Martin Centre Seminar -The 55th edition: Michal Gath Morad

This talk was hosted by the Department of Architecture at the University of Cambridge on the 13th of November 2024.
Abstract:
The increasing complexity of architectural projects underscores the need for generating and disseminating robust evidence at different stages of the design process. While ample research focuses on environmental aspects of architecture, quantifying how architecture affects cognition and behaviour remains a challenge. This talk will demonstrate how theories and methods from spatial cognition can help address this issue. By exploring research projects in domains as diverse as hospitals, cruise ships, and space stations, I will showcase a design approach that integrates cognitive science and architecture to create human-inclusive environments, empowering design creativity with scientific evidence.
Bio
Dr. Gath Morad is an Assistant Professor at University of Cambridge’s Department of Architecture, where she directs Cambridge Cognitive Architecture. She is an architect holding a PhD in cognitive science, seeking to quantify how architecture impacts spatial cognition, translating behavioural findings into evidence-based design tools, and analysing how the use of evidence influences design cognition.