Marketing management MCQs ugc net| PYQs of marketing management UGC NET| 100 MCQs of marketing mgt.

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Marketing: Concept and approaches; Marketing channels; Marketing mix; Strategic
marketing planning; Market segmentation, targeting and positioning
Product decisions: Concept; Product line; Product mix decisions; Product life cycle;
New product development
Pricing decisions: Factors affecting price determination; Pricing policies and
strategies
Promotion decisions: Role of promotion in marketing; Promotion methods -
Advertising; Personal selling; Publicity; Sales promotion tools and techniques;
Promotion mix
Distribution decisions: Channels of distribution; Channel management
Consumer Behaviour; Consumer buying process; factors influencing consumer
buying decisions
Service marketing
Trends in marketing: Social marketing; Online marketing; Green marketing; Direct
marketing; Rural marketing; CRM
Logistics management