The Recipe for the Perfect UGC Ad (Facebook Ads & TikTok Ads)

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  • Опубліковано 15 гру 2024

КОМЕНТАРІ • 100

  • @adrianzyskowski1989
    @adrianzyskowski1989 2 роки тому +22

    Omg Dara, do you read our minds? Because your video topics are 100% spot on.

  • @Ciara.Lashelle
    @Ciara.Lashelle Рік тому +5

    This is one of the most informative UGC videos I’ve seen so far. I love you do your videos from the brand’s perspective.

    • @DaraDenney
      @DaraDenney  Рік тому +1

      I appreciate that! Thank you so much :)

  • @youzerr5041
    @youzerr5041 Рік тому +5

    Dara, so happy I clicked on one of your videos in my search results for UGC for beginners.
    I’m now on a binge, a binge of KNOWLEDGE.
    I’m curious if you have a teaching background because your “instruction” is on point!
    You know what your audience is asking and you are GIVING.

  • @Darkmatterpersonalities615.
    @Darkmatterpersonalities615. 9 місяців тому +1

    Also I really appreciate your tutorials on UA-cam

  • @helen6866
    @helen6866 Рік тому +6

    Thank you for all this valuable content, Dara! As many of us I was researching some more information about UGC and Marketing in general and honestly, there's a lot of Clickbait Videos all over the internet. But your Channel is honestly pure gold. ✨Keep up the great work, it's highly appreciated! ❤❤❤

  • @kushagraoberoi6496
    @kushagraoberoi6496 2 роки тому +1

    You knock it out of the park everytime, Dara!

  • @TheUntitledOnes
    @TheUntitledOnes 3 місяці тому

    I'm not even done watching this yet and this is EXCELLENT. Thank you so much for this invaluable information.

  • @TheJanaMitic
    @TheJanaMitic Рік тому +3

    I’m beyond inspired. Because of you!! Amazing tips ❤

  • @ryanmcnaught9614
    @ryanmcnaught9614 2 роки тому +7

    THANK YOU for packing this much value in to free videos on UA-cam. I've been devouring your content for the last couple of weeks and I've learned so much.
    Any chance you could devote a future episode to what kind of ad copy (and possibly LP copy) to pair with UGC ads?

  • @OreoluwaAremo
    @OreoluwaAremo Рік тому

    Thank you for sharing this! I working on an AD and this has helped my scripting.

  • @Influences
    @Influences Рік тому

    This is what I do for a living for brands too and wow Dara explained it so well. Love your videos!

  • @NehaJainVlogs
    @NehaJainVlogs 9 місяців тому

    Best video I have come across on UA-cam. You got a fan ❤

  • @jav5066
    @jav5066 Рік тому

    Dara thank you for such a great amount of high quality content! I cant stop watching and taking notes on your videos!

    • @DaraDenney
      @DaraDenney  Рік тому

      So glad!

    • @jav5066
      @jav5066 Рік тому

      @@DaraDenney I sent you a LinkedIn DM, take a look please 👍

  • @gabrielhohagen4172
    @gabrielhohagen4172 2 роки тому +1

    Perfect timing! Thank you so much for this.

  • @Elyabav
    @Elyabav Рік тому

    Thank you so much for this amazing and valuable content , i learned so much in one video , please keep going you are one of the best

  • @maxpluto6455
    @maxpluto6455 2 роки тому +1

    This. Is. Gold.

  • @ValencyD-Pregnancy-Motherhood
    @ValencyD-Pregnancy-Motherhood Рік тому +2

    Cool! You rock! Thanks. We have a small prenatal brand. We actually get some good UGC... BUT have not been using it to it's full potential. Surprised you don't have more subscribers on this channel.... Meaning I'm really glad, because not many other are doing / know about these "processes" as I'm just finding out things in this video... AND I think this channel is going to blow up. Good content. Well done. Thanks!

  • @Jzguan
    @Jzguan 2 роки тому +5

    Gosh, your video is a MIND READER! TQ so much for sharing the true deal.
    Can you do a next video, indepth on reporting especially in excel or client reporting plz =(

    • @DaraDenney
      @DaraDenney  2 роки тому

      Ooooof tbh I kind of suck at reporting so I don’t think I’m really a good person for this :)

    • @Jzguan
      @Jzguan 2 роки тому

      @@DaraDenney cause the way u explained would be so much better and such great insight .. don't mind of it. Every video is always a great value.. pretty plz 🙏

  • @TeamPlanwtEart
    @TeamPlanwtEart Рік тому

    Your hair matches your eyes so pretty!!❤

  • @tinalisec
    @tinalisec 5 місяців тому

    Whoa that was valuable, i screenshoted and made notes, which i almost never do during a video.

  • @hakashi09
    @hakashi09 8 місяців тому

    Wow so many great tips! Thanks for sharing 💛

  • @CesarSaezMusic
    @CesarSaezMusic Рік тому

    Great video! THANK YOU!!! I am starting to hire UGC content creators for my brand and came across your video. Subscribed right away. Very useful information. 🙏🏽

  • @amolsonawane4686
    @amolsonawane4686 2 роки тому +3

    Hi Dara thank you so much for such great videos. Can you please make a detailed video on how you optimise your FB ads campaign. Pls guys hit like on these comments if you need a video.

