The Mysterious Origins of Fashion Nova

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  • Опубліковано 26 вер 2024

КОМЕНТАРІ • 143

  • @Threaducation
    @Threaducation  Рік тому +5

    Join the Threaducation Patreon for exclusive content and early access: www.patreon.com/threaducation?utm..

    • @Ruth2023Seth
      @Ruth2023Seth 9 місяців тому

      @Threaducation
      This man is helping these women to have No! Self Respect for themselves. This is Not! Fashion, it is highly Trashy...women must always have self respect for themselves. A woman is supposed to let the man have his imagination of them, but now day's these women are Not! Letting the man have their imagination, because they are showing just about every part, and every inch of their body, and again i say Absolutely Trashy. I am woman, and this is Not! The way any lady should sport herself in a Trashy attire, this man is making money off these women who has No! Self Respect, this is truly horrible on so many levels. I have three granddaughter's, and I bet Not! catch them looking like a Harlot. They are still school age children, but I am teaching them to have self respect for themselves...you must teach the girl's early on in their life about having self respect. I tell you the truth you don't have to dress like that to look good. These young girl's are seeing these women how they are dressing, and they probably think it is okay...but No! It is Not! Okay, that's why I will always let my granddaughter's know how they should to present themselves in today society. I don't care what the world is saying, every woman should keep the Respect for themselves; Point Blank.
      12.13.2023

  • @zachpowell5886
    @zachpowell5886 Рік тому +109

    I hate fast fashion but Fashion Nova definitely is the blueprint for upcoming brands when it comes to online marketing

  • @finescholar2240
    @finescholar2240 Рік тому +132

    Very informative video, thank you! On Fashion nova, I just can’t respect how they steal designs to make their clothes from individual designers to cheaply manufacture their looks. Fashion nova has definitely changed the fashion industry but not for the better.

    • @pf887
      @pf887 Рік тому +7

      thats literally ALL of fast fashion. also the top fashion houses also steal designs.

    • @MANI-ee7vr
      @MANI-ee7vr Рік тому +1

      Yes agree with you

    • @christina4299
      @christina4299 Рік тому +1

      There don’t steal designs the wholesalers in Asia are making them already !!!!!

    • @thegreatpaulsmith
      @thegreatpaulsmith Рік тому +1

      Forever 21 mastered the stealing technique

  • @thegreatpaulsmith
    @thegreatpaulsmith Рік тому +71

    His dad had the $ , warehouse space in downtown and the contacts in the fashion district. That's the secret

    • @ia7362
      @ia7362 Рік тому +16

      Exactly. It takes money to make money!

  • @piairprce2244
    @piairprce2244 Рік тому +126

    Stepping out your comfort zone with this one. I love the directions you’re going.💛

  • @vintagetypebeat
    @vintagetypebeat Рік тому +191

    you lost me when you talked your way around shoveling ethical issues on the manufacturers, not the brands. we have been saying "oh, brands need to do a better job" for far too long. we have literally begun the process of burying the world in cheap textiles using outsourced slave labor. brands know what they are doing, the goal is to profit as much as possible as quickly as possible. the industry reached a point of no return in the damage it inflicts on the world long ago, on the backs of individuals willing to say "oh I agree brands need to do a better job" over and over again.

    • @user-mi4of6mt7j
      @user-mi4of6mt7j Рік тому +8

      Precisely

    • @coolman000099
      @coolman000099 Рік тому +11

      I agree but what more needs to be said, this topic has been beaten to death.

    • @b1ggestslut
      @b1ggestslut Рік тому +11

      right me too, i mean i get what he's trying to say but lets not act like brands are COMPLETELY unaware.

    • @BLNTSMK
      @BLNTSMK Рік тому +5

      bruh disappointd me fr :d

    • @sentiasatransformasi
      @sentiasatransformasi Рік тому +6

      without cheap labor there is no cheap clothing. it is what it is.

  • @AC-bk1jg
    @AC-bk1jg Рік тому +33

    But Fashion Nova has also lost their influence not just because they are fast fashion but their models all have Bbls and the clothes are made for them. Fashion nova really took off when the kadashians were the beauty standard but nowadays people are going more for the natural look

    • @gee_emm
      @gee_emm Рік тому +2

      Not natural. Purposely thin.

