Local Author Day: Book Promotion Strategies

This recording is presented by Princeton Public Library. Publicity expert Leah Paulos shares strategies to help authors position books effectively, find targeted media outlets and event venues and build the all-important author platform.
From the presenter: In today's fast-paced and fractured media environment, it's vital that authors are active in the promotion of their books - but getting started can feel daunting. In this session, Leah Paulos, the founder of top independent book publicity firm Press Shop PR, will share strategies authors can implement to break through the noise. Press Shop has worked on publicity campaigns for authors of all sorts over the past 15 years, including on the #1 bestselling campaigns for "On Tyranny" by Timothy Snyder, "March" by Rep. John Lewis, and "Welcome to the Universe" by Neil deGrasse Tyson. It also handled multiple campaigns for Graywolf Press, Flatiron Books, Princeton University Press, Cambridge University Press and Oxford University Press. Press Shop was featured in the Observer's annual list of the country’s top PR companies two years in a row. Leah is also the founder of Book Publicity School, which brings professional PR support to authors at an affordable price through workshops, online groups and coaching.
This event was recorded on April 26, 2024.