How To Use Type - Typography Posters Review & Critique Part 1
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- Опубліковано 3 кві 2019
- How do you improve type layouts? What should you look for? How close is “too close” and how far is “too far”, along with everything in-between? This is Part 1 of Chris’ in-depth critique of The Futur’s Typography Posters with Emily Xie.
Sit down and enjoy this classic episode from The Futur.
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00:38 Q: What program did you use to design these posters?
00:46 Q: Why did you choose illustrator for these designs?
00:59 Emily Xie Introduction
01:23 Poster Critique #1 "Run your business like a boss"
02:20 Q: Why did you decide to invert the diagonal?
03:58 Poster Critique #2 "Getting started in graphic design"
04:55 Create more grid cohesion and anchor/lineup elements
06:30 A little bit of structure allows the expressive nature of the typography to work
06:44 Poster Critique #3 "What is UX design?"
06:50 Q: What was the keyboard shortcut that you used to fill the background?
10:00 Poster Critique #4 "Typography design and art direction"
12:30 Poster Critique #5 "Welcome To The Futur"
15:50 Poster Critique #6 "FB Live Critique"
17:48 Poster Critique #7 "Stylescapes"
19:31 Q: How long did you work on these typography posters?
20:13 Poster Critique #8 "Identity Design & Branding"
21:45 Poster Critique #9 "Getting out of your comfort zone"
22:25 It's important that you break the title by syllables.
See the posters here:
www.behance.net/gallery/53737...
#Typography #GraphicDesign #Type
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"is this centered" "I hope so" lmao my life. loved the video and the critiques, very englightening and helpful! Her posters are amazing and she is so talentend and lucky to be working with great professionals like you!
Chris, firstly I’d like to thank you for the immense attention to detail you bring in with anything and everything you critique. I have recently started to follow your videos and cannot express, how connected I feel with your views. It’s like parallel thinking, the points you were mentioning, were running in my mind as I was looking at the posters. I too have a very measured and mathematical approach and these tiny details bother me if not placed perfectly . It saddens me when bright young designers slack on those details. Thanks for all the beautiful content you put together and would love to collaborate/have you critique my work some day! Good luck for the futur!
The way that you pay attention to those small details opens up our minds, subconsciously telling how farther deep typography is than what we imagine. Thank you Chris.
These videos are so incredibly helpful and inspirational! You are teaching Why and How the elements of design work, and it is hard to express how valuable this is. Thank you for producing this content!
20:17 by far my favourite quote of this video
Saaaaaame
Hahahha i came down to comments to see if someone mentioned this
Please note that we do not get annoyed by those little things. We watch these videos for those tips.
You are awesome 👍🏼
Loving this video format! Brings so much value and inspiration.
Great work from Emily and again, super useful thoughts from Chris. Thank you!
at 15 minutes when he zooms in like 4000% i was laughing so hard
Amazing .. I learn so many thing from this video. Font, Space n Short-cuts too. keep doing this.. We need more video like that... Thanks
Fantastic critique, so much value! Well done to both of you!
I really live this kind of videos cause they let me learn about the thinking of a designer when he/she design a product.Your talks and critiques are also interesting and inspiring.Thank you a lot for doing this!!!
Love these series, typography critique!
Very cool! I would looove to see more of these
Real wisdom here. Really appreciated!
20:18 “gimme a lil bit more of that ‘D’ and you’re good.” 😂😂
This is gold. I design rock posters and appreciate the wisdom here.
Awesome work and such minimal and constructive feedback! Love it.
Thank you 🙏
Please make an Episode on breakdown of The Futur Academy logo
what is there to breakdown ?
This is definitely gold mine
Watching this was so insightful!!!
6:34 this was very insightful I had no clue what 'the grid was' until you explained it!
I love all of them, emily is A GREAT DESIGNER
Great work Emily. Chris had me laughing when he said that the default type was hurting him 😂😂🤣...
Classic. I've seen this one at least 50 times. I'll have to make it 51!
can you please make more of these..i love this way of learning
i feel bad for coming across this video 3 years later. but wow the information is fresh. i really enjoyed it. i really love the humility of emily but i love how her leader is a perfectionist that brings her back to the to aspects of detail and precision. im wondering how far emily is today
I love this video and can't wait to use this knowledge in the future. Being a person who just entered it's a win-win video.