    • @steptfup
      @steptfup Рік тому +4

      @@gee_emm not ‘purposely thin’. you wouldn’t and probably DID NOT call this wave of diet adjusting to gain weight and building thighs in the gym “pUrPosElY tHiCk”. plenty of women have natural asses, but with stomachs, chunky elbows, and all sorts of other “disproportionate” attributes because fat distribution is different for everyone. when you lose the weight in other areas without medical fat isolation, the ass goes right along with it and so do cup sizes. CELEBRITIES are intentionally dropping weight with ozempic now, tho. let’s differentiate cause the average individual that’s changing their looks to what they want (even if it is based off of how most women on social media look now) do not look like skeletons or like outlandish drawings of women cause most won’t suffer from eugenia cooney levels of eating disorders, they don’t have open access to ozempic, and-on the other extreme-they don’t have money for ugly ass bbls. let’s be more discerning during this discussion because most people are not obtaining results with the intentions or methods the celebrities that encourage this fuckery are.

    • @gee_emm
      @gee_emm Рік тому

      @@steptfup TLDR. People were getting fake asses and boob jobs when that was the fashion. Now they are back to dieting, meds and lipo to look thin. ‘Natural’ has left the chat.

    • @lavienus9723
      @lavienus9723 4 місяці тому

      @@steptfup you just said a whole bunch of nothing

  • @paolabueso
    @paolabueso Рік тому +29

    I think the brands are turning a blind eye to what is happening with the manufacturers they work with. They don’t want to know because it’s not in their best interest to know. That’s just my opinion. Anyway, great video! Thank you for sharing this 🙌✨

    • @ItsAshiqa
      @ItsAshiqa Рік тому +1

      Oh they know. They just choose to turn a blind eye

  • @christiancastillo2221
    @christiancastillo2221 Рік тому +175

    just reading the title i said oh god

  • @seratia123
    @seratia123 Рік тому +57

    I don't understand your reasoning here. Fashion Nova produces clothes intended for clubbing. So first of all, these clothes will not be used a lot and no one really needs a lot of these clothes. It was founded because it is unacceptable to be photographed twice in the same outfit. So instead of having 2 good quality outfits you can now have 20, 40 or however many outfits because they are cheap. And you don't have to wear any of these more than once (due to the quality, you probably won't be able to use them more than once anyway), what a great concept. And you mean Fashion Nova doesn't know what the consequences are? This is really ridiculous. Fashion Nova wants to make money, no matter what the impact on the environment and society is, and they know what they're doing.

    • @dragotronix3681
      @dragotronix3681 Рік тому +2

      yep but the demand is there

    • @13realmusic
      @13realmusic Рік тому +7

      I didn’t get the vibe that the video was pro-Fashion Nova vs just explaining its rise, but I agree that all these companies know very well what’s going on in manufacturing their cheap clothes. I don’t this video explained the transition from local manufacturers to international ones very well. We all know if clothes are being made in the US there is at least a legal obligation for fair pay, so if they maintain local contracts that’s something fairly positive.

    • @gee_emm
      @gee_emm Рік тому +2

      @@13realmusic Great comment. But I too got the impression that this video let FN off the hook a little too easily. Saying it’s not the brands fault, it’s the manufactures, and other brands do it too. Not a very convincing argument. Hard to justify the labour exploitation when you are living in one of the most expensive mansions in LA.

    • @RebeccaKhan-fx7jf
      @RebeccaKhan-fx7jf 4 місяці тому

      Not true. I am plus size and found nice pin striped pants with an elastic band.

  • @Whodnl
    @Whodnl Рік тому +47

    Well you never expect nothing less then amazing from Threaducation. Even if it's on a bad company

  • @islim3885
    @islim3885 Рік тому +6

    Don't forget the fact that they are one of the main brands that copy luxurious brands' style and sell it for much cheaper. I am aware that FN is not the only brand that does this but they have actually become known for it in recent years and are one of the best next to Shein.

  • @kyni87
    @kyni87 Рік тому +5

    The influence of Black culture and Hip-hop should also be centered.

  • @GeekyGalore
    @GeekyGalore Рік тому +13

    That Shein episode coming next

  • @jumpdumppyy
    @jumpdumppyy Рік тому +5

    I wish you spoke on how they treat their core Models, like Yodit. She’s been on there dang near since the website launched

  • @ledaelliott1111
    @ledaelliott1111 Рік тому +17

    I do love this channel for fashion brand history. However that was a vague and dissatisfying breakdown of world economics. It is not the consumers responsibility to ensure they are consuming ethically. Individualized responsibility doesn’t make any sense. if we’re being honest, this mentality is not helping. firstly, it is the governments job to make sure a business is ethical and there must be more legislature in place to make sure this happens. then it is the company’s. manufacturers supplying cheap labor is a result of American and European demand for resources and colonization. We will not see any progression in ethics in late stage capitalism because there are virtually no regulations these businesses are required to adhere to.

