorgeous which doesn't hurt.
im a jacquemus addict and collector my one critique is that some of the cool skirts and dresses i likeare sheer which dont work for me
Why do people knock his success?
Yes! Agreed...and he and his models are all so gorgeous.
he's so easy to like! he just seems so genuine and driven
Facts
Having recently met Simon. I can honestly say he is one of the nicest, down to earth designers I have ever met!
French Anthony how did you met him ?
French Anthony are u a model?
I’ve always wondered how he became such an stablished designer even though he’s been in the industry for less than 10 years, really good video !
@Ernesto H Because he has that in his blood, he is a French Native from the South which means he is purely Italian. The Art of living, farming, good food, craftsmanship, artisans , designing and creativity "the dolce Vita" that's the Italians Culture. A French and an Italian don't ever go hungry or end up a loser because they have the passion to design, create and innovate things for daily life use and a necessity and last longer, good quality, which is very obvious take a look at his collection ""elegance, comfortable, timeless" . Even a French and an Italian They haven't finished the rules of education and school they do read and intellectually rich. And they are working too even by the age of 14years old, if you think about all the millions of food packaged, fresh market of fruits and vegetables Italian and French food, the best food it's all mostly family run real farmers, hand picked. Besides there are millions of Franco - Italian brand that are passed down from fathers to their sons and wives not obliged to be a fashion powerhouse but known to the world for centuries by true travellers and connoisseurs who loves great craftsmanship made by great artisans. In fact a French and an Italian would lose themselves only until they forgot who they are, their culture and embracing the so called "Multiculturalism melting pot trend" from capitalist leading countries. It's him embracing his own culture that makes him this great designer in fact many have tried to learn that knowledge and culture too to become a designer just like Lagerfeld a German passionate in Franco Italian design. Also not just the French and the Italians but all Mediterranean race and civilizations love the art of living the Arabs, Moroccan, Persian, Oman many of Franco Italian craftsmanship were inherited from the Arabs and the Arabs inherit many from the Aryan race the Siberian-Turkic such as making glassware and pottery and plate painting drawing on it, and making all kind of fabrics through drawing in it and embroideries. one can get it easily if you know more about the French Italian culture, and the French and Italian are the same people they are both Italians Gauls and Romans the same back in Italy they mixed together in culture, in architecture all in all ever since Cesar empire and they are very similar people. Just the Gauls looks like the Welsh of The UK straight Asian hair rather than slightly curly Romans hair. Jacquemus success is just like celebrating his own people culture 😊
@@thebirds2406 I wonder in which world do you live on? this is the biggest piece of non-sense crap I have ever read on the internet
Ilustre Andaluz Right? The biggest load of shite I’ve ever read.
@@thebirds2406 wtf was that. And how does being from south french turn you into italian? Does that make me (west spanish) into portuguese? Wtf is a french italian culture lol. Also Arabs were only in south Spain :/ I'm really confused about your text.
Ilustre Andaluz, I’m also hella confused as well
I absolutely love how much he is inspired by his past and south France. You can see it in the work he makes. I feel like a lot of designers fail because they can’t put themselves into what they make.
A genuine designer who gives me chills whenever he speaks. His collections are always so refreshing and glamorous.
Jacquemus is so pure and loveable. One of my fav fashion designer in this era💖
The sheer amount of joy and humbleness and passion this man radiates is probably why his label is one of the most loved in fashion today.
Oh Goodness how I started loving Jacquemus! What a humble, gentle, and rooted man he is. You can really see how he hasn't lost his inner child. He's so kind that he interacts genuinely with his models wooow i can actually say so much more 😭❤
Aww when he talked about his mom
His laid back and personal approach to design. As I searched his past collection before what was seen here, they were rigid, conceptual and over thought and seem not akin to his personality almost ineffective, generic and unimpressive but that is only I can say because I've seen his recent collections that are inspired from his mother and his homeland which were also generic but effective and bold because for a new designer he should be trying to impress or show bravura but when he turned to a new approach, it clicked. All just connect - beauty, intention, experience, feeling, success, finance and a wave of followers.
his work is refreshing, not dull and the same as anyone else’s
I love him so much. He deserves the world. I love everything he does and he’s so sweet and humble. Love that the industry did not change him. Much respect for him!
Reminds me so much of call me
By your name for some reason ( even though it is Italy) beautiful just a breathe of fresh air
Literally one of my fave designers, he just seems like such a nice guy
I love this mans IG stories.
i literally got half way through this video and realised i didn't have sub titles on, just listening to his voice
Love him! He seems like an absolute sweetheart!
he speak that good French. I support this brand he’s so authentic ❤️
my absolutely fav designer
oh, bless his soul! what a sweet man!
