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1969 Imperial LeBaron Commercial - C Body Fuselage design
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- Опубліковано 20 лют 2015
- This is a commercial for the 1969 Imperial Lebaron, sometimes referred to incorrectly as the Chrysler Imperial LeBaron. This was the first of the Fuselage styled Imperials. Built from 1969 until 1973. Imperials were the best road handling American Luxury cars. They didn't drive like Cadillacs or Lincolns, they had powerful engines with road handling torsion bar suspensions.
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Lux-o-barge! I remember the soft leather seats like 2 sofas. The dome lights. Extra pockets in the arm rests. 8-track tape player. Cigarette lighters everywhere. A 440-cu engine that would lift the front end in the air. A trunk like a cave. The horn button was in the steering wheel itself. Hideaway lights. Shiny chrome. Soft vinyl top. Power everything. Sweet ride.
That was a very good commercial!
My god that car is amazing!
Beautiful car! They were just amazing.
This was and is a nice looking car!
I'd have one as my daily driver in a SECOND! LOVE the '69s!
what a REAL beautiful full size car looks like
I’d give just about anything to back to that time for a day.
I definitely feel the same way.
How about forever. . . I'd stay there
@@toirmetalshaping you’re right!
I like the '69 Imperial because it had the one year only "fish gill" cornering lights!
Best luxury ride ever
I've always felt the '66-68 Imperials were the best looking ones they made. I still can't make up my mind about the fuselage look.
Awesome!!!! Osborn..you're amazing... where do you you find all these amazing quality vintage auto videos... it's a closely guarded secret I'll bet... ^_^
+ajjs02 lol yes.....but there are several sources....this sounds awful but dead advertising executives. Many people in advertising keep their old work.....and when they die, it comes up at Estate Auctions. Music Directors, film directors in the advertising world do keep this stuff for years.
+OsbornTramain Fascinating.. makes perfect sense.
The definition of a land yacht good looking car
Not really. Imperials are road cars, more like a BMW or Mercedes, they have excellent road handling characteristics due to their Torsion Bar Suspensions and Unit bodies. They are Big, but they don't float. They don't ride anything like a floating Lincoln or Cadillac or Buick or Oldsmobiles. This car shares a platform with the Chrysler and they were used by Police Departments.
Reminds me of a verse in that song Love Shack:
🎶 Hop in my Chrysler it’s as big as a whale and it’s about to set sail 🎵
But it's not a Chrysler, it's an Imperial LeBaron Hardtop.
Made by the Chrysler Corporation.
I like big america car
It was sad when the Imperial nameplate was retired at the end of 1975 and the car was a rebadged New Yorker from 1976 til 1978 and then the New Yorker was redesigned for the 1979 til 1981 model years, then in 1982 it was based on the Diplomat which only lasted for the 82, 83 model years, then in 1984 the New Yorker was based on the E Class which was a stretched K Car til 1987.
They did offer the New Yorker all the way up until 1996
@@OsbornTramain Right on, it was like a fancy Intrepid 👍
You can't get a fiesta for that price anymore
I loved my pops Imperial.
I own one of the last Crowns. A 1970 Imperial Crown four-door hardtop. One of the 1,333. She's rusted so much worse than others I've seen terrible people crush. I put about 25 hours into fabricating and welding in new rear frame sections only to find that the subframe is totally wasted as well. The car actually began to collapse in half while I was under it once. It literally makes me cry sometimes to think I can't save her. She will be reborn...
There was a sister car that came up on Craigslist recently in Montana. A rust free Crown four-door. For 6k I can only dream of it. She is identical besides the Lime green exterior where mine is Jade, the Airtemp where mine is Autotemp (only fuselage Imp I've ever seen without Autotemp), the steering column non-tilt where mine is tilt/cruise, and the radio being standard AM where mine is an AM/FM Multiplex Tape Deck.
Thank you Osborn for posting this. It is quite exquisite.
Wow, I didn't even realize they made the Crown in 1969 or 1970, I thought it was just one model the Imperial. Honestly, you should save her but get a solid body and build one car out of two.
I used to have a '70 Lebaron foor-door. It was so rusty around the windshield it was about to fall out. I sold it to a "fuselage fan" in Iowa.He drove it home from Illinois. I worry sometimes that he may have been lying to get the car for a demo derby. People tell me they do that alot in the northern midwestern states. I have a plan in progress for saving nearly everything on my Crown and putting it all into another body.
