There are very few acts in the history of humanity that actually make a lasting difference. And in the grander scheme of things, everything we do is irrelevant. Which is weirdly comforting - we are the only one to decide what's relevant to us. As grim as this video appears at first glance, it is so inspiring. The woman sets a goal. She decides how to spend her last minutes, it's all that matters to her. When she's done, she faces the end, unafraid.
Chasing our small goals and accomplishments while the world around us crumbles ...or ... Treasuring and striving to live our lives to the full and control what you can and forget the rest ?
For anyone wondering, the thing written on the fence is “I became death, the destroyer of worlds” a quote by Oppenheimer (the father of the atomic bomb)
I took it as her mother was a pole vaulter also. And she wanted her mother to make one last jump, so she put her ashes into her shoes so she could jump with her.
Great ideas! I like to think she never made the jump until this exact moment. No one saw, so on one hand it was meaningless but it was also the most important thing she ever did.
I was more excited for the last album and the singles were so good then the album came out and it was disappointing.. Hoping history doesn’t repeat itself. 🙏🏼
@@deleriousdinosaur3205 it's ok, but nothing beats an awesome wave. Literally EVERY song is amazing on that album. I saw them in Denver last month with Portugal. The Man (my fav band), and they play every song on AAW. It was amazing.
It is almost 6 AM outside of New York City - I stayed up too late doing paperwork and instead of going to sleep I decided to see what UA-cam was suggesting for me. Yep, me too, I can't describe how joyful I am staying awake listening to alt-J also!
I see it as initial shock and denial, avoidance of the end of the world. Then a sudden burst of energy, overcoming impossible odds, resilience, then inevitable death. I thought the meaning was really clear, but Alt j is known for their profound meaning. They're probably my second favorite band of all time
The email sent out by Alt-J today reads, ""Hard Drive Gold" is a slightly tongue-in-cheek song written at what we thought was the height of the cryptocurrency gold rush. It's the story of the ultimate childhood fantasy, the schoolboy who becomes a millionaire overnight, and the different interactions he has with people in his life from teachers to neighbours. How ironically you interpret its message is entirely up to you..."
@@NikkiNadine for sure but I really like your take on it makes since. Plus alt j is always writing about the end of the world and death and what not lol
I love how I always have to brace for these Alt-J videos because theres usually a build-up to something disturbing at the end. This one is my favorite by far, I wonder what I'd do in this situation.
With everything going on right now, I actually had that conversation with my family yesterday. We thought about packing some food and going to a cave system nearby. It might be deep enough to escape the fallout.
@@daionusdrwg11 Okay, maybe I just didn't get your point. I was pretty sure the original comment was referring to the video (of course paired with the upbeat vibe of the song). The lyrics aren't that grim either, they make fun of a juvenile crypto currency fantasy. It's not Pumped Up Kicks. So I don't really see how knowing the lyrics changes the feeling of the song and especially not the video.
Don't want to be hyperbolic, but pretty sure this song changed my life. I've listened to it constantly the last few days and I'm more productive & creative than ever. Sometimes I just need a catchy reminder of our inevitable doom, I guess.
I even couldn't imagine that now while watching this video I will be crying because its can happen with my city any minute. I hope it won't happen ... Always love you Alt-j
I had to go listen to it after this, I feel like it could have been one of her mom’s favorite songs, if you think about when the album Kid A came out. It’s like it’s the song you’d EXPECT to hear while the world ends and I love that the video is set to such an upbeat tongue in cheek song instead. Layers and layers of meaning!!
Alt-J - Bottom of the Hill in SF, December 11th, 2012 // the best show! and 10 yrs later stiill the best:) Rock on and come visit us again! with love from SF:)
This song is a genius tongue-in-cheek jab at the Crypto community, love it, the imagery in the video fits in well too, someone who feels as though they haven't quite 'made it' ignoring a giant approaching calamity to do something that is inherently unneccessary to anyone but themselves
Lol. Pretty much sums up the first period of lockdown for me. Loads of people were obsessively looking towards the news and social media to tell them what to think about what was happening and how they should act... I just got lots of fresh air and improved my hobbies. Stopped using the internet and probably had the best mental health ever. People need to remember that the internet is amazing, but it is just a bubble. You can pop it whenever you want. Give me that fire!