So how does jaqcuemus becomes the most loved fashion brand?
he makes the coolest and the well thought of pieces ❤❤❤❤❤
I love Simon, glad he's doing so well.
been eyeing on him since when he had only few followers and then here i am crying and inspired by him
He's truly AMAZING
it's one of the only big high fashion brands I love, the colors and styles are not over the top but so classy
Jacquemus, el más querido Yessss, es genial, sencillo y muy trabajador, los éxitos serán por muchos años más con el talento que él tiene. Amamos su sencillez.
I love his men's clothes. His look has quickly influenced SO many men I know and so quickly, it's unreal.
Because he is handsome.
it helps
@@jjjenkins2008 it also helps that he's a white guy, the demographic that is very represented in the fashion industry
@@vildekm 🤦
oh yeah yeah
You may not want to face it, but preferential treatment towards white men is very much the reality in the fashion industry and in many industries.
The fashion industry has always preferred to cast white models. Models who weren’t white like Naomi Campbell had to fight to be recognized and not be ignored by the industry. The same also applies to designers, photographers, and other fields in the biz. White women designers also have to fight because white men designers get preferential treatment over them. Notice most designers are white men over white women even though the fashion industry revolves mostly on women’s clothes.
White male privilege is a very real thing. When you’re older and wiser, you’ll recognize that.
HindsightPOV girl even tho you consider yourself “wise and old” and woke unfortunately for you you’re just brainwashed by leftist media (like buzzfeed, CNN, Vox etc. and all the Hollywood/music industry brainwashing). You’re the one who can’t face the fact that it’s impossible for all groups to have the same statistics (same with the « gender wage gap ») that you like it or not males and white males happen to make choices that leads them to the top, it’s nobody’s fault if they tend to be “better” in that field. Also as all libtards you live 20 years in the past and you clearly don’t know much about fashion, if you look at any show lately of hot designers there’s always massive “diversity” in models, which is usually due to “positive discrimination “ which is basically choosing someone from a minority over someone white just because of the race, so you’re actually living in a parallel dimension if you really believe the shit you’re saying. Also if you look at models in general who are casted or not they are massively white but it’s NOT due to discrimination, it’s just white people tend to be more “model material”, believing all groups/races have the same proportion of people who fit the model criteria is being delusional... for example Russia produces a lot of models, their genes tend to make more people who fit the fashion industry on the other hand, Indian models are very rare (even tho Indians are around 1 billion they tend to not fit model criterias. If you look at Africa for example South Sudan produces quite a few big models (south Sudanese genes tend to make people who fit model criterias) while Congo doesn’t. That you like it or not all races/groups do NOT equal each other physically. It’s biology if you deny biology you’re delusional. Also if you look at any show you’ll see designers always chose diversity for their models even sometimes to the point of having a 50% black ratio for example which proves they chose their models BECAUSE they are black, because it’s seen as “tolerant” and “cool”. Society today praises diversity and “cancels” anyone who doesn’t follow that ideology and this is due to people like you, sjws. I stand by what I’m saying, if there’s a black woman with the same exact abilities as a white man the industry will always push ahead the black woman because it’s « cool, diverse and tolerant :)) ». Honestly you’re completely delusional and out of touch if you believe white privilege is a thing in western countries lmao, are you black? Because if you are let me tell you something: all clever black people who succeeded say the same thing: « white privilege » is false; the real reason why black people don’t make it big is because they relay on the past and wait for everything to be handed to them because of their « victim card », if black people spent as much time making the right moves and working as they spend time complaining and acting like victims the black community would be the most successful rn. It’s not a question of melanin it’s a question of right choices and hard work. If you can’t accept that then you just proved my point 🤷♀️
He’s beautiful both inside and out
i love him and his brand so much so i just watching his shows
He's my role model fr ;)
So genuine and grounded! Now, that's Groundbreaking! 🤩
he is fine as HELL 🥴
And he’s boyfriend.. damn
He’s just white
oh gosh, i cried so hard. He's so inspiring!
Love this guy
You’re so genuine and inspiring 🤍
Inspiring.
One day....
Cuando uno ve la puesta en escena de sus diseños en los desfiles y al final aparece Jacquemus, uno se asombra de ver en un hombre tanto gusto y talento inspirándose un las últimas décadas, mezclando y diciendo q la moda ahora es atemporal. Su moda es una locura alucinante.
Literally my fave designer ❤️
Love Jacquemus 🌼💛
soooo inspirational,, the spirit lives!!!!
I love his personality!
Wooowww that girl who got wmotional at the beginning...pure beauty!
My Account it's Dillone!
@@toonomam thanks!
So inspiring!
so inspirational!!!
he's a hustler respect!
1 of my fav brands
I love u Simon
Good one !
His FW20 show was flawless
yessss vive notre région
such a great soul
Beautiful!
