Bill McDermott at the IMEX in Frankfurt 2015 Opening Ceremony (Full Version)

Bill McDermott, Global CEO of SAP delivered the keynote speech at the IMEX 2015 Opening Ceremony in Frankfurt, Germany.
In a key note address, Bill McDermott said: "Why do I admire the meetings industry? You are on the frontline in the battle against all the bureaucrats that think that emails and PowerPoints ever changed a darned thing."
He went on to add: "Meetings matter; you have to celebrate the victories, reinvent the business and inspire the people."
He concluded by saying "Why do I think it really matters? Not just because you get the message out, you inspire customers and drive business. You matter because you create a network effect that is not just measured in numbers, because of the people that you touch, because of how many kids will get an education, how many ideas get exchanged, because of the events that the industry is putting on. You are truly changing the world."