  • @J.I.T.S
    @J.I.T.S Рік тому +1

    I have watched every video of yours. You don’t miss bro. I wish you posted more but you may have your reasons. Just love your work and dedication to research bro🙏🏽

  • @jonathonrichards
    @jonathonrichards Рік тому +8

    Great video, wish you spoke on the theft of intellectual property from smaller designers/brands tho.

  • @indigoheaven001
    @indigoheaven001 Рік тому +4

    FashionNova has its scandals like all the other brands but they do deliver with sizing. And if you know how to shop right, the clothes last…

  • @kavencci
    @kavencci Рік тому +1

    Back at it again with another banger 💥

  • @evans7384
    @evans7384 Рік тому +2

    Honey, wake up! New Threaducation video just dropped!

  • @lamargettens2370
    @lamargettens2370 Рік тому +1

    They had every class wearing there clothes that’s what makes them different not just the ghetto girl aesthetic but middle class even the rich was buying into it

  • @jessicasanchez3023
    @jessicasanchez3023 Рік тому +1

    I gasped when you said 2016 was almost 20years ago 😮‍💨😪🥴 I feel old mannn, I was 17 then 😭😭💀

  • @JakeCrosswait
    @JakeCrosswait Рік тому +4

    This boutta go crazy

  • @chynnaurl
    @chynnaurl Рік тому

    I’m not a fan of fashion nova but this is an interesting informative video. I can’t wait to randomly come across your videos about other media/fashion companies. Side note: where is this beat from?

  • @grooviestmaster
    @grooviestmaster Рік тому

    Loved the fast fashion bit. Great perspective 🤔👍🏽

  • @forallqueens9263
    @forallqueens9263 Рік тому

    The stand out fit in statement is spot on

  • @lindozukula7705
    @lindozukula7705 Рік тому +2

    Straight hits, no misses.

  • @ejr7155
    @ejr7155 Рік тому

    Fantastic video!

  • @dw9524
    @dw9524 Рік тому +2

    can you do primark, h and m and zara next

  • @Iamjeffsledge
    @Iamjeffsledge Рік тому +2

    This was a good piece, Whether we like it or not, fast Fashion is part of the game now and FN is one of the kings of it. Every one can't afford LV or Rick Owens. I had no information about this story so this was dope. At some point you'll have to do Uniqlo and ZARA too.

  • @andrewjpalla
    @andrewjpalla Рік тому

    I didn’t realize the dude was an actual pioneer (he got incredibly lucky, sure) but it seems like he was ahead of the game in many ways. He’s one of the people that wrote The Playbook, it seems.

  • @fernandoelbrat
    @fernandoelbrat Рік тому +1

    Ofc he’s able to afford that mansion his quality clothing probably cost a few cents to make

  • @rjnunes2649
    @rjnunes2649 Рік тому +1

    please make a video on number (n)ine 🙏

  • @gstapleton
    @gstapleton 10 місяців тому

    Influencer marketing is so dang powerful.

  • @Kendra-u5o
    @Kendra-u5o 7 місяців тому

    Fashion Nova has a variety of items with different quality. Some if these items are actually great quality.

  • @dfgnunu
    @dfgnunu Рік тому +1

    Sounds like a Fashion Nova Is The McDonalds Of Fashion

  • @staciadiamond7159
    @staciadiamond7159 Рік тому +1

    Anyone can go to the downtown market and cash and carry all the same items that are on fashion nova for 65% below the price he’s selling them at

  • @evaphillips2102
    @evaphillips2102 Рік тому

    2:33 slightly unrelated but Audreyana Michelle is the most beautiful model that they ever employed. My goodness those glowing green eyes make every outfit pop.

  • @Wlhrnkl
    @Wlhrnkl Рік тому +1

    Can you do one on ksubi?

  • @soniccandy5935
    @soniccandy5935 Рік тому

    Lotta mystery in Fashionnova History

  • @LilRello607
    @LilRello607 Рік тому

    can you please make a style evolution video on Lil wayne ,Future, or Lil Durk i personally feel like those could be good episodes

  • @queendom8752
    @queendom8752 Рік тому

    Couldve sworn fashion nova startes as a jeans only boutique on ig but this is interesting.