  • @freyafoxmusic
    @freyafoxmusic 6 місяців тому

    I do all of these with my ugc and influencers videos ❤

  • @robertnommann1228
    @robertnommann1228 2 роки тому

    Superb take once more! Thanks for all the insights, you need to start charging for this :D (quick tip as well, you can just format the hook as a percentage instead of multiplying it by 100 )

  • @Annawillden
    @Annawillden Рік тому +1

    Love this! You mentioned you charge premium because you go inside client's ads accounts to look at previous metrics to create content built on previous learnings. I've ran and optimized ads before for a company so would love to offer this, how do you recommend pitching this. Also do you mean like see what interests/audience that they used/target or what previous ads performed the best or both?

  • @LovewhatidoStudio
    @LovewhatidoStudio Рік тому

    I'm looking forward to learning from you ...thanks again

  • @Aspen567
    @Aspen567 2 роки тому

    You're awesome, thanks for this one!

  • @anam7735
    @anam7735 Рік тому

    Hvala pozdrav iz Srbije

  • @fyrebar2516
    @fyrebar2516 2 роки тому +1

    Do you generally use the hook as the headline text as well? So like "Tik Tok made me buy this" as the headline?

  • @pinkpalace6117
    @pinkpalace6117 Рік тому

    thank you for this information!

  • @NM-hq1io
    @NM-hq1io 2 роки тому +1

    Hey Dara, can you make a video on how to know when you should switch up your creatives?

  • @betrmanagement
    @betrmanagement 2 роки тому

    Dara the legend!

  • @RodrigoM.M.Crespo
    @RodrigoM.M.Crespo 9 місяців тому +1

    Sabe tudo!

  • @antonionava6135
    @antonionava6135 2 роки тому +1

    Any tips on performing competitors research?

  • @karie_brown
    @karie_brown Рік тому

    I’d love to be hired! Love the process of how you work with creators ❤

  • @abdulhannan5310
    @abdulhannan5310 2 роки тому

    Point on what do you think about pushing the best ones through spark ads

  • @rafaeliiolivar7091
    @rafaeliiolivar7091 2 роки тому

    AM I THE ONLY ONE CRUSHING ON DARA? ASIDE FROM THE FACT THAT SHES AN AD GENIUS SHES ALSO SO GORGEOUS.

  • @Wilko200
    @Wilko200 2 роки тому +1

    Hey Dara, thanks for another amazing video! What's the formula for the hold rate metric? I've added hook rate to my account and v keen to also check out the hold rate! Thanks!

    • @mkprr
      @mkprr 2 роки тому

      I have the same question

    • @antonionava6135
      @antonionava6135 2 роки тому +1

      I guess it depends on where you want to set your "Hold". It could be (Users who viewed the complete video / Impressions ) x 100. You can also do (Users who viewed 50% of the video / Impressions ) x 100. For rates it basically (METRIC / Impressions) x 100, CTR for instance is (Clicks / Impressions) x 100. Hope this helped.

    • @Muenchen559
      @Muenchen559 Рік тому

      "Hold Rate: The Most Important Metric You're NOT Using on Facebook Ads" search this video of her

  • @BrianFVenge
    @BrianFVenge Рік тому

    Hey Dara, superb information - well presented - Thanks. What is the custom formula for Video Hold? You gave us the Hook Rate formula only

  • @johnnypersson8737
    @johnnypersson8737 2 роки тому

    Great video. Thank you!

  • @jzucca
    @jzucca Рік тому

    Hey Dara, love love loveee your videos and have learned so much! By chance, are you currently available to take on UGC work? I know you mentioned that you make content yourself.

  • @411webuyhouses9
    @411webuyhouses9 Рік тому

    This is awesome Dara. Can we do this for local businesses as well like solar?

  • @grazielecrizol5798
    @grazielecrizol5798 Рік тому

    perfect video!

  • @kassandracabrera7062
    @kassandracabrera7062 2 роки тому +1

    I REALLY HOPE YOU SEE THIS MESSEGE❗ Can you make a video for people that have no experience whatsoever with being in front of the camera or big in social media platforms. We would love a little bit of direction. Also as someone who searches for great UGC creators for companies , does the company you work for consider super entry level UGC creators with no background or analytics of any kind. What is something we could do to start with our UGC business from absolute scratch? Thank you Dara for your awesome content! 💓

  • @riscolee3910
    @riscolee3910 2 роки тому

    Hi Dara, Thanks for sharing. Regarding the difference from UGC Imagery hook/hold rate? Imagery doesn't have the 3s. Does Imagery hook/hold rate equals "Ctr/conv?

  • @cherylcampbell693
    @cherylcampbell693 Рік тому

    What is the recommended length of a video for the content?