He looks thinner than photos
true
I love him sm!!!🥺🥰😍
Inspiration ♥
Simple clean clothing. LOve.
I love Simon!!!!
Les gens qui lui reprochent d’être blanc dans les commentaires et donc, “c’est pour ça que c’est plus facile”. Hallucinant... bientôt, il faudra s’excuser d’exister.
He seems like a character from xavier dolan's movies
Please, anyone that can explain me which difference there is between the Italian Fashion and Franch Fashion? Many Thanks in Advance.
Bravo Simon
Ne change jamais
Ta maman est fier de toi
Great
I think he's gonna be a household name worldwide
Ok you should look about the video of his runway in the south of france!! its: Konbini Jacquemus yall should look!!!!!!
I love him
He is perfect
and the answer is?
He will be a legend, like Gianni Versace and Alexander McQueen.
CREO QUE ESTOY ENAMORADO😍😍😍
If it is true that he is a nice, humble guy, then I guess it's time for me to set aside some money for the small bags he's got. A down-to-earth guy in a fashion industry is a rare find nowadays...
Endless fashion circles
C'est une crème ce gars
Subtitles 😭
🖤
literally looks like my twin
Subtitles would be nice
😍😍😍
le youyou m'a dead🤣🤣
He’s white, he’s young French and handsome. Simple as that.
his family own a massive champaign vine yard in the south of France? no ?
It is not as simple as that even though it is true. There is a lot more factors that come into consideration + a lot of luck and convergence of events.
And no it is not champaign but apple farm. He is from a relatively modest family of farmers.
@@valeriondelavalliere6211 1, there are no poor farmers in the EU (especially in France) , apart from milk farmers. I meant, he's very talented and his back ground helped him to focus on his first collection at 19. He's not a mec from Lens, this isn't a rags to riches story. But he is very talented and hard working.
@@Doomedcreatures Either way you couldn't let that takeaway from his success...
@@Doomedcreatures no poor farmers in France?? It's one of the profession in our country with the highest suicide rate, why do you think? .... Maybe look it up... I'm not saying this guy does not come from a rich family, i have no idea, but to say such thing it completely ignoring the reality
❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️
A mystery!
J'HABITE DANS LE VILLAGE OÙ Y'AVAIT SIMON PORTE JACQUEMUS QUI A GRANDI !
Il se sent chez lui en Provence ou à Paris ? Je comprends rien
Tender Turd les deux mon ami, les deux...
Subtitles????
song?
Ma sœur à eu la chance (vu qu'elle est mannequin)de essayer la robe en cristal swaroski
I'm glad he made it all the way to Paris fashion week. But what is really interesting about him? His designs are very minimalistic and generic and Zara has been doing that already. So what actually makes him a good designer.
you literally compared fast fashion brand with luxury design brand?
You know that Zara is known for ripping off the designs from big houses and brands like his?
@@matejpavsek3861 So what makes his designs and shillouettes so different? Just a comparison to show how generic it is.
leoprevaes I think it’s the way he designs his clothes. Everything he creates seems very laid back yet classy and fashionable at the same time and his minimalistic style is kind of what he’s known for I guess. He’s also famous for his handbags and other accessories.
@@leoprevaes6793I agree! Nowadays you can do everything with marketing, it's just a matter of how you sell it. Of course you expect "quality" from luxury goods but often the high price is no proof at all. I think he was contributing to the trends in terms of what Zara and so on is selling, and I like the casual vibes of his designs. What bothers me about him- even though I think his designs are very good and consistent as well-is his choice of models in terms of body types, since he sticks to the beauty-standards we've known for decades and for me that makes him a very backward designer.
@@sunXD100 Good point. I am now curious of any French or Parisian designer/casting directors who accepts a wide range of body size for their runway collection. Can you pinpoint some of them?
😻😻😻
you're beautiful jacque "mOOSe"
fofo
We get it, he sounds like the next door cool guy from the South. We get that, it's cute. Now where is the fashion? Still trying to figure this out. No shade...!
😍😍😍😘
Answer: because of the straw ovesized hat & chiquito bag 👒👜
целовашкин :)))))))))
A lot of talk about passion, about designing for his mom, about wanting girls to look happy (but not too much, because, you know, it's not natural...)... but what's it reaaally all about? What is specific about his inspirations? There's hardly any ideas, any concepts, any philosophy, any refreshing ways of doing things in there... just a lot of cliché talking.
yep, nothing new. The kind of brand that would likely not see its 30th anniversary.
This is not the video for that loool There is one interview from how long ago and he speaks on his inspirations.
That's the point of Jacquemus, it's not pretentious its relatable to regular people while still keeping the art alive and sometimes the art is abstract
The question is "why" , ugh
He is beautiful inside out but his designs ... Well it's for someone ! I really prefer Brandon Maxwell these days .