  • @Xenon-4300
    @Xenon-4300 Рік тому

    I found out that Fashion NOVA does not allow returns and only store credit. I will now only ever buy something from them as a last resort... or of course to use up my store credit.

  • @cjeff002
    @cjeff002 Рік тому +3

    Capitalistic kingggg✨I loved the analysis of consumers , sustainability, and pure business men. He isn’t known for fashion , more so a business model .
    I’d like to see coverage on the economy system and their social responsibility

  • @rubydawnintl
    @rubydawnintl Рік тому

    Very Interesting.

  • @domchown2853
    @domchown2853 Рік тому +1

    History of YSL next, it's gotta be done

  • @beauhumphreys3516
    @beauhumphreys3516 Рік тому

    good vid

  • @islanddoggear
    @islanddoggear Рік тому

    This dude crushes at business. I don’t care about the stolen designs, cheap materials, etc… his strategy worked perfectly and he banked hundreds of millions. Pimp.

  • @ItsAshiqa
    @ItsAshiqa Рік тому

    Their buses model relies on bad manufacturer business practices. If the manufacturers did everything by the book and treated employees fairly and humanely Fashion Nova would be directly impacted and they know that therefore they can’t be absolved of responsibility in this case, without those overworked and underpaid workers they are nothing.

  • @VivaLaHustle
    @VivaLaHustle Рік тому

    How is this a fashion channel and didn’t realize the size and scope of FashionNova? Per Shein, the market was FashionNova

  • @results_not_found
    @results_not_found Рік тому

    I know where the money comes from. They simply won't return you money if you returned an item. Even if it's their fault (wrong size, broken pieces, etc). They steel your money and give you a shitty gift card that you may not even use afterwards.

  • @1xamilo
    @1xamilo Рік тому

    takahiro next plzzzzz😭😭

  • @sentiasatransformasi
    @sentiasatransformasi Рік тому +2

    fashionova hiring cardi b as ambassador is genius. she is the "baddie" icon at the time n really suits the brand's clubwear aesthetic

    • @Threaducation
      @Threaducation  Рік тому

      facts, A1 marketing

    • @aaronjanlistanco
      @aaronjanlistanco Рік тому

      Cardi B deserves more, Cardi should get out of that company full of trash..
      Cardi B deserves Mugler, Nensi Dojaka or something else a real fashion company with sustainability and responsibilities caring for the earth

  • @chenellebeautytv
    @chenellebeautytv Рік тому +1

    I stopped supporting this brand years ago for MANY reasons.

  • @beauhumphreys3516
    @beauhumphreys3516 Рік тому +1

    sad that there is a market for this

  • @maverikregime9888
    @maverikregime9888 Рік тому

    I learned bout Fashion Nova years ago bc All the Bad Hoes i followed on IG had a Promo code 😂..it worked!

  • @nonesome
    @nonesome Рік тому

    Can we get a Jeff Hamilton episode?

  • @catregime
    @catregime Рік тому +7

    So before I even watch let me speculate on an answer to how he got so rich/successful: he made clothes THAT FIT EVERYONE. Big, small, overweight, underweight, cheap, expensive…you name it, he made it. Yes controversies happened, but one thing that doesn’t is making buyers feel like garbage for not wearing size 10, while not making things exclusively for plus size which massively ups the prices (not sure why exclusively plus companies do that). That’s my 5 cents haha.

  • @SeekoGT
    @SeekoGT Рік тому

    Mysterious? I’m confused about the “creepy” tone of the video?

  • @rooboatdeer22yu51
    @rooboatdeer22yu51 Рік тому

    As an adult, i hate these designs

  • @SugarDaddyScottie
    @SugarDaddyScottie Рік тому +5

    definitely deserved a UA-cam ESSAY

  • @slowcavalry
    @slowcavalry Рік тому +3

    fashion nova marketing and pr team sent him a fat check. nice damage control and coping for fast fashion, completely alienating your audience

  • @graylonwashington2714
    @graylonwashington2714 Рік тому

    This was very vague and you skipped over a lot, like the main group & race of people who popularized the brand. It was also weird that you shifted blame alot in the video especially onto consumers, if cunsumers can “research”, brands should and can research what kind of labor their manufacturers are using. That man was already comfortable and his parents were not poor at all, far from it.

  • @cr0wzzz
    @cr0wzzz Рік тому

    So glad I found this channel

  • @sweetstorm7652
    @sweetstorm7652 Рік тому +1

    Is this a paid piece? You are fangirling a bit too hard

  • @michaelenglish1992
    @michaelenglish1992 Рік тому

    The clothes are absolutely hideous.

