The World is Hungry for Food Sustainability - Origin Green
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- Опубліковано 20 чер 2012
- Origin Green is a unique programme which will allow Ireland to become a world leader in sustainable high quality food and drink production. The Origin Green programme is built upon the Origin Green Sustainability Charter which will commit participants to engage directly with the challenges of sustainability. This will include reducing energy inputs, minimising overall carbon footprint and lessening impact on the environment in order to increase efficiency and competitiveness. To learn more please visit us at:
- www.origingreen.ie
- www.bordbia.ie - Розваги
I've always maintained that Ireland could lead the world in green/organic food production. We have a huge ammount of advantages that have been very well presented in this short film. We need to do more of course and have a long way to go. Many of the contributors here have made valid points about deforestation/algae bloom and animal and human waste etc, but the remedy to these problems begins with us all not just the farmer and government. we all need to do our bit.
Genuine with your interest in sustainability , it is surprising that you have failed to 'vent' the fact that luscious green grassy Ireland is in fact one of the most deforested countries in the world , and has been so now for centuries , and that the agri industrial system that has given the pretty postcard image of the irish landscape has come at a cost , still rising , across the world , with continued deforestation and its replacement with monocrop agri industrial production systems .
this beautiful commercial shows some meanings of beautify in this our world....
Sersha could sell anything and I would buy it..love her..and Ireland.
Her pretty blue Celtic eyes are very much convincing.... and they are mesmerizing too!
@@colmdoyle6530 Loser...
she looks as pure as the fresh grass on the hills of ireland.
Ireland is beautiful, Saoirse Ronan is beautiful so when you put these two things together, you get an AMAZING video.
I have to admit, this was by far The Best Vdo ever produced for A Greener Earth, not because I Love Saoirse Ronan, but because it's The Most Powerful message sent out via The Most Beautiful Voice & The Most Beautiful Young Lady ever to step foot on Planet Earth, Well Done!!
Great to know Ireland is making this move. I'm a Filipino and I completely moved by this. And great job to Bord Bia for making this and choosing Saoirse Ronan. It shows that even we are young we can make a difference and spread the information to people.
Powerful stuff and great to see Ireland taking the initiative with sustainability. I think using someone as talented, articulate and popular as Saoirse Ronan is an inspired move by Bord Bia. It can only help in attracting a wider, international audience. It will also appeal to all those important younger viewers, who are our future food consumers, producers and retailers. So, fair play!
You are breathtaking my Irish goddess!
Congratulations on this truly inspirational video,beautifully shot ,showing Ireland at its very best ,I was truly moved by its content,we have all the tools in Ireland to be self sufficent,we have the know-how ,Lets just do it.,
Margaret
Brilliant.... wish I could apply for a job with this company.
Well, I am afraid that Irish politicians aren't in a good position right now. And regardless, that's actually the point of being the public face of something, and this guys are doing it brilliantly! I'm Chilean, ten thousand miles away from you and I am already sold -ok, fine, I might have a certain bias to Ms. Ronan, but I'm definitely thinking of buying Irish produce now. And I'm sure people elsewhere would agree. They just chose the Very Best in Ireland, which makes nothing but sense.
Yes Saoirse, it is breathtaking! Words about the country you love. Your true home. Words from perfect actress and beautiful woman, voice that convinced me to believe what she says... :) Thanks for being alive at the same time as this girl...
Saoirse Ronan 😍
Incredible video!
Wow she is amazing, and brilliant!! and she is eco friendly!! I cant get enough of Saoirse (seershaw) Ronan!!! She is my favorite actress of all time!!!
I have watched this video over and over. It's so beautiful. I have told some to go to the library and watch it. What beautiful music and beautiful lady. Just a perfect presentation.
I believe in Ireland.
So true!
A great Ireland-commercial. Thanks Saoirse for this great movie. :)
Meaningful.... and cute
I LOVE YOU I LOVE YOU I LOVE YOU !!!!
Great job Saoirse! I'm so inspired by this and I'm so glad to see her working so hard for her country. Well done!
This is a very well executed VT, with a great score, and of course the best of messages. I am, as always concerned that this message, although vented to the 5.9 billion internet connections across the world, will again get very much lost within its own back garden. My question, is this vision been "educated" to the management on the ground throughout Ireland, and is this just a country marketing campaign, or will SME food producers see the benefits of being involved.
Sí a todo lo que diga Saoirse Ronan! I Lover Her!
I love this video and I share it on Facebook at least once a month! I love the cause and I love the music and the cinematography and I love Saoirse Ronan! Thank you for this beautiful video.
Just fantastic!
