AP House Hamburg: A Journey of Discovery

While the luxury Swiss watch brand Audemars Piguet seems to be more popular than ever, AP Houses, aka the world-famous watchmaker’s boutiques, remain far and few between, with only 18 worldwide to date. Yet Audemars Piguet recently opened a new AP House in Hamburg at Neuer Wall 11 - also known as one of the most reputed and exclusive shopping districts in Europe.
But this point of sale is not your typical ostentatious luxury store often found in this bustling shopping street. Rather, it’s a hidden destination for horological enthusiasts, nestled on the first floor of a historic building dating back to the 19th century. And inside? A luxurious 340-square-metre retreat with several lounge areas, its own bar, and a breathtaking terrace that overlooks the city’s town hall. We recently embarked upon a journey alongside three vastly different artistic protagonists to discover the new AP House as well as the vibrant district of this northern Hanseatic city.
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[@rogerauswien]

Sehr aussagekräftig, wer die neue Zielgruppe ist 😮

[@alexkerr8878]

Das neue AP House in Hamburg ist ein richtiger Hingucker. Aber wer kann sich den Besuch da leisten? 🤭 Die Kampagne ist zwar top und die Botschaft ist klar. Aber die Marke muss sich gut überlegen, wie sie sich positionieren will. Ich bin gespannt, was die neue Chefin da macht. 🧐