I went to NAMM
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- Опубліковано 28 січ 2018
- I went to NAMM 2018, experienced Real Jazz Solos™, and thought about music technology.
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Peace,
Adam
Have to agree, the Hilton Anaheim is very musician-poop friendly...
Avery Scanlon I
"I'm going to make them regret giving me a media badge".... I know the feeling
Your video was definitely my favorite thing to come out of namm this year
Adam Neely appreciate ya dude. Check your Skype msgs btw
You are great both!
collab please!!!!
I ship it.
2:46
Guy: do you know the lick?
Guy who's played the lick for 5 consecutive hours: **the lick**
i was thinking the same thing. "Do you know who you're talking to?!"
Pretty sure he said it on purpose
5:15
-He plays bass too!
-Oh I'm so sorry
'Do you know the lick?'
You'd better believe he knows the lick
*snickering increases*
I was who asked him. For real
jimmy alderson that was me btw
@@casetanner Oh my gosh, that's hilarious! You got to meet Adam - that's so cool!
Wow, Adam is really getting the flowing locks. His hair is 5x longer than normal. He is still at 5 millifabios, but he normally is at 1 millifabio.
fudgesauce my name is fabio
How long is 1 fabio? A full Fabio?
yep that's a full fabio
The standard measurement for hair length is Fantanos and he’s at about 10.2
Samuel McGuigan 10.2? 🤔
"The memes have followed me to California."
-Adam Neely
ah hahahaha when you manned the Berklee booth
my woodshop teacher also went to 'nam. all of his friends died from an explosion. he told me that the art of woodcraft is therapeutic to him
Took me a second. Dark, but funny.
"Do you know the lick?"
If only he knew
Should've done a recital right there and then
"I think I do... you got 5 hours?"
Ehmmm it's called ... THE LICCCCCCC
3:21 "tuition dollars at work here" you sir are a true Berklee guy hahaha
The Real NAMM Vlog TM, all rights reserved
Ayy look I found you in the video and in the comments. Love the stuff man
I was just going to say, Hey, it's Dovydas!
DOVYDAS at 5:13 !!!
i saw you in the video and it took me a second to realize who you were, holy shit dude your sick!
Dovydas do you watch Adam Neely much?
"He plays bass too!"
"Oh, I'm so sorry!"
Adam Neely goes to Vietnam!!! ...oh wait.
What... :))??
4:20 hey vsauce, Michael here!
Michael Getgood
Also at 2:52
Flo Ryan nah thats binging with babish
The longer this channel goes, the danker it becomes.
Didn't know you'd predict a meme, did ya?
Lol idk if its an east coast thing or what but I'm from Southern VA and apparently it's super common for people to refer to anything good or cool as "dank." It's not stoner exclusive like in most other places.
Literally LOL'ed when he asked you if you knew "The Lick"
P.S. Sat down with my Ibanez SR505 and tried to learn the lick from your 5 hour stream... After the whole thing, i'm not sure I really REALLY understand the DEPTH of the lick.. Do you mind maybe doing a 6 hour stream of the lick? (Or perhaps only Fender Real Jazz basses can TRULY play the lick)
"Nice" -Tosin Abasi
Something like Rocksmith VR is all I could imagine. You load up the "cover band" scenario and have to fight back requests for Freebird, or you can do your "Jazz Club" scenario and have to play Blue Bossa with the college kids because it's jam night. Thanks Adam, I can now revolutionize the music industry.
The Atlanta band, Little Tybee at 4:29. They usually have a violinist with them, they are pretty damn good, they've done some cool videos too.
Tony Winston Humorous to Bees is one of the best albums I've ever heard, the music is sooo soothing and well written
Thanks!!!!
what is the song they are plaing?
Thanks so much man! Was wondering how I'd found out who that was. It sounded great...
Tony Winston, I just want to let you know that you introduced me to Little Tybee and that I am eternally grateful
""Do you know the lick?"
If he only knew...
Haha that's me at 3:26
nice! you and your band sounded killer!
Cool. Don't mind me checking out your music
you sound great!