Say, for example, if we wanted to promote tourism overseas, or this same very thing, we would have a spokeswoman one of our stars, say, Leonor Varela, Mayte Rodríguez (I'm putting the names so you google them ifthat'syourthing), at least for the promotional material.
If it wasnt for her sweet voice, it would be pretty easy to imagine her on a pirate ship speaking to her crew
I love Saoirse Ronan! Everything she does is amazing. Makes me so proud to have Irish blood in my veins.
My beautiful Saoirse, excellent job.
That's my dad at 2:02 :D
Her voice in the background remind me The Lovely Bones.
It's a beautiful video. (:
Incredible work. Someday I going to Ireland. Like my country, is so beautiful, I'm from Costa Rica.
Maybe I saw this video Because Saoirse Ronan, but this video have a great message
Love you
Saw this video at the ploughing championships,got me thinking
oh god.. her eyes are so beautiful
I know right.... In the Movie the Host, I couldnt stare at her cause its just to intense!! She is so beautiful and incredibly talented!
Acey Hadrian She also had contacts in in that movie though
Does anyone know what music is playing?
Who's the hotly with the cows?!
Fair play to you Saoirse :D Gwan Ireland
She makes me want to get up and go join in. I am disabled and homebound in America. LOL
My Dad always said that we didn't own land.
That eyes and voice. O.O
I just want to make a point here. Fishermen are not caretakers. They just harvest but they don't take care of the ocean. Come on.
I'm guessing she is Saoirse Ronan.
ohh I want to go there once a day .. :)
Saoirse queen emperor of potatoes
I watched this video exactly 10 years ago. the concept of sustainability has been corrupted by political groups in my opinion.
Yes, as long as the food is affordable and the sustainability is based on science and technology, leading to efficiency, and not emotion and marketing spin (e.g., organic deception) that panders to food snobs. We need to be able to feed 9 billion people throughout the whole world in 2050.
Unfortunately, experience shows that EU food policies (like banning steroid implants back in 1987 and being anti-GMO) are non-evidence based, and are more about marketing to the middle and upper classes and less about feeding the hungry.
So Ireland can be a great example but will it be the right one?
+William Enright GM technology is not the answer to feeding the world's population; proper distribution and sustainability is. Supermarkets are already selling food for ridiculously low prices to the detriment of farmers and their livestock. We live in a society where wonky carrots are discarded and male dairy calves are deemed useless and all the while we're fed the emotive line that we need GM to feed the masses. We don't need GM, we just need to cop ourselves on! We need proper food that nourishes us, sustains us and prevents us from getting sick and we need to enable and reward the people who produce this food..that's sustainability!
+Lynda Mc Farland Obviously GE technology alone will not feed the world's hungry and expanding population but it can be a great tool in the arsenal. Your comments are clearly from a well-fed wasteful Western middle-call society point of view and not based on what is needed in Asia, Africa and parts of Latin America.
You mention "We don't need GM, we just need to cop ourselves on! We need proper food that nourishes us, sustains us and prevents us from getting sick and we need to enable and reward the people who produce this food..that's sustainability!" Are you implying that GM foods are in some way inferior to non-GM foods (lets not even mention that essentially all food on the planet is genetically modified anyway for thousands of years)? If so, have you a shred of scientific evidence to prove this? And what is "proper food"? Good nutrition helps one from getting ill but illness will occur regardless of food consumed.
I can guarantee you that it won't be organic agriculture that feeds the world but it will likely help with obesity for sure, given that yields are so low...
Here is something quoted from a recent article I read.
“I’ve lost count of the number of projects that have been abandoned because the country has a prohibitionary approach or activists have blocked the project in court,” says Mark Lynas (former head of Greenpeace), who has been traveling through Africa and Southeast Asia to speak with farmers about their needs and how GMOs might help. “These people don’t have romantic illusions about farming,” he says. “I don’t think subsistence agriculture is a great place to be.”
One of the few success stories involves the impoverished nation of Bangladesh. In 2014, the government began distributing seeds for genetically engineered Bt eggplants, or brinjal (Bangladesh’s third most commonly grown vegetable crop), after field tests revealed that damage from fruit and shoot borers was reduced to less than 1 percent. Before the introduction of Bt eggplants, the brinjal farmers were spraying pesticides 80 to 100 times a season, says Arif Hossain of the Bangladesh Alliance for Science. A 2005 World Bank survey found that 70 percent of the pesticides used by Bangladeshis included chemicals classified as either “very” or “extremely” hazardous, yet more than 87 percent of farmers there took few or no safety precautions when applying them.
+Lynda Mc Farland And other recent developments, if the anti-GMO lobby (= Big Organic) doesn't get in the way.
