Consumer Insights: The Key to Understanding Your Audience with Khushboo Verma | The GTMer Show | Ep5

In this exciting episode of the GTMR Show, we sit down with Khushboo Verma, Product Marketing Manager at QSC, to delve into her fascinating journey from B2C to B2B marketing. Join us as we explore:
- Khushboo's career progression from Huawei to QSC
- The key differences between B2C and B2B marketing
- How consumer insights play a crucial role in developing go-to-market strategies
- Practical examples of qualitative and quantitative studies
- The importance of community development in marketing
- Useful tools for consumer insight and social listening
Khushboo shares her insights on managing marketing campaigns, understanding target audiences, and measuring the effectiveness of marketing strategies. This episode is packed with valuable tips for marketers at all levels.
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