You sounded awesome!
Hi, what is the name of the song you are playing? its really awesome!
Love your outlooks, Adam. Really nice to see someone seeing through the glamour of "18-string guitar" and into the depths of how we can make this industry better. Keep on the good stuff!
The presence of hair makes me question the genuineness of this Adam
Adam is slowly morphing into his final memelord stage
I’m an industrial designer in training currently (which really means conceptual and technical product design) and I’ve been hoping to merge new tech with music for a long time now. Hopefully I can help the industry catch up some day! Great video Adam, as always.
As hard as I tried, I just couldn't find someone at NAMM slapping out a hackneyed funk line in E minor (said no one ever).
"Vlogging is exactly that awkward." Truth. 😂
That was my favorite part of the video!
Adam your remarks about the current music industry and technology is spot on!
Love the point about consumer tech in music. Would love to hear you talk about any half-brained ideas about cool ways these types of tech might be applied.
Even ignoring feasibility, what types of dream products might be cool to see in the music gear market in your opinion? Curious to hear from other folks in the comments as well.
Adam that was a very precise take/critique ! Would be awesome to see newer tech / interfaces start to enter the music scape.
Little Tybee at 4:29, if you haven´t heard them, they´re amazing!
2:47 This is the moment we've been practicing for, bois.
"Tyler plays bass too"
"I'm so sorry"
This is the best Namm 2018 video I've seen (Love those new Stingray basses too tho 🤭). Respect Adam!
HAHAHA!!! I love how you made a video like this. You made a video about NAMM, which is all anyone is talking about in the music world this week, and made anyone who viewed this to feel a disturbing sort of dis-ease and terror. Making fun of the grandiosity that is the music gear world was hilarious and refreshing. Especially in comparison to the plethora of other channels feeding this beast that is GEAR. They all really take themselves very seriously and you, Adam Neely, do not. A+
Adam I gotta say I love the way you play. Like a robot. No matter how technical you get you remain professional with no guitar O-face in sight.
It's so good to see Adam get so excited by stuff... can there be more of this type of Adam being a music nerd and reacting to stuff? It's cute
@AdamNeely Your thoughts at the end are great. Its amazing to me that companies are still banking on the nostalgia factor so hard and not looking to create something for the future. Do the have no idea that musicians in the trenches are struggling to have fun making music? Recreating the processes from any decade previous to this one is exasperating that feeling.
David Miner....exactly. Multicolor, multitimbre VR Theremin, anyone?
Why do it VR? You can build that with equipment that is available already and it's such a specific thing that I doubt anybody would make it unless there were people playing it (which means learning to play an instrument that is pretty hard to play).
Simon Gunkel, well, my thinking is to have it be a 3-D or 4-D immersive experience
David Miner who is spending the money ?
That's who they sell to
David Miner The music is still stuck in the past though, so consumers will invariably feel attachment to 60s/70s tech. To compare it to the consumer electronic industry like Adam did is apples and oranges, because the latter is the essence of technology, whereas "art" is still the end-goal with musical equipment. Music like Pink Floyd didn't become obsolete like the tube-powered television did, because music (productiom/composition) isn't getting objectively better over time like tech is, so manufacturers' efforts will reflect that with antiquated ideas.
Nice reporting! Good to hear some different perspectives.
That's what I love about the Ableton/synth/etc. communities. Although I love the sound of a JCM800, it's so mindblowing the way that some people are incorporating digital technology into sound design and the like. Thanks for the vid!
Appreciated man, I've been playing guitar and drums for couple years unfortunately I don't have the means and especially the money to afford a professional career however this is very helpful for people like me. All that I know is by personal motivation even english is not my mother language however I really enjoy your vids. Thanks again.
Some excellent points made on the summary.
Enlightening. Thank you for you honest review!
Adam - right on about music tech being 10 - 15 years behind. Thanks for showing the IR MIDI Bass!!
Man you sounded so good on that Dingwall, you should consider buying one, best basses I've ever played/owned
I went to 'nam too... I can still remember the smell of the Napalm...
who that end statement is something I've been told to by music industry people and tech people. I would farther and say there almost 20 years behind. but at least companies like ableton are doing amazing things. Looking forward to see whats next.
