Serialization, Personalization, and Identification - Trends and Forecasts

Serialization, personalization, and identification are important trends in product labeling and packaging. Serialization is the act of assigning a unique identification code to each item in a series to ensure that each product is unique and traceable. Personalization is about making each product more relevant and appealing to the customer. Identification is about providing information about the product and enabling its tracking and management.
This session will:
-Introduce the important concepts of serialization, personalization, and identification in the context of labeling, marking, and coding and the impact on key industries
-Review current trends, initiatives, challenges, and effects as they pertain to serialization, personalization, and identification
-Examine future trends and initiatives and the impacts on various industries and potential benefits