I sold a 78 New Yorker to a guy that swore he was a collector.....a few weeks later, he told me he found my check book under the seat when he was removing the seat.....it broke my heart because the interior was flawless so there would have been no reason to remove the seat, unless you were stripping the car for a Demo Derby.....I hate those Demo Derby guys....HATE THEM.
I am very careful who I sell my cars to. Alot of guys get really annoyed and just try to bully me into selling my big block Chryslers for the motor or sell them just the motor. I tell them to get lost, and other things. They always leave angry yelling about how C-bodies and four doors are scrap. LOL
OsbornTramain I've experienced the same ignorance! I took my 1971 383-4 barrel-equipped Glacial Blue Metallic Town & Country wagon for a nighttime drive last evening just for the fun of it. I never cease to be completely amazed at how smooth the wagon glides down a stretch of road with the powerful authority big Chryslers of that era were famous for. I love looking down the expansive hood with its center styling creases as all of the stark, truck-based SUV's of today pass by - their occupants usually giving me an enthusiastic "thumbs up" as they slowly pass. Pre-1972 Town & Country wagons were graced with a D-pillar beauty line that mimicked the curve of the rear side glass so elegantly (this was a Town & Country only feature - not part of Plymouth and Dodge C-body wagon styling) I bought the wagon from the original owner 4 years ago who, along with his wife, cared for it meticulously never driving it during winter months. The simulated Brazilian Rosewood is original and still looks very nice for a 43-year old luxury station wagon (built in Dec, 1970)
It would be interesting to really get a sense of how the market interpreted the pre-1955 Chrysler Imperials. Was Chrysler seen as a higher-end brand then, or as a brand with more breadth? With the introduction of the Imperial marque, it became ‘near luxury,’ sort of a Buick/Olds and Mercury fighter.
I remember the fuselage Imperials that had “I M P E R I A L” spelled out on the rear fenders.
Today, most people know LeBaron as a onetime entry-level Chrysler.
I believe that historically, you can see from pricing that Chrysler was always an upper end car. DeSoto below it, Dodge beneath that and Plymouth at the bottom. Maxwell which was the predecessor of Chrysler was an upper priced brand of car. Chrysler could cross into the luxury range easily, there are many custom bodied Chrysler Imperials made pre WWII.
So I was thinking, what if Lee Iacocca was at Chrysler in 71... note not 69 but 71... and did one of his hard hitting 80s type commericals for this car?
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The 1971 Imperial LeBaron. Nobody has anything like it, not Lincoln, not Cadillac, not the imports. I challenge you to compare its technology and quality to anything that comes out of the US or Europe.
There's an electronic ignition system for surer starts and less maintenance. And a torsion bar suspension the provides both a good ride and crisp handling.
The fuselage design provides more hip and shoulder room without increasing the overall width of the car. And, if you like, you can have both front and rear air conditioning and the world's only automotive four wheel anti lock breaking system.
Drive one. See for yourself how quiet and smooth it is.
If you don't agree its the best Imperial ever made, the very best America has to offer, then I'm in the wrong business.
Oh, and one more thing... if you can find a better luxury car, buy it!
Iacocca was still with Ford. He joined Chrysler in 1978. At the time this car came out, he was rolling out the Ford Pinto.
However, the revived Imperial of 1981-83 was his creation. Basically a reprise of the Continental Mark III a decade earlier.
Got anything on a 1970 pontiac bonneville?
... IMPERIALS from 1955 through 1966 were "D-bodies", per the factory shop manuals ...
Those were the last body-on-frame cars Chrysler made, with mechanicals dating back to 1957. You can tell by the greenhouse. 1967 and later cars like this one were Unibody. If anything the one in this commericial may have had too much in common with lesser Chryslers. How much more were you getting over a New Yorker?
Imperials stamped out from 1955 to 1966 were the years they were known only as Imperial. With their restyle for 1967 and sheet metal sharing with New Yorker - 300 - Newport they were once again a Chrysler Imperial
@@tracy4good under the skin, yes. But Chrysler was still marketing them as a separate brand until 1975. Then they took the same car the following year and called it a Chrysler New Yorker, remaining in production until 1978.
$7000 in 1969, was the equivalent of about $56,000 in 2022 dollars. Hell..most Ford and Chevy half-ton pickups, will run you more than that, today. When put in that perspective..this Imperial was QUITE a vehicle, for the money!