Maybe its about how some of us have rly important dreams and we can not make them true most of our life and secretly we try on and on and on to make them true.. And at the end we make it, and the world ends. Because its all about our dreams.
Always gets me each and every time. I already watched it thrice. Shall I watch it again? I think we all know the answer to that one...click the play button.
The way i see the music video: The girl is looking up to her mother who became some sort of champion of pole vaulting. She knows that she is going to die regardless, so she decides to live up to her mother's name. She uses the urns as her blessing of sorts, and runs until she finally makes it and beats her goal. To me, its a realization that she wants to make the best of the time that she has, which is fulfilling her biggest dream and i think that's beautiful.
The longer title of Dr Strangelove makes so much more sense now. I am living in the present more. I learned to stop worrying. Tho the work that needs doing on the car is stressing me out at the moment!!! Lol. But yeah, despite the terror and the anger and the sadness I think I ended up feeling better mentally by the end of 2022. Weird.
@@warriorqueen9792 Honestly, this is such an important and uplifting comment! It's exactly what I'm trying to achieve at the moment. I tend to both worry a lot and replay past scenarios in my head, both are exhausting and pointless. The state of mind I'm working on is that when it ends, it ends. I'm gonna stop existing, no more worries, no more fears, just peace and nothing and that's okay.
@@awetistic5295 all the times I've said the wrong thing or been a twat.... It's pointless beating myself up about all the things from the past. And these little things I can control are trivial by comparison to the terror that one evil man and his cohorts are threatening. I will try to be brave like Ukraine and try to just live a day at a time. I do the mundane every day tasks like the mess that overwhelmed me and gave me anxiety. A messy house is nothing and I can 'win' this battle. I am trying to be my best self and do good things with my daughter. And I put some effort into supporting Ukraine through donations and countering disinformation and trolling online. And I do paint by numbers to unwind. Be like the pole vaulter I guess!!!! I hope you are doing Ok. If the worst comes to the worst I will see if making a bunker in the basement is of any use at all. If not, sayonara. It wasn't all terrible and I'll be glad for the good times as I go.
Totally thought provoking & ingenious!!!!!!! With all the world is dealing… this quietly & peacefully puts perspective on LIFE!!!!! Thank you @WTMD for playing this!!!!!!!!!
This is so touching. In the end, what makes us feel alive may be irrelevant and futile but feels so precious and important at the same time
Absolutely
There are very few acts in the history of humanity that actually make a lasting difference. And in the grander scheme of things, everything we do is irrelevant. Which is weirdly comforting - we are the only one to decide what's relevant to us. As grim as this video appears at first glance, it is so inspiring. The woman sets a goal. She decides how to spend her last minutes, it's all that matters to her. When she's done, she faces the end, unafraid.
We are empty beings
Chasing our small goals and accomplishments while the world around us crumbles ...or ... Treasuring and striving to live our lives to the full and control what you can and forget the rest ?
The world crumbling BECAUSE of those selfish who don't use their power to help others and instead invest in jpegs that'll be defunct in years time
P
In french we call that stoïcisme, i'll let you translate since I'm on my phone (my guess would be stoïcism?)
I love this interpretation ♥️
@@faithstea Do not fud my lovely jipegs please!
For anyone wondering, the thing written on the fence is “I became death, the destroyer of worlds” a quote by Oppenheimer (the father of the atomic bomb)
I came here to look for that answer, thank you! Very very fitting quote!
And he himself is quoting Hindu scriptures in reference to gazing upon Vishnu's true form
@@FrostedCreations yup!
@@FrostedCreations it’s very fitting regarding both the creation of the bomb and this vid
I AM become death*
alt-j never disappoints
Ummm
🤔 🧐 🤨
Yeap
Except it does, with this video. Just imagine what it is to watch this video for those who actually know what war and nuclear threat is.
one thing that makes this year more promising, they return.
Covid did too
exactly, too much time spent in nara
haha
if someone nukes germany; i know what im doing.
What I love about Alt-J videos is that the stories they tell are often a simple premise, clear in message, deeply human, and ever so slightly strange.
yes! this!
She wanted to do the one thing that she loved, that made her feel powerful, for the very last time before her demise.
I took it as her mother was a pole vaulter also. And she wanted her mother to make one last jump, so she put her ashes into her shoes so she could jump with her.