Omfg Adam. This was one of your best videos.
yeah i went for 3 of the days, i wish i saw you and got a pic with ya. everything there was very cool. i had a blast! i feel like this must have been my 10 year maybe. hopefully ill get to meet you there next year :)
Totally agree on the untapped possibilities by looking forward on the technology side. I've been using the Live 10 beta for a few months and Capture has changed how I think of making music. Before it was a process of figuring out what I wanted a part to sound like, nailing it down, then trying to record it, often losing what made that "AHA!" moment special. Now I can try different ideas on the fly, and as soon as I hear something I like grab it just as I played it. It's funny how such a simple idea can solve a huge problem musicians have had probably since recorded music started.
a great ! I see electro- harp, it is so cool as an harpist !! thanks Adam !!
Great to see you in NAMM. I knew you wanted to go there like forever. Good luck. Btw, are you still giving lessons you UA-cam star. Wish you more success for years to come.
Always a fresh outlook on tech.! Impressively near-real-time distro.
4:20 vsauce, micheal here
Luca OMG ITS VSAUCE
FYI it's Sarah Longfield
Does Nolly = Vsauce?
Kich Nolly=Vsauce=Tai Lopez
Yo dude your summary was accurate as heck, while I love all the vintage sounds (as most people do) they're always gonna be there so it makes sense that instead of reinventing the tubescreamer for the 10,000,000th time we should be looking at what other whacky sounds can be made, god knows there's infinite possibilities - short and oddly specific but ya'll get what I'm saying
As a student going to school for computer engineering with a dream to some day design music technologies, that little ending bit felt very much targeted towards people like me lol
I went to NAMM. I had a very similar sensation❗️ it was very back to the future ish. Roland’s both was pretty cool.
I worked at a musical instrument/lessons shop back in high school, and my boss would go to the NAMM Show every year. I've always wanted to go, and I hope I get to one day.
Thanks for teaching me to think outside the box I should say wait outside the box. Thanks
wow today your channel actually becomes 12 years old! Happy birthday Adam's channel :D
"Do you know the lick?" lol
It's so nice to see your natural voice
Adam Neely and Adam Nolly.. with GFI systems stand in the background. Great quote from your friend who work in Izotope!
That midi guitar was soo cool and i'm not even a guitarist or a bassist. About the technology though i think it comes to people who want to emulate their heroes. And since that sound is their childhood, its what sparked the interest in the music they try to get to that "sound". As said not a guitar player but i can see amps that are clones of sometihng that is clone of another thing. And its not much different in synths either. The pioneers of technology is at software, or its complete opposite modular stuff for synths. Cant make a comment about pedals.
Great message for the music industry at the end! please world listen to Adam
that summary at end was great, if only industry would listen
so much content i feel like i just watched an episode of robot chicken, and retained NONE OF IT. great vid Adam!
also shout out to watchadamneelyeat
Would have loved to have met you there! I'm a huge fan of you and your channel!
Your closing comments nail it, Adam. I only started messing around with a lot of audio stuff a few 5-6 years ago as a podcaster and was stunned when people were saying that you needed to get an external interface, mixer, compressor and mics... Here I am thinking, "Wait. This is digital technology, we're doing digital based broadcasting. As long as you have enough inputs on your system, why isn't all the effects, processing and mixing done digitally?" Fast forward a few years when I started getting into more music production (mixing / mastering / sound hacking) and I saw how many VSTs were still based on reproducing older out-board hardware devices, and I was scratching my head thinking, "Why? Why reproduce all the flaws and limitations of physical devices?" (In essence, this is taking the concept of backwards compatibility to an extreme level, IMO.)