  • @migothirteen-mr8xu
    @migothirteen-mr8xu Рік тому

    he hand the cash to do anything he wanted and he did his research and sae a cap

  • @stephen-john1677
    @stephen-john1677 Рік тому

    Love this channel, not a fan of Fashion Nova

  • @GordonRamseyIsMyLifestyle
    @GordonRamseyIsMyLifestyle Рік тому +4

    finally getting into real fashion I see

  • @DWilliam1
    @DWilliam1 Рік тому

    The preferred fashion brand for strippers…

  • @Notyagrandmasknits
    @Notyagrandmasknits 8 місяців тому

    I really liked this video, but I think one thing you missed was the importance of rap music/hip hop culture and fashion nova. Yea the kardashians promoted fashion nova , but I think the constant shout outs in rap songs and seeing the brand promoted by alot of popular rappers girl friends. Helped propel the brand to where it is today

  • @fuckboi_killa
    @fuckboi_killa Рік тому

    Great vid m8

  • @yohjipenislmao
    @yohjipenislmao Рік тому

    I really hope this one gets a lot of views

  • @russiasvechenaya58
    @russiasvechenaya58 Рік тому

    i just shattt my pants

  • @kimberlythoma1726
    @kimberlythoma1726 Рік тому

    @codyko

  • @balazs7235
    @balazs7235 Рік тому +71

    It’s sad that a fast fashion brand is so successful, it can pay for mansions like this and make someone so successful.
    But on the other hand... an in-depth video about Zara and H&M would be interesting. The beginning of each brand.

    • @haventseenhim
      @haventseenhim Рік тому +3

      especially h&m, having so many collaborations with prominent designer brands and even being featured on met gala looks a numerous amount of times

    • @gamezrobotics3384
      @gamezrobotics3384 Рік тому +8

      why is it sad

    • @sams3015
      @sams3015 Рік тому +3

      @@Jlv.22because they don’t pay their workers very well & are terrible polluters

  • @staciadiamond7159
    @staciadiamond7159 Рік тому +6

    I’m sorry to say, but many of the facts in this video are very wrong. I spent over 30 years in fashion industry, and I’m now retired at the age of 51. The way fashion nova started as he would only go out and buy stock quantities from the downtown Alley. He never did any sort of cut ups or quantities in advance and no it is absolutely impossible to turn anything around in 24 hours. I don’t care if it’s the most basic item it will not happen you have to buy fabric and it takes the fabric 24 hours just to relax before you can even cut it let alone sew it. Up until only a few years ago. This is how his business model was. He went out into the alley, and he only bought stock items that were hanging in the Korean market. Recently he did bring in Greg Scott, who if you know anything about fashion is quite a person to bring on board. Greg Scott used to run BEBE. He ran bebe for most of bebe’s life. He then went and ran Arden B, after Arden b, Greg spent about 13 years at New York and Company. He is now at fashion nova and he is a very very strong merchandiser. If they do any sort of cut ups which means they are placing orders in advance. It is a very small portion of their business, and they absolutely do not work with 1000 vendors. No company in the world would work with 1000 vendors that would create so many losses. As a matter of fact, when retail is tough vendor bases shrink. They shrink the vendor bases so that the fenders can feel more important. The ones that are left standing and they will give the client better deals. In addition, the owner of fashion nova’s family was in fabric for many many years.

  • @ericpaynestudio
    @ericpaynestudio Рік тому +5

    Lmao this title before i even watch is enough to get the tea

  • @antonklymovets5781
    @antonklymovets5781 Рік тому +10

    Damn, I didn`t expected this side of you. Very cool, keep grinding.

  • @ThebigGLRams
    @ThebigGLRams Рік тому +3

    I thought you digged up more and would come with new extra info

  • @moomin534
    @moomin534 3 місяці тому

    You can't just open shops in malls without coming from money.

  • @bandz3357
    @bandz3357 Рік тому

    Hi Threaducation can you please make a video about the history of Adam Kimmel and what happened to him

  • @17wonderkid17
    @17wonderkid17 Рік тому

    Oh definitely do Bobby Hundreds

  • @SeekoGT
    @SeekoGT Рік тому

    How is “The One” ominous?

  • @idontgetit898
    @idontgetit898 Рік тому

    Mall is fashion

  • @BanterSkate
    @BanterSkate Рік тому +2

    Learnt way more from this video than my University days... 🙌