The near extinction of the American chestnut. At the State University of New York, scientists have successfully inserted a gene from wheat into the American chestnut, making it resistant to the blight that nearly decimated the tree’s population in the early 20th century.
Methane emissions from rice paddies. Geneticists and biologists at universities in China and Sweden, in conjunction with the U.S. Department of Energy, have discovered that inserting a gene from the barley plant into rice has the effect of largely eliminating the crop’s methane emissions, which account for as much as 17 percent of global totals.
Micronutrient deficiency in East Africa. Researchers in Uganda are engineering bananas to carry amped-up levels of vitamin A and iron to address nutritional deficiencies contributing to anemia-related deaths among pregnant women and stunted growth in children.
Inhumane de-horning of dairy calves. Applying the gene-editing technology TALENs, scientists at the University of Minnesota have deleted the DNA sequences in Holsteins that cause the cows to grow horns, replacing those sequences with ones from hornless Angus beef cattle. As a result, the Holsteins’ offspring will avoid the painful removal process (burning or cutting) used as a means of improving farmworker safety and protecting the animals from one another.
+William Enright You and I represent polar opposites on this subject. You clearly think the natural world exists to serve the human race while I firmly believe the human race needs to respect the natural world in its natural form. Tampering with certain nutrient levels in food for example only serves to create greater deficiencies in the body, it's a vicious cycle and man is arrogant if he thinks he can out-smart nature.
Clearly there is a massive population problem in the world today but if Ireland were to become agriculturally sustainable and in turn reap the obvious rewards in terms of employment, self-sufficiency and health then surely that is a better example to set. It is commonly understood that third world and poorer countries have to become independent and self-sufficient themselves.
policy-practice.oxfam.org.uk/publications/genetically-modified-crops-world-trade-and-food-security-114032
"There is a world food crisis. Currently 790 million people are undernourished and around one third of the world’s children go to bed hungry. But their lack of food security is primarily caused by low incomes and unequal access to land, water, credit, and markets. There is no crisis of world food production on the horizon, despite environmental problems and a growing world population. Hunger will only be eliminated if governments and international organisations such as the World Trade Organisation implement substantial policy changes in favour of resource redistribution, poverty reduction, and food security. Technological fixes alone, such as genetically modified (GM) crops, cannot solve this problem, despite the claims which have been made for them. The impact of GM crops for people in poverty, particularly in developing countries, could be negative. GM crops and related technologies are likely to consolidate control over agriculture by large producers and agro-industrial companies, to the detriment of smaller farmers."
You mention organic like it is some middle-class elitist luxury but organic food is what our parents, grand-parents and ancestors before them grew up on and they sure as hell didn't have the amount of allergies we see in our young today. It is a messed up food chain when "conventional" refers to food sprayed with chemicals and organic or non-sprayed is only for the well-heeled. This decline in food quality only proves that the more we tamper with nature the more we mess up!
+William Enright You might want to read this before you cite "what is needed in Asia, Africa and parts of Latin America":
afsafrica.org/afsa-open-letter-opposing-human-feeding-trials-involving-gm-banana/
"This letter is in solidarity with farmers and communities in Africa and around the world, which have resisted the genetic modification of their staple foods- from Ghana, Kenya and Zambia- to Mexico, India and the Philippines. We will not stand by idly as attempts are made to systematically genetically modify Africa’s staple foods and in the process gain a massive positive public relations coup by claiming to have conquered health problems at the unnecessary risk to Africans."
I can’t but say the inaccuracies in this content are borderline lies, Ireland has less than 20 rivers left considered pristine compared to over 500 in the 80s, I recall as a boy been able to lie down on a summers day and drinking from them, (now polluted with farmers fertiliser) we are the 3rd highest co2 polluter in Europe and 1st per capita (Over population of cows) , we have the lowest land forestation in Europe while habitats for biodiversity are been wiped out daily ( mostly farming ) and our coast line beeches are fish-less with daily rubbish washing up on our beeches) , and why, mans pursuit for money and power to satisfy the international cooperations wealthy share holders. We are destroying this land we live on and propaganda videos like this send the wrong message, that we’re taking care of this land and that we are minding it and will continue to mind it , bull shit , and yes we should be very proud on what we are handing to our children, NOT. Change starts with you and you must change government policies to enforce protection.
Nice job on the voice work by Ronan, but can't they pick someone else besides her for all this promotional stuff? I understand the preserve Irish cinema thing she did, but her voicing on sustainability? I know Ireland is really infatuated with her and all, but at least get a politician or an Irish environmentalist who has years of knowledge and experience in such matters. Using an 18 yr old girl to be the spokesperson who probably doesn't know a thing about the issue is being exploited.