Unlocking Your Archive's Potential with Iron Mountain Media & Archive Services + Google Cloud

Gregory Maratea (Director, Global Client Solutions, Iron Mountain Media and Archive Services) and Buzz Hays (Global Lead Entertainment Industry, Google Cloud) discuss innovative solutions to digitize, preserve, and monetize your archival assets through cloud storage and Generative AI (GenAI).

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Great conversation, and shines a bright light on why these capabilities are so important to preserving our media and entertainment legacy; especially those originated on video and digital, as well as digitized film elements.