$6,000 or $7,000 he says.
Did "Imperial" as a marque ever really stick or were they always "Chrysler Imperials" in the public mind? Sort of like how the trucks are still "Dodge Ram" to almost anyone who doesn't cash an FCA paycheck.
The separate marque experienced a revival in the early 1980's, with Lee Iacocca's buddy Frank Sinatra singing on the commercials, while the LeBaron nameplate was stuck on a gussied-up K-car.
Original Imperials date back to the 1920's and were marketed as the top-line Chrysler. They also marketed the Valiant as a sub-brand its first couple of years before it officially became a Plymouth.
Imperial stood on its own merit - the name Chrysler is not mentioned a single time in this advertisement
I love Imperial Lebaron and 1962 and 1963 was the most beautiful Imperial made. I am not however a fan of Imperial made after 1968. This Imperial was nothing more than a glorified Chrysler New Yorker and Newport.
As an owner of a 1962 Crown Convertible, I couldn't disagree with you more. Yes, the 1969 Imperial lost it's body on frame configuration and went to unit body, but almost nothing is shared with the New Yorker or Newport. Doors and roofline and glass is it, but even that is altered significantly. Their interiors are completely divorced from a Chrysler or any Mopar Brand and entirely unique to the Imperial. Power plant is a Chrysler Product shared among all brands at the time. I have a different viewpoint clearly
@@OsbornTramain Agreed! The unibody structure is significantly different and the front stub frame is COMPLETELY different and much bigger/stronger. All Chrysler/Dodge/Plymouth cars used thier usual 4-1/2" bolt circle on thier wheels, but this Imperial used a 5" bolt circle (down from 5-1/2" on 66-down Imperials). I agree they look similar to a Newport/New Yorker but they ARE NOT the same car or platform. Not until 74......
Torsion bars instead of coil springs was a sign of quality? xD
+YeOldeGamer
They were for people who wanted something other than the GM and Ford float.
+Brad Kay yeah, you nailed that, the Imperial handled more like a Mercedes than a Caddy or Lincoln, they were true road cars......much better handling and much more road feel in the steering wheel.
The big Chrysler stuff had a distinctive ride and drive. It gave people something to like or not like in comparison with Ford and GM. But when Chrysler started chasing the float - and they didn't do it as well as Ford and GM - then there was no reason to pick a Chrysler over the others unless you happened to like the styling better.
+OsbornTramain I agree with the handling as GM and Fords were looking for the ultra soft boulevard ride with soft coils springs and body on frame construction vs Mopar's leaf springs, torsion bars and unibody, but not with the feel of the steering wheel. Chrysler did have good steering on the late 50's with the forward look, it had a faster ratio and the "full time power steering" avoided the irregularity of the on-off systems used by other brands, but by the late 60's GM steering had evolved a lot, especially with the variable-ratio introduced in 1966, and had superior feel to the fingertip light and over-boosted power steering on Chryslers.
Its not all in the boost. There's a significant effect cause by the weight of the steering wheel and the location of that weight. Rotational momentum affects steering feel.
Mmm. Mmm. Mm. My type of car! A world away from Tesla & so much better.
I remember this car it was h u g e.🤣
Cadillac----Lincoln----Imperial are the 3 cars mentioned in this ad...... Cadillac was the Queen .... she ruled over these other 2 luxury cars....
This Imperial design spelled the doom of that car. 1968 chrysler imperial was the last imperial to be unique and shared no look with other Chrysler cars. Chrysler tried to compete with the Cadillac market but when Chrysler wasn't able to get Imperial sales where they wanted them Chrysler couldn't justify making a luxury car that unique. So in 1969 when Chrysler redesigned the Imperial it took on the look of cheaper Chrysler cars. The 1969 Imperial looks like a cheap knock off of a Chrysler New Yorker and the New Port.
The 1968 imperial and 1968 Newport were very similar in the bones. I think 1966 was the last body on frame Imperial, a separate chassis from the unibody Chryslers.
not really that similar. Different suspension (both torsion bar, different design), completely different brakes (Imperial came standard with "Budd" 4 piston caliper disc brakes, Chrysler had standard drum and optional "Bendix" disc brakes). Body was completely unique to Imperial, as was interior. Drivetrains were similar but that's about it.