And, I think I had a bit of an epiphany... It's generational and population / market based. The audience / market for studio /artist audio technology is very different from the broader consumer market. Many of the creators and technical people involved in the music "industry" are from older generations, while newer generations are slowly finding their way into the population. The population of the music industry doesn't follow the rate of change of the consumer population. Many of the producers, engineers, studio operators and (dare I say) musicians that were around in 70's are still around today. Take Studio City for an example, they closed down a few years ago (2011, I believe), but they were a major studio back in the 70's-90's. The owner(s) were in their 70's or 80's when they decided to finally close (and Dave Grohl bought their Neve console).
All of this tracks with the way academia is slow to integrate musical changes into their curriculum. It's based on the generation of instructors. As the demographics /generation of instructors changes, so does the curriculum. It's not a matter of the demographics of the student base or the general population changing as much as the instructors. The instructors form a much smaller population which is demographically substantially different (over time) from the demographics of the student population, much less the demographics of the general population.
None of this is to say it's an "old fogies slowing down progress" argument (even though it could be read that way). It's a matter of realizing that the underlying structure and demographics of these populations is fundamentally different, and are responding in a different manner than the general (consumer, student, artist) populations / market. Combine this with many of the newer generations were instructed on the previous several generations ideas and concepts, and you run into a situation where the ideas and concepts are much slower to change.
I had a demo version of ableton live 10 back in november. Cool stuff indeed!
this is my favorite intro to a video ever
@4:20 Since when is Michael from Vsause a photographer at NAMM?
Fantastic video and fantastic points made. Just be sure in your pursuit of the future not to throw out what's old, rather just add it to your repitoire. Porter Robinson's Virtual Self project is a good show of that. Do I really like the songs? Not really. We're the produced well and stylized well? Absolutely.
As strange as it might sound, we live in one of the best times for music. There's never been such a diversity of style before and I can't wait to see where it goes.
Makes you wish you could experience the entire music evolution as a musician.
I would agree with the technology comment. Being a technologist and a musician, unfortunately I still find myself going back to old paradigms and to change that I (and the rest of us) will have to rethink how we approach music, if we want to find ourselves ahead of the curve instead of behind it. Telling off on myself. I still have a hell of a ways to go in that regard.
Good points on the recreating analog gear thing, im a big fan of using my audio interface and colouring the sound digitally with vst's and amp simulators and thats where i think they're pushing whats capable with digital technology albiet most of them are just simulating real gear effects/amps they have ones that just sound good out of the box without emulating a whole chain of things. Fishman is also pushing the technology their with their new pickups from what i understand isnt copper wrapped around a magnet but some sort of circuit board but also claims they're not emulating anything but just taking the technology of pickups further which is cool and promising. I think it all depends on need and not surprising technolgoy in music isnt on pace as others.
Came for the NAMM, stayed for the beats. Possibly my fav NAMM video I've seen so far 👍
I indeed wonder, what new tools machine learning will bring. I can imagine automated mixing/mastering plugins, unparalleled polyphonic audio-to-midi-conversion, calculate and change reverbs from live recordings,...
Insightful as ever. Many enthusiast trade shows have a disproportionate amount of space for retro facing products. Also repulsive bathroom facilities.
`they` did a study on music for sci-fi movies. you would think a big sci-fi movie theme would be all synths but, studies show the audience was more receptive to the sounds of a traditional orchestra rather than synthetic sounds. so i think there will always be a market in devices that sound like `traditional instruments` or sounds people have come acustom to hearing growing up.
Hahaha I love that you closed with the Ormsby reference!
I can't wait to see the future of music technology, especially in a VR setting. VR Concerts maybe? VR Jazz Gigs? VR Vaporwave Aesthetic World?
Soon my friend, Soon...
I’m a little older than you Adam. When people tell me they went to NAMM it has a whole different meaning. I thank them for their service and relate the story of how my birthday was the first ping pong ball drawn for the draft in 1972 but I lucked out because I was still in high school. Like I said, a whole different context.
This feels like the ol' 8.8.8. UA-cam gatherings but there's stuff to play! FUN VID, PAL!
This just came to my mind just now after Adam mentioned wanting to see where music technology can be implemented into today's technology.