@@SmilesAMileWide I can see both, but I think it is more the latter
Lovely
Great ideas! I like to think she never made the jump until this exact moment. No one saw, so on one hand it was meaningless but it was also the most important thing she ever did.
I agree with @Katrina Eskelinen on her version.
“Everything in its right place” Yo that’s a Radiohead reference!!! That makes me so happy!
it can't be a bad year bc alt-j is back, incredible as always
Well, 2 month later I am wondering how much lower this year can get..
I have never been so excited for a new album.
I was more excited for the last album and the singles were so good then the album came out and it was disappointing.. Hoping history doesn’t repeat itself. 🙏🏼
@@MadDogHoek23 wait... do you guys not like RELAXER?
@@deleriousdinosaur3205 it's ok, but nothing beats an awesome wave. Literally EVERY song is amazing on that album. I saw them in Denver last month with Portugal. The Man (my fav band), and they play every song on AAW. It was amazing.
It's 2AM in Taiwan now. I can't describe how joyful I am staying awake listening to alt-J.
Chyna's taiwaaaan*?
I ❤️ Taiwan
It is almost 6 AM outside of New York City - I stayed up too late doing paperwork and instead of going to sleep I decided to see what UA-cam was suggesting for me. Yep, me too, I can't describe how joyful I am staying awake listening to alt-J also!
@@microaggressions Not sure exactly what you mean but Taiwan is different from China. However I believe we all live in the music by alt-j.
Brazil, 2 PM :)
gimme that gold
Straight into my hard drive.
FIYAAAAAH
That bass line is like giving that gold straight into someone's hard drive
This is gonna be such an amazing album.
as always
ua-cam.com/video/URtzqc10G_I/v-deo.html ....
its out!
Oh my gosh, that slow-mo sequence at the end was so mesmerizingly epic. I'm totally into pole vaulting now.
Can’t wait to spend way to much time learning the meaning behind this song
I see it as initial shock and denial, avoidance of the end of the world. Then a sudden burst of energy, overcoming impossible odds, resilience, then inevitable death. I thought the meaning was really clear, but Alt j is known for their profound meaning. They're probably my second favorite band of all time
I’m pretty sure it’s about bitcoin and becoming a millionaire over night
The email sent out by Alt-J today reads, ""Hard Drive Gold" is a slightly tongue-in-cheek song written at what we thought was the height of the cryptocurrency gold rush. It's the story of the ultimate childhood fantasy, the schoolboy who becomes a millionaire overnight, and the different interactions he has with people in his life from teachers to neighbours. How ironically you interpret its message is entirely up to you..."
@@NikkiNadine for sure but I really like your take on it makes since. Plus alt j is always writing about the end of the world and death and what not lol
@@NikkiNadine who’s your most favourite? I’m curious)
The Dream will be the soundtrack of the restart, for everyone.
Been here for every premiere of the new singles and everytime is the same excitement! Love them
I love how I always have to brace for these Alt-J videos because theres usually a build-up to something disturbing at the end.
This one is my favorite by far, I wonder what I'd do in this situation.
Yes. The hunger of the pines was very disturbing 😳
I would simply just survive
This is what hit the penta-gone
Ummm, you’d prob just die…
With everything going on right now, I actually had that conversation with my family yesterday. We thought about packing some food and going to a cave system nearby. It might be deep enough to escape the fallout.
Optimistic, positive, good vibes... Til the end
Just like life
@@daionusdrwg11 I mean, the lyrics have nothing to do with the video at all.
@@daionusdrwg11 Okay, maybe I just didn't get your point. I was pretty sure the original comment was referring to the video (of course paired with the upbeat vibe of the song). The lyrics aren't that grim either, they make fun of a juvenile crypto currency fantasy. It's not Pumped Up Kicks. So I don't really see how knowing the lyrics changes the feeling of the song and especially not the video.
This hits closer to home now
IDK, is your home a legitimate nuclear war target?
As opposed to the two months ago when it was released?
@@NoUA-camName1 yes, when I posted that comment the Olympics was on and the war was starting.
wee
:D
'
“Everything in its right place”
Yes.
Я восхищена alt-J до глубины души
я тоже! :)
да, черт возьми!!
и я!
Такой концовки даже я не ожидал!
Мы тут все восхищены!