  • @soleilroth
    @soleilroth Рік тому

    Great video! Do you have to disclaim or note it's a paid UGC in the ad? or are those rights given up from the creator to the agency once the content is "sold"/delivered?

  • @aazarshad1192
    @aazarshad1192 2 роки тому

    Thanks, Dara!

  • @Rama-nj8hq
    @Rama-nj8hq 2 роки тому

    Superb !

  • @MeganMcDonald-tf1et
    @MeganMcDonald-tf1et 8 місяців тому

    How are you calculating your hold rate?

  • @claudi3ux
    @claudi3ux 2 роки тому +1

    Hey Dara! What are you doing after you identify a winning creative? Do you just place it in your prospective campaign? Doesn't this reset the learning phase? Thank you! PS: I watched the "Hot to Test Facebook Creative" video but didn't find an answer to my question.

  • @jonas1111
    @jonas1111 2 роки тому

    Thanks!

  • @isel1993
    @isel1993 2 роки тому

    Hi :) would like to ask what is the firmula for the :) Hook Video Hold.

  • @matteocorvino89
    @matteocorvino89 Рік тому

    Do you have an website?

  • @solomonjadhav579
    @solomonjadhav579 2 роки тому

    Dara you are always gives amazing stuff. Which ady spy platform you use.plz mention

  • @Darkmatterpersonalities615.
    @Darkmatterpersonalities615. 9 місяців тому

    I've actually accidentally stumbled across this ugc video concept on Facebook and applied for a creater position, however, I got turned down because the only thing I have done are personal videos. But I have a good time and I enjoy making videos and I would like to see if I can get myself in the ugc videos like you. Will you help me please?

  • @GH-uq7wr
    @GH-uq7wr 2 роки тому

    Great Video Dara. What's the custom metrics for Hold Rate?

    • @claudi3ux
      @claudi3ux 2 роки тому

      Thruplays / Impressions

  • @Emiliannelepine
    @Emiliannelepine 8 місяців тому

    I love this! I'm starting to do UGC, but I prefer doing product photos. What top of photos convert best? 😊

  • @jajaja4118
    @jajaja4118 2 роки тому

    I LOVE YOUR VIDEOS

  • @lionight.custom5693
    @lionight.custom5693 8 місяців тому +1

    what is ugc mean?

  • @pavlenikolic3555
    @pavlenikolic3555 2 роки тому

    Are you letting the creators film multiple modules like multiple hooks, CTAs, Benefits etc. and then your editor mix and matches those components into a full creative. OR are the creators instructed to film full TikTok Creatives at once?

  • @tb6821
    @tb6821 6 місяців тому

    Loooove❤

  • @arturinrabag5683
    @arturinrabag5683 2 роки тому

    Dara, do you edit all your ads on 4x5 and story aspect ratios or do you just run them in the story aspect ratio ?

  • @mimalebanese424
    @mimalebanese424 Рік тому

    Your videos are so helpfull! Thankyou for giving so much information! I have a little question, i normally live in Belgium(europe) but currently i live in Turkey. Can i still reach out to Belgian brands? Or doesn't it matter where brands are located?

  • @ResilientPAC
    @ResilientPAC 2 роки тому

    I would love to work with you or see how I can talk to you?

  • @prettysmartpresius
    @prettysmartpresius Рік тому

    What does "social proof" mean?

  • @NoName-wp1rt
    @NoName-wp1rt Місяць тому

    Whats CTA?

    • @DaraDenney
      @DaraDenney  Місяць тому

      call to action, but also ask google next time :)

  • @LovewhatidoStudio
    @LovewhatidoStudio Рік тому

    I think 🤔 I created hooks without even trying,,,,due to great before and Afters with my different kinds of art

  • @microtasker
    @microtasker 2 роки тому +2

    Every time I watch one of these vids I feel like I should cut her a check.

    • @DaraDenney
      @DaraDenney  2 роки тому +1

      Thank you!!! Subscribing to the channel is enough :)

  • @SciencewithKeino
    @SciencewithKeino 8 місяців тому

    What does cta stand for? “Close with catchy cta”

    • @CristinaSanchez-Recharm
      @CristinaSanchez-Recharm 8 місяців тому

      CTA stands for "Call to Action." It is the action you want a user to take after seeing your ad/content.

  • @Muenchen559
    @Muenchen559 Рік тому

    search video for hold rate "Hold Rate: The Most Important Metric You're NOT Using on Facebook Ads"

  • @morganlilly4527
    @morganlilly4527 Рік тому

    Does Thesis really only work with clients spending $100k a month on Facebook?

  • @KlaasVictor
    @KlaasVictor Рік тому

    You are so beautiful 🙂

  • @pyarasingh5169
    @pyarasingh5169 Рік тому

    Hi, i relly admire your content. but in this video you looked down 2 time which disconnected me from your video. So I think you should not be using it. Nevertheless, thank you for giving this content. Love it.

  • @rafaelbalaguer9342
    @rafaelbalaguer9342 2 роки тому

    The way all of your videos reference your other videos is (chef's kiss 😘🤌)