Hear me out:
VR Practice Room or Practice Session
If you don't have access to being in rooms without soundproofing, like living in an apartment or so and if you currently don't have your instrument with you. It would be like a VR with your Virtual Instrument (aha VST) like a piano or guitar to play on. I know it sucks if you are not actually physically holding your instrument but hey, it's something.
Maybe you could look at music sheets/scores in a wide spectrum while listening to separate backing tracks, or the main audio. Maybe the VR system could allow online control to collaborate and practice with friends, especially if you work with people internationally.
I'm just throwing ideas since I'm part of the game music community and I would see how music is aiming to be implemented more into today's technology.
Hey Adam! Q&A question for you: How do you compose? What's your personal creative process when it comes to composition, from the blank page (or Sibelius's New Score dialog!) to a completed arrangement? I'm especially interested in the case that you're starting from a mood or emotions you want to convey, possibly with lyrics if it's a vocal piece-but any insight into your creative process would be interesting.
I feel like people are scared to stop looking at analog because they think technology might go to far. We might end up not using instruments anymore and the old school talent would go away. Just a theory though. If we could use the technology to increase the old school stuff and still keep instruments in a way would be ideal.
I suppose back in the day, those trying to build the first synthesizers were going for analogue emulation, but ended up with something new and very different, and thus we have EDM/trance/techno/etc - something similar might happen with newer digital technologies.
The BEST vlog that depicts the NAMM experience. Would've rather watched this and skipped phisically going there.
The thing is equipment manufacturers and software developers follow trends, they don't lead. Those analogue circuits from the 70s you mentioned were first built by musicians pioneering the technology themselves, not by buying them off-the-shelf from NAMM retailers. And the future recipients of the Grammy in music produced using Machine Learning are currently jamming, tinkering and coding away somewhere. Not reading iZotope's website or the Ableton patch notes...
That MIDI tracking was amazing and I want.
*NAMM FLASHBACKS INTENSIFY*
Well said Adam, you make a great point. As a music teacher, I cannot WAIT for augmented reality to become applicable. Music Ed revolutionised.....in 20 years
i am developing an app for exactly that for the microsoft hololens at uni rn
Nice! Mate, you need to keep me posted on that. And if you need any test subjects, I have classrooms FULL of them. Would love to see what you come up with
I used to work for EastWest as a software engineer on the PLAY sampler. We always had a booth at NAMM but I never went, myself. I totally see that the stuff I was working on was technologically not all that impressive. Sure, the products sounded great, but like you said, it was all about reproducing sounds instead of pushing the envelope and making new sounds that you couldn't get any other way.
The last few months before I left the company we were starting to get into some tools for mashing up sounds in novel ways by blending together the sounds of different instruments, but there's stuff I've been dreaming of in recent months that would be a way different way of generating audio instead of sampling or additive/subtractive synthesis. I've just about got the software chops to start diving into the idea but there's just so much labor involved that it's daunting -- I can see why adoption in the music industry has been slower.
Jordan Rudess @ 8:00 (outside the Korg booth)
Jayden Watkins how do you notice that?
Cole Johnson I don't know haha!
Its him
Boy, what an eye! It was less than a second, lol
Jordan Rudess is always easy to spot at NAMM, except every once in a while it's Scott Ian
Now he can say, "During my time in Namm..."
"Hey, do you know the lick?"
Adam: Bitch P L E A S E !
Here, let me do it for 5 hours! :D
He must be smoking rocks, real shit.
Hey Adam, I'm researching computer music as an undergrad and am happy to hear you say that you want to have current tech applied to music making. I have noticed that a lot of people that are in this field aren't really musicians which could account for the gap between what musicians/the music industry is willing to invest in and which tech is actually available. Young developers in comp music seem to lack an understanding of what a musicians would want to do with a new instrument and end up making something clever which has no appeal to a music maker. That said, I have been working on an algorithm that interacts with Ableton in an interesting way through MIDI and am in the process of writing an album with it as my senior thesis. Let me know if you'd like to check the algorithm out/give me some user feedback on it's musical value from your perspective!
Couldn't agree more with you Adam.
04:29 Oh its Little Tybee!
8:00 is that Jordan Rudess?
I'm pretty sure it is