Been waiting for their return since 2017, 2022 is looking bright so far
Don't want to be hyperbolic, but pretty sure this song changed my life. I've listened to it constantly the last few days and I'm more productive & creative than ever.
Sometimes I just need a catchy reminder of our inevitable doom, I guess.
Everyone needs that at least once in their lives
Ela escolheu morrer fazendo aquilo que gosta. Alt-J entregando tudo! Mal posso esperar pelo álbum.
levando a mãe pra fazer o ultimo role juntas... ARTE!
Ansiosa
Feliz em saber que mais alguém no Brasil conhece essa banda sensacional :)
If the whole album is this good we are on for a treat.
Looking forward to seeing you in Perth 2023!
Everything in its right place quote is just wonderful
I got it too!
Radiohead?
@@spinnegorilla7862 yep, it's written on the pole
Yes! I saw that too.
Everything in its proper place. 👌
I even couldn't imagine that now while watching this video I will be crying because its can happen with my city any minute. I hope it won't happen ...
Always love you Alt-j
We are living this right now. This is so accurate .
Alt J is a terrific art band, I think they may be misunderstood sometimes, I’ve always like them tho since the beginning
Wow you’re so cool 😎😎😎
Everything in it's right place!
I had to go listen to it after this, I feel like it could have been one of her mom’s favorite songs, if you think about when the album Kid A came out. It’s like it’s the song you’d EXPECT to hear while the world ends and I love that the video is set to such an upbeat tongue in cheek song instead. Layers and layers of meaning!!
Honestly an honour to be watching an Alt J debut as the first thousands
I was already very pleased with "Get Better", but it feels we're definitely in for a treat
Alt- J Back! Feels like a very good longtime Friend is back for a heartfelt visit 🙏
AltJ thank you for creating.
Has Alt-J just predicted the future? Sadly, what an apt video for our times.
And they're back with more gold for your hard drive and your stereo.
Alt-J: tripartite perfection. Beautiful obliteration.
Amazing! I love how she uses her last moments surpassing herself 💓🥰💓
Alt J é uma experiência única
Sim
I've never been as unsettled in watching a music video. Wow the emotional impact of this. Four minutes ago I was doing just alright
Wspaniały klip i kawalek. Zapraszamy ponownie do Polski!
Alt-J coming back to reunite all of us like minded peiple
People with similar music tastes are not necessarily ''like-minded''.
Welcome back, boys! We missed ya'!
I couldn't love Alt J more--they and TV on the Radio, my two faves for years. Un-equaled by anyone in my opinion
Can’t wait!
Wow - what an ending!
I cannot wait!!!!
New Alt J!!!!! Yessssssssssss! It’s so good.
At the end it gave me goosebumps. Just do it💕
Alt-J - Bottom of the Hill in SF, December 11th, 2012 // the best show! and 10 yrs later stiill the best:) Rock on and come visit us again! with love from SF:)
This song is a genius tongue-in-cheek jab at the Crypto community, love it, the imagery in the video fits in well too, someone who feels as though they haven't quite 'made it' ignoring a giant approaching calamity to do something that is inherently unneccessary to anyone but themselves
@Rich Beer probably just the ones that lost their entire life savings
The strength of our ancestors guide of steps.
Do what makes you happy because the end is coming ⭐️
Lol. Pretty much sums up the first period of lockdown for me. Loads of people were obsessively looking towards the news and social media to tell them what to think about what was happening and how they should act... I just got lots of fresh air and improved my hobbies. Stopped using the internet and probably had the best mental health ever. People need to remember that the internet is amazing, but it is just a bubble. You can pop it whenever you want. Give me that fire!
That pole vaulter tho 😍👏🏼🔥 talent!!!
Maybe its about how some of us have rly important dreams and we can not make them true most of our life and secretly we try on and on and on to make them true.. And at the end we make it, and the world ends. Because its all about our dreams.
The kings are back giving us that gold 👑👑👑
'Everything in it's right place.'
Hermoso, son la mejor banda del mundo.
I was on edge when she pole vaulted at the end, will she make it or not? Then the bomb goes off just genius!
Eita bbs, o comeback q eu amo
how horrifically bittersweet i adore it
Damn youve knocked it out the park with every track so far. A long time fan and I still fall more in love with your work every time
ALT-J is for me THE music discovery of the modern era! - I love the sound more than anything.
Насладимся новой композицией от любимоц группы
Holy fuck. A whole short film. Thank you Joe and Darcy
this album is gonna be awesome.
You can tell there is something deep going on here and I’m all for it can’t wait to deep dive into the meaning of this song
I think its about bitcoin mining... guessing but
I think it's about greed and how that is what will destroy us. JMHO
@@SamHarrisonMusic What makes you think that?
@@1gorSouz4 The first verse :)
The title of the song is self explanatory.
Leave it to altj with their insanely awesome music and videos
So good :'). Can't wait for the album.
It never ceases to amaze me how every song I hear from this band hits me on such a personal level, it's insane
aquí los verdaderos fans de Alt-J ❤️
Keep head strong and do what you love until the very end.
This is literally gold
Amazing song. This reminded of Hunger of the Pine video, same concept!!
They never miss ♥️
Always gets me each and every time. I already watched it thrice. Shall I watch it again? I think we all know the answer to that one...click the play button.
That ending hit me harder than expected
The beginning hit me even harder 😭
@@ireenyqueeney7463 understandable
Chills. I got chills watching the slow motion run, leap, and dismount.
Alt-J here I am as always, you guys, making crazy good music, as always ♥
A music video should be an experience. And damn that was one
efootball devs have a great music taste fr
SHEEEEESH that was one high jump!!!
Amazing video. Love where the beat is synced to the woman's running steps as she approaches the vault
Proof that it's great 2.b alive. Thanks to alt-j, best to all.
The way i see the music video:
The girl is looking up to her mother who became some sort of champion of pole vaulting.
She knows that she is going to die regardless, so she decides to live up to her mother's name.
She uses the urns as her blessing of sorts, and runs until she finally makes it and beats her goal.
To me, its a realization that she wants to make the best of the time that she has, which is fulfilling her biggest dream and i think that's beautiful.
Your creative outlet on the world is a work of art
Los amo, no puedo esperar más!!!!!1111
Great way to start off 2022
also, her jump in slowmotion was beautifull!
2:22 graffiti on the wall says "Now I become Death, the destroyer of worlds", referring to the Oppenheimer's words at the first nuclear bomb test.
Never noticed that. Brilliant observation!
Wow Joe and Darcy did a great job directing this masterpiece!
This video is exactly how 2022 feels right now.
Да!
yes this
The longer title of Dr Strangelove makes so much more sense now. I am living in the present more. I learned to stop worrying. Tho the work that needs doing on the car is stressing me out at the moment!!! Lol. But yeah, despite the terror and the anger and the sadness I think I ended up feeling better mentally by the end of 2022. Weird.
@@warriorqueen9792 Honestly, this is such an important and uplifting comment! It's exactly what I'm trying to achieve at the moment. I tend to both worry a lot and replay past scenarios in my head, both are exhausting and pointless. The state of mind I'm working on is that when it ends, it ends. I'm gonna stop existing, no more worries, no more fears, just peace and nothing and that's okay.
@@awetistic5295 all the times I've said the wrong thing or been a twat.... It's pointless beating myself up about all the things from the past. And these little things I can control are trivial by comparison to the terror that one evil man and his cohorts are threatening. I will try to be brave like Ukraine and try to just live a day at a time. I do the mundane every day tasks like the mess that overwhelmed me and gave me anxiety. A messy house is nothing and I can 'win' this battle. I am trying to be my best self and do good things with my daughter. And I put some effort into supporting Ukraine through donations and countering disinformation and trolling online. And I do paint by numbers to unwind. Be like the pole vaulter I guess!!!! I hope you are doing Ok. If the worst comes to the worst I will see if making a bunker in the basement is of any use at all. If not, sayonara. It wasn't all terrible and I'll be glad for the good times as I go.
The music, the production, the feel and taste. Absolute amazing.
Been listening to this on repeat for hours and hours. I can't stop. Someone help me pls 👀
alt-J sure KNOWS how to make bone-chilling music videos!
This is gonna go hard
Totally thought provoking & ingenious!!!!!!! With all the world is dealing… this quietly & peacefully puts perspective on LIFE!!!!! Thank you @WTMD for playing this!!!!!!!!!
OMG!! This is SOOOO good!! Thank you very much as always 🙌🏽
i'm so happy right now