I don't know about this, but I love you guys.
very educational thank you.
Nice reel
Hey guys! I love rewatching these videos! I get so much while watching them again after so many months. Regarding to the color use, do you think that it is ok for a brand to use more than their corporate colors (like blue and yellow for thefutur) in a real scenario or that it could make it harder for the design to promote the brand?
I loooveeeed this critic
So a good designer is essentially a nitpicker...
love these videos
I love these videos..
These are extremely invaluable learning videos, I love them! I do have a question regarding the little seemingly arbitrary elements on the posters, particularly on the 2nd & 3rd posters. Are these primarily for aesthetics as opposed to function? Curious to know how one should go about determining their usage, positioning etc.
Always tricky to interpret these little things and finding a correlation between them and the other elements aside from the obvious anchors & info bits n such. Unless I'm totally overthinking it. Thanks as always Chris
Very goooooood
I miss Emily. But this is a great video !
I really love the look of these posters, but this video is more about tightening these great layouts to refine alignment, spacing etc. All really important things to know, but I've always had a hard time feeling like I have a solid understanding of how to create bold, interesting, artistic typographic layouts like these.
Can you recommend something to study that gets work to the phase being critiqued here? I was just watching some of your typography critique vids, and it seems like those and other tips I've read in the past and what I got out of design school years ago were usually about either micro-level typography, or making refinements, not how to concept or start thinking about dynamic layouts from the sketch phase and how to turn that into a great poster, etc.
Or maybe this is more of a talent than a skill? I feel competent coming up with compositions from imagination as it relates to cinematography for photos and illustrations, but for some reason I've never been able to translate that knowledge to typography and my layouts always end up either too boring or messy and disjointed.
Not sure if you guys have a video on what I'm talking about (though you have so many, you probably do). If there's a term for what I'm talking about, that'd also help to research it and unlearn my habits so I can relearn how to do it better!
As always, thanks for putting out these videos!
I want more video like this, hohoho
Good stuff. Irony alert tho: the Comfort Zone design mimics the FB Live Critique design (which is mentioned, but the irony of repeating a design on a piece that says get out of the comfort zone is overlooked!).
Wow! Great...
Will you delete them from the futur channel or is it just an additional upload on this channel?
Those reviews/critiques/art and creative directions are really great. Great insights and a lot to take away from those. Would be awesome if there will be more content like this in the "futur"e. Thanks for sharing so much knowledge!
This is Gold!, Emily needs some Adobe 2019!
it's a reupload old video from thefutur, but still useful
I was wondering guys, do you create those little background text layouts?
Like at 18:00, we can see the BLIND read as number 2, but behind that there is something like programming code...
Damnn Chris, these videos are too high quality to be free. Learnt so mcuh stuff
Yall should sell these typography posters on your shop... I personally don't care for much of your shop, but I'd LOVE to have these hanging above me in my room while I work... It'd make my room very aesthetic and trendy : )
Amazing video, but I have seen it before....is this a reupload from The Futur?
Yeah, it seems so
looks like it because in the video they are using Photoshop 2017
Yep reupload
How do you draw a perfectly vertical line on the wacom tablet?
Hold shift
Minute 1:03 how to make Ai displays all art boards as slide presentation?
Screen capture?
@@TheFuturAcademy No, she press something and then the art borads start to play as slide one by one, I think that's no Ai but Ps?
TAB
Jhonny Núñez
I think she just opened all of them at once then one by one, they go through them with the tabs on the top.
what is the type
My dream is to get a digitizer
very helpful video, although I have to disagree with your opinion on the last poster. I feel like disregarding the syllables while breaking the word up, furthers the message of getting out of your comfort zone
20:17
Is this a repost?
Deviant Kami no
@@gorytv9847 pretty sure I saw this already.. maybe on the other channel
@@deependuajish yeah,on Futur,I've seen this as well
I didn't realize it was Chinese until he mentioned it lol I thought it sounded like go she or smthg instead of 恭喜
haha its line up
I need subtitle :(
Love it
Dribbble.com/misma
Well. I disagree with what he is saying here: "symmetry is boring". our brain favors symmetry design then asymmetry just FYI.
that may be true. hence why symmetry is boring. it's the least amount of work for you to create and for you to consume.
he didn't say anything about the one at 15:50, FBL- IVEC - RIT, it should've been FB